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Through improving company performance derived from all business activities, businesses can increase their competitiveness. This performance can run with procedures that can be completed with workers as data framework administrators. The effectiveness of a company's accounting information system is very important to support overall company performance and must meet high quality standards. This research uses a quantitative approach with analytical descriptive methods. The information source was gotten by finishing up a poll directed by representatives of PT Semen Indonesia Distributor 2023. Information obtaining will be examined utilizing SEM model with the assistance of the PLS program. The findings of a number of tests indicate that some aspects have a positive effect while others have a negative effect on each other. The quality of AIS has no effect on company performance but has a positive effect on internal control, while internal control and information technology have a direct positive effect on performance. Based on these results, it can be seen that improving the quality of AIS and information technology can basically improve company performance.

: In line with the increasing role of BUMN in national development, especially in the success of Government programs assigned to BUMN as development agents and in order to face global economic developments, including the implementation of the ASEAN Economic Community, it is necessary to immediately increase the value, strengthen competitiveness, expand business networks, and independence of SOE management. Strategic steps to achieve this include strengthening the institutional and working mechanisms of BUMN and improving administrative order through improving the administration process. Institutional strengthening and working mechanisms of BUMN are carried out, among others, through the establishment of SOE holding companies. One of the Government's strategies in the formation of BUMN holding companies is by conducting State Capital Participation sourced from the shift of state-owned shares in certain BUMN and/or Limited Liability Companies to other BUMN and/or Limited Liability Companies. The formation of BUMN holding companies in its implementation has the potential to cause legal problems. The potential problems depart from the definition of BUMN as stipulated in Law Number 19 Year 2003 concerning State-Owned Enterprises. The potential problem raises two legal issues, namely related to the legal position of BUMNs that become subsidiaries in the Holding Company and the Authority of the State / Government in carrying out supervision and guidance functions to BUMNs that become subsidiaries in the Holding Company. The method of approach used is normative juridical and data obtained through literature study, namely library research on secondary data sources in the form of laws and regulations, namely Law Number 19 of 2003 concerning State-Owned Enterprises and Government Regulation Number 72 of 2016 concerning Amendments to Government Regulation Number 44 of 2005 concerning Procedures for Participation and Administration of State Capital in State-Owned Enterprises and Limited Liability Companies.

The use of digital business is increasingly crucial in facing the era of globalization and technological advancements. This article discusses the implementation of digital business strategies to market a unique product, "Hollow Sweet Potato Balls," in urban areas. The research method employed is a case study, focusing on online marketing, social media, and e-commerce strategies to enhance visibility and product sales in the urban market.By leveraging these digital tools, the hollow sweet potato ball business can expand its market reach and enhance competitiveness in the competitive urban environment. The transformation into a digital business provides a better understanding for SMEs of consumer preferences and behaviors, enabling them to reach more specific customer segments. The use of social media platforms such as Facebook and Instagram also aids SMEs in marketing strategies and consumer interaction.Additionally, delivery services like GrabFood assist SMEs in adapting to the increasing demand for delivery services. In conclusion, SMEs need to adopt digital technology to adapt and thrive amidst the ongoing changes in the business landscape.

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design through re-branding photoshoots and digital marketing via Instagram. Through a two-month internship, the team focused on introducing the MSME, accessory production, marketing strategy analysis, content creation, and participation in innovation development. During the internship, re-branding photoshoots were implemented, packaging innovation by transitioning from cardboard to transparent ziplock, and digital marketing through Instagram. The results of these activities created a more attractive branding and increased competitiveness for Puspazary MSMEs, emphasizing the importance of innovative branding strategies in supporting MSME sustainability amid global market dynamics. The conclusion highlights the positive outcomes of implementing packaging and digital marketing innovations, while recommendations involve the continued development of digital-based branding strategies to expand market reach and enhance the resilience of Puspazary MSMEs in this digital era.

In the current era of globalization and digitalization, business innovation is crucial for organizations to maintain and enhance competitiveness. The utilization of Information Systems and Technology (IT) serves as a foundational element for business innovation. This article explores how organizations can implement business innovation through the utilization of IT to achieve a competitive advantage. It delves into the central issues of IT in the business context, discussing the role of IT in supporting business operations and strategies. The study aims to understand the pivotal role of business innovation in organizational success and examines real-world cases where organizations successfully implemented innovation through IT. The challenges and obstacles faced, including data security and implementation costs, are addressed, and effective strategies to overcome these challenges are proposed. The conclusion highlights the strategic significance of investing in business innovation supported by IT for organizations aiming to stay relevant and sustainable in the ever-evolving global market.

This research is in-depth about the crucial role of communication in rebuilding and maintaining the solidarity of the Karang Taruna organization in Kedung Kampil Village Rw.04, Porong District, Sidoarjo Regency, after experiencing a period of hiatus from 2015 to 2019. The focus of the research is aimed at the efforts of Ahmad Syafi'udin, The chairman of Karang Taruna, in approaching village youth, forms a clear organizational structure and establishes effective communication. The success of this organization in 2019 reflects the positive impact of establishing a good structure, increasing village youth participation, and implementing various programs, including regular flights every Friday, building sports facilities, commemorating the Republic of Indonesia's Independence Day, and utilizing YouTube social media. The importance of the role of communication in maintaining solidarity is the main highlight, with this research trying to provide an understanding to Karang Taruna members about the significance of communication in developing a better organization. Analysis of communication patterns implemented by the Karang Taruna organization in Kedung Kampil Village is the focus for answering the research problem formulation. In responding to challenges, this organization adopted a revitalization strategy through efforts to increase internal and external communication, improve organizational structure, and design more measurable work programs. In addition, this research discusses the impact of the Industrial Revolution 4.0 on the global business ecosystem, with an emphasis on data technology. The structural transformation of organizations, the application of artificial intelligence, and changes in the paradigm of global business interactions are the central points. The research conclusions show that a deep understanding of these changes is the key to ensuring business sustainability and competitiveness in the era of Industrial Revolution 4.0. In recommendations, the study advises companies to invest in human resources skilled in data technology and artificial intelligence and strengthen cross-border partnerships to face challenges and exploit emerging opportunities

Small and Medium Enterprises (SMEs) are one of several pillars that support the economy in Indonesia. The aim of community service through the Merdeka Entrepreneurial Internship activity is to provide assistance to SME partners, regarding innovation menus, flavors, products, as well as marketing methods via social media. With this service, it is hoped that it can be a solution in improving the welfare of SMEs. The partners who receive assistance in this service are UKM Pejuang Rasa which is located on Jalan Semolowaru No VIII, Sukolilo District, Surabaya City, East Java Province. The methods used in this activity are interviews, problem analysis, production planning, production and promotion. Their Entrepreneurship Internship activities are carried out by approximately 4-5 people per group for a total of 30 working days. After going through the observation stage during the activity, a product was produced in the form of a smoothie bowl which had environmentally friendly paperbowl packaging to become an innovation related to fruit processing at Pejuang Rasa UKM. It is hoped that the results of this product innovation can increase sales and business competitiveness with other SMEs.

Human resource management helps organizations achieve their short-term and long-term goals by aligning with overall business strategy. For this reason, the aim of writing this paper is to understand the relationship between Human Resource Management (HRM) and business strategy and provide an overview of good employee training and development to increase productivity in companies. The research method is qualitative with library study data collection techniques. Based on the study, it is known that the assumption of a close relationship between business strategy and HRM methods is based on contingency theory. This theory underlines that human resource management methods are chosen according to the type of competitive strategy adopted by the business. A well-crafted business strategy aligns with the core mission and vision and acts as a roadmap for profitability, competitiveness and sustainable growth. Training and development that influences employee productivity has increased the welfare of the company and also helped the company's prosperity by considering the planning and implementation of workforce training and development at the public level.

Students In an era filled with intense competition and competitiveness, students are crucial pillars in social and economic development. They are faced with complex challenges, not only in achieving academic excellence, but also in forming a strong and productive personal identity. Students today are under pressure to meet various targets and unwritten standards, creating an environment where these achievements are key to recognition both from themselves and from their surroundings. They try to form a productive self-image, but in the process often become workaholics. Students often show their productive side to build their self-image aimed at the front page, outside of that they tend to be often exhausted both physically and mentally. The goal of productivity formed as a self-image poses a risk where it will form a weak workforce due to physical and mental fatigue that occurs in the process of forming and maintaining a self-image.

Indonesia has entered the era of the fourth industrial revolution. This happens with technology as a basis for human life. Everything has become limitless and limitless due to the development of digital technology. Indonesia needs several regulatory and authority improvements to be able to face the world market. The aim of this research is to find out what Indonesian industry can do to face the world market, the impact that the presence of the industrial revolution 4.0 has, and the strategies that Indonesia can prepare and carry out in facing the World Market revolution. The object of this research is industry in Indonesia to face the world market. The method used for this research is a qualitative descriptive method, data is obtained from facts about the research subject by trying to reveal it thoroughly according to the context. The results of this research are (1) Creating jobs to increase people's income, increasing people's economic programs, increasing Turnover and Digitalization of People's Markets, building/revitalizing people's markets, establishing relationships between digital markets abroad (2) The most visible impact is in terms of available work (3) Make improvements to the flow of materials and goods, improve the quality of human resources, use digital technology, harmonize rules and policies.     Bukit, M. (2014). Strategi dan inovasi pendidikan kejuruan darikompetensi ke kompetisi. Bandung: Alfabeta. Cognizant. Informed Manufacturing:     The      Next Industrial Revolution. http://www.cognizant.com/ InsightsWhitepapers/Informed-Manufacturing-TheNext-IndustrialRevolution.pdf.  Davis, N. 5 ways of understanding the Fourth Industrial Revolution. November 16, 2015. http://www.weforum.org/ agenda/2015/11/5-ways-of-understanding-thefourth-industrialrevolution. Economist          Intelligence      Unit.    From    transplants       to implants.      December        11,       2015. http://www.eiuperspectives.economist.com/healthcare/transplants-implants.   Edmon, A., & Oluiyi, A. (2014). Re-engineering technical vocationaeducation and training toward safety practice skill needs ofsawmill workers against workplace hazards in Nigeria [Versielektronik]. Journal of Education and Practice, 5 (7), 150-157.  Era Revolusi Industri 4.0: Perlu Persiapkan Literasi Data, Teknologi dan Sumber Daya Manusia. (2018). Diambil 29 Desember 2023 dari http://belmawa.ristekdikti. go.id/2018/01/17/ era-revolusiindustri-4-0-perlu-persiapkan-literasi-data-teknologi-dan-sumber-daya-manusia/ Fakta     ketergantungan            pada    teknologi         (2014). Diambil 29 Desember 2023 dari  http://www.beritasatu.com/gaya-hidup/232713-8-fakta-ketergantungan-pada-teknologi.html Hermann, M., Pentek, T., & Otto, B. (2016). Design Principles forIndustrie 4.0 Scenarios. Presented at the 49th HawaiianInternational Conference on Systems Science.  Irianto, D. (2017). Industry 4.0; The Challenges of Tomorrow.Disampaikan pada Seminar Nasional Teknik Industri, Batu-Malang.  Kagermann, H., Wahlster, W., & Helbig, J.(2013). Recommendations forImplementing the Strategic Initiative Industrie 4.0. Industrie 4.0Working Group, Germany.  Hitt, Mihael.A , Ireland, R. Duane, Robert E, Hoskinsson. 2001. Strategic Management Competitiveness and Globalization Concepts Thomson learning Asia, Singapore. Hamel Gary, Prahalad C.K. Competing For The Future. 1994. Harvard Business School Press Boston, Massachusetts. "Making Indonesia 4.0, Fokus 5 Industri Apa Saja.", https://economy.okezone.com/   read/2018/04/04/320/1881885/ making-indonesia-4-0-fokuspengembangan-5-industri-apasaja, diakses 29 Desember 2023.  "Making Indonesia 4.0: Strategi RI Masuki Revolusi Industri K-4.", http://www.kemenperin. go.id/artikel/18967/  MakingIndonesia-4.0:-Strategi-RIMasuki-Revolusi-Industri-Ke-4, diakses 3 Mei 2018.  “Menuju Revolusi Industri 4.0 Jokowi Diminta Bentuk Badan Riset Nasional”, Kompas, 29             April 2018, hal 3.  "Pemerintah Luncurkan Making 3932.", https://ekon.go.id/ 23 Hak cipta dilindungi oleh undang-undang. Dilarang mengutip atau memperbanyak sebagian atau seluruh isi tulisan ini tanpa izin penerbit. Info Singkat © 2009, Pusat Penelitian Badan Keahlian DPR RI http://puslit.dpr.go.id  ISSN 2088-2351 berita/view/pemerintahluncurkan-making.3932.html, diakses 29 Desember 2023. “Pemerintah RI dan Ceko sepakat tingkatkan Investasi Industri Dua Kali Lipat”, Tribun Bisnis,          29 Desember 2023 hal 8.  "Revolusi Industri 4.0", http://id.beritasatu.com/home/ revolusi-industri-40/145390, diakses        29 Desember 2023.  "Revolusi 4.0, Catatan Dari ISSA ICT 2018", http://id.beritasatu.com/  home/revolusi-40-         catatan-dariissa-ict-2018/174772, diakses 8 Mei 2018. "Strategi Hadapi Dampak Industri 4.0", http://id.beritasatu.com/  home/strategi-hadapi-         dampakrevolusi-industri-40/174260, diakses 2 Mei 2018.

Halal SMEs in Pekalongan need to adopt a more progressive approach to remain relevant and competitive. Innovation is not just a concept but also an urgent necessity to enhance products, production processes, and marketing strategies. Halal SMEs in Pekalongan should view innovation as the key to improving their competitiveness globally. Empowering Halal SMEs through the Pekalongan Halal Special Economic Zone (KEK) should be the main focus in the strategic plan and regional economic development. This research utilizes qualitative descriptive research with an exploratory approach. It is also a type of literature study. The results of this literature review illustrate the importance of empowering Halal SMEs to achieve global competitiveness through innovation and collaboration. In the context of empowerment, crucial aspects include capital, education, training, and financial support, needed to enable SMEs to develop their production capacity and innovation. Furthermore, the Pekalongan Halal KEK plays a significant role as a facilitator of the growth of the halal economic sector. The KEK provides incentives, infrastructure, and strict regulations that encourage transparency and access to the global market for halal products.

Micro-enterprises play an important role in the regional economy but often face obstacles in financial management and marketing strategies. A lack of understanding in financial management causes inefficiency in capital management, while minimal use of digital technology in marketing limits business competitiveness. This community service program aims to increase the capacity of micro-enterprises in Brangjan Village, West Ungaran District, Semarang Regency through financial management training and digital marketing strategies.The methods used in this program include socialization, training, and direct assistance in simple financial recording, working capital management, and the implementation of digital marketing strategies using social media and e-commerce platforms. The results of this activity show an increase in participants' understanding of financial management and their ability to implement digital marketing to expand market reach. With this training, it is hoped that micro-enterprises in Brangjan Village can develop further, become more competitive, and achieve long-term business sustainability.Additionally, the training on simple financial management provided participants with an understanding of transaction recording and the importance of cash flow in maintaining business operations. In terms of digital marketing, participants were trained to utilize social media and e-commerce platforms such as Instagram, Facebook, and Tokopedia to introduce their products to a wider market. Moving forward, it is hoped that participants will be able to leverage this knowledge to optimize their revenue and expand their customer base. This program also contributes to increasing digital and financial literacy for micro-entrepreneurs in the village. Overall, the training aims to create a more sustainable and efficient business ecosystem, which in turn can enhance the competitiveness of micro-enterprises at the local and regional levels.

Managing IPR ownership of copyrighted products is very urgent to do. IPR is a form of legal protection, valuable assets, and the economic value contained therein for individuals and groups. Apart from that, it can increase competitiveness and expand market share in aspects of commercialized intellectual property. The aim of this PKM activity is to increase the understanding of KRENOVA Jombang District participants about the importance of IPR and at the same time provide assistance in managing IPR. This activity uses several service stages, namely activity preparation, PKM team coordination, implementation, and collecting and proposing IPR files. This activity resulted in the issuance of IPR certificates for participants and increased participants' understanding of IPR.

MSMEs, in particular in sector industry creative , have become bone back economy in many countries. Although sector industry creative show potency significant growth , MSMEs in it often experience   various obstacles , such as lack of effective management .   Problem management source Power HR people don't optimized can become obstacle Serious in reach performance maximum . Application practice management source Power effective human beings in MSMEs can become a key strategy For overcome challenge the . Urgency study This give insightful and informed views   about HRM practices that can adopted by MSMEs in the sector This . Method used in study This is Systematic Literature Review (SLR) with collect and analyze related journals   with keywords .   Based on studies literature conducted , found   that  understanding deep about connection between HRM practices and MSME performance in context industry creative . Of a number investigated literature , can   concluded that proper implementation of HRM can give impact significant positive   to MSME performance in the sector This . Recruitment and selection creative identified as step crucial start .   Through results MSMEs can get this attract and retain individual with talent suitably creative   with demands industry dynamic creative .   Research also shows that development Skills creative through training programs is factor decider in increase Power MSME competitiveness and innovation . Findings This give substantial and relevant insights   for practitioner business , stakeholders interests , and researchers For optimizing HRM practices with consider context unique industry creative . Implications from study This is that effective HRM implementation can become pusher growth and sustainability of MSMEs, strengthening position they 're inside industry continued creativity.  

This journal discusses efforts to increase knowledge about the importance of halal certification as a strategy to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Banjarnegara Regency. Halal certification is a key factor in expanding market access and increasing consumer confidence. The aim of this research is to increase the understanding of the MSME group in Banjarnegara Regency regarding the basic concept of halal certification, its significance in the context of business competitiveness, and its positive impact on local economic growth. The method of increasing knowledge involves outreach activities and workshops directly to MSME groups. The results are expected to have a positive impact on increasing awareness and implementation of halal certification among MSMEs, which in turn will contribute to increasing competitiveness and economic growth in Banjarnegara Regency.

This journal discusses efforts to improve digital marketing skills in the context of empowering Micro, Small, and Medium Enterprises (MSMEs) groups in Banjarnegera Regency through the application of product rebranding methods. The main objective of this research is to increase the digital presence and competitiveness of MSME products in the online market. The research method involves collaboration between researchers and a selected group of MSMEs. The product rebranding process is carried out with a focus on developing brand identity, online layout, and digital marketing strategies. Special training is provided to members of the MSME group to increase their understanding of the use of digital platforms, social media, and other online marketing techniques. The research results show that the application of the product rebranding method significantly improves the digital marketing skills of the MSME group. We saw an increase in the number of website visitors, engagement on social media, and an increase in overall sales. In addition, members of the MSME group also reported an increase in their confidence and understanding of digital marketing strategies.

Indonesia's 2020-2024 National Medium Term Development Plan (RPJMN) aims to create a prosperous, just and sustainable Indonesia with a middle to upper income level (middle-income country). In this document there are seven development agendas. The Ministry of Environment and Forestry (KLHK) is directly involved in at least four agendas, namely: Strengthening economic resilience for quality and equitable growth; Regional development to reduce inequality and ensure equal distribution of welfare; Improving the quality and competitiveness of human resources; and Environmental development and increasing resilience to unexpected natural disasters and climate change.

Fruit is one of the foods that many enjoy adequately because of their good taste and have many health benefits, such as rich in vitamins and other nutrients. The fruit market flourished because so many communities were attracted to the fruit. Fruit sellers competed closely with one another in the market as the fruit trade flourished. Each fruit merchant has a different business plan to boost sales in his or her store in the face of this tough competition. Companies that produce goods or services can gain a competitive advantage that is sustained by applying marketing strategies. One of the pillars underlying a comprehensive business plan is the marketing plan. Because of the mostly fierce competition umkm faces, these businesses need to have a marketing plan to fight the competition. The purpose of this study is to know and evaluate marketing strategies and to improve competitiveness. The research was done on the ayu sulastri and amri's fruit shop. A technique used for data collection with observation, interviews, and documentation. In the sulastri stores each year increases, in the last year up 21%. Whereas at the amri store, income increases by 2023 from 2020 to 2023 begins to increase little by little and by 2023 gets an increase by 11%. The results of research on the marketing strategy found increases in the year but there was a decline in the year. Keywords: Marketing Strategy, UMKM, Market Competition

Geographical Indications can increase the value and competitiveness of local products, as well as provide economic benefits to producers and surrounding communities. Dayok nabinatur as a typical Simalungun traditional food which has not received recognition for geographical indications of course has an influence on increasing the products of Micro, Small and Medium Enterprises (MSMEs). It is hoped that this research will provide a basis for local governments and stakeholders to consider granting Geographical Indication status to local products such as Dayok nabinatur. This research uses a qualitative descriptive research method which aims to collect, analyze and interpret data in the form of words, actions or symbols in the form of narratives, interviews, observations or documents to produce in-depth knowledge and understanding regarding the contribution of Dayok Nabinatur as a geographical indication in improving Micro, Small and Medium Enterprises (MSME) products. The results of the analysis revealed that it is very unfortunate that this dayok nabinatur has not been geographically indicated, meaning that this food has not been recognized as to where it originates from the area where this dayok nabinatur first appeared or was cultivated. Dayok nabinatur is also a Micro, Small and Medium Enterprise (MSME) for the Simalungun community in Dolog Huluan Village, Dolog Masagal District, Simalungun Regency. This MSME is in the form of a restaurant called Sauhur Restaurant which provides services for making nabinatur dayok for people who want to order nabinatur dayok.

This article discusses the implementation of efficient pricing strategies within a marketing management framework to increase promotion of homemade spaghetti products, with a focus on the Dana Pasta case analysis. Pricing plays a crucial role in achieving success in marketing, especially in the food industry sector. By considering variables such as high quality raw materials and careful manufacturing processes, this research explores strategic approaches that can strengthen product reputation, increase competitiveness, and attract the attention of target customers. This article discusses the basic principles of pricing, evaluates a number of strategies that can be implemented in the context of homemade spaghetti, and provides practical suggestions for improving product marketing results. Through the application of the Dana Pasta case study, the aim of this article is to provide relevant and applicable guidance for culinary business people who want to achieve success through a smart pricing approach