Publication Search

This research was motivated by the fact that students were still found to be less wise in using social media in their daily lives. For example, there are still students who spend a lot of time playing on social media, there are still students who make unfavorable comments on social media, and there are still students who make negative posts. This research aims to: (1) determine the level of student policy regarding social media (2) determine the level of student social media policy before being given classical guidance services. (3) find out whether or not classical guidance services are effective in increasing students' social media skills. This type of research is Pre-Experimental Design using the One Group Pretest-Posttest model. The population in this study was class VIII.2. The sample for this research was 27 people taken using a total sampling technique, which means that the entire population was the sample for the research. Data was collected using a scale for developing wise social media skills. Meanwhile, the data analysis technique used was the Wilcoxon test. The results of the research show that: (1) the wise description of students' social media before being given classical guidance services is in the medium category with a mean of 27.41. (2) after being given classical guidance services, they are in the medium category with an increasing score with a mean of 34.56. (3) classical tutoring services are effective in increasing students' social media skills. This statement is supported by the asymp sig (2-tailed) results, which obtained a value of 0.000, which means it is smaller than the α value of 0.05. So it can be said that Ha was accepted and Ho was rejected, meaning that classical guidance is effective in improving the social media skills of students at SMP N 7 Bukittinggi.

Language is a communication tool used to express an idea or emotion. In linguistics, language is comprehensively explored with the aim of developing understanding and is also used for research. In analyzing the meaning of language, a pragmatic understanding is required. Pragmatics is a linguistic field that examines the interplay between the function and form of speech acts. This research primarily focuses on the analysis of expressive and directive speech acts. Expressive speech acts involve utterances that convey the feelings or thoughts experienced by the speaker. On the other hand, directive speech acts involve utterances intended to encourage or trigger action from the listener. This research aims to obtain, examine, and discuss a variety of speech acts found in educational science-themed videos on the YouTube channel "Kok Bisa?". This research is a qualitative descriptive study using a theoretical approach, namely a pragmatic approach. The data used consists of a number of utterances in the videos. The data collection technique used is observation and note-taking. Data analysis is carried out using distributional and correlational techniques. Data presentation is done formally and informally. The potential value of this study lies in its capacity to offer insights to the author and researchers concerning expressive and directive speech acts found in utterances. The practical benefits of this research will be obtained by those in the field of science, educators, learners, and language researchers as a basis, reference, and teaching material concerning expressive and directive speech acts found within utterances. In the science videos on the "Kok Bisa?" YouTube channel, 26 expressive speech acts and 36 directive speech acts were identified from nine selected videos. This analysis reveals that directive speech acts in the form of questioning dominate these videos, enabling two-way interaction through viewer comments.

The global economic recession is a global economic downturn that affects the domestic economies of countries in the world. The stronger the economic dependence of one country on the global economy, the faster a recession will occur in that country. In 2020 the country of Indonesia and even the world are exposed to the COVID-19 virus which has an impact on the country's economic growth, even the world economy. This is the trigger for an economic recession. This has led to many different public perspectives on the occurrence of a global economic recession whose opinions or reactions are expressed on social media Youtube. The data was obtained by crawling techniques from social media Youtube with a total of 500 comments used. The data is then labeled (class) with a lexicon-based method with an Indonesian language dictionary. From the labeling results, it was obtained 185 positive labeled data (37%) and 315 negative opinions (63%). The data preprocessing stage is carried out in preparation for the data to be processed for sentiment analysis. Of the many opinions obtained, an analysis of public sentiment regarding the 2023 global economic recession will be carried out using the Naïve Bayes classification algorithm. This study also applied the TF-IDF word weighting method with the n-gram feature used, namely bigram (n=1). The system will be evaluated using a confusion matrix. The implementation results show a prediction model with a total of 500 opinion data with a comparison of training data and test data of 9:1, producing an accuracy value of 84.00%, a precision value of 75.00%, a recall of 30.00%, and an f1-score of 42.86%. The performance of the system model built in this study can be said to be good.

Digital Population Identity (IKD) is a digital-based location data innovation through a mobile application with a photo or QR Code. The government's objective is to reduce the physical prints of KTP as well as the use of blank KTP-el in the hope of administrative efficiency. ICT is integrated with health services, education, banking, and taxation, facilitating public access in the era of technological development. However, in remote areas, limited internet access and minimal socialization raise concerns about the security of digital identity data being considered. Social media, especially YouTube, is a channel platform used by the public to convey opinions, opinions and comments about ICTs. So that's why sentimental analysis is needed using the Naive Bayes algorithm to help understand public opinion. The tests were conducted using Orange on 1,561 data showing accuracy, precision, recall, and F1 above 90%. The results of this analysis can serve as a guide for staff in interacting with the community for the implementation of Digital KTP through IKD, as well as improving services regarding the applications provided.

The social media that is most often used and very liked by Indonesians is Instagram. This research focuses on comments from Indonesian netizens on the Instagram account of a public figure named Fuji, which is currently trending in Indonesia because her vlogs and uploads attract a lot of attention from Indonesian netizens. This research aims to describe hate speech carried out by netizens posted in the comments column of Fuji's Instagram posts. The development of information and communication technology has encouraged the emergence of language crime cases, for example incitement, blasphemy, threats, spreading fake news (hoaxes), bribery, conspiracy, perjury, defamation including slander and insults. This research uses a qualitative descriptive approach using literature review. The results of this research were to find and analyze 5 hate speeches in the comments column of Fuji's Instagram account posts. There are several tweets from netizens which are included in illocutionary speech acts containing hate speech towards the content creator named Fuji Utami Putri on social media.

Instagram as a social media has become a major platform for individuals to build their self-image online. This research aims to explore and analyze strategies for forming the self-image of Communication Science students at Trunojoyo University, Madura on the social media Instagram. Qualitative research methods were used to interview participants from Communication Science students who actively use Instagram. The research results show that students use various strategies, including photo selection, captions, filters, and hashtags, to build the desired self-image. They also manage interactions with followers and respond to comments to strengthen their self-image. Additionally, findings suggest that social pressure, cultural norms, and peer influence play an important role in the formation of self-image on social media. This research provides in-depth insight into how social media, especially Instagram, influences the formation of Communication Science students' self-image, and its implications for self-concept and social interactions in a digital context. This study also provides a foundation for the development of social media literacy among college students and stimulates further discussion about the impact of social media on individual identity construction.

The Facebook group "Complaints about Missing Campus" is an online forum that allows students to share experiences, concerns and stories about their university life. The aim of this research is to analyze the social interactions that occur within this group, as well as to understand how this group plays a role in meeting the social needs of its members. This study uses content analysis methods and online observation to collect data from posts, comments and interactions between members in the "Complaints about Ngampus" group. The results of the analysis show that this group is a significant platform for members to share their feelings, experiences and suggestions regarding study issues, campus life and other social aspects. Social interactions within this group reflect multiple types of social support, including emotional, informational, and evaluative support. Members share their stories, offer advice, and provide moral support to each other. These groups also facilitate the formation of social bonds and friendships among their members. The Facebook group "Complaints about Dismissals" can serve as a safe place to express discomfort, pursue solutions together, and build a supportive social network among college students. Social interaction in this group plays an important role in overcoming the challenges of college and campus life, and helps improve the social and emotional well-being of its members.

Abstract. Social media is a platform that is very open, which allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people. One of the social media that has an influence on society today, especially for social media that is able to visually display content that is easy to understand compared to the type of online media that just displays photos or even just a written message. Youtube is a solution used by some people in the world in determining and finding the desire they are looking for. From social media, this very open platform allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people. YouTube is also one of the many social media platforms that is widely used to share free information and display content in the form of videos. YouTube contains a wide range of topics, and everyone can post videos on this platform, which is why it is so popular. 272.1 million people live in Indonesia, 64% of the country's population has an internet connection. With 88% of the population using YouTube, it is the most popular social media platform in Indonesia and the second most popular platform is occupied by WhatsApp with 84% of users. Users can display and distribute content on YouTube in addition to using it as a source of information. Using a YouTube account is very cheap and easy compared to using traditional media, which entails a lot of money. YouTube is growing in popularity not only because it is cheaper but also because anyone can post a video for a wide audience to watch. Because of how convenient it is to use YouTube, because viewers can not only see the content, but they can respond in the comments section. However, through this convenience one can potentially follow what his idols are doing on this platform. Just like a Youtuber who is able to provide social effects on the audience like "YOSHIOLO" who explains his content about lifestyle goods whose segment called "How Much Does Your Outfit Cost?" is currently favored by Gen Z specifically for students. The presence of this content increases the desire of young people, especially students, to use these lifestyle items to boost appearance and even for appreciation events in the campus environment. Through this incident, it causes consumptive attitudes towards the younger generation who are lacking in managing finances because they are entangled in the beautiful world of Fashion Style shown in this Youtube content. The need for understanding and awareness in seeing impressions for them, especially students, in preventing this phenomenon through social media. Keywords: Social Media, YouTube, Consumptive.

This research aims to describe and analyze forms of hate speech on one of the social media, Prabowo's Instagram account. This research method uses a qualitative descriptive approach. The data analysis method used is the orthographic matching technique with a writing recorder as the determining tool. The results obtained from this research were that there were several negative comments in the form of hate speech towards the presidential and vice presidential candidate pair Prabowo-Gibran.

Today's era of globalization has become one of the media used to express opinions or views. Freedom of opinion, especially on social media, is currently widely misunderstood and abused by the public, because in exercising the right to freedom of opinion, many people carry out actions which result in insults, accusations without evidence and defamation which causes loss, hurt feelings, Mental health even has an impact on suicide situations for certain individuals and groups. The problem in this research is that many social media users give opinions or views that the female artist with the real name Chintya, who is an Indonesian citizen living in Germany or better known as Bunda Corla, is a transgender. This was conveyed clearly on social media Instagram and Tiktok without supporting evidence. This is an activity of defamation, an attempt to influence other people to believe in their opinions or views to the detriment of one party. If we look at the criminal law and violations of the misuse of the right to freedom of expression on social media and the criminal sanctions for criminal acts of defamation under the guise of freedom of opinion, this already refers to 3 crimes, defamation, unpleasant acts and violations of human rights. . Persons involved in defamation cases can be charged with criminal penalties for acts of insult and/or defamation on the internet. Especially for internet users, criminal threats through Article 27 paragraph (3) in conjunction with Article 45 of the ITE Law. Through this provision, internet users can also be subject to coercive measures considering the maximum penalty is 5 years in prison. The method used in research is the literature method, data collection techniques in the form of documentation and observation. Data from observations is in the form of screenshots from social media. The results of this research show that; comments on social media are included in several violations of existing laws in Indonesia, the ITE Law article 45 paragraph 1, the Defamation Law articles 310 and 311 of the Criminal Code; Threat of Criminal Defamation in the ITE Law Article 27 paragraph (3) in conjunction with Article 45. Source of material Instagram, TikTok, primary and secondary law. This research concludes that freedom of opinion is not absolute freedom, but rather, opinion must be in accordance with ethics and norms in society and in accordance with legal regulations without harming any party. and these unpleasant acts can be prosecuted in accordance with applicable legal provisions. Freedom of opinion on Instagram and Tiktok media aimed at Mother Corla has been proven to be defamation.

Social media has provided space for freedom of opinion to all its users. However, this has caused not only positive impacts but also negative impacts. This research aims to describe hate speech made by haters or someone who hates Denise Chairesta. The data source for this research was taken from the social media comments column on Instagram, Tiktok and Denise Chairesta's personal YouTube. The research method used is a descriptive method and uses a qualitative approach. The data collection techniques used in the research are documentation techniques and observation techniques with data analysis techniques which consist of three stages, namely data reduction, data presentation and conclusion. The results of the research found eight pieces of data that led to hate speech towards Denise Chairesta.

Asmaranur Modeling School is a modeling school in Pekanbaru, which was founded by the owner and trainer, Irvan Asmara, on February 1 2020 under the auspices of CV. Asmaranur Persada Sejahtera. AMS Modeling School is the first modeling school that provides learning not only about the catwalk but also education in forming personality such as attitude, public speaking, personal branding, and responsibility. This research aims to find out the Marketing Communication Strategy of Asmaranur Modeling School Pekanbaru through Instagram Social Media. The method in this research used a case study with a qualitative approach and purposive techniques which included interviews, observation, documentation. The informant subjects in this research consisted of 3 informants, namely Irvan Asmara as the owner and instructor, Bima Sakti as the content creator, Wildatul Muslimah as a student who had been registered at AMS for a long time. This research uses New Media theory and the concept of The Circular Model of Some created by Regina Luttrell which has 4 stages, namely share, optimize, manage, engage. The results of this research are that Asmaranur Modeling School Pekanbaru chose the social media Instagram based on the increasing number of social media users and in accordance with Asmaranur Modeling School Pekanbaru's target market, namely young people and adults who are active on Instagram social media. Before posting content, collect photo/video ideas. Asmaranur Modeling School Pekanbaru's Instagram social media is managed directly by Irvan Asmara as the owner and trainer, easily responding to comments from followers, and making it easy to repost tagged posts from me personally, students who take part in activities at Asmaranur Modeling School Pekanbaru. To build engagement with consumers or followers, Asmaranur Modeling School Pekanbaru also creates events and sponsors other important events.

The advent of internet and the proliferation of social media change the way teachers and students consume and create educational learning content, such as Java traditional dance. Men traditional dancers get bullied because they are considered less masculine where it happens in the education sector, school or dance studio. TikTok in the transmedia era known as an entertainment, expression and education space. TikTok’s content creators (Abing, Fahrul, BM) actively post to preserve culture. This research examines TikTok as an education and expression’s medium, challenges the gender dichotomy in Indonesia’s new masculinity. This research uses the case study, interview art activists, finding audience's reception from the comments, documents, relevant preliminary research. The results show male traditional dancers use TikTok to express themselves and preserve local culture. TikTok’s existence also shifts masculinity where it is not only interpreted as a form of virility, but also contains tenderness and femininity in traditional dance.

Banana Pasir Memey is a business in Saentis Village that uses Facebook and WhatsApp as sales objects. The Banana Pasir Memey Facebook account has 4,982 followers and each post always has an increase in total likes every year as well as total comments. The positive impact for the UMKM of the Pasir Memey bananas is experiencing an increase in sales in 2020-2022, the negative impact for the UMKM of the Pasir Memey bananas is the shipping costs charged to buyers which will later be taken into consideration when making purchasing decisions. The aim of the research is to test and analyze the influence of online marketing and shipping costs on purchasing decisions among the Pasir Memey Banana UMKM in Saentis Village. This type of research uses a descriptive quantitative approach carried out on customers who have purchased Banana Pasir Memey products, using questionnaire data with a total sample of 70 respondents. The sampling technique is through random sampling technique. The analytical methods used are validity test, reliability test, classical assumption test, multiple linear regression test, t test, and f test. The results of the research show that online marketing has no significant influence on purchasing decisions and shipping costs have a significant influence on purchasing decisions for UMKM customers of Pasir Memey bananas. The simultaneous test shows that the online marketing variables and shipping costs simultaneously have a positive and significant effect on purchasing decisions.

This research is based on customer loyalty, which is an important factor in retaining guests or customers. Based on good customer experience and brand trust, of course, customer loyalty will increase in guest or customer satisfaction in a company or hotel. However, from this, there are findings in this research conducted on guests at Truntum Hotel Padang, namely that there are still some guests who are not loyal and provide unfavourable comments on their experience staying at Truntum Hotel Padang. Therefore, the goal of this study is to analyse the impact of customer experience and brand trust on guest customer loyalty at Truntum Hotel Padang. The sample size in this research is 365 people with the criteria that guests who have stayed more than twice and are more than 21 years old at Hotel Truntum Padang. Data analysis method used is logistic regression analyse with SPSS version 23.00. The research results indicate that customer experience and brand trust partially and significantly influence the customer loyalty of Truntum Padang Hotel guests.

Vidio application is a video streaming application platform that finds many interesting features. The Vidio application has several advantages and disadvantages, which can be seen in user comments on this application in the playstore. It is necessary to analyze the level of user satisfaction with the Vidio application. The data collection technique uses task scenarios and through the SUS questionnaire distributed to users of the Vidio application, to collect and analyze data on user satisfaction with the Vidio application. The method used to analyze the data is using the Usability Testing method. The results of the evaluation on the Vidio application show an efficiency value of 89% in the efficiency aspect, the memorability aspect has a good memory level, the learnability aspect shows an effectiveness value of 97%, and in the satisfaction aspect the Vidio application gets a range of f values

This research analyzes the Kansai dialect, Standard Japanese, and the perspectives of native Kansai dialect speakers towards both languages. The purpose of this study is to find out what native speakers of Kansai dialect feel about their dialect and their views on Standard Japanese. This research uses a qualitative method with a thematic analysis approach. The data for this study were gathered from comments on threads and questions posted on the jp.quora.com website. The researcher's conclusion is that native Kansai dialect speakers have a sense of pride in their language and do not hold any particular views towards Standard Japanese.

The existence of world developments as well as digital transformation has created a “Crisis” situation for every brand and business owner in Indonesia. Because the average businessman is unable to adapt to technology. The increasing number of Instagram users has led to the emergence of Instagram accounts to act as advertising and media channels. One of them is the Instagram social media account @andalan.blitar. Therefore, the purpose of this community service activity is to help digital marketing for UMKM in the Kauman area through Instagram social media. The research method used in this study is a descriptive method which collects data using existing facts. The result of this service activity is that followers have an interest in culinary products that are promoted on the Instagram social media account @andalan.blitar by giving likes, comments, and visiting the UMKM.

The government that is running at this time is also not spared from public comments on Twitter, especially regarding the increase in subsidized fuel. There are at least 4 impacts felt by the community when subsidized fuel prices increase, namely a decrease in people's purchasing power, an increase in basic prices, an increase in the unemployment rate and an increase in the poverty rate. This study aims to implement the Naïve Bayes Classifier and KNN algorithms in classifying a tweet of an increase in subsidized fuel so that it can be identified as belonging to a class with positive or negative sentiments. The data used in this research are 560 tweets. The data is divided into 2, namely 500 training data from tweet data and 60 test data from tweet data stored in xlsx format. The results of the accuracy with the Naïve Bayes Classifier algorithm is 85% while the KN algorithm is 86.8% so it can be concluded that the KNN method is better than the Naïve Bayes Classifier method in classifying tweets of increases in subsidized fuel. Keywords: Subsidized BBM, Naive Bayes, KNN

This study aims to describe the form of language politeness in comments posted on the Lambeturah Instagram account. This research is descriptive qualitative. The data from this study is in the form of written language which contains elements of language politeness contained in the Lambeturah Instagram account which is then analyzed and studied based on studies that are in accordance with the focus of the research and the source of the data from this research is reader responses or comments on the Lambeturah Instagram account. The research results obtained in this study were as many as 29 data. Among them, there are 8 data of sympathy maxims, 6 data in the form of consensus maxim, 5 data in the form of appreciation maxim and 10 data in the form of wisdom maxim.