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In today's era, business competition is getting tighter, including among similar business players in the Asian free market. Competition is not only about price and product quality, but also includes marketing strategies, service innovation, and maintaining consumer loyalty. This research aims to analyze the marketing strategies implemented by PT. Honda Prospect Motor (HPM) in facing globalization and the Asian free market through a SWOT analysis approach. In the context of increasingly tight competition in the motorcycle market, HPM must be able to adapt effective marketing strategies to maintain its position as the market leader in Indonesia and develop its market share in Asia. This research uses a qualitative approach with a case study on HPM, exploring the strengths, weaknesses, opportunities, and threats faced by the company in the context of a free market and the dynamics of the automotive industry. The analysis results show that HPM has strengths in a strong brand, extensive distribution networks, and innovation capabilities in products. However, there are weaknesses in product diversification and dependence on the domestic market. Existing opportunities include market expansion in Asia and increasing demand for environmentally friendly vehicles, while threats come from intense competition and fluctuations in the global economy. Based on these findings, HPM is expected to develop more adaptive and globalization-oriented marketing strategies to enhance competitiveness in the Asian market.

The construction of the Musi 6 Bridge in 2 Ulu Village is an opportunity to develop existing potential. One of them is tourism development. A number of tourist attractions have the potential for development as an effort for sustainable tourism. For this reason, Community Service conducted a SWOT analysis of tourism and recommendations that are relevant to the situation in the field. Approaching the Community through interviews and Focus Group Discussions is a method of data analysis. In general, tourism in the 2 Ulu Area requires Community skills in activity management because the available locations can be used as a means of performance or exhibition. Of course, this is a collaboration between the surrounding community, government, private sector and community.

The purpose of this study is to evaluate the Sarang Burung Village Government's financial performance for the fiscal year 2020–2023 in the Jambi Luar Kota District of the Muaro Jambi Regency. Six financial ratios—the Degree of Decentralization Ratio, Village Financial Independence Ratio, Village Financial Dependency Ratio, PADes Effectiveness Ratio, Expenditure Efficiency Ratio, and Revenue Growth Ratio—will be used in this study to examine Sarang Burung Village's financial performance. The Realization Report of the Village Revenue and Expenditure Budget (APBDes) of Sarang Burung Village, Jambi Luar Kota District, Muaro Jambi Regency, for the fiscal years 2020–2023 is the source of secondary data used in this quantitative descriptive study. The study's findings indicate that the Sarang Burung Village Government's financial performance is classified as extremely poor based on the Degree of Decentralization Ratio, very low for the Village Financial Independence Ratio, very high for the Village Financial Dependency Ratio, ineffective for the PADes Effectiveness Ratio, less efficient for the Spending Efficiency Ratio, and not good for the PADes Growth Ratio. The SWOT Analysis employs the S-T strategy, which leverages internal strengths to counter external threats.

Dangke is a local food product with high nutritional value that has become an inseparable part of the culture and economy of the community. It is made from traditional cheese typical of Enrekang Regency. Despite having great potential as a superior regional product, Dangke micro, small, and medium enterprises (MSMEs) face various obstacles, especially regarding short product durability (expiration date), simple packaging, lack of product innovation, and less than optimal marketing reach. Therefore, strengthening branding and optimizing marketing is crucial to increasing the competitiveness and desirability of Dangke MSMEs. This community service aims to analyze existing conditions, formulate, and implement strategies to strengthen Dangke product branding. The implementation methods include initial surveys, SWOT analysis training, comprehensive training and education on branding (brand identity, visual design), as well as implementation assistance and evaluation of travel impacts. Participatory and community-based approaches are at the heart of this activity. The results of the community service are expected to increase Dangke brand awareness, encourage innovation of derivative products (for example, dangke crackers with innovative flavors and packaging), expand distribution channels (including digital marketing), and ultimately increase sales and income of Dangke MSMEs. This program also has the potential to strengthen the local economy, preserve cultural heritage, and become a model for developing traditional food products in other areas.

Limited land in the urban area of Jayapura Regency is a major challenge in the provision of Green Open Space (RTH), even though the existence of RTH is very important to maintain ecological balance and the quality of the community's living environment. In this context, the Dosay Public Cemetery (TPU) has great potential to be optimized as an alternative green space that is multifunctional-ecological, social, and aesthetic. This study aims to assess community perceptions of the utilization of TPU Dosay as a green space, as well as to formulate a strategy for its sustainable development. The approach used was mixed methods, with data collection through a survey using a Likert scale to 35 respondents, open interviews with 9 key informants, as well as SWOT and AHP analysis. The results showed that most people support the development of TPU Dosay as a reflective green space that is comfortable and ecologically valuable. From the results of AHP analysis, policy and regulation aspects are the top priorities in the development strategy, followed by vegetation and accessibility aspects. Strategic recommendations include the preparation of adaptive vegetation zoning, strengthening the local policy framework, active involvement of indigenous communities, and cross-sector collaboration between local governments, academics and the private sector. With the right strategy, the development of TPU Dosay is expected to be an innovative solution in overcoming the shortage of green spaces in Jayapura Regency.

This research was motivated by the public's lack of exposure to the potential of culinary products to support tourism in Solok City. The aim of this research is to formulate the potential of culinary tourism as a supporter of tourism in Solok City using SWOT analysis originating from internal factors (strengths and weaknesses) and external factors (opportunities and threats). This research is descriptive in nature with qualitative data obtained through observation techniques, interviews, and documentation, with research informants selected using purposive sampling techniques. The research informants were: Tourism Office, Bundo Kanduang, community and traders. Data was analyzed through data reduction, data presentation, drawing conclusions, and strategic analysis. Overall, the research results show that the potential for culinary products to support tourism in Solok City has strengths, weaknesses, opportunities and threats that can be identified for development. The potential for culinary products to support tourism in Solok City that can be proposed involves: 1) Many types of typical Solok City food are still not exposed to visitors as well as the meaning and traditional traditions contained in each type of typical Solok City food. 2) The potential of culinary products to support tourism in Solok City, consisting of karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote need to be maintained so that they can become selling points with a taste that is maintained and become a legacy for future generations 3) The internal factors of typical Solok City foods such as karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote have a delicious and savory taste. The drawback of Solok City culinary tourism food is that its presentation does not last long at room temperature. The younger generation is not skilled in making it. The external factor of delicious food can increase business opportunities for local MSMEs and can open up new job vacancies if developed. The potential of Solok City's culinary products is threatened and is rarely made by the community, so the current generation does not know the traditional processes and events used to make them.

Lake Sentani is an important ecosystem icon in Papua Province and plays a role in supporting social, economic, and ecological activities for the local community. Based on the Jayapura Regency Spatial Plan (RTRW) 2008-2028, Lake Sentani is categorized as a leading tourist attraction and main destination in Jayapura. This lake has great ecotourism potential, not only because of its natural charm, but also because of the aesthetic value of the historical heritage and the diversity of fauna found in the area. Ecotourism development can support conservation efforts while providing a significant direct economic impact on the local community, by considering three important aspects in its management, namely ecological, economic, and resource aspects. Sustainable ecotourism development in Lake Sentani will affect the interaction between the local community and the tourist area. This research was conducted in the Lake Sentani tourist destination area, Jayapura Regency, from April to May 2025. Data were obtained by conducting direct observations in the field, collecting documentation, distributing questionnaires, and conducting interviews to collect information about nature-based tourist attractions, supporting facilities, as well as community views and visitor interests. The data obtained were then analyzed using the SWOT approach to develop a strategic plan to advance ecotourism in the Lake Sentani area. Findings from the analysis indicate that the most appropriate strategy to implement is the SO (strengths and opportunities) strategy, on the grounds that the available ecotourism resources have great opportunities but have not been fully optimized.

Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

The agricultural sector is one of the most important sectors. The majority of rice paddies serve as the main food commodity consumed by the community, making rice farming the majority in the agricultural sector. However, there are challenges in production such as low agricultural efficiency, limited access to resources, and dependence on traditional techniques. Therefore, strategies are needed to improve rice production that can impact the welfare and economy of farmers. The goal of this research is to analyze the condition of rice farming in Banten, specifically in Ciruas. It aims to identify the problems affecting production as well as the efforts that have been made by the government previously. Additionally, the research will provide strategies that are appropriate for increasing production yields and improving the welfare and economy of farmers. In this study, a qualitative research method was used with SWOT analysis method, along with data collection through primary data in the form of interviews and secondary data in the form of a Literature Review. The results showed that rice production in Banten declined to 298.84 thousand hectares and 1.52 million tons of GKG in 2024, but Ciruas District remains a rice granary despite facing many problems such as pests, low selling prices, drought, and extreme weather. Although various efforts have been made, such as training, provision of equipment, and water pumps, a SWOT analysis is needed to evaluate the effectiveness of strategies and plan alternative actions to improve farmers' production yields. Thus, through the SWOT analysis method, it is hoped that paddy field production will increase sustainably, thereby supporting food security and the economic welfare of rural communities in Banten and Ciruas District.

Pondok Roti Da Jon is a small bakery business that has been established since 1986 in Bukittinggi. Pondok Roti Da Jon produces various traditional breads such as Malabar bread and fried bread. The Malabar bread produced by Pondok Roti Da Jon consists of two variants, namely original and pandan, while the fried bread consists of variants filled with coconut and banana. In the production process, Pondok Roti Da Jon is still done manually using improvised tools. Pondok Roti Da Jon's consumers are middle class and come from all walks of life, from children, teenagers, and adults. Currently, Pondok Roti Da Jon products are developing in a small-scale industry that grows by word of mouth, and its sales are distributed to markets around Bukittinggi. This design uses the 4D method consisting of 4 stages, namely the definition, design, development, and dissemination stages. Data collection techniques are primary data based on observations, interviews, and documents and secondary data obtained from books, journals, documents, newspapers, and the internet. The data analysis method is based on SWOT analysis, namely, Strengths, Weaknesses, Opportunities, and Threats. The concept used by Pondok Roti Da Jon is "Friendly, Family and Simple". This concept is the keyword for the author in determining the form of visual identity, starting with creating a logo as the main identity of Pondok Roti Da Jon. Apart from that, the author applies the principles of designing a logo in this design process.

In order to provide financial access to groups in society that are not yet fully served by formal financial institutions, cooperatives have become very important. LKMS Amanah Berkah Nusantara Cooperative is one example of a sharia cooperative, with a non-profit model and a strong social orientation, this cooperative is here to be a solution to financial problems in the business being run. The cooperative needs to be more adaptive in strategizing its development in the face of changes in the current external environment. This research uses the Matrix Space approach, measuring four dimensions, namely financial strength, competitive advantage, industry strength and external environmental stability. As a result, Amanah Berkah Nusantara MFI Cooperative is in an aggressive strategy position as shown through the calculation of space coordinates (X = 4; Y = 0.67), which means that the cooperative has significant strengths in industrial strength and fairly good environmental stability, although it still faces challenges in terms of internal efficiency and technological competitiveness. The most recommended strategy is an active growth strategy that includes regional expansion outside the sub-district, strengthening the inetrnal digitalization system, and differentiating services through intensive assistance to customers

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition. 

This study aims to analyze the internal and external conditions of Kedai Kubo Kopi in Bandar Lampung using the SWOT approach and identify priority factors in marketing strategies to increase sales volume. A qualitative approach was used through interviews with owners, employees, and customers to obtain relevant data. The results of the SWOT analysis show that Kedai Kubo has strengths in high-quality manual brew coffee products, affordable prices, strategic location, friendly service, and attractive interior design. Its weaknesses include limited product variety, low profit margins, limited space during peak hours, dependence on digital promotions, and inadequate staff. Opportunities that can be utilized are the increasing public interest in quality coffee, potential collaboration with influencers, the growth of the coffee market in Indonesia, and the use of social media. The threats faced are competition from large coffee shops and franchises, fluctuations in raw material prices, changes in coffee consumption trends, and reputation risks due to inappropriate promotions. These findings indicate that Kedai Kubo Kopi needs to maximize existing strengths and opportunities, as well as overcome weaknesses and mitigate threats to increase sales volume effectively.  

This study aims to formulate a strategy for developing community-based ecotourism in Egon Buluk Village, Sikka Regency. This village has high natural tourism potential, such as Mount Egon, Blidit hot springs, protected forests, and Meang Miak waterfall. However, tourism development has not been optimal due to limited facilities, human resources, and promotion. The study used a descriptive qualitative approach with data collection techniques through interviews and literature studies. The analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method. The results of the analysis indicate the need for a strategy to strengthen local institutions, increase community capacity, develop infrastructure, and utilize external support from the government and universities. The development of ecotourism that actively involves the community is expected to encourage environmental conservation while improving local welfare in a sustainable manner.

This study aims to identify and analyze the strategies implemented by the head of administration in improving the quality of administrative services at Madrasah Tsanawiyah Laboratorium, Jambi City. Improving the quality of institutional administrative services aims to support the overall quality of the madrasah. Based on national education standards set by the Ministry of Education and Culture, good school quality must also be reflected in the aspect of administrative services. Therefore, the leadership role of the head of administration is very important in designing and implementing strategies that support the achievement of the institution's vision and goals. This study uses a qualitative descriptive approach from an educational perspective. The main objectives of this study are to explore the process of strategic planning, implementation, strategy evaluation, and supporting and inhibiting factors in improving administrative services. Data collection was carried out through interviews, observations, and documentation. Data analysis techniques used include data reduction, data presentation, and verification, with data validity guaranteed through triangulation of sources, methods, and data. The results of the study indicate that the planning strategy used by the head of administration focuses on the principle of "the sooner the better," through friendly, innovative service, process simplification, service acceleration, and planning the use of ABK (Workload Analysis) guidelines. The strategy implementation is carried out in an integrated manner through regular meetings, active coordination with the head of the madrasah, the use of digital applications, and an effective work system. Evaluations are carried out daily by the head of the madrasah directly or online via WhatsApp, and using SWOT analysis to assess service progress. Supporting factors include staff training, open communication, and regular evaluations. Meanwhile, the main inhibiting factor is the shortage of administrative staff, which causes an excessive workload on the head of administration who also has teaching duties.

With increasing global competition and rapid technological advancements, sharia businesses face the challenge of achieving sustainability while maintaining a competitive advantage in accordance with Islamic principles. This study aims to examine how the application of strategic management in sharia businesses can support sustainability and market differentiation based on ethical values. The research method used in this study is a literature review, analyzing various academic sources related to business strategy, sustainability, and Islamic economic principles. The findings indicate that effective strategic management, when properly implemented through the processes of formulation, execution, and evaluation, can help business practitioners adapt to changes in both the internal and external environments. In sharia businesses, strategies should be rooted in values such as honesty, trustworthiness, and social responsibility. These values not only serve as moral guidelines but can also enhance customer loyalty and provide a competitive edge. Furthermore, the adoption of digital technology and promotional strategies aligned with Islamic values has been shown to broaden market reach and improve operational efficiency. SWOT analysis is also employed as a tool to inform relevant and strategic decision-making. Therefore, the application of strategic management in accordance with Islamic values can effectively create businesses that are not only competitive but also sustainable and beneficial to society.

In the shipping industry, safety on board is one of the serious challenges that must be addressed due to the high risk of occupational accidents. PT X implements the HSSE Golden Rules, which consist of the principles of compliance, intervention, and care as a preventive measure to reduce the level of work accident.. This study aims to analyze the implementation of HSSE Golden Rules in reducing the level of work accidents on board PT X. The research method used is descriptive qualitative with data collection techniques in the form of interviews (through online forms) and documentation of unsafe action, unsafe condition, and nearmiss reports. The data analysis technique used is Strengths, Weakness, Opportunities, Threats (SWOT) analysis. The result show that the HSSE Golden Rules are eable to reduce the level of work accidents on ships, as evidenced by the decrease in the number of unsafe action, unsafe condition, and nearmiss reports from 2023 to 2024. More structured reports that include corrective actions indicate the formation of a better reporting and prevention culture. It can be concluded that the implementation of HSSE Golden Rules is effective in forming a safety culture and can reduce the level of work accidents on PT X ships.

This study aims to determine the SWOT analysis in increasing competitiveness at PT. Matahari Department Store Kediri. The problem in this study is "does SWOT Analysis play a role in increasing competitiveness at PT. Matahari Department Store Kediri. The research method used is the descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (EFE Matrix), Internal Factor Evaluation Matrix (IFE Matrix). The results of the study indicate that when PT. Matahari Department Store Kediri The competitive strategy implemented by PT. Matahari Department Store Kediri only provides quality products at affordable prices but also considers maximum product sales through social media, and maintains the company's image in the eyes of consumers so as to increase customer loyalty and the weighted value of the Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. Matahari Department Store Kediri has a very strong internal position. While the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. Matahari Departement Store Kediri in facing the dynamics of the external environment the company's position is relatively strong.

The regeneration of farmers became crucial in improving the competitiveness of the agricultural sector, especially for millennial farmers. However, the empowerment approaches that were implemented had not been fully optimal. Empowerment often focused only on the implementation of government programs without the active involvement of millennial farmers. This study aimed to analyze the factors that influenced the empowerment process of millennial farmers and to formulate strategies that could be applied in Kapanewon Patuk, Gunungkidul Regency. This research employed a qualitative method with a case study approach, involving interviews, observations, and Focus Group Discussions (FGDs). The analysis used was SWOT and QSPM analysis. The results of the study showed that the involvement of successful farmers played an important role in increasing knowledge, skills, and technology adoption among millennial farmers. In addition, strengthening institutions and farmer groups became an effective strategy in supporting the empowerment process. The conclusion of this study confirmed that a participatory model-based empowerment strategy, by optimizing the support of successful farmers and integrating technology, could enhance the sustainability of horticultural farming. The government and agricultural extension workers needed to design a more adaptive approach, utilize the potential for collaboration with various stakeholders, and strengthen marketing networks to improve the competitiveness of millennial farmers

This study examines Topten Printing, a printing company based in Metro City that offers diverse printing services characterized by competitive pricing, high-quality output, and efficient service. The research addresses the challenge of sustaining competitiveness amid rising market competition and evolving customer preferences. The objective is to analyze the company’s existing competitive strategies and propose viable alternatives for future growth. Employing a qualitative approach through a case study method, the research utilizes SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM) to assess internal and external factors influencing the business. The results reveal that Topten Printing’s key strengths lie in its affordable pricing, reliable print quality, and prompt service delivery. However, the company also faces notable weaknesses, including a limited workforce and insufficient engagement on social media platforms. Opportunities exist in the growing demand for printed materials and government initiatives supporting micro, small, and medium enterprises (MSMEs), whereas significant threats stem from digital transformation trends and raw material price volatility. The synthesis of findings indicates that to enhance its market position, Topten Printing should implement a growth-oriented strategy focused on increasing production capacity by hiring freelance workers and intensifying social media marketing efforts. In conclusion, strengthening human resources and expanding digital marketing activities are essential steps for Topten Printing to maintain competitiveness and seize market opportunities in an increasingly dynamic business environment.