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TikTok is a social media platform dominated by Gen Z users. TikTok serves as an informative platform as well as a marketing and advertising medium. On TikTok, there are various contents including movie reviews. Movie review content on TikTok serves as informative content to provide information about the storyline of movies currently showing in theaters. This is often needed by individuals before watching a movie, to find out about the synopsis, characters, and ratings given. This research aims to determine the extent of the influence of Agak Laen's movie review content on TikTok on the interest in watching movies among students of SMKN 3 Depok. The research approach is quantitative with a survey method involving 94 respondents from SMKN 3 Depok based on calculations using the Slovin's formula. According to the research findings, it can be concluded that the influence of Agak Laen's movie review content on TikTok on the interest in watching movies among students of SMKN 3 Depok is 55,8%, with the remaining 44,2% influenced by other factors.

This Community Service (PkM) aims to analyze smart users in using social media which is implemented in teaching and learning activities at Vocational High Schools, especially at State Vocational High School (SMKN) 2 Sampang. This emerged as a response to forms of learning that developed in the new era. The concept of implementing social media in learning is an effort to utilize social media as a tool in technology-based learning. The approach used in this research is qualitative with a case study type in order to explore the problem in depth and comprehensively capture the meaning of what occurs in the field. The PKM location is at SMKN 2 Sampang. Community service is carried out by smart users so that students can know that the benefits of digital are not only for personal interests, but can also be used for entrepreneurship.

Abstract Databases stored on storage media are rarely used by most of their users and even within a certain period of time the data is deleted because it is considered trash and only fills up the storage media. This assumption is not entirely true, because in fact a large database can provide the information needed for various interests, both for business interests in making decisions and for science and research. The development of information and communication technology in this era often called the millennial, information and communication technology is also increasingly advanced and developing and cannot be avoided. Where the development and progress of information and communication technology is growing very rapidly, such as the need for data processing which is increasing every day and if left alone, the data will be useless. By using the Text Mining technique, the classification method, a sentiment will be known to be positive, neutral or negative. One of the algorithms widely used in sentiment analysis is the Naïve Bayes classification method. This study uses the Naïve Bayes Classifier (NBC) method with tf-idf weighting accompanied by the addition of an emotion icon conversion feature (emoticon) to determine the existing sentiment class from tweets about Agu Ate Store. The results of the study show that the Naïve Bayes method without additional features is able to classify sentiment with an accuracy value of 96.44%, while if the tf-idf weighting feature is added along with the emotion icon conversion, the accuracy value can be increased to 98%.

Technological developments have brought many changes, especially in the way we interact and do business. Currently, social media is widely used as a marketing platform for MSME products, this is because through social media the dissemination of information occurs quickly and it also allows MSME players to communicate with consumers directly and promote their products at relatively low costs. However, there are still many MSME actors who have not optimally utilized social media, such as dredged fish MSME actors in Air Jukung sub-district who only use Facebook to market their products. Because of this, the aim of this service is to provide assistance and direct practice in using social media to MSMEs in dredging fish in Air Jukung sub-district in optimizing marketing strategies in an interesting and unique way. The method for this service is in the form of training in making unique posters through the Canva application and interesting content on social media and processing it to attract consumer interest. The results of the service activities ran smoothly and received a positive response from social media users.

To enhance awareness of environmental cleanliness and prevent the spread of diseases or viruses, it is sometimes necessary to employ unique methods to attract people's interest, thereby encouraging them to dispose of waste properly. Traditional trash bins generally require manual operation to open and close, which can be inconvenient for users and increase interaction between people and the trash bin. Moreover, manual trash bins often struggle to manage waste when they are full. This research, conducted by Institut Teknologi Nasional, offers a solution by designing a smart trash bin based on Arduino Uno, utilizing the HC-SR04 or ultrasonic sensors, a servo motor, and a buzzer or speaker. In this smart trash bin, the HC-SR04 ultrasonic sensor is used to detect distance, while the servo motor functions to open and close the lid. The buzzer or speaker provides notifications when the lid is about to open or when the trash bin is full.

This study aims to determine the effect of perceived value and price on interest in subscribing to Spotify Premium in Indonesia and to test the moderating effect of user age on the model. This study uses a quantitative approach with a non-probability sampling technique (purposive sampling method), involving a total of 118 respondents from Spotify Premium users in Indonesia who belong to the millennial generation and generation Z. For data analysis, this study uses SmartPLS software version 4. The results showed that the variables of perceived value and price can influence the interest in subscribing to Spotify Premium, and the variable of user age (millennial generation and generation Z) can moderate the relationship between the three variables.

The multimedia development process involves character design, animation, and interactive scenarios using Adobe Animate. This multimedia is designed to be easily accessible to various user levels, taking into consideration the aspects of user experience design.Evaluation results indicate that interactive multimedia created with Adobe Animate is effective in improving the biological concepts understanding of the human body. The interactive interface provides a more engaging learning experience, motivating users to explore further information and enhancing the retention of the concepts taught.This research contributes to the utilization of Adobe Animate as an effective tool for creating educational multimedia. With this approach, it is expected that the teaching of the human body can become more interesting and accessible to various learner groups. Additionally, the findings of this research may pave the way for the development of interactive multimedia based on Adobe Animate in the context of science education.

In this modern era, people have various activities and to fulfill these activities, people need transportation as a supporting tool/assistant tool in carrying out their activities. Therefore, transportation service entrepreneurs are competing to attract the interest of their consumers by improving services, ease of ordering, fleet comfort, punctuality and so on. In Indonesia, there are many types of transportation that also function as public transportation, namely transporting people/goods and collecting agreed fees. The general public is currently familiar with two types of transportation, namely application-based online transportation and conventional transportation. Where application-based online transportation is the transfer of goods and people from place of origin to destination. The current flow of technological developments is something that must be understood and whether we like it or not, we must keep up with the flow of technological developments, so that the emergence of application-based online transportation is a transportation service that takes advantage of technological developments. Conventional transportation is passenger transportation carried out on a rental basis. Conventional transportation, for example, includes buses, public transportation, taxis, pedicabs and motorbike taxis. In line with current developments, the existence of conventional transportation is gradually being replaced by the choice of more sophisticated modes of transportation with the use of technological advances such as the emergence of application-based online transportation. Apart from being time efficient, online transportation itself can also be used at an affordable cost. However, this is different with conventional types of transportation, not all of which can be reached easily, sometimes you have to wait for a long time to be able to access or use these transportation services. Using Comparative Analysis The use of Comparative Analysis aims to compare the differences in services between two types of online and conventional transportation modes based on the type of transportation mode and the services provided by service providers to users such as the Academic Community located on the Cenderawasih University campus environment. By using Descriptive Statistical Analysis the data that has been collected can be analyzed by calculating the average perception of user respondents regarding service quality preferences for two types of online and conventional transportation modes from the Academic Community in the Cenderawasih University Campus environment.

Digital innovation offers myriad advantages to companies but also entails risks necessitating mitigation. To safeguard against adverse impacts on both the company and its consumers, adherence to legal obligations is imperative. Privacy and security risks pose potential economic, ethical, or legal ramifications for consumers and companies alike. The duty to safeguard personal data is shared between governmental bodies and companies, with the latter assuming primary responsibility as service providers. Ethical business conduct entails the protection of user data and transparent disclosure of data usage to users. Companies also need to consider human, technological, and environmental aspects before developing new technologies. Therefore, awareness from companies is needed to fulfill their digital social responsibility. The latest regulation is Law Number 27 of 2022 concerning Personal Data Protection. Personal data protection is one of the main focuses of Corporate Digital Responsibility (CDR) or Corporate Digital Responsibility. The CDR concept is an evolution of Corporate Social Responsibility adapted to the digital era. In CDR, companies are expected to adopt practices that consider digital culture. It can be an effective strategy to integrate business and government interests in efforts to protect digital users.

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

This study aims to examine the influence of lifestyle and hedonic shopping motivation on the buying interest of Shopee application users in Banjarmasin City.The research method used is quantitative method. The number of samples used by 106 respondents was taken by purposive sampling. Data collection using online questionnaires. Data analysis methods use descriptive statistics, instrumental testing, multiple linear analysis and hypothesis testing. This test uses the help of SPSS 26 statistical software.The results of this study show that lifestyle variables (X1) have a significant positive influence on buying interest variables. The hedonic shopping motivation variable (X2) has a positive influence on the buying interest variable. Based on simultaneous testing, lifestyle variables (X1) and hedonic shopping motivation variables (X2) on the buying interest of shopee application users together have a significant influence.    

An expert system is a computer program that imitates the decision-making abilities of an expert in a particular field. This system uses a knowledge base and logical rules to analyze problems and provide solutions or recommendations, helping users who do not have in-depth knowledge of the topic, then along with the development of website-based information technology which can make it easier to identify student interests, talents, especially grades 4 and 5 carried out by the teacher, this includes the potential of each individual student according to their category so as to provide an accurate solution. The aim of this research is that an application of an expert system for identification of talent interests for users is needed which supports the teacher analysis process using certainty factors, based on certainty factors which have a concept based on symptoms and diagnoses from the weight of an expert's value and the user's value, then calculated using the certainty factor formula, the output research on the creation of an expert system for identifying student talent interests using a website-based certainty factor method which produces diagnostic results for talent interest categories.    

In giving an image to a brand , people also assess business ethics and quality a company's services . People who have high taste in assessing business ethics will prioritize the quality of services provided by the company . If a business ethic that is considered good enough is accompanied by a company's social responsibility, then society will be more interested in providing a good attitude towards the company. The objectives of this research are as follows: 1) To determine the influence of business ethics on customer loyalty. 2) To determine the effect of service quality on customer loyalty. 3) To determine the effect of brand image on customer loyalty. This research was conducted at the PT. Gojek located in Solo . The subjects of this research are consumers of PT. Gojek/ The population in this research is Go-Jek users in the city of Solo. In this research, the sampling technique was carried out using probability sampling , namely random sampling . The sample used was 104 respondents who were Go-Jek users. The research results show that the variable business ethics shows a β coefficient of 0.237 at a significance level of 0.026. The service quality variable shows a β coefficient of 0.292 at a significance level of 0.000. The brand image variable shows a β coefficient of 0.292 at a significance level of 0.000. The Fcount value is 51.107 with a sig value of 0.000. Apart from that, it can also be seen that the calculated F value is 51.107 > F table 2.69, so it can be concluded that Ha is accepted and H0 is rejected . It can be concluded that business ethics, service quality and brand image have a positive and significant effect on customer loyalty.

The Sanghyang Permana Balaniksa site is one of the historical remains of the Galuh Pangauban Kingdom. The Sanghyang Permana Prabudigaluh Salawe site is one of the historical relics of the Galuh Pangauban Kingdom. This research outlines efforts to promote religious and cultural tourism at the site, which also acts as an educational resource and cultural destination. This study used descriptive qualitative method. Promotion of religious and cultural tourism at Sanghyang Permana Balaniksa with the hope of increasing visitors and becoming better known to the public, one of which is using the social media Instagram. Promotion uses new breakthroughs to increase attractiveness, where social media becomes an effective and efficient tool for promoting culture in the region. Using social media requires creativity in terms of composition and sentence structure that attracts social media users. It is hoped that promotion via Instagram can be significant in increasing public interest in visiting the Sanghyang Cipta Permana Site in Bojongmengger Village.

This research aims to analyze (1) the influence of knowledge on interest in users of peer to peer lending financial technology among fashion MSME owners in the city of Surakarta. (2) the influence of trust on interest in peer to peer lending financial technology users among fashion MSME owners in the city of Surakarta. (3) the influence of risk on interest in users of peer to peer lending financial technology among fashion MSME owners in the city of Surakarta. The objects of this research are 100 MSMEs in the fashion sector in the city of Surakarta. The data analysis techniques used are regression analysis, t test, F test, coefficient of determination test (R2). The research results show that: (1) Knowledge has a significant positive effect on interest in users of peer to peer lending financial technology among fashion MSME owners in the city of Surakarta. (2) Trust has a significant positive effect on interest in users of peer to peer lending financial technology among fashion MSME owners in the city of Surakarta. (3) Risk has a significant negative effect on interest in users of peer to peer lending financial technology among fashion MSME owners in the city of Surakarta.    

Article 28 I of the Constitution of the Republic of Indonesia mandates that every citizen has the right and everyone has the right to be free from discriminatory treatment and entitled to protection thereof. Many people believe that only women can be victims of harassment. Women and men are both potential victims and the effects they get are the same. MS as a victim of sexual harassment in KPI wrote an open letter on social media about the sexual harassment that happened to her. The open letter then went viral and many social media users began to harass the personal lives of these perpetrators. From here, the perpetrators reported back to MS with allegations of defamation. The incident became the author's background in writing this research by applying normative juridical research methods, namely research that focuses on positive law or the practice of applying norms or rules in legislation. According to Article 310 paragraph (3) of the Criminal Code states that it cannot be punished if the accusation is carried out as a form of defending public interests or defending oneself. While what is known today, MS who tells her condition after being harassed on social media is an attempt to defend herself and reveal the truth.    

 This study aims to find out how much price and E-WOM (Electronic Word of Mouth) influence through TikTok social media on the buying interest of Skintific skincare products. This study uses a quantitative method with the population of skincare users in the area around the research conducted. The sample was taken using the Lemeshow formula, so that the number of samples obtained by 100 respondents with the purposive sampling technique used three criteria collected through a questionnaire in the Likert scale unit. Data processing uses SPSS version 26 software for data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and determination coefficient tests. The results of the study show that price and E-WOM (electronic word of mouth) through TikTok social media have a positive and significant effect on the buying interest of Skintific skincare products both partially and simultaneously.

Something that is quite significant about smartwatches today is their role in helping users monitor health and fitness, by carrying various superior features ranging from measuring heart rate, measuring oxygen pressure in the blood, footsteps, running distance, GPS features, calculating sleep hours, notifications. cell phone, music settings and answering incoming calls. What is no less interesting about smartwatches is that their internal devices are very modern for users ranging from teenagers to adults. This research was carried out through monitoring social media and conducting research in the research office area located in Ruko Apartment Puncak Bukit Golf No. 1. The influence of using social media is sufficient to function as an effective platform for promoting smartwatch products, which provides direct interaction between sellers and buyers.    

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.