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The purpose of this research is to find out the role of marketing digitalization, halal certification and product knowledge. The results of this study show that, first, the role of marketing digitalization facilitates the business of the creative culinary industry in the city of Jambi, including (1) finding consumers, (2) flexible media in promotion, (3) the choice of digital marketing platforms as needed so that they can divert the budget to programs more effectively and, (4) To increase the sales volume, it can carry out management periodically. Second, the role of halal certification is; (1) ensuring that the products that have been produced are avoided from harmful substances and, (2) a form of increasing halal awareness. The third role of product knowledge for creative culinary industry businesses in Jambi City as an understanding of needs is; (1) maintaining human welfare protecting the wealth spent towards the path of goodness, (2) The role of product knowledge as an understanding of the existence of a reciprocal relationship between entrepreneurs and consumers towards products.

Government Goods and Services Provider Contract is a type of contract that is routinely carried out by the Government to meet various needs in organizing government activities. Transactions for the procurement of goods and services, namely the Ministry of Tourism and Creative Economy. The research method used is normative research using a statutory, conceptual and field approach. The results of the study are that the work contract between the commitment-making official and the goods and services provider at the Ministry of Tourism and Creative Economy still finds contract clauses that are not fully implemented and not understood by both parties. The impacts that will occur if the contract is not fully implemented and not understood by both parties include triggering contract disputes, even a greater impact is an indication of corruption because the source of funds for the procurement of goods and services is from the APBN. The purpose of this study is to provide education to both parties that the work contract is a guideline that must be understood and obeyed like the law. The ideal concept of direct procurement work contracts in the Ministry of Tourism and Creative Economy includes strengthening the role of APIP in the procurement of goods and services through direct procurement methods through audits, evaluations, reviews, monitoring and other supervision, the creation of standard contracts by including the substance of clauses that generally occur, and the use of sectoral e-catalogs provided by LKPP.

This research explains the Village Innovation Program (PRO-IDe) which aims to combine creative economy and innovative agriculture in the development of the Green Education Tourism Village in Bakung Jaya Village. This program utilizes local resources to empower communities through training and mentoring in sustainable agricultural practices as well as the development of creative products based on existing natural resources. In this way, it is hoped that people can improve their welfare, open new jobs, and attract tourists. In addition, this study also examines the social and economic impacts of the implementation of PRO-IDe as well as the challenges that arise in integrating these two sectors. The results of this study are expected to provide useful inputs for the development of policies and practices in other villages that have similar potential.

The purpose of this research is to identify in Mak Teduh Village, where most of the area consists of peatland with oil palm, rubber, and acacia plantations, the local potential that can be developed into superior products for the village as a means to enhance the community's economy through development focused on the sustainability of resources and the environment. The identification method is applied by the OVOP (One Village One Product) criteria and SWOT analysis. The results of the research indicate several local potentials that can be developed into superior products, namely creative industries in the form of pandan leaf crafts and crafts from recycled plastic, fisheries such as salted fish, and livestock including acacia honey cultivation. In addition, there is also the potential for tourism that can be developed. Based on the OVOP criteria and SWOT analysis, the potential of the village that can be developed as a flagship product is in the cultivation of acacia honey. The availability of land and bee feed in acacia and palm plantations, as well as opportunities in national and international markets, means that acacia honey cultivation also provides a chance for communities to engage in sustainable businesses while enhancing public awareness of forest and environmental conservation. The cultivation of acacia honey also serves as a preventive solution to the cases of forest and peatland fires that frequently occur in Mak Teduh Village. 

With PKM, this is a place to utilize existing knowledge. various innovation and creativity efforts as well as the thoughts of the lecturers can make the local community more creative too. As well as how halal certification is carried out and there are several issues that need more attention, including:1.  Lack of community skills in creativity,2.  Lack of public awareness of the importance of innovation in maintaining economy, 3.. Lack of knowledge regarding how to carry out appropriate innovation with the surrounding economic conditions, as well as the problem of understanding halal certification

This article discusses community empowerment efforts in Segoropuro Village, Rejoso District, Pasuruan Regency, East Java Province, to overcome problems in education. Through a local wisdom-based Literasanctuary, this program integrates educational, economic and digitalization curricula. The theoretical framework includes increasing public awareness, the role of society in improving education, building economic independence, establishing literacy, empowering the creative economy, equality education programs. Implementation method for implementing the smart village program with 3 learning curricula, smart village mentoring program in Segoropuro literacy by the Pasuruan district education and culture office, monitoring program by the small and medium enterprise cooperative service. This article presents concrete steps towards a smart Segoropuro Village through literature based on local wisdom to build economic independence.

This research examines the problem of technological advances creating digital transformation in various aspects of life, one of which is art. Digital evolution in art, giving rise to various new creative expressions, one of which is Non-Fungible Tokens. NFT as a form of creative output has Copyright which is part of Intellectual Property Rights. Based on Government Regulation Number 24 of 2022 concerning Implementing Regulations for Law Number 24 of 2019 concerning the Creative Economy, Intellectual Property Rights can be used as a basis for financing the creative economy sector. This research aims as an effort to encourage the progress of the creative economy sector by examining NFTs as objects of Fiduciary Guarantees in order to optimize Intellectual Property Rights as the basis for financing schemes for the creative economy sector. This research is a prescriptive normative legal research. Types of secondary data include primary and secondary legal materials. The technique of collecting legal materials is done by literature study, then a conceptual approach is used. The results of this study indicate that NFTs have the potential to be used as objects of fiduciary guarantees, however, there are obstacles in regulations and mechanisms that have not been protected by the government, so it is necessary to adjust more specific regulations related to the use of digital assets in fiduciary schemes and education and increased digital literacy for financial institutions and creative economy actors regarding the potential and risks of using NFTs as objects of fiduciary guarantees.

Rozi.This study aims to describe the role of village-owned enterprises in developing small businesses in Pelajau Village, Banyuasin III District, Banyuasin Regency. This research was conducted for three months using a descriptive qualitative approach. Data was collected through interviews, observation, and documentation. Data analysis techniques were carried out by presenting data, reducing data, and drawing conclusions. The results of the study indicate that the establishment of a Village-Owned Enterprise has the aim of improving the village economy, optimizing village assets so that they are useful for village welfare, increasing community efforts in managing the village's economic potential through SMEs In this case Pelajau Village Owned Enterprises have human resources that are quite good and facilities that are quite supportive, it's just how the implementation process will determine the success of each program to be implemented. With the existence of sufficient human resources and supported by village facilities and infrastructure, it is expected to be able to explore the economic potential of pelajau villages through BUMDes. With the commitment and quality of BUMDes management in collaboration with the community, of course, the hope to build the needed job opportunities will be realized through the development of village potential and creative economic activities in Pelajau Village. The implementation of the Village-Owned Enterprise program also involves other parties, namely other community institutions, especially those in Pelajau Village and organizations that are included in the activities of Village-Owned Enterprises and the community in general.

The processing of garden products, namely cassava as an effort to develop the community's economy and increase the creative economy of the Sumur Village community is one of the leading work programs of post 94 in completing the community service process. This community service activity is a form of training for the community in the implementation of cassava garden product processing in Sumur Village, Brangsong District, Kendal Regency. The factor that encouraged group 94 to process garden products in Sumur Village was the abundance of cassava plants that were not optimally utilized. So it needs to be optimized as a food ingredient that is ripe and ready to be. The implementation of the community service above also has a mission to create new innovations in the processing of garden products, namely cassava can be processed into cassava rengginang, cassava layer, cassava brownies, cassava dodol, mocaf flour, and cheese cendol (cheese cassava). The implementation of this community service uses a training method for the community whose majority livelihood is as a farmer. The stages carried out are starting preparations, namely recording data on residents who work as farmers and the availability of cassava harvests on the Plantation. Next, start the implementation stage by involving extension workers from the Kendal Regency UMKM Service to help provide processing training on the potential of cassava harvests from raw to cooked. This service aims to improve the creative economy through cassava processing training for the people of Sumur Village.

The bouquet making training for the Srondol Kulon village community aims to improve and hone the skills of the Srondol Kulon Village residents, especially PKK mothers. With this bouquet training, it is hoped that it can foster an entrepreneurial spirit and improve MSMEs which can boost the economy of the residents of Srondol Kulon Village. The implementation of training in making bouquet crafts among the residents of Srondol Kulon Village, the community had high enthusiasm and had a positive impact on the community's ability to make crafts from feather wire bouquets. By providing training on making feather wire bouquet crafts to PKK mothers, it is hoped that new entrepreneurs will be born who are able to innovate and be competitive in marketing feather wire bouquet craft products

The economic growth of the people of Sendangkulon Village, Kendal Regency, is greatly influenced by the harvest of shallots, which is the main commodity in the area. However, changes in the price of raw shallots often become a challenge for farmers. To overcome this problem, the Sendangkulon Village government collaborated with the Central Java Province Training and Cooperative Center and PT Sinergi Brebes Inovatif to initiate training on shallot processing. This training aims to increase the selling value of red onions by teaching people how to process them into value-added products, such as fried onions, onion crackers and chili sauce. Apart from that, this training also covers digital marketing techniques to help people market their processed products more effectively. This program is expected to increase the economic empowerment of the Sendangkulon Village community and reduce poverty levels. However, challenges remain, especially in mastering digital marketing which requires further socialization.

The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

The creative economy is a concept for realizing sustainable economic development based on creativity. Improving the welfare and prosperity of society in a country is very dependent on the level of economic development. Developing a village economy means making the village economy independent. Cepokomulyo Village is a village with an area that is mostly agricultural land and local crafts that have the potential to be marketed more widely. This makes it easier for people to explore economic potential through abundant fertile land to fulfill their daily activities. However, this potential has not been fully developed optimally due to limited infrastructure, human resources and market access. With this, KKN UIN Walisongo Semarang students play a role in empowering MSMEs to increase and disseminate the economic potential that exists in Cepokomulyo Village by carrying out several activities including holding educational seminars related to digitalization by inviting speakers who are experts in their fields to increase community insight into the economic and digital fields. marketing, providing skills training through processing village agricultural products, as well as helping to build marketing networks. This research uses qualitative research methods through primary and secondary data collection. Meanwhile, the subjects of this research are MSMEs in Cepokomulyo Village. It is hoped that the MSME development empowerment program will have an impact on effective and productive sales, higher quality, and products that can be recognized by all groups in order to compete at national and international levels, provide motivation to the community, and reach wider marketing reach.

Ecoprint is one of the activities of making batik through the process of transferring color and shape to fabric through direct contact. Ecoprint training was chosen because it was based on the discovery that there were many natural resources that had not been utilized, which was one of the reasons for conducting ecoprint training. In supporting the village's creative economy by utilizing natural resources, ecoprint is one solution that can be implemented. Apart from being able to provide ecoprint training experience, it can be used as an example of a business that supports the village economy. This training uses material delivery and discussion methods, a participatory approach and local potential.  The results of this training were to increase the experience and skills of the PKK mothers of Beringin Makmur village regarding ecoprinting. PKK mothers can find out how to make Ecoprint and can apply it at home. Another hope is that mothers can still produce work even though they are stuck at home. Apart from that, the participation method applied not only adds to the learning experience, but also builds a social environment that supports business development. Thus, this activity contributes to community economic empowerment and environmental preservation through creativity and innovation in the use of natural materials found around.

The creative economy sector is one of the pillars of economic growth in Indonesia where creativity is the basis of economic development activities. West Java Province is one of the provinces in Indonesia with a high distribution of the creative economy sector. Not only is Bandung City famous for its culinary, but currently Bandung Regency is an area that is starting to develop its culinary tourism. in the minds of tourists. One of the snacks or snacks that are popular with the community and also is seblak, this "Seblak Mamih" business has been established for several years, and to develop its business to be competitive where its products can not only be enjoyed by consumers on the spot, an effective and innovative product packaging strategy is carried out so that it can be marketed and enjoyed by consumers more widely. The large number of consumers who come, results in the inability of business owners to serve consumers effectively and efficiently, therefore the need for human resource planning as a party that can serve consumers well.

Tourism potential in the East Nusa Tenggara area is one of the owners of diverse natural wealth. This wealth ranges from culture, produce, and processed food to the creative economy. However, it was found that tourism development needs to catch up due to the lack of publications in the digital era. Purpose of the research is to design the preparation of tourism promotion content materials on Rote Ndao island through social media. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze this study through data reduction, presentation, drawing, and conclusion. The author succeeded in designing a publication content data and Instagram design that can be used as an example or ready-to-use account if we can socialize it. This research focuses only on designing content ideas on Rote Ndao island, East Nusa Tenggara, as a form of caring for local tourism development.

This article discusses creative economic empowerment efforts through bouquet-making training in Montongsari Village. The main focus of this study is to evaluate the impact of the training on improving the skills and income of the village community. Creative economic empowerment can develop the community's skills and resources needed to create income and manage their own businesses. It aims to reduce dependence on external assistance and increase economic stability. This research uses a Participatory Action Research (PAR) approach to evaluate the butterfly bouquet-making training that was conducted on July 12, 2024 in Montongsari Village. The training involved PKK mothers from various hamlets and aimed to increase the creative economic empowerment of the community. By using simple materials and involving participants in every stage of making, the training succeeded in improving their practical skills as well as their creativity. The results showed that participants were able to make high-quality bouquets and felt more confident to explore new business opportunities. The program also contributed to local economic development and supported Montongsari Village as a tourist village. This training proved the effectiveness of PAR in empowering communities in a practical and participatory manner

This article discusses creative economic empowerment efforts through bouquet-making training in Montongsari Village. The main focus of this study is to evaluate the impact of the training on improving the skills and income of the village community. Creative economic empowerment can develop the community's skills and resources needed to create income and manage their own businesses. It aims to reduce dependence on external assistance and increase economic stability. This research uses a Participatory Action Research (PAR) approach to evaluate the butterfly bouquet-making training that was conducted on July 12, 2024 in Montongsari Village. The training involved PKK mothers from various hamlets and aimed to increase the creative economic empowerment of the community. By using simple materials and involving participants in every stage of making, the training succeeded in improving their practical skills as well as their creativity. The results showed that participants were able to make high-quality bouquets and felt more confident to explore new business opportunities. The program also contributed to local economic development and supported Montongsari Village as a tourist village. This training proved the effectiveness of PAR in empowering communities in a practical and participatory manner

This paper discusses the Analysis of MSME Strategy in the Development of Creative Economy in the Small Dodol Industry in Muara Tapus Village, Sungai Aur District. The purpose of this study is to analyze what strategies have been implemented by MSMEs based on the creative economy in the small dodol industry in Muara Tapus Village, Sungai Aur District and to provide alternative strategies that are in accordance with the current position and condition of the business. This type of research uses qualitative research with a descriptive approach. The data source used is the primary data source, namely data from informants. The data collection techniques used are observation, interviews and documentation in the small dodol industry in Muara Tapus Village, Sungai Aur District. The subjects in this study were small dodol industry business actors in Muara Tapus Village, Sungai Aur District. Based on the results of the study, it shows that there are several obstacles or constraints on the development of MSMEs, namely minimal capital, human resources, low management. And the strategic factors that influence the development of MSMEs are capital, marketing, operations, human resources and aspects of government policy.