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Digital marketing is a service practice used to market products or services using digital media. Analysis of product or service marketing services before digital marketing developed was to use traditional methods such as print media, radio and television. Marketing using this old method involves promotions carried out without using the internet. As technology develops, now marketing products or services so that they are quickly recognized by the wider community does not require high costs for printing or paying for advertisements on TV. Marketing products or services can be done using digital media or what is usually called digital marketing. One of the popular digital platforms that quickly makes something or a product viral is the TikTok application. Tiktok is a social media that also has a tiktokshop feature to facilitate e-commerce. Tiktokshop offers advantages in terms of wide audience reach, high engagement, and innovative advertising features. However, a month ago, on October 4, 2023, Tiktokshop officially closed its services. This closure has an impact on business actors who have relied on this platform to market their products. However, there are still many other digital platforms that can be used for marketing activities. Therefore, business actors must continue to follow developments in digital marketing trends and utilize platforms and e-commerce that suit their target audience.

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.

An increasingly intensive marketing strategy is carried out by advertising on television, including advertisements for Aqua brand Bottled Drinking Water (AMDK) products. Aqua's strategy has been effective in accordance with the findings of the market research conducted. The purpose of this study was to understand the impact of the effectiveness of Aqua advertising 'existing version of Aqua'. The quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values to be measured using statistics as a calculation test tool, related to the problem under study to produce a conclusion. The population of this study was the entire audience of Aqua television commercials in Brebes County. The sample was obtained with the 10% Slovin formula of 200 respondents. The research instrument used was in the form of primary data from filling out questionnaires. The results showed that advertising creativity and humor elements had a positive effect on the effectiveness of Aqua advertisements, there was a positive influence of advertising attractiveness on the effectiveness of Aqua advertisements, the quality of advertising messages had a positive effect on advertising effectiveness and there was an influence on advertising creativity, humor elements, advertising attractiveness and quality of advertising messages simultaneously affected the effectiveness of Aqua advertisements in Brebes Regency

This research aims to determine sharia promotional strategies, inhibiting factors and efforts to increase sales of ars snack msmes in jambi city. This research uses qualitative methods. This research is the owner of the msme ars snack. Data collection through observation, interviews and documentation. the conclusion results show that: the sharia promotion strategy carried out by msme ars has implemented the fathonah characteristic, namely being smart in innovating to update and add to its products. Maintaining and improving the quality of its products so as to create customer trust in ars snack msmes by always paying attention to sharia regulations. Advertisements carried out by ars snack msmes have implemented the characteristics of siddiq and trust both on social media and in brochures and must still prioritize honesty, truth and trustworthiness based on islamic economic perspective, personal sales carried out by umkm ars snack apply tabliq characteristics, namely meeting directly with customers and potential customers by conveying correctly using appropriate and easy to understand words without cheating about the products being sold. The public relations owned by msme ars snack jambi city is specifically to build good relationships with various groups, build a good company image and support each other among msmes and promote products to increase sales of each msme player.

This research aims to find out what promotions are used by the North Toraja Tourism Office to increase tourist visits. This research uses a qualitative approach as a research procedure which produces descriptive data in the form of written words and not numbers. The results of this research are achievements for tourism development in North Toraja, promotion includes: a) Advertising, by placing tourism advertisement containing notifications about tourism regarding the natural beauty and culture of North Toraja. b) Sales Promotion, carried out through exhibitions or events. c) Public Relations, carried out in collaboration with organizations or agencies and companies operating in the tourism sector such as ASITA, HPI and PHRI institutions. d) Direct Marketing, carried out through online channels.  

After the covid pandemic conditions, new habits and trends in society are slowly starting to change, one of which is the shift from offline to online shopping. Since the pandemic took place, people's offline purchasing power has decreased. Shops or shopping centers are empty of visitors and most prefer to shop online or online. In Indonesia, there are several marketplaces operating such as Shopee, Tokopedia, Bukalapak, Lazada and Bblibli. Shopee Indonesia is the Marketplace with the most visitors in the 4th quarter of 2022. With an average of 191.60 million visitors. So, currently Shopee is the most popular and visited Marketplace. As a company, Shopee uses various marketing channels to increase consumer buying interest. In this study, researchers analyzed the influence of advertising in the Shopee application, sales promotions, brand ambassadors, and service quality on consumer buying interest in the Shopee application. This quantitative study took data from 384 Shopee users who were analyzed using measurement model evaluation analysis which included validity and reliability tests, and structural model testing which included the Goodness of Fit Model and hypothesis testing. In the first stage of analysis, all variables are declared valid and reliable. Then in the second analysis stage, it shows that product advertisements in applications, sales promotions, brand ambassadors and service quality carried out by Shopee have an effect on consumer buying interest to shop on the Shopee application.

In carrying out its social responsibilities, companies certainly want their programs to run according to what they planned. Each program implemented has certain objectives. These objectives can be in the form of benefits obtained by the local community, for example increasing knowledge through training, seminars or advertisements created by the company as a form of its CSR program. Apart from that, from the internal side of the company it is also possible to want to increase profits and gain a positive image from the CSR program. The community as recipients of CSR programs must of course be able to feel the benefits of the CSR program run by the company so that the program is able to promote positive things.

In the current era of globalization, there is a lot of competition from various schools or madrasas, to offer the best quality from their institutions. This can be seen from the various forms of promotion and strategy, moreover educational institutions with a private background are certainly required to have higher quality and competitiveness compared to other educational institutions, especially those with a state label. This research in general, aims to describe (1) how the recruitment of students is carried out at Karya Bunda Middle School (2) What is the strategy used by Karya Bunda Middle School in recruiting new students (3) What are the obstacles faced by the school in the student recruitment process at Karya Bunda Middle School. This research uses descriptive research with a qualitative approach. The subjects in this study were the principal, educators, students, education staff, and two students. Data collection techniques through observation, interviews and documentation. Data validation techniques with research extension, increased persistence, and triangulation. The results of this study indicate (1) the implementation of student recruitment with technical instructions from the Education Office, the recruitment process does not have selection and applicant tests only need to pay administrative costs and have actually passed SD (2) The strategy used in recruiting students is a promotion strategy, namely a strategy from door to door, distributing brochures and placing advertisements on social media, visiting SD/MI, community activities, and working with students (3) in the process constraints the recruitment of these students is due to limited classroom space, unable to compete with the country and less desirable.

The purpose of this research is to find out how much influence the slogan (X1), advertising content (X2), and advertisement repetition (X3) have on buying interest (Y). This study uses an explanatory research approach with quantitative methods. The data collection for this research was by distributing questionnaires to 110 respondents calculated using the machine and camble formula. The data analysis technique uses SPSS software version 16, in which the data will be processed, described and discussed to answer and prove the hypothesis proposed. The research results are as follows: (1). Slogan (X1) has no influence and is not significant to Purchase Intention (Y). (2). Advertising content (X2) has significant and significant effect on purchase intention (Y). (3). Advertisement repetition (X3) has significant and significant effect on buying interest (Y). (4) Slogans (X1), Advertising Content (X2), and Advertising Repeats (X3) have significant and significant effect on Purchase Intention (Y).

Nathaniela Anita Kiroyan(2023). Visual and Verbal Signs Found in L’oreal Paris Shampoo Advertisements. S1. Thesis. English Department. Widya Kartika University. Surabaya. Advisor I: Yulius Kurniawan, S.Pd., M.Pd.; Advisor II: Endar Rachmawaty Linuwih, S.Hum., M.Pd. The purpose of this research is to find out the visual and verbal signs in L’Oréal Paris shampoo advertisements and to explain the visual and verbal signs and meaning that are represented in L’Oréal Paris shampoo advertisements by using semiotics theory by Roland Barthes. This research used a descriptive qualitative method to analyze the collected signs in the whole picture of the advertisement of L’Oréal Paris shampoo. In addition, the researcher collected the data from Pearl Chemist Group which had the best of five of L’Oréal Paris shampoo advertisements. The findings indicate denotative meanings of signs revealed were black hair, long hair, wavy hair, woman, smiling face, purple dress, purple shirt, orange background, black belt, and products of L’Oréal Paris shampoo. The connotative meanings of the signs revealed elegance, friendliness, confidence and self-esteem, freedom of expression and creativity, and empowerment of women.

Instant noodle Lemonilo are a newcomer to Indonesia. To be able to compete with other instant noodle brands, Lemonilo is doing digital marketing on a large scale to attract consumers. Starting from doing advertisements on television, to social media. In addition, Lemonilo carries the theme of healthy instant noodles which are safe for consumption by all people and uses quality ingredients (no MSG, food coloring and preservatives). Based on these observations, the authors conducted this research. Data was collected using a questionnaire given to on instant noodle  Lemonilo customers. The sample used in this study was 50 respondents using a systematic random sample method. The analytical tool used is descriptive (primary data) by using a questionnaire assisted by a Likert scale and given to respondents. The analytical tool used is SPSS software version 25. The results of this study prove that: 1) Digital Marketing has a partial positive and significant effect on Purchase Decisions with a Digital Marketing. 2) Product quality has a positive and significant partial effect on purchasing decisions. 3) Digital Marketing and Product Quality have a positive and significant simultaneous effect on Purchase Decisions.

The puerperium is a period of recovery, starting from completion of labor until the obstetrical devices such as pre-pregnancy, the length of the puerperium is 6-8 weeks. Breastfeeding is a skill that is learned by both mother and baby, both of which require time and patience to fulfill nutrition in infants for 6 months. Knowledge is one of the influencing factors, the formation of a person's attitude. Based on experience and research, if a person has good nowledge then he will also have good behavior. Based on this thought, a study is needed that aims to find out the Knowledge Analysis of Postpartum Mothers Regarding Correct Breastfeeding Positions at the Pattallassang Health Center in 2023. The type of research used is a quantitative descriptive research method, namely researchers will only describe certain variables and are presented in a frequency distribution table. Sampling of this study using total sampling technique, namely the technique of determining the sample when all members of the population are used as samples, the sample size is 26 people with the Frequency Distribution formula. The results showed that the mother's knowledge of the correct breastfeeding position, that is, of the 26 mothers in the study, the frequency of mothers who had good knowledge of the correct breastfeeding position was 6 people (23.0%). Counseling was increased effectively and continuously regarding equipped with media counseling in the form of posters and advertisements and always continuing education and increasing knowledge so that they can be more skilled in providing health services to clients.

Public service advertisement is an extension or socialization made to provide information or education to the public about something that is beneficial to the community, both financially and non-financially. Planting media is a container or place to grow plants, both flowers, fruits and vegetables. Used goods are items that are no longer used, such as drink bottles, broken buckets and others, used goods are often considered as household waste that will be just thrown away. This public service advertisement is designed to educate the public to be able or willing to manage household waste produced into new goods that have artistic value and selling value.

The purpose of this study was to determine and analyze the Growth Rate and Contribution of Advertising Tax Revenue to Sikka District Regional Tax Revenue. The type of research used is descriptive-quantitative. Quantitative-descriptive is a method that aims to create an objective picture or description of a situation using numbers starting from data collection, interpretation of the data as well as the appearance and results. The data analysis technique in this study uses the growth rate analysis formula and the contribution formula. The results of this study show that the average growth rate of advertisement tax revenue for 2017-2021 reaches 72% and the growth rate of local tax revenue reaches 49%. The average contribution of advertisement tax revenue to regional taxes in 2017-2021 reached 1.07% with very low criteria. Efforts made by BAPENDA of Sikka Regency to increase advertisement tax revenue through intensification and extensification.

Sate Manangkabau is a brand engaged in the culinary field in the city of Padang, West Sumatra. This brand was created in August 2018. In the current era of global competition, rapidly growing market increases, increasing technology, as well as the challenges of competition for each brand require each brand to innovate and be creative in developing appropriate promotional strategies. The purpose of this work is to present a 2d animated promotional advertisement for the Sate Manangkabau brand in order to maintain the existence of the brand that has been formed and as a unique and innovative promotional medium that can attract the attention of consumers. The design method for the 2D Animation Brand "Sate Manangkabau" in Padang City uses the define, design, development, and dissemenate method. The data analysis method uses the SWOT method, namely strength, weakness, opportunity, threats. The resulting design is a 2D Animation Brand "Sate Manangkabau" in Padang City. It also produces supporting media such as posters, Instagram ads, x banners, key chains, motion menus, stickers and sate frozen.

This community service activity involved three MSME partners, namely the Dua Putra Putri Banana Chips UMKM, the Arjuna Coffee Powder MSME, and the Twin Princess Traditional Herbal Medicine UMKM. One of the problems faced by SMEs is the marketing process. This is based on product photos used for social media promotions that are less attractive to consumers. In product photo activities, guidance is provided on how to take good product photos. With good product photos, consumers will more easily understand an advertisement based on product photos alone. The aim of the product photo activity is to become an identity for MSME actors and can increase the value of the MSME product itself. The methods used in this community service activity are surveys and observations, interviews, discussions, and applications. The result of this community service activity is that there are enhancements to product photos that look clearer and have aesthetic value that are interesting enough to be published via e-commerce and social media such as Whatsapp, Facebook and Instragram.

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

This study aims to reveal the anomaly of female domination: the moral message in Djarum 76 advertisement version of the genie is afraid of the wife, by representing something that is not visible on the surface. This article is a qualitative descriptive research type with Roland Barthes' semiotic analysis based on Stuart Hall's representation theory. Primary data through observation of text and audio-visual images from advertisements, and secondary data from relevant literature, then analyzed based on the concept of The Codes of Television. The results of the study show: in the Djarum 76 advertisement, the version of the genie is afraid of his wife, builds the image that men are afraid of their wives, which can be seen from the activities, sounds, expressions, camera techniques, and existing ideology. This anomaly is a reality that occurs a lot in the reality of society where a household is dominated by the wife. The research implication, narrative experience brings the consumer's mood to the narrative which is carried as a moral message. More specific research is needed to reveal the atmosphere of the relationship built on the research focus.  

This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead

The research entitled Use of Language in advertisements and broadcasts on TV. The formulation of the problem is (1) How is the use of the variety of spoken language? (2) How is the use of languageseen from the accuracy of the choice of words (diction)? (3) How is the code mixing that occurs in the use of the language, the method used is a qualitative descriptive method. The source of the data used in this research is the oral utterances delivered in broadcast news. Source of data used as research data is news that is broadcast starting from the morning and at night. Technique data collection in this study used the recording method with listening and listening techniques note technique. The results of the research show that (1) the use of speech variety is variety official (2) the use of diction, then 10 of the ten news used is obtained. Of the ten types of accuracy of diction analyzed, the results of the accuracy of the use of diction were obtained, as follows: use of special general words 6, use of words that are almost synonymous 5, use of denotative and connotative words 4, use of words that are similar in spelling 1, use of idioms 1, use of foreign endings 1, and use of continuity word choice 4 found inaccurate word choice. (3) the use of mixing Indonesian code into the language Region is code mixing into (inner code-mixing) due to code mixing carried out between local languages ​​and Indonesian. based on the results obtained the researcher's observation in depth, from the use of the language used is sufficient light what else is the local language and most of the errors found are correct used. Then mix the code that is widely used in broadcast news and advertisements should be avoided because it is news for the area and speak the local language.