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Damayanti, Alif; Maulidina, Annisa; Moniaga, Friska Valentina; Armayza, M. Adnan; Mulyani, Heni +1 more

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2023 LPPM Universitas 17 Agustus 1945 Semarang

Penelitian ini dilakukan di SMKN 1 Kota Bandung yang dilaksanakan guna mengetahui pengaruh komponen – komponen di lingkungan sekolah terhadap prestasi belajar siswa jurusan Akuntansi. Metode kuantitatif korelasional menjadi metode yang digunakan pada penelitian yang dilakukan. Pada penelitian ini terdapat populasi yang diikutsertakan yaitu siswa kelas X Akuntansi Lembaga di SMKN 1 Bandung. Dengan populasi penelitian sebanyak 70 orang siswa. Analisis proses yang digunakan dalam penelitian ini menggunakan kuantitatif koefisien korelasi. Adapun hasil data penelitian disajikan dalam bentuk tabel yang diuji menggunakan koefisiensi korelasi dengan hasil kriteria penafsiran kuat atau erat. Kesimpulan yang dicapai dari proses penelitian menunjukan hasil signifikan korelasi antara lingkungan sekolah terhadap prestasi siswa akuntansi yang hasil perhitungannya memperlihatkan bahwa antara variabel X dan variabel Y memiliki angka korelasi sebesar 0,547  yang menunjukkan adanya korelasi. Hal ini memperlihatkan bahwa hubungan lingkungan sekolah dengan prestasi siswa jurusan Akuntansi di SMK Negeri 1 Kota Bandung bersifat kuat atau erat yang menunjukkan variabelnya berada di kriteria antara 0,41-0,61. Hasil penelitian yang dilakukan ini membuktikan bahwa adanya korelasi antara lingkungan sekolah dengan presetasi belajar siswa jurusan Akuntansi kelas X.

Elias Binosa Nopecain; Tan Evan Tandiyono

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to prove and analyze the influence of non-physical work environment and workload have a significant effect on employee performance and job satisfaction at the Surabaya II Rayon Fire and Rescue Service; as well as to prove and analyze Job satisfaction has a significant effect on the performance of the Surabaya II Rayon Fire and Rescue Service employees. This type of research used is quantitative research. How to collect data using a questionnaire and using a Likert scale as an answer. Sampling using saturated samples and PLS as analytical tools. Source of data used is primary data. The sample population is the Surabaya II District Fire and Rescue Service employees. Based on the results of data analysis, it shows that the Non-Physical Work Environment has a significant effect on Employee Performance and Job Satisfaction at the Surabaya II Rayon Fire and Rescue Service; and Workload has no significant effect on Employee Performance, but Workload has a significant effect on Job Satisfaction of employees of the Surabaya II Rayon Fire and Rescue Service; and Job Satisfaction has a significant effect on Employee Performance at the Surabaya II Rayon Fire and Rescue Service. The advice given in this study, in order to increase Job Satisfaction, refers to previous research that by improving the Non-Physical Work Environment and Workload will increase Job Satisfaction and by improving organizational culture, work motivation and job satisfaction that occur, the performance of the Fire Department employees and Rescue Rayon Surabaya II, and are expected to be able to add or develop other variables apart from the variables used in this study which are thought to affect employee performance such as promotion, leadership, and others.    

Sumantri Sumantri; Hwihanus Hwihanus

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Penelitian ini bertujuan untuk mengetahui pengaruh fundamental makro,csrd mempengaruhi kinerja perusahaan dengan struktur kepemilikan, struktur modal dan opini audit sebagai variabel intervening. Populasi dalam penelitian ini adalah seluruh perusahaan infrastruktur sub sektor telekomunikasi yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2018-2021. Teknik analisis data dan pengujian Hipotesis menggunakan Partial Least Square dengan uji outer model dan inner model. Hasil penelitian ini membuktikan bahwa Fundamental makro tidak berpengaruh signifikan terhadap Struktur kepemilikan, Fundamental makro tidak berpengaruh signifikan terhadap kinerja perusahaan, Fundamental makro tidak berpengaruh signifikan terhadap Struktur modal, Fundamental makro tidak berpengaruh signifikan terhadap Opini audit, CSRD tidak berpengaruh signifikan terhadap Struktur kepemilikan, CSRD tidak berpengaruh signifikan terhadap Struktur  modal , CSRD tidak berpengaruh signifikan terhadap Opini audit, CSRD tidak berpengaruh signifikan terhadap Kinerja perusahaan, Struktur Kepemilikan tidak berpengaruh signifikan terhadap Kinerja perusahaan, Struktur modal terdapat pengaruh signifikan terhadap Kinerja perusahaan, Opini audit tidak berpengaruh signifikan terhadap Kinerja perusahaan

Dhio Rahmadiansyah; Nurani Hartatik

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Kereta api Penataran merupakan salah satu moda transportasi ekonomi yang disediakan oleh PT. Kereta Api Indonesia untuk melayani penumpang dari Kota Surabaya hingga Kota Blitar. Penelitian ini bertujuan untuk mengetahui seberapa besar kepuasan pelanggan kereta api Penataran. Pengumpulan data dilakukan dengan menggunakan metode survei pengisian kuesioner kepada 342 responden dan dilakukan pada hari kerja dan hari libur. Responden terbagi atas 49% Pria dan 51% Wanita. Analisis yang digunakan yaitu analisis regresi linear berganda untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan. Hasil Penelitian menunjukkan lima variabel yang digunakan berpengaruh terhadap kepuasan pelanggan dan memiliki kontribusi sebesar 70.8% terhadap kepuasan pelanggan.

Abdullah, Abdullah; Kuswardani, DC; Wardoyo, Paulus

Jurnal Ilmu Manajemen dan Akuntansi Terapan 2023 Sekolah Tinggi Ilmu Ekonomi Totalwin

This study aims to determine and analyze consumer attitude as a moderation variable on the effect of consumer motivation and consumer trust on property purchasing decisions. This study uses primary data by distributing questionnaires to respondents, namely the owner of Green Taman Asri housing complex. Sampling is done using the NonProbability Sampling method and the sampling technique using sensus Sampling. The analysis in this study used a moderation regression analasis test. The results of this study indicate that consumer motivation consumer trust have a positive and significant effect on purchasing decision. Meanwhile consumer attitude has a positive as a moderating variable has a significant positive effect on the effect of consumer motivation and consumer trust on property purchasing decisions, with a coefficient of determination (Adjusted R Square) of 0.799 which means that together independent variables explain the purchase decision by 79.9%, while the remaining 20.1% is influenced by other variables

Firda Safiroh; Mu'minatus Sholichah

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2023 CV. ALIM'SPUBLISHING

This study aims to determine the effect of Return on Equity, leverage, and dividend policy on abnormal return. This type of research is quantitative research using secondary data. Methods of collecting data from this study using the method of documentation. The sample in this study is companies listed on the Indonesia Stock Exchange and LQ45 indexed in 2019-2021. The sample was selected by purposive sampling method and obtanined 28 samples. The test is carried out using multiple linear regression using SPSS 24. The results of this research show that Return on Equity, and leverage has no significant effect on abnormal return. Dividend policy has a significant effect on abnormal return. This study has limited research variabels and research years.

Erica Adriana; Uki Yonda Asepta; Louis Febriano Sujono

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Riset ini bertujuan untuk menyelidiki pengaruh dari kepirbadian merek dan pengalaman yang dihasilkan merek pada pembentukan ikatan emosional merek pada merek Starbuck. Penyelenggaran survey dilakukan secara daring kepada 272 pelanggan Starbucks di kota Malang. Data hasil survey dianalisis menggunakan metode regresi linear ganda pada SPSS 2022. Hasil analisis memperlihatkan bahwa faktor kepribadian merek dan pengalaman merek secara parsial berpengaruh terhadap pembentukan ikatan emosional merek. Diantara keduanya, kepribadian merek ditemukan lebih dominan berdampak pada ikatan emosional merek. Namun, kedua variabel hanya memiliki dampak sebesar 29,8% terhadap ikatan emosional merek. Hal ini berarti faktor kepribadian merek lebih berperan pada pembentukan ikatan emosional merek pada pelanggan Starbuck di Malang. Hasil studi juga menyarankan agar Starbucks perlu lebih memahami kebutuhan pelanggan yang berusia 21-35 tahun. Adanya pergeseran generasi konsumen dari Milenial ke generasi Z dapat menghasilkan perbedaan kebutuhan dan persepektif terhadap kepribadian merek dan pengalaman merek, yang pada akhirnya akan dapat menciptakan peningkatan pada ikatan emosional merek.

Kridho Hery Gunawan; Khoirun Nissa Febrianti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research aims to examine the influence of organizational climate and emotional intelligence on employee performance through work motivation as an intervening variable at PT. Indo Bismar Surabaya. The sampling technique used in this study was probability sampling, specifically Simple Random Sampling, with a sample size of 53 employees. Data collection was conducted through interviews and the distribution of questionnaires via Google Forms. The research method was assisted by the Partial Least Squares (PLS) technique using Smart PLS software version 4.0.8.6. The hypothesis testing results indicate the following: There is a non-significant positive influence between organizational climate and employee performance. There is a non-significant positive influence between emotional intelligence and employee performance. There is a significant positive influence between organizational climate and motivation. There is a significant positive influence between emotional intelligence and motivation. There is a significant positive influence between motivation and employee performance. There is a significant positive influence between the organizational climate variable and employee performance through motivation as an intervening variable. There is a significant positive influence between the emotional intelligence variable and employee performance through motivation as an intervening variable.    

Tri Puji Rahayu; Titiek Suwarti

JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

This study aims to examine the effect of intellectual capital and good corporate governance on firm value using ROA as an intervening variable. This study used a purposive sampling method in selecting the sample. The research data used in secondary data obtained from goods and consumption companies that have gone public and are listed on the Indonesia Stock Exchange (IDX) in 2016-2021. the independent variables used in this study are intellectual capital and GCG in the form of institutional share ownership and independent board of commissioners. And dependent variable is firm value and intervening variable used in this study is profitability. Profitability is able to mediate Intellectual Capital, Independent Board of Commissioners, Institutional Ownership on Company Value.

Sutikni Sutikni; Heru Sulistiyo

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

This study was conducted to determine the factors that affect tax payer compliance in Semarang such as taxation awareness, taxpayer motivation, taxpayer's economic level and attitudes of tax payers on the implementation of sanctions and fines on UMKM in Semarang.The population in this study is Mandatory UMKM in South Semarang active as many as 74 UMKM consisting of 6 area data obtained from the Department of Cooperatives and UMKM in Semarang. The sampling method was conducted by census method, that is the amount of tax payer population of UMKM in South Semarang was all used as sample in this research. The results showed there was a significant and positive influence between the consciousness of taxpayers have a positive effect on taxpayer compliance. partially there is no significant and negative influence between tax payer motivation has a positive effect on tax payer compliance, partial there is a significant and negative influence between the tax payer's economic rate have a positive effect on tax payer compliance, partially there is no significant and negative influence between mandatory attitude the tax on fine sanction strengthens the influence of taxpayer's awareness of taxpayer compliance, partially there is no significant and positive influence between taxpayer's attitude on the implementation of fine sanction strengthens the influence of taxpayer motivation on taxpayer compliance, there is no significant and positive influence between attitude the taxpayer on the fine sanction strengthens the influence of the taxpayer's economic level on taxpayer compliance.

Edy Suhendro

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

The purpose of this study was to analyze the effect of incentives and organizational culture on employee performance and organizational commitment as a mediating variable in Semarang amil zakat institutions. The population of this study is 265 people and the samples taken as many as 159 people. The data analysis used is path analysis (Path) multiple regression model.The analysis showed that: H1 Incentive positive effect on organizational commitment, H2 Organizational culture positively affects organizational commitment, H3 Komiten organization positive effect on performance, H4 Incentives positive effect on performance, H5 organizational culture brpengaruh positively to performance, H6 organizational commitment can mediate incentives for performance, organizational commitment H7 can mediate organizational culture on performance.

Sri Mulyeni; Santi Santi; Lien Nurliah; Imas Siti Masitoh; Hanifah Sukmana +1 more

CiDEA Journal 2023 Universitas 17 Agustus 1945 Semarang

The research explains the relationship between employee recruitment and work placement on employee performance at CV Trans Berjaya, the research sample used is a saturated sample because population under 100. The research instrument used a questionnaire, tested data through partial and simultaneous tests, multiple regression test using SPSS 25 software. Partial test results revealed that variabel X1 recruitment affected employee performance by 0,722 or 72,2% and variable X2 work placement influenced performance employees by 0,631 0r 63,1%. And the simultaneous test of recruitment and work placement variables on employee performance has an impact of 0,731 or 73,1%. Thus, the performance of Trans Berjaya employees is influenced by recruitment and job placement. Variables X1 and X2 have a positive and significant effect variable Y.  

Retno Dewi Wijiastuti; Indriyani Hamzah

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This study aims to determine the influence of Digital Marketing and Personal Selling to Decision Purchasing Insurance Policy PT. Askrindo Sorong Branch. This study has two independen variables is Digital Marketing and Personal Selling, while the dependent variable is Decision Purchasing The method used in this research is quantitative method with descriptive approach using data analisys, namely multiple linear regression analysis. Data were obtained by questioners that spread out to 60 customers of PT. Askrindo Sorong Branch which purchasing insurance policy (especially on Fire Insurance Policies). The sampling technique in this study is to purposive sampling approach. The result of the study concluded that Digital Marketing and Personal Selling partially and simultaneously had an effect on Decision Purchasing. The test results showed that the Personal Selling was the most dominant in this study. The coefficient of determination (R2) is equal to 0.283 or 28,3% the independent variables of digital marketing and personal selling affect a 28,3% on the dependent variable. While for the rest, 71,7% influenced or explained by other variabels not include in this study.

Zainudin Zainudin; Siti Hidayah; Darsono Darsono

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

This research on teacher performance aims to analyze the effect of achievement motivation and career development on teacher performance with organizational commitment as a mediating variable. The population in this study were all public elementary school teachers in the Education Coordination Unit, Mlonggo District, Jepara Regency, amounting to 298 people. Determination of the number of samples in this study based on Isaac's table and with an error rate of 5%, obtained 158, and the data processed were 125. The method of analysis used path analysis with multiple regression models. The results of hypothesis testing show that achievement motivation has a positive and significant effect on organizational commitment, so it can be interpreted that the higher the achievement motivation, the higher the organizational commitment. Career development has a positive and significant effect on organizational commitment, so it can be interpreted that the better the career development, the higher the organizational commitment. Organizational commitment has a positive and significant effect on teacher performance, so it can be interpreted that the higher the organizational commitment, the better the teacher's performance. Achievement motivation has a positive and significant effect on teacher performance, so it can be interpreted that the higher the achievement motivation, the better the teacher's performance. Career development has a positive and significant effect on teacher performance so that it can be interpreted that the better the career development carried out, the better the teacher's performance. The results of the analysis of mediating variables using the Sobel test, found that organizational commitment can mediate the effect of achievement motivation on teacher performance. This proves that organizational commitment as a mediating variable of the influence of achievement motivation on teacher performance. Organizational commitment can mediate the effect of career development on teacher performance. This proves that organizational commitment as a mediating variable of the influence of career development on teacher performance.

ILHAMSYAH POHAN; Rosmita Ambarita; Nur’ainun Hasibuan

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2023 CV. ALIM'SPUBLISHING

 Tujuan penelitian ini adalah Untuk mengetahui Apakah iklan dan harga berpengaruh secara bersama-sama terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Rumusan masalah penelitian ini adalah Apakah Iklan dan Harga berpengaruh secara bersama-sama Terhadap Minat Beli Konsumen Pada Sehat Bakery Sibuluan Indah ? Hipotesis dalam penelitian ini adalah Terdapat pengaruh Iklan dan harga terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Jenis penelitian penelitian deskriptif kuantitatif (descriptive quantitative research) yang digunakan. Populasi sebesar 430 orang. Sampel berjumlah 100 orang. Sumber data berasal dari data primer dan sekunder. Data dianalisis menggunakan analisa deskriptif dan analisis kuantitatif. Hasil penelitian diketahui variabel iklan dan harga mampu mempengaruhi variabel minat beli konsumen sebesar 45,2%. Iklan dan harga secara serempak berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah, dimana diperoleh bahwa nilai Fhitung (39,965) lebih besar dibandingkan dengan Ftabel (3,09) dan Sig.á (0,000a) lebih kecil dari alpha 5% (0,005). Secara parsial iklan berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 3,074 lebih besar dari ttabel 1,984 atau signifikansi (sig-t) 0,003 lebih kecil dari α (0,05). Secara parsial harga berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 6,847 lebih besar dari nilai ttabel sebesar 1,984 atau signifikansi (Sig-t) 0,000 lebih kecil dari α (0,05) Berdasarkan model regresi liner berganda yang diperoleh persamaan regresi adalah Y = 5,299 + 0,259 + 0,560 menunjukkan kinerja kearah yang positif.

Dyah Triastuti; Endah Winarti; M. Taufiq

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

The purpose of this research is to analyze the effect of exchange rate, deposit and bi rate on profitability with credit as a mediating variable. The population in this study is all monthly data from the exchange rate, BI rate, deposits, credit and profitability (ROA) of conventional commercial banks in Indonesia. The sampling method is purposive sampling with the criteria used being the closest (up to date) period by taking available data from January 2011 to December 2021. The results of hypothesis testing show that hypothesis 1 (H1) that the exchange rate has a negative effect on credit is not proven and cannot be interpreted. Hypothesis 2 (H2) that deposits have a positive effect on credit is proven and can be interpreted that an increase in the amount of deposits will increase the amount of credit. Hypothesis 3 (H3) that the BI rate has a negative effect on credit is proven and can be interpreted that an increase will reduce the amount of credit. Hypothesis 5 (H5) that the exchange rate has a negative effect on profitability is proven and can be interpreted that an increase in the exchange rate will reduce ROA. Hypothesis 6 (H6) that the BI rate has a negative effect on ROA is not proven and cannot be interpreted. The hypothesis (H7) that exchange rates have an effect on ROA with credit as a mediating variable is not proven. Because the results of the hypothesis testing are not significant, there is no mediating effect. The hypothesis (H8) that the BI rate has an effect on ROA with credit as a mediating variable is proven, resulting in a mediating effect and it can be interpreted that an increase in the BI rate will decrease ROA.

Valentinus Endy; Anni Sinaga; Juliyanti

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2023 CV. ALIM'SPUBLISHING

Stroke merupakan salah satu penyakit yang menjadi masalah terbesar dalam bidang kesehatan di dunia.  Stroke ini juga dapat membuat pasien akan menjadi stres, merasa tidak berguna dan tidak ada gairah hidup namun dengan memiliki komitmen agama, dimana spiritual di percaya berperan penting dalam pencegahan penyakit, mengurangi penderitaan saat sakit serta mempercepat penyembuhan selain terapi medis yang diberikan. Penelitian ini menggunakan desain cross sectional digunakan dalam penelitian terhadap 62 responden. Spiritual diukur menggunakan SWBS (Spiritual Well Being Scale) 20 soal dan kualitas hidup menggunakan kuisioner Stroke specific quality of life (SSQOL-12 item). Hasil uji statistik pada kedua variabel didapatkan nilai significancy p (p-value) yaitu 0,000 dimana hasil tersebut < 0,05. Hasil dari penelitian ini di dapatkan data adanya hubungan spiritual dengan kualitas hidup pada pasien stroke. Semakin baik tingkat spiritual, maka semakin baik juga tingkat kualitas hidup. Penderita stroke perlu melakukan pendekatan spiritual kepada Tuhan untuk meningkan kualitas hidup sehingga dapat memiliki pikiran yang tetap positif yang akan memberikan pengaruh yang baik bagi penyembuhan. Perlu dilakukan penelitian lebih lanjut terkait hubungan spiritual dengan kualitas hidup terhadap pasien stroke, mengingat sumber-sumber terkait ini masih terbatas dengan variabel – variabel lainnya seperti psikologis pasien.

Valentinus Endy; Anni Sinaga; Juliyanti

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2023 CV. ALIM'SPUBLISHING

Stroke merupakan salah satu penyakit yang menjadi masalah terbesar dalam bidang kesehatan di dunia.  Stroke ini juga dapat membuat pasien akan menjadi stres, merasa tidak berguna dan tidak ada gairah hidup namun dengan memiliki komitmen agama, dimana spiritual di percaya berperan penting dalam pencegahan penyakit, mengurangi penderitaan saat sakit serta mempercepat penyembuhan selain terapi medis yang diberikan. Penelitian ini menggunakan desain cross sectional digunakan dalam penelitian terhadap 62 responden. Spiritual diukur menggunakan SWBS (Spiritual Well Being Scale) 20 soal dan kualitas hidup menggunakan kuisioner Stroke specific quality of life (SSQOL-12 item). Hasil uji statistik pada kedua variabel didapatkan nilai significancy p (p-value) yaitu 0,000 dimana hasil tersebut < 0,05. Hasil dari penelitian ini di dapatkan data adanya hubungan spiritual dengan kualitas hidup pada pasien stroke. Semakin baik tingkat spiritual, maka semakin baik juga tingkat kualitas hidup. Penderita stroke perlu melakukan pendekatan spiritual kepada Tuhan untuk meningkan kualitas hidup sehingga dapat memiliki pikiran yang tetap positif yang akan memberikan pengaruh yang baik bagi penyembuhan. Perlu dilakukan penelitian lebih lanjut terkait hubungan spiritual dengan kualitas hidup terhadap pasien stroke, mengingat sumber-sumber terkait ini masih terbatas dengan variabel – variabel lainnya seperti psikologis pasien.

Cahyo, Arik Nur; Prasetyo, Indra; Utari, Woro

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2023 CV. ALIM'SPUBLISHING

The purpose of this study is to describe Organizational Citizenship Behavior, work engagement, organizational support and quality of work life of employees at the Department of Public Works, Bina Marga and Spatial Planning, Bojonegoro Regency. And to analyze the effect of organizational support and quality of work life on Organizational Citizenship Behavior through work engagement. This type of research uses explanatory research with a quantitative research approach. The population in this study were all employees of the Department of Public Works, Highways and Spatial Planning, Bojonegoro Regency, totaling 52 people and the sample was also 52 people using a census sampling technique. Methods of data collection using questionnaires and documentation. Methods of data analysis using SEM with PLS. The results showed Organizational Citizenship Behavior, work engagement, organizational support and quality of work life of employees in the high category. Organizational support for work engagement has a positive but not significant effect. Quality of work life has a significant effect on work engagement. Organizational support, quality of work life and work engagement have a significant effect on OCB. Organizational support for OCB through work engagement has an insignificant effect, quality of work life for OCB through work engagement has a significant effect.

Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan +1 more

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.