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Wenny Eka Prasetiawan; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management and Strategic Business Leadership 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Although Experience Quality has been extensively researched, comprehensive studies remain limited. This research aims to conduct a Systematic Literature Review (SLR) and bibliometric analysis of existing empirical work on Experience Quality. The methodology used is SLR, with data collected from the Scopus database using the search term "Experience Quality" in the title, abstract, and keywords. This search yielded 1,297 publications from 1965 to 2025 (evaluated on October 24, 2025). The data were analyzed bibliometrically using VOSviewer. The findings confirm that experience quality has a significant effect on brand perception and customer satisfaction, which consequently impacts customer loyalty. Practically, this implies that brand and service managers must treat experience quality as a strategic variable, as good products or services alone are insufficient for long-term loyalty. Socially, positive experiences are shown to strengthen social networks, increase community involvement, and promote inclusion. This research is limited by its reliance solely on the Scopus database; future research should integrate additional databases, such as Web of Science, for broader generalization. Despite the global development of this topic, in-depth, structured studies are scarce. This research is valuable and original as it provides a comprehensive summary and a research roadmap through SLR and bibliometric analysis.

Ridho Rizky Amanda

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

The stability of slopes in open-pit coal mining in Indonesia is significantly influenced by geological faults, which are a major factor causing slope failures. This study aims to examine the impact of faults on slope stability by conducting a systematic literature review of 25 scientific publications from 2018 to 2025. The results indicate that faults and fault zones consistently reduce rock mass integrity through several mechanisms, including stress concentration in weak zones, the formation of preferential sliding surfaces, amplification of hydro-mechanical effects from groundwater and rainfall, and the reduction of rock strength parameters. Case studies in Kalimantan and Sumatra confirm these mechanisms with slope failures aligning with fault orientations. Kinematic and numerical analyses using the Limit Equilibrium Method (LEM), Finite Element Method (FEM), and Distinct Element Method (DEM) show a reduction in the safety factor (SF) by up to 36% on slopes affected by faults. Practical recommendations include continuous monitoring using Slope Stability Radar (SSR), optimization of slope geometry with angles < 18° in fault zones, groundwater control, reinforcement with anchors and bolting, and UAV-based discontinuity mapping for hazard zoning. This study concludes that managing slopes in fault zones requires an integrated approach combining detailed geological investigation, multi-method numerical analysis, real-time monitoring, and specific mitigation design.

Budi Wahono; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

This study aims to conduct a systematic literature review and bibliometric analysis on Transformational Leadership (TL), based on empirical research. Despite extensive studies on TL in recent decades, comprehensive research remains limited. The methodology used is a Systematic Literature Review (SLR) of articles containing “Transformational Leadership” in the title, abstract, or keywords, sourced from the Scopus database, which yielded 1,297 publications from 1977 to 2025. The data were analyzed using VOSviewer software. The findings suggest that TL is an innovative model in vocational education, bridging industrial systems with academic environments for authentic, practice-based learning. However, challenges include limited resources, insufficient instructor training, and inadequate institutional support. Recent innovations, such as advanced ICT, holographic technology for real-time interaction, and digital twins for process optimization, have enhanced the model's effectiveness. The study also discusses the conceptual framework of TL. This research uses the Scopus database, and future studies could broaden its scope by incorporating other databases like Web of Science. Practically, the study’s findings suggest integrating modern pedagogical strategies, including gamification, simulation, and project-based learning, to enhance student engagement and understanding of manufacturing processes. Socially, it encourages educational institutions to invest in infrastructure, strengthen industry partnerships, and provide continuous instructor training. This study highlights the growing global research on TL and calls for deeper exploration of the topic in existing literature.

Diana Zumrotus Sa’adah; Farhan Zaldi; Syahrul Ramadhan; Redial Naku Lanye; Dio Rizki Akbar +1 more

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The utilization of Artificial Intelligence (AI) in the workplace has expanded rapidly, focusing not only on improving efficiency but also on strengthening human resource capacity. This review article aims to analyze the contribution of AI in supporting the development of soft skills and the formation of adaptive professional personalities. The method employed is a literature review of academic publications related to the use of AI in developing nontechnical competencies. The findings indicate that AI has been proven to enhance efficiency and productivity through the automation of routine tasks, faster data analysis, and more precise decision-making support. However, the success of AI implementation does not lie in replacing human roles but rather in harmonizing the functions of machine intelligence with the unique abilities of humans, such as empathy, intuition, creativity, and ethical reasoning. Human–AI collaboration emerges as a key approach to ensuring that technology remains human-centered, enabling digital transformation to proceed ethically, inclusively, and sustainably. Additional findings show that AI is capable of providing personalized learning, real-time feedback, and contextual simulations that effectively train communication, collaboration, problem-solving, creativity, and critical thinking skills. Human-centered AI integration also supports the development of professional personalities that are adaptive and responsive to change.

Dida Maulidya Al Afshana; Agung Winarno; Wening Patmi Rahayu

Pajak dan Manajemen Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by the importance of managerial skills in improving business productivity and efficiency, particularly in the entrepreneurial sector, which faces the challenges of competition, market changes, and limited resources. The objective of this study is to analyze the role of managerial skills development and its contribution to optimizing entrepreneurial performance. The method used is a Systematic Literature Review (SLR), which examines various relevant scientific publications and then categorizes the findings to obtain a comprehensive overview of effective strategies for improving managerial competency. The results indicate that technical skills, human relations skills, and conceptual skills play a significant role in supporting decision-making processes, resource management, and adapting business strategies to business dynamics. The findings also indicate that training, mentoring, continuous learning, and the use of technology are development strategies capable of significantly increasing productivity and efficiency. The implications of this research emphasize that improving managerial skills is a strategic necessity for entrepreneurs to strengthen competitiveness, increase operational effectiveness, and promote business sustainability. Furthermore, this research provides a basis for the development of more structured training programs and supporting policies to strengthen the managerial capacity of entrepreneurs.

Mia Kusmiati; Avinash Pawar; Asep Gema Nurochmat; Hari Imbrani; M. Syahrudin +1 more

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to analyze the strategic role of the Green Human Resource Information System (Green HRIS) in bridging the transformation of human resource management with the demands of Environmental, Social, and Governance (ESG) principles, specifically examining how Green HRIS contributes to sustainable HR practices, organizational performance, and digital HR transformation. Using a Systematic Literature Review (SLR) approach, this study identifies, evaluates, and synthesizes prior research by conducting a structured search across major academic databases—Scopus, Web of Science, Springer, Elsevier, and Wiley—for publications from 2020 to 2025 that address green HRM, HR digitalization, sustainable HR practices, and ESG integration. The review process includes screening titles, abstracts, and full texts, extracting key data, and categorizing findings into environmental, social, and governance dimensions. The results demonstrate that Green HRIS strengthens ESG implementation by reducing paper usage, lowering carbon emissions, and promoting sustainable HR practices such as digital recruitment and e-learning, while also improving governance through enhanced transparency, accountability, regulatory compliance, and real-time reporting. Empirical evidence indicates that Green HRIS fosters employee engagement, organizational innovation, and the development of green competitive advantages. Practically, the study highlights how organizations, policymakers, and HR managers can utilize Green HRIS to optimize digital transformation and meet ESG requirements, thereby reinforcing legitimacy and long-term competitiveness within the green economy. This research offers originality as one of the first systematic reviews addressing Green HRIS in the ESG era, integrating theories such as the Resource-Based View, Technology Acceptance Model, and organizational sustainability theory, while also mapping trends, best practices, and gaps for future research.

Bayu Arinanto; Dimas Subekti; Arissy Jorgi Sutan; Riri Maria Fatriani

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the influence of policy effectiveness and efficiency on public trust and the use of the Trans Siginjai public transportation system in Jambi City. The research background stems from the low public interest in using Trans Siginjai services since its operation in 2017, as reflected in the relatively small number of daily passengers. This research employs a quantitative method with an explanatory approach. Primary data were collected through a Likert-scale questionnaire distributed to 100 respondents determined using the Slovin formula, while secondary data were obtained from official documents and local media publications. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4 software. The results show that both effectiveness and efficiency have a positive and significant effect on public trust, while trust significantly influences the level of Trans Siginjai usage. These findings emphasize that the success of public transportation policy depends not only on operational efficiency but also on the government’s ability to build public trust through consistent and high-quality service delivery.

Isman Saleh

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

Carbonate rocks are one of the most important geological resources with a significant role in various industrial sectors, particularly as the main raw material in cement, lime, and construction industries. This study aims to review the characteristics, quality, and industrial potential of three major carbonate rock types—limestone, dolomite, and marble—based on relevant scientific literature. The research employed a literature review method using a qualitative-descriptive approach through analysis and synthesis of previous studies. Data were collected from scientific publications addressing the mineralogical, chemical, and physical aspects of carbonate rocks and their implications for industrial performance. The findings indicate that the quality of carbonate rocks is largely determined by mineral composition (calcite and dolomite), chemical purity (CaO and MgO), and the presence of impurities such as silica, alumina, and iron oxides. High-purity limestone rich in calcite is identified as the most efficient raw material for cement and lime industries due to its stable processing behavior and lower energy requirements. Conversely, dolomite with high magnesium content requires process adjustments to prevent excessive MgO formation during calcination. Marble, both in natural and waste powder form, shows promising potential as a supplementary material in sustainable cement production. Overall, this study emphasizes that understanding the mineralogical and chemical variations of carbonate rocks is essential for optimizing their processing strategies and promoting sustainable industrial utilization 

Indah Dwi Lestari; Dela Afrilia

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines governance theory as a transformative paradigm in local government management, with a particular focus on the maritime sector in Bintan Regency. Governance represents a shift from a hierarchical government model to a more collaborative, participatory, and network-based model involving various stakeholders, including government institutions, local communities, and the private sector. Using a descriptive qualitative approach, the study utilizes secondary data sources, including local government reports, academic publications, and related policy documents. The findings show that Bintan Regency has begun to implement governance principles through multisectoral cooperation, community empowerment, and sustainable marine programs. However, the implementation of governance in maritime management in Bintan still faces challenges, such as weak institutional capacity, overlapping authority, and limited human resources. This study concludes that the governance paradigm provides a strategic foundation for building a participatory, transparent, and sustainable framework for maritime management at the local level. Therefore, it is essential to continue addressing these challenges to ensure that governance can be more effective in improving the management of maritime resources in Bintan.

Indira Oktavianti; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management and Strategic Business Leadership 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to systematically review performance measuring factors in MSMEs in the digital era in Indonesia. The research method uses Systematic Literature Review (SLR) with the design of the PRISMA framework. The data sources used were obtained from various databases of quality scientific publications including emerald, taylor and francis, springerlink, and sciencedirect, with a time span from January 2020 to June 2025. A total of 24 international scientific articles published in the period were analyzed for further identification on the main trends, main topics, and research directions. The results of the study show that the role of digital transformation has become an important factor in shaping the performance of MSMEs in the modern era. The factors that measure the performance of MSMEs are related to entrepreneurial competence, adaptation to technology, innovation ability, and government support. Some of these supporting factors also support resilience and sustainability for micro, small, and medium enterprises (MSMEs). However, the success of work achievements for business actors cannot be separated from adequate organizational readiness and resources, as well as good governance. This study contributes academically in the form of a conceptual framework for performance improvement measures for MSMEs, as well as providing recommendations as strategies for micro, small, and medium business actors to increase productivity so that businesses can grow and be sustainable in the digital era.

Landreas Utama Lie; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management and Strategic Business Leadership 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to systematically review the determinants of innovative work behavior in MSMEs in the digital era in Indonesia. The research method uses Systematic Literature Review (SLR) with the design of the PRISMA framework. The data sources used were obtained from various databases of quality scientific publications including emerald, taylor and francis, springerlink, and sciencedirect, with a time range from 2020 to 2025. A total of 15 international scientific articles published in the period were analyzed for further identification of the main trends, main topics, and research directions. The results of the study show that the results of the study show that three main components consist of Innovative Work Behavior Determinants (PKI) in Micro, Small, and Medium Enterprises (MSMEs) in the modern era: Organizational/Interpersonal Factors, Leadership Factors, and Individual Factors. This Systematic Review serves as a comprehensive summary of evidence that collectively corroborates individual findings, increases confidence in applicable practices, and directs MSME strategies to ensure survival and competitive advantage amid the challenges of the digital age.

Haryadi, Hilman Rifki; Ipung Hisyam Nuruddin; Rafliansyah, Achmad Atfal Jaya

Jurnal Sistem Informasi dan Ilmu Komputer 2025 International Forum of Researchers and Lecturers

The rapid development of artificial intelligence has encouraged the widespread use of chatbots on social media platforms, transforming patterns of digital communication and interaction. This study aims to examine the role of chatbots in shaping social interaction, fandom dynamics, and users’ digital identities within contemporary online culture. The research employs a literature review approach using grounded theory as an analytical framework to identify patterns, themes, and emerging concepts from relevant academic publications published between 2021 and 2025. Articles were collected through academic databases and systematically selected based on predefined inclusion and exclusion criteria. The findings indicate that chatbots have shifted from being purely functional technological tools to becoming cultural actors that influence emotional engagement, community formation, and identity expression in digital spaces. Chatbots contribute to creating perceived emotional closeness, strengthening fandom interactions, and facilitating self-expression, particularly within popular culture and creative industries. However, the study also highlights several challenges, including emotional dependency, algorithm-driven homogenization of preferences, gender bias, and aggressive behavior in human–machine interactions. Cultural context plays a significant role in shaping user acceptance and interpretation of chatbots. These findings imply that chatbot development and implementation should consider not only technical efficiency but also social, psychological, and ethical dimensions to ensure responsible and inclusive digital interaction.

Ammalia Shelky Nakwa Jamalika Putri; Khairunnisa Khairunnisa; Sri Wahyuni

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study is to evaluate income inequality and poverty as key indicators of uneven economic development in North Sumatra Province in 2024. This study analyzed various secondary sources, including BPS reports, SINTA-indexed national journals, and regional economic policy publications. The results show that regencies in the west coast and mountainous regions of North Sumatra tend to be lagging behind, while urban areas such as Medan and Deli Serdang have the highest concentration of economic growth, meaning that income inequality remains at a moderate-high level. The finding that economic progress remains uneven is reinforced by the fact that the poverty rate remains higher than the national average. From the results of this study, not only economic factors influence inequality and poverty, but also structural factors such as infrastructure access, human labor quality, and regional fiscal inequality. Therefore, more inclusive and integrated policies are needed to address inequality and improve welfare across all provinces.

Muhammad Tody Arsyianto; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

Research on digital payment systems has grown rapidly over the past decades; however, comprehensive and in‑depth studies that synthesize existing empirical findings remain limited. This study aims to conduct a systematic literature review and bibliometric analysis on digital payment research based on empirical publications indexed in Scopus. Using the keyword “Digital Payment” in the article title, abstract, and keywords, a total of 485 documents published between 1989 and 2025 were identified. The evaluation was conducted on November 30, 2025, and the collected data were analyzed using bibliometric techniques with VOSviewer software. The findings reveal a significant surge in digital payment research beginning in 2016, with its peak occurring during 2023–2025, in line with the accelerating digital economic transformation worldwide. Knowledge production has shifted toward emerging economies—particularly India, Indonesia, and Malaysia—supported by dense inter‑institutional and inter‑author collaboration networks. Research themes have expanded beyond technical payment system aspects to interdisciplinary issues involving technology, finance, financial inclusion, human behavior, public policy, and the application of machine learning for security and system optimization. Journal sources, affiliations, authors, and keyword analyses confirm that digital payments have become essential infrastructure for the modern economy and a rich empirical domain for advanced studies on financial stability, consumer protection, regulation, and digital financial innovation.

A’isy Fiklil Nafisah; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

Digital transformation has become a major driver in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the era of global competition. However, scientific evidence regarding the pathway of digital transformation and its impact on market performance remains separately distributed and has not been systematically synthesized. This study conducts a Systematic Literature Review (SLR) based on PRISMA 2020 on international publications within the 2013–2024 range. The results of the analysis indicate that the digital transformation pathway encompasses digital capability, digital orientation, digital integration, digital strategy alignment, and the utilization of operational technology. Each pathway contributes differently to market outcomes such as sales growth, customer retention, market expansion, and competitive advantage. The study also found the presence of moderating and mediating roles through innovation capability, dynamic capability, organizational culture, and competition intensity. This research produces an integrated conceptual model and recommendations for a further research agenda to deepen strategic management theory in the context of MSMEs.

Ridwan Harun; Nurzaitunafia; Yohana Meria Delima; Yeremias Bardi; Karolus Gebi jawa

Research on the history and development of the Indonesian language has shown a significant increase in recent years, influenced by social dynamics, language policies, and digital transformation. However, systematic mapping of research trends, collaboration patterns, and thematic focus in this field remains limited. This study aims to analyze the development of research on the history of the Indonesian language during the 2023–2025 period using a bibliometric approach. The data were retrieved from the Dimensions database using the keyword History of Indonesian Language and were limited to journal articles published between 2023 and 2025. A total of 889 articles were selected for analysis. Bibliometric analysis was conducted using VOSviewer to visualize bibliographic networks, including country, institutional, journal, and author collaborations, as well as keyword co-occurrence. The indicators used in this study include the number of publications, citation counts, and total link strength. The results indicate that 2023 recorded the highest number of publications. Indonesia emerged as the leading country in terms of publication output and citation impact, while China, Germany, and the United States demonstrated strong academic collaboration networks. Keyword analysis revealed dominant themes related to language history, language policy, and linguistic dynamics within global and digital contexts. This study concludes that bibliometric analysis is an effective method for identifying research trends, directions, and collaboration patterns in studies on the history of the Indonesian language. The findings are expected to provide valuable insights for future research development and to support evidence-based language policy formulation.

Ahmad Baihaki; Muhammad Shofil Himam; Mu’allimin Mu’allimin

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Total Quality Management (TQM) in education has become an important issue in line with increasing societal demands for quality educational services and student satisfaction. Improving educational quality not only depends on the curriculum but also on the effective implementation of quality management principles in educational institutions, including secondary schools, universities, and Islamic boarding schools. This article aims to provide a literature review on the concept, implementation, and impact of quality management on customer satisfaction in the context of Islamic education, addressing two research questions: (1) How are the concepts and practices of quality management implemented? and (2) What are the drivers and barriers to successful implementation?. The method employed is a qualitative literature review, with scholarly articles retrieved from Google Scholar and Publish or Perish (PoP) using the keyword “integrated quality management in education.” The search focused on publications from 2020 to 2025, yielding 30 initial articles. After screening and selecting based on relevance and focus on customer satisfaction, 5 main articles were analyzed in depth. The review revealed three main trends: (1) implementation of integrated quality management enhances service quality and student satisfaction; (2) leadership and curriculum management are key factors for success; and (3) continuous evaluation strategies and staff competency development promote stakeholder satisfaction. In conclusion, systematic quality management in education positively impacts customer satisfaction, and further research is needed to conduct comparative studies across institutions and to explore the integration of digital quality management systems.

Nadila Amri; Pajarni Pajarni; Sari Wahyuni; Miftahir Rizka; Layyana Syarifah Pane

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

As an important condition for successful learning, strategic classroom management contributes to the creation of a conducive learning environment. The purpose of this study is to examine how classroom management and a conducive learning environment are interrelated and how both contribute to improving teaching standards in the classroom. A literature review is the process used, which involves examining various sources, including books, scientific publications, and previous research findings relevant to the subject. The research findings show that classroom management includes social interaction, behavior control, and the emotional atmosphere of the classroom, in addition to its physical components. To foster a supportive and effective learning environment, teachers play the roles of educators, instructors, mentors, coaches, advisors, innovators, and role models. Effective classroom management creates a supportive learning atmosphere where students feel safe, comfortable, and inspired to engage fully. The success of this management is also influenced by elements such as organizational structure, social-emotional connections, and physical conditions of the classroom. Therefore, the mutually beneficial relationship between classroom management and a supportive learning environment is an important foundation for improving learning standards and successfully achieving educational goals.

Rohim Rohim; Mohammad Haris Musthofa; Irpan Noerdin; Tri Cahyanto

Switch : Jurnal Sains dan Teknologi Informasi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The phenomenon of cockfighting still persists in various communities in Indonesia as a cultural practice, entertainment, and symbol of certain social identities. However, this practice raises serious issues when analyzed from the perspectives of modern bioethics, animal welfare, public health, and normative religious values, particularly maqāṣid al-sharī‘ah. This study aims to examine the ethical conflicts that arise from cockfighting by analyzing the biological and physiological impacts on animals, violations of animal welfare principles, and tensions between local cultural legitimacy and universal ethical standards. This research uses a descriptive-qualitative approach based on a review of relevant scientific literature, including national and international publications in the fields of bioethics, animal welfare, animal health, and law. The results of the study show that cockfighting systematically causes severe physical injury, extreme biological stress, behavioral disorders, and an increased risk of zoonotic disease transmission, so it can be categorized as a form of organized animal cruelty. From a bioethical and maqāṣid al-sharī‘ah perspective, this practice contradicts the principles of respect for life, non-maleficence, and protection of life and public welfare. The lack of legal protection focused on animal welfare reinforces the urgency of a transformative approach through regulatory reformulation, public education, and the development of non-violent cultural alternatives. This study is expected to serve as a scientific and ethical basis for policy formulation and contextual and sustainable animal protection efforts.  

I Gst Agung Adi Tanaya; Nyoman Dwika Ayu Amrita; Ni Putu Eka Saraswati; Ni Luh Gede Vivin Apriliani

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.