Muh. Ibnu Bintang; Seniwati Seniwati
This research discusses the potential and challenges of marine tourism development in Bantaeng Regency through a bottom-up analysis of maritime diplomacy in the policy domain of the marine tourism sector in Bantaeng, South Sulawesi. This study uses a qualitative descriptive approach through secondary data analysis. The results show that the development of marine tourism in Bantaeng is supported by natural beauty, cultural diversity, and local government commitment through a bottom-up approach, which places the community as the main actor in sustainable tourism development. The research also identified a number of challenges, such as limited resources, low community awareness of tourism potential, and inconsistent community participation.