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Gustania Dora Pereira Soares De Jesus; Septiyani Putri Astutik

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

The Terminal Service Officer, or better known as the Terminal Inspection Service, is a work unit tasked with supervising all facilities in the Land Side area of the airport, curb/sidewalk, parking area and terminal building. Before the airport operates, the Terminal Service Officer ensures or checks in advance whether all facilities are ready to operate or not, if one of these facilities is not ready, it will affect the operational processes of El Tari Kupang International Airport and can also pose a risk to the performance of TSO officers. . The purpose of this research is to find out the performance and efforts of Terminal Service Officers in resolving obstacles to facility monitoring at El Tari Kupang International Airport. This study used a qualitative descriptive method using data from interviews with 3 Terminal Service Officers, observation and documentation. The data analysis technique used in this study is data reduction, data presentation and drawing conclusions. Based on the results of this study, Terminal Service Officers (TSO) have duties and responsibilities that are in accordance with Standard Operating Procedures including facilities that are the responsibility of Terminal Service Officers, especially the land side area, passenger terminal and departure/arrival area, carry out routine checks supporting facilities to keep them operating properly. If in carrying out the supervision there is a damaged facility, it will be immediately coordinated with the unit concerned and repaired immediately.

Ashila Afriyati Wardha; Andityo Pujo Laksana

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

The level of discipline on the performance of ground handling employees is very important, discipline is also needed in improving employee performance. The basic attitude of employees towards themselves, competencies and current job as well as an overview of every opportunity that can be achieved needs to be considered by PT Kokapura Avia Yogyakarta International Airport. Performance analysis of ground handling employees will discuss how ground handling employee performance that viewed from the level of discipline based on the performance indicator. This research uses a qualitative research method design, which data collection is carried out by interviews, observation, documentation, and literature studies in the work area of the passasi unit of PT Kokapura Avia Yogyakarta International Airport. This research was conducted to determine the performance of ground handling employees in terms of the level of discipline at PT Kokapura Avia Yogyakarta Internasional Airport. The results of this study are the performance of ground handling employees on time is quite good in providing services to passangers, ground handling employees are quite good in two ways communication between leaders and subordinates, ground handling employees obey the regulations in accordance with standard operating procedures (SOP), carry oud good cooperation with coworkers, creating a sense of comfort and safety at work has improved well.

Siswadi Sululing; Yanti Mutalib

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

This Community Service activity was carried out in Sapelang Village, South Buko District with the topic "BUMDes Management and Institutional Assistance". The purpose of implementing this community service activity is to transfer knowledge and provide solutions to problems faced by Prosperous BUMDes. The implementation method used is mentoring which consists of providing material on BUMDes Management and BUMDes Management accompanied by practice and evaluation. The results of the practice and evaluation of BUMDes management participants have understood, so they know the main tasks and responsibilities of each based on a clear organizational structure and understand making standard operating procedures and BUMDes Management consisting of planning, organizing, implementing and supervising thanks to practice and answering questions correctly.  

Wiwit Wanrah Nasution; Putri Evani Malau; Jihan Aqilah Zahra; Heni Atikah; Frinawaty Lestarina Barus +1 more

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

In this study, the data that will be used as research objects are Regular Indonesian Language Education Students E 2020. This study aims to find out Indonesian language errors in WhatsApp group conversations for regular students E 2020. The method used in this research is a qualitative descriptive method. The data collection technique comes from screenshots of text from the WhatsApp group application for Indonesian Language and Literature Education Regular E 2020. The research method contains an explanation of the methods used by researchers in conducting research. In this section the researcher explains the scientific procedures carried out by the researcher to produce a conclusion. The method contains research approaches and methods, data sources/populations and samples, methods for selecting samples/determining data sources, instruments, data collection methods, and data analysis techniques. This section contains a description of the procedure and research steps according to the topic being studied. The results of this study are that there are many mistakes made by students in communicating in groups such as using incorrect spelling, using non-standard words and using forgotten punctuation marks.

Redhytta Putri Wulandari; Muhamad Rizal; Sari Usih Natari

Deposisi: Jurnal Publikasi Ilmu Hukum 2023 International Forum of Researchers and Lecturers

Alpen Food Industry, the most renowned ice cream manufacturer in Indonesia, boasts a widespread presence with 80,000 outlets across the nation. However, beneath the surface of PT. Alpen Food Industry's success, having once been honored with the Excellent Brand Award, allegations of labor law violations have emerged, leading to protests by its employees. In an effort to fight for their rights, the workers staged a two-week strike. The strike was initiated to advocate for their entitlements. Additionally, PT. Alpen Food Industry is accused of unilaterally implementing Termination of Employment (PHK) procedures. Nonetheless, the company refutes these allegations, asserting that they conducted the PHK in accordance with existing protocols and guidelines. They claim to have sent two separate Call Letters to the workers, which went unanswered, and argue that this inaction is tantamount to resignation based on the prevailing guidelines. This research employed a qualitative approach, gathering data through literature review methods involving various sources such as journals, news articles, and websites. The author then drew conclusions based on the obtained data. The research findings suggest that the dispute arose primarily from a lack of communication between the workers and the employer.  

Diyan Ibaidah Ayogi; Chusnia Chusnia; Sumriyah Sumriyah

Jurnal Hukum dan Sosial Politik 2023 International Forum of Researchers and Lecturers

Company dissolution and legal protection of shareholder rights are regulated based on Law Number 40 of 2007 concerning Limited Liability Companies in Indonesia. The journal discusses the procedure for dissolving a company, the reasons for dissolving, and options for filing a lawsuit against the court for dissolving a company when a dispute arises between shareholders. The author emphasizes the importance of legal protection for shareholders and the need for clear regulations in the Indonesian Limited Liability Company Law. Normative legal research methods (normative legal research). The results of this study indicate that the procedure for dissolving a company based on Law Number 40 of 2007 concerning limited liability companies can apply for the dissolution of a company through a district court. There are shareholder rights that must be protected and shareholders must exercise their rights through adequate procedures that have been determined by the company.

I Komang Dartawan; Widya Setiafindari

JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA 2023 Pusat Riset dan Inovasi Nasional

PT KMPI is an industrial company that produces textiles and plastics, including plastic products made of polypropylene (PP). The problem that occurs in PT Kusuma Mulia Plasindo Infitex is the quality of the products that still have defects, based on the results of the analysis in February 2023 with a total production of 76,596 kg there are rejects data of 4,695 kg and the percentage of product defects that occur is 6.1%. The objective of this study is to determine the predominant types of defects that influence the factors that cause defects. This study uses the seven tools method to find the root cause of the problem to be solved, as well as the Kaizen Five-M checklist and the Kaizen Five Step Plan to suggest improvements to the company. Based on the results of data processing, there are three types of defects, namely wrinkle defects with a percentage of 43% for a total defect of 2039 kg, medium wrinkle defects with a percentage of 45% for a total defect of 2094 kg, and thick-thin defects with a percentage of 12% for a total defect of 562 kg. From the fishbone diagram, it can be seen that the occurrence of defects is caused by several factors, namely people, materials, methods and machines. Suggested improvements using the Kaizen Five-M checklist analysis are training and monitoring of production, implementation of SOPs (Standard Operating Procedures) established by the company, such as dosing the mixture of plastic seeds with addictive substances at a ratio of 25 Kg. 1 oz. and Kaizen management control: 1 Ons and Kaizen five-step plan management controls, namely Seiri, Seiton, Seiso, Seiketsu, Shitsuke. This includes pre-job briefings and periodic assessments, and the establishment of standard operating procedures for the supervision of single-table melting machines with a melting temperature of 160-166oC.

Talitha Febiola; Anisah Ryan Putri Herlina; Rifqi Nandana Mahardika; Najmi Ali Mumtaz; Asep Purwo Yudi Utomo +1 more

Jurnal Insan Pendidikan dan Sosial Humaniora 2023 International Forum of Researchers and Lecturers

This study focuses on the analysis of the study of sentence types in prose text literary works. The formulation of the problem in this study is how the arrangement or sentence structure is contained in the prose text of the Bahasa Indonesia Tingkat Lanjut Cakap Berbahasa dan Bersastra Indonesia Kelas XI Kurikulum Merdeka textbook. Prose text is a genre in literature which is commonly called fiction or narrative text. Prose texts presented in narrative form contain various types of sentences. Sentence types are divided into declarative sentences, interrogative sentences, imperative sentences, and exclamatory sentences. This research was conducted with the aim of finding and describing types of sentences based on syntactic structures in prose texts of the Bahasa Indonesia Tingkat Lanjut Cakap Berbahasa dan Bersastra Indonesia Kelas XI Kurikulum Merdeka textbook. The method used in this study is a descriptive qualitative approach combined with note-taking techniques for the data collection process and syntax analysis techniques. Qualitative research is included in the methodology used for research procedures that produce descriptive data. Based on the analysis that has been carried out on prose texts, it is known that of the 3 prose titles analyzed, namely “Penggali Sumur yang Ingin Pensiun”, “Saat Ayah Meninggal Dunia”, and “Janji Ayah” there are only three types of sentences, namely 229 declarative sentences, 17 question sentence, and 1 imperative sentence. So, it can be concluded that there are no exclamatory sentences in the prose text but are strongly influenced by declarative sentences.

Suharti Suharti; Nabila Putri Falaqiah; Ananda Wiliyan

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

This study aims to find out about the perception of street children soap operas on RCTI by the Community in the Koto Baru Village, West Pasaman. The initial problems with television shows, especially the soap opera "Street Children" which is currently so loved by some Indonesian people today, and also people in West Pasaman and its surroundings. it seems that these shows no longer provide positive benefits to society. which often featured scenes of fights between motorbike gangs, then also always presented scenes with arrogant, cunning, and evil characters. This of course can have the effect of changing people's bad behavior as well, due to the habit of watching these shows. By using descriptive research methods to study problems in society, as well as procedures in society and certain situations including relationships, activities, attitudes, views and ongoing processes and the influence of a phenomenon including the street children soap opera. The results of the study found that: in general, street children soap operas are very much liked by Indonesian people, this is because these shows have several important elements that are the center of public attention, namely artists, the characters of the soap opera players and also the big names of RCTI TV stations, as well as broadcast time it's still not late. RCTI's soap operas for street children still don't provide many positive benefits for the development of society, because they still don't highlight elements of education, then they always highlight bad or evil behavior, and also always highlight scenes of fights between motorbike gangs, so that they display more elements of violence in the show. Street children soap operas that focus on elements of entertainment for the community and audience and there are a few religious elements that can be seen in these shows.

Dicky Wahyu Andika; Albertus Purwaka; Patrisia Cuesdeyeni; Alifiah Nurachmana; Lazarus linarto

The purpose of this study is to describe the value of struggle figure main in the movie Battle of Surabaya directed by Aryanto Yuniawan. The problem explored in this research is the value of the struggle with the form of the value of the struggle which includes (1) the value of struggle willing sacrifice (2) value struggle unity (3) value struggle price-appreciate (4) value struggle abstinence give up (5) value struggle work same. This study used descriptive qualitative method. The subject of this research is an animated film entitled Battle of Surabaya directed by Aryanto Yuniawan. Data collection procedures in this study used non-participant observation techniques, documentation techniques, viewing techniques, and note-taking techniques. The results of this study indicate that the value of struggle figure main role in the film Battle of Surabaya directed by Aryanto Yuniawan with the form of values shows (a) the value of never giving up struggle in the film there are 5 forms of the value of never giving up struggle. (b) the value of struggle willing sacrifice in the film shows 3 forms of the value of struggle willing sacrifice. (c) the value of struggle Unity in the film shows 2 forms of the value of struggle union. (d) value of struggle price-appreciation in the film shows 3 forms of value struggle price-appreciate. (e) value struggle work same in the film shows 2 forms value struggle work same.

Edy Soesanto; Alifah Jiddal Masyruroh; Ganis Aliefiani Mulya Putri; Srirahayu Putri Maharani

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Information security and asset protection have become top priorities in the banking industry today. Bank JABAR (Jawa Barat), as one of the leading banks in the region, also recognizes the importance of effective security management. The objective of this research is to examine the implementation of vital objects, file security, and cyber security at Bank JABAR. This research uses a descriptive analysis method by studying the policies and practices implemented by Bank JABAR in information security. Data collection techniques include documentation study and interviews that cover security policies, guidelines, and procedures at Bank JABAR.  The results of this research indicate that Bank JABAR has implemented vital objects by identifying critical assets or information and giving them appropriate protection priority. File security is implemented through strict access policies, data encryption, regular data backup and recovery, as well as secure data disposal. Cyber security is carried out through firewall policies, intrusion detection systems, continuous network monitoring, and regular system security updates. In conclusion, Bank JABAR has taken important steps in the implementation of vital objects, file security, and cyber security. However, there is a need for ongoing efforts to enhance security awareness, involve more intensive training, and adopt a proactive approach to information security.

Farid Hardianysah

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

Developments in guarantee law always evolve over time. The law of guarantees is very closely related to the implementation of credit, lending and borrowing or as repayment of debts between creditors and debtors. In its legal aspect, control over objects that serve as collateral for a debt gives birth to material rights that provide privileges to creditors in the event that the debtor is unable to pay obligations while at the same time providing legal protection to creditors in carrying out their debts. Law Number 42 of 1992 concerning Fiduciary Guarantees provides a legal basis regarding the implementation of guarantees as guarantees for repayment of debts from debtors. The enactment of the law regarding fiduciary guarantees is expected to provide proportionality between debtors and creditors. In its development, the implementation of execution in the context of fiduciary guarantee law through the Constitutional Court Decision Number 2/PUU-XIX/2021 which is a form of explanation as well as confirmation of the Constitutional Court Decision 18/PUU-XVII/2019 regarding the application of execution of fiduciary guarantees has had legal implications in society . Based on the Constitutional Court's decision which created a new norm in the context of executing fiduciary guarantees, it directly changes the procedures and conditions that must be met for the execution of parate execution by creditors in the event that the debtor acknowledges default and voluntarily surrenders the object of fiduciary collateral so that it is expected can realize the principles of legal certainty, justice and benefit within the framework of the principle of proportionality between debtors and creditors in the practice of Fiduciary Guarantees.

Izmi Novianita; Wiwik Viatiningsih; Nanda Aula Rumana; Puteri Fannya

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Medical records are an important part of reporting and recording as well as assisting the implementation of service delivery to patients, one of which is a summary form for discharge patients, which includes all services that have been provided to patients. It was found that there were still medical records that were not 100% complete according to service quality standards at the Tarakan Hospital, Jakarta. Researchers analyzed the medical records of inpatients for COVID-19 cases, especially the summary form for discharge patients. This study uses a descriptive method with a quantitative analysis approach. The purpose of this study was to determine standard operating procedures and calculate the percentage of completeness of inpatient medical records on the summary form of inpatient discharge patients in the case of covid-19 in March 2022, and to find out the obstacles in filling out the summary form of inpatient discharge in cases of covid-19 . Based on the results of a study of 152 medical records of hospitalized patients with COVID-19 cases, the average completeness rate was 92% complete and 8% incomplete. The need to resocialize standard operating procedures for filling out medical records and the need for hospital director decisions regarding the discipline of filling out medical records should be able to be carried out properly and on time .    

Shesanthi Citrariana; Tri Megawati

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

Dental health is part of overall health. Mother's level of knowledge has an important role in maintaining dental health in her child. Preschoolers are children aged between 4-6 years which is called the "golden age". So that in the preschool period mothers should have taught children how to brush their teeth properly. This service aims to provide education and increase mother's knowledge about brushing teeth to students of Perwanida Kindergarten, West Kotawaringin Regency, Central Kalimantan. This service is carried out by providing education to 50 mothers through speeches using visual aids about proper tooth brushing procedures. Measuring the level of knowledge was carried out using pretest and posttest questionnaires. Mother's knowledge level data were analyzed using MS.Excel and then translated into Good, Adequate, and Poor knowledge level categories. The results of this activity showed that there was an increase in mother's knowledge in the Good category from 53% to 74% and a decrease in mother's knowledge in the Enough category from 45% to 26% and in the Less category 2% to 0%. Based on the results of the education, it can be concluded that Education on the Use of Toothbrushes for Mothers of Perwanida Kindergarten students in West Kotawaringin, Central Kalimantan is said to be successful with an increase in the Good knowledge category. It is recommended that health workers can improve health promotion on how to brush their teeth properly in order to reduce the incidence of dental disease in children.

Antonius Aditya Pratama

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

Law Number 35 of 2009 concerning Narcotics has regulated the opportunities for medical rehabilitation and social rehabilitation for addicts and victims of narcotics abuse, as described in Article 54, Article 55, Article 103 and Article 127 Paragraphs (1), (2) and (3). In addition, it is also regulated in Articles 13-14 of Government Regulation Number 25 of 2011 concerning the Implementation of Compulsory Reporting of Narcotics Addicts and also the Circular Letter of the Supreme Court (SEMA) Number 4 of 2010 concerning Placement of Abuse, Victims of Abuse and Narcotics Addicts into Medical Rehabilitation and Rehabilitation Institutions. Social. The problems studied in this paper are how to regulate the implementation of rehabilitation for narcotics addicts based on the judge's decision and how the role of the competent agency in the implementation of rehabilitation for narcotics addicts is based on the judge's decision. Provisions for rehabilitation for narcotics abusers are regulated in Law No. 35 of 2009, it is stated in Article 54 that Narcotics Addicts and Narcotics Victims are required to undergo medical and social rehabilitation. This is clarified in Article 3 paragraph (1) of the Regulation of the Head of the National Narcotics Agency Number 11 of 2014 concerning Procedures for Handling Narcotics Addicts and/or Defendants of Narcotics Addicts and Victims of Narcotics Abusers in Rehabilitation Institutions (BNN Regulation 11/2014) which stipulates that Narcotics Addicts and Victims of narcotics abusers who are without rights and against the law as suspects and/or defendants in narcotics abuse who are undergoing the process of investigation, prosecution, and trial in court are given treatment, care and recovery in rehabilitation institutions. At the time the judge decides on rehabilitation, the judge will determine whether the person concerned (in this case the Narcotics Addict) undergoes rehabilitation or not based on whether or not the crime committed is proven. This is regulated as in Article 103 of Law no. 35 of 2009 concerning Narcotics. The Role of Agencies in the Rehabilitation of Narcotics Addicts in the Law of the Republic of Indonesia Number 35 of 2009 concerning Narcotics as a non-penal effort of the National Narcotics Agency is the implementation of mandatory reporting of Narcotics addicts, Recipient institutions must report (IPWL) Narcotics addicts, Medical rehabilitation, Social rehabilitation  

Sahrina Said; Mukhlis Mukhlis; Andi Ardhilah Wahyudi

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2023 LPPM Universitas 17 Agustus 1945 Semarang

The type of research used in this study was Classroom Action Research (CAR), which consisted of two cycles, each cycle consisting of 4 meetings. Research procedures include planning, implementing actions, observation, and reflection. The subjects in this study were 32 students of class IV at SDN Minasa Upa, Rappocini District, Makassar City. The results showed that in the first cycle, out of 32 students, only 18 students or 56.2% completed individually, where an average score of 62.8 was obtained with 4 students very critical (12.5%), 4 students critical (12, 5), 10 students are quite critical (31.2%), and 14 students are less critical (43.7%). Whereas in cycle II which was completed individually of 32 students there were 25 students or 78.1%, where an average value of 75.7 was obtained with 13 students very critical (40.6%), 5 students critical (15.6%) , 7 students are quite critical (21.8), and 7 students are less critical (21.8). Based on the results of this study, it can be concluded that students' critical thinking skills in mathematics class IV at SDN Minasa Upa, Rappocini District, Makassar City through the application of the Problem Based Learning (PBL) model have increased.                                                                                     

Andika Fajar Nugroho; Dety Mulyanti

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Hospital Management Information System is a computer system that processes and integrates all health service business process flows in the form of coordination networks, reporting and administrative procedures to obtain information quickly, precisely and accurately. The hospital computer-based Management Information System is a very important supporting tool, and is a means to support hospital operational management. The application of SIMRS should be able to improve the quality of service in hospitals. The research method used is Literature Review to conclude how SIMRS is generally implemented.

Dwi Nurrahmawati; Yuanne Gabrila Sriyanto; Nuwun Priyono

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

The purpose of this research is to find out and describe the effectiveness and efficiency of implementing the siskeudes application as well as the constraints or obstacles to financial management in Rejosari Village, Pakis District. This research uses a qualitative approach with a qualitative descriptive research type. The data used in the study were obtained through interviews and observations at the Rejosari Village Hall office. Data analysis using data reduction, data presentation and verification. The results showed that the implementation of the siskeudes application in Rejosari Village was quite effective and efficient in helping the village government manage its finances. The village financial management procedures that will be carried out include the planning, implementation, management and reporting/accountability stages. However, there are still some problems in its operation but it doesn’t really affect the system used. The village financial system is very important in the village economy, where good and structured village financial management can create optimal accountability and transparency.

Rahimudin; Widiya Afni Aprilia

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

The Lost and Found Unit is a work unit that has duties and responsibilities in handling passenger luggage. If there is a problem with the passenger's baggage, the passenger can immediately report it to the Lost and Found unit so that efforts are made to handle it. In serving the Lost and Found unit, it hopes to deal directly with passengers, so of course the service provided must be better. The purpose of this research is to find out the procedures for handling Delayed Baggge, damaged baggage by Lost and Found unit officers, factors causing problems and what efforts are made by Lost and Found unit officers in order to reduce the occurrence of cases. This study used a qualitative method with data collection in the form of observation, interviews and documentation, in which this study interviewed 5 informants from the Lost and Found unit officers. The results of this study indicate that Lost and Found unit officers have followed Standard Operational Procedures (SOP) and Job Desks in handling cases of Delayed Baggage and damaged baggage. Factors that cause problems include Human Error, Check In Counter, Airport Facilities, Make Up Area, Loading and Unloading processes, Misrouted, minimum Connection time and passenger baggage. Efforts made by Lost and Found unit officers in order to reduce the occurrence of cases by controlling every activity and reminding officers to be more careful, thorough and focused when doing work. Officers must prioritize Safety and Security and comply with the established SOP.

Afifah, Haya; Afifah, Haya; Jasmien, Laila; Qisthi, Miizan; Ihsan, Raka +1 more

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

This study aims to analyze the effect of digital marketing and the ease of use of the Shopee marketplace platform on the buying interest of digital business students. In an increasingly advanced digital era, digital marketing and the use of marketplace platforms have become important factors in influencing consumer behavior, including students. This research involved digital business student respondents who actively use the Shopee marketplace platform. The data collection method was carried out through an online survey using a structured questionnaire. Digital marketing variables and platform ease of use are measured using a Likert scale. The collected data were then analyzed using regression analysis techniques. The findings of this study indicate that digital marketing significantly and profitably influences the purchase intention of students studying digital business. Student buying interest can be increased using efficient digital marketing techniques including social media, online advertising and related content. In addition, research findings show that student buying interest is positively and significantly influenced by the ease of use of the Shopee marketplace platform. Students are more likely to be interested and interested in transacting through platforms that are easy to use, have intuitive navigation and easy payment procedures. In conclusion, digital marketing and the ease of use of the Shopee marketplace platform have had a major impact on the buying interest of students studying digital business. The results of this study provide a better understanding of the factors that influence student buying behavior in the context of digital business. These findings can serve as guidelines for companies or online sellers in designing effective marketing strategies and improving the user experience on the marketplace platform. Keywords: digital marketing, ease of use, purchase intention.