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This community empowerment program aims to enhance the economic independence and product competitiveness of women and youth in rural areas through social innovation and creative entrepreneurship in Madurese batik, rooted in local wisdom. The initiative addresses the limited economic opportunities and low participation of rural women and youth in productive activities. The program's objectives include improving entrepreneurial skills, fostering innovation in batik design, and strengthening market access for local products. Using a participatory action approach, the program involved training, mentoring, and collaborative product development with local artisans. The results show a significant improvement in participants’ skills in business planning, creative design, and digital marketing. Moreover, several new batik products with unique local motifs were successfully introduced and promoted through online platforms and local exhibitions. These outcomes indicate that empowering rural communities through context-specific innovation and entrepreneurship can generate sustainable socio-economic impacts. This program not only contributes to the economic resilience of rural communities but also revitalizes the cultural identity of Madura through batik as a competitive local product

This study aims to analyze the implementation of competency-based performance management in the digital era at Telkom Maumere. Amid the ongoing digital transformation, organizations are required to enhance employee performance through structured systems that are adaptive to technological changes. Competency-based management has become a key strategy to ensure that every individual possesses the skills and behaviors aligned with organizational goals. This research employs a qualitative descriptive approach with data collected through interviews, observations, and document analysis. The findings indicate that Telkom Maumere has adopted a performance management system integrated with digital technologies, such as the use of e-performance applications and online evaluation systems. However, challenges remain in terms of digital training and comprehensive competency mapping. The study concludes that competency-based performance management in the digital era can enhance work productivity, provided it is supported by adequate technological infrastructure and an adaptive organizational culture.

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development

Law enforcement against theft cases not only reviews the position of the perpetrator but also the victim, because the victim has the right to receive protection both materially and immaterially; it is important for law enforcement officers to help victims obtain legal certainty and justice. The purpose of the author's research is to determine the obstacles experienced by victims of motorcycle theft in an effort to obtain their rights as victims and effective strategic efforts to ensure that the rights of victims of motorcycle theft can be fulfilled. Research iThis uses qualitative methods and empirical normative juridical methods. The author conducted interviews as primary data in this article, followed by secondary data in the form of literature from the law (primary source material), books (secondary source material), and scientific journals (tertiary source material). The data obtained shows that there are still quite a lot of obstacles experienced by victims in seeking their rights as victims of motorcycle theft. Victims experience bureaucratic difficulties where the process is complicated; victims also find unprofessional service from law enforcement officers; and victims do not get further information regarding the investigation or get SP2HP. However, there are also effective strategic steps to fulfill the rights of victims of motorcycle theft, namely by increasing access to the legal process through online complaint services and increasing professionalism and responsiveness from law enforcement officers through routine training on handling victims. It can also be done regarding the recovery of victim losses by providing compensation mechanisms and strengthening supervision and prevention by collaborating between the community and the police in the form of environmental security. This shows that there is still a lack of concern from law enforcement officers themselves for victims of motorcycle theft and there is still much that needs to be developed further by the government to improve the welfare of victims of motorcycle theft and government efforts to protect the community from criminal acts of theft.

This study aims to analyze the spending patterns of students at the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU), and to examine the implementation of personal financial planning in their daily lives. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with 40 students from various departments and semesters, selected purposively. The findings indicate that most students have high expenditures on consumption needs such as food and internet access, as well as lifestyle expenses like online shopping and entertainment. The majority do not regularly prepare a financial budget, rarely record their expenses, and exhibit impulsive spending behavior influenced by social pressure and digital media. Although students possess theoretical knowledge of Islamic economic values, their practical application in financial management remains limited. This study recommends the need for more practical, Islam-based financial literacy programs within the FEBI UINSU environment. Financial training and mentoring programs are considered essential to enhance students' financial awareness and independence.

This study aims to analyze the strategy of improving the quality of public services through digital innovation in Sunter Agung Urban Village. In the era of globalization and rapid development of information technology, public services are expected to be more responsive, transparent, and efficient. The research used a descriptive qualitative approach with data collection through documentation studies and in-depth interviews with urban village officials and service users. The results showed that the use of digital innovations such as web-based service applications, online queuing systems, and document digitization has had a positive impact on improving service quality, including accelerating administrative processes and increasing community satisfaction. However, various obstacles are still found, including limited network infrastructure, suboptimal human resource capacity in mastering technology, and low digital literacy among the community, especially the elderly. For this reason, the proposed quality improvement strategy includes strengthening institutional capacity through digital training for apparatus, developing technological infrastructure, and digital literacy campaigns involving the wider community. This research is expected to serve as a reference for local governments in developing inclusive and sustainable digital-based public services.

This community service activity aims to empower the Women Farmers Group (KWT) in Sudiang, Makassar, through capacity building in digital marketing. In the era of rapidly developing digitalization and increasingly open and competitive markets, women farmers are required to be able to master digital technology-based marketing strategies so that the local agricultural products they produce can reach a wider market, not only at the local level but also regionally and even nationally. The methods used in this activity include interactive training, direct technical assistance, as well as social media development and the use of e-commerce platforms. Special training focuses on practical skills such as creating promotions, managing Instagram Business accounts, using WhatsApp Business content, and an introduction to the basics of branding and product photography. The assistance is carried out in stages to ensure that participants not only understand the material theoretically but also are able to implement it independently. The results of the activity show a significant increase in participants' understanding and skills in using digital technology as a product marketing tool. Participants become more confident in publishing their products online and are able to manage social media accounts professionally. One of the program's key achievements is the formation of a local digital community among women's groups (KWTs), which serves as a collaborative network for sharing information, marketing strategies, and supporting joint promotions. This community opens up opportunities for sustainable, long-term collaboration to collectively increase product sales value. Overall, this activity represents a strategic step in building women's economic independence through the inclusive and applicable use of digital technology. With this training, it is hoped that women's groups (KWTs) can become active actors in the local digital economy ecosystem and compete healthily in the open market.

Mastery of the ChemDraw application is an important skill for chemistry students in supporting academic activities, especially in drawing chemical structures and reactions. However, not all students have the opportunity to learn this application formally. This service activity aims to provide training in the use of ChemDraw online to chemistry students by utilizing digital media. The implementation method includes an interactive workshop approach through Zoom, Google Meet, and social media as a means of disseminating information and documentation. The results showed that the training was effective in improving participants' understanding and skills in using ChemDraw. Digital media proved to be an efficient and flexible tool for training computer-based applications. This activity supports the improvement of students' digital literacy and 21st century skills.

This community service activity (PKM) aims to improve operational efficiency and service quality at Santosa Catering through the implementation of a web-based catering ordering system. Santosa Catering, as a micro business, faces obstacles in managing orders that are still done manually, which causes inaccurate stock information, delays in delivery, and limited customer access to menus and prices. Through a Diffusion of Science and Technology and Knowledge Transfer approach, a web-based ordering system was developed and implemented to support business operations. The system allows customers to access real-time menu information, place online orders, and choose preferred payment methods, while the owner and staff were given intensive training to effectively operate the system. The evaluation results showed significant improvements in all aspects of assessment, including understanding of system features, operational skills, time efficiency, and customer satisfaction, as shown in the comparison chart of pretest and posttest results. The system not only optimizes operational processes but also increases customer satisfaction, strengthens business competitiveness, and has the potential to become a model for other micro businesses in utilizing digital technology. Thus, this PKM activity is expected to contribute to the sustainability of Santosa Catering's business in the digital era.

This technical guidance (bimtek) activity was held with the primary objective of improving the digital capacity of Micro, Small, and Medium Enterprises (MSMEs) members of the Papua Gallery in Sorong City. The approach used was quite unique because it combined information technology, specifically the e-commerce platform Odoo, with a sociological perspective of religion. This approach places the values of faith, community ethics, and local culture as the main foundation in the digital transformation process being carried out. This activity was carried out by a team of lecturers from Victory University Sorong from the Information Systems and Sociology of Religion Study Program, and involved students as part of community service. The implementation process included several stages: an assessment of MSMEs' digital needs, technical training on using Odoo, direct assistance in implementing the dare store, evaluation of results, and ongoing follow-up. The results of the activity showed a significant increase in digital literacy among MSMEs, success in creating and managing online stores independently, and a growing awareness that business digitization is not only an economic necessity, but also part of spiritual and social responsibility. In addition, this activity also helped strengthen the branding and presence of local Papuan culture through digital media. This faith- and cultural-based training model has proven effective and relevant for replication in other MSME communities in different regions, especially those with strong local cultural and religious potential.

Poverty, unemployment, and limited access to education are still social challenges in many parts of Indonesia, including Semampir Village, Sedati District. This beaded keychain making training program is designed as a solution to empower communities, especially teenagers, to improve entrepreneurial skills. This activity aims to equip participants with technical skills in handicraft production as well as basic entrepreneurial knowledge such as digital marketing, product branding, and business management. The results of the training showed an increase in participant motivation and skills in creating high-value products, as well as the growth of a local craftsman community that has the potential to expand the market online. This program is expected to create independent business opportunities, reduce unemployment rates, and strengthen the village economy in a sustainable manner.

This PKM is carried out to provide assistance for TKML programs from KEMENAKER RI in Mempawah Regency to develop business using the Business Model Canvas (BMC) method approach. Business mapping is carried out by implementing nine BMC steps. The training process is carried out online and offline as well as direct visits to each TKM. Activities are carried out by discussing BMC by academics who are carrying out PKM, and then presenting the results of the discussion in the forum. The results of this training process are that participants understand their business processes, can map the businesses they run using the BMC method and can gradually increase sales and profits from the businesses they run. In the long term, it is hoped that TKM can be implemented sustainably in order to develop their businesses and also create new SMEs/Businesses that are able to compete in the business world in the future.

This PKM is carried out to provide assistance for TKML programs from KEMENAKER RI in Mempawah Regency to develop business using the Business Model Canvas (BMC) method approach. Business mapping is carried out by implementing nine BMC steps. The training process is carried out online and offline as well as direct visits to each TKM. Activities are carried out by discussing BMC by academics who are carrying out PKM, and then presenting the results of the discussion in the forum. The results of this training process are that participants understand their business processes, can map the businesses they run using the BMC method and can gradually increase sales and profits from the businesses they run. In the long term, it is hoped that TKM can be implemented sustainably in order to develop their businesses and also create new SMEs/Businesses that are able to compete in the business world in the future.

This study examines the implementation of a hybrid learning model to enhance sharia marketing skills through social media and mobile applications among creative economy actors. By combining online and face-to-face learning, the model aims to provide flexibility and a comprehensive learning experience aligned with sharia principles such as honesty and business ethics. This literature review analyzes supporting factors, challenges, and the effectiveness of hybrid learning in the context of sharia-based digital marketing. Findings indicate that hybrid learning significantly improves digital competencies and sharia marketing skills, provided there is adequate technological infrastructure, adaptive curriculum, and sufficient mentoring. Social media and mobile applications are proven effective tools for market expansion, yet challenges in technology access and digital literacy must be addressed to fully optimize digital marketing potential in accordance with Islamic values. The study offers strategic recommendations for developing relevant and practical sharia marketing training in the digital era.

This study aims to identify and analyze the strategies implemented by the head of administration in improving the quality of administrative services at Madrasah Tsanawiyah Laboratorium, Jambi City. Improving the quality of institutional administrative services aims to support the overall quality of the madrasah. Based on national education standards set by the Ministry of Education and Culture, good school quality must also be reflected in the aspect of administrative services. Therefore, the leadership role of the head of administration is very important in designing and implementing strategies that support the achievement of the institution's vision and goals. This study uses a qualitative descriptive approach from an educational perspective. The main objectives of this study are to explore the process of strategic planning, implementation, strategy evaluation, and supporting and inhibiting factors in improving administrative services. Data collection was carried out through interviews, observations, and documentation. Data analysis techniques used include data reduction, data presentation, and verification, with data validity guaranteed through triangulation of sources, methods, and data. The results of the study indicate that the planning strategy used by the head of administration focuses on the principle of "the sooner the better," through friendly, innovative service, process simplification, service acceleration, and planning the use of ABK (Workload Analysis) guidelines. The strategy implementation is carried out in an integrated manner through regular meetings, active coordination with the head of the madrasah, the use of digital applications, and an effective work system. Evaluations are carried out daily by the head of the madrasah directly or online via WhatsApp, and using SWOT analysis to assess service progress. Supporting factors include staff training, open communication, and regular evaluations. Meanwhile, the main inhibiting factor is the shortage of administrative staff, which causes an excessive workload on the head of administration who also has teaching duties.

This study aims to examine the effectiveness of using the Kahoot! application as a tool for student learning evaluation at the elementary school level. Using a literature review method, the researchers analyzed various relevant journals and scientific articles to assess the advantages, limitations, and impacts of Kahoot in the evaluation process. The findings indicate that Kahoot effectively enhances student motivation and participation, improves learning outcomes, and facilitates teachers in conducting interactive and enjoyable assessments. This application also supports the integration of online learning and can be flexibly used across multiple platforms. However, several challenges remain, such as limited internet access and the lack of ICT competence among teachers. Therefore, institutional support in the form of training and infrastructure provision is necessary to optimize the use of Kahoot in the learning process.

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Magelang in adapting sales models from offline to online through the use of digital content. This activity is motivated by the challenges of MSMEs in expanding market reach and increasing competitiveness in the digital era. The implementation method includes socialization, training in creating attractive and effective digital content, assistance in building an online presence through various platforms, and evaluating the impact of implementing digital content strategies on increasing sales and visibility of MSMEs. The results show a significant increase in the understanding and skills of MSMEs in utilizing digital content for marketing and selling their products. In addition, there was an increase in market reach and potential sales growth for the MSMEs involved. This community service activity concluded that intensive assistance in creating and managing digital content has a crucial role in transforming the MSME sales model from offline to online, thereby increasing competitiveness and business sustainability in the digital era.

The rapid growth of the fashion industry in Indonesia, particularly in Bandung, has increased the demand for structured and efficient sewing course management. Bandung Vision Center, as one of the institutions providing sewing training, faces significant administrative challenges due to the continued use of manual registration and attendance monitoring systems. These conventional processes result in data inaccuracies, slow information retrieval, limited transparency, and difficulties in monitoring participant progress across multiple training waves. This study aims to design and develop a web-based application to optimize participant registration and attendance monitoring processes at Bandung Vision Center. The research adopts an Agile software development methodology to ensure iterative development, flexibility, and responsiveness to user requirements. The system is implemented using the Laravel framework for backend development, ReactJS for frontend interface design, and MySQL as the relational database management system. System modelling is conducted using UML diagrams, and functionality testing is performed using the black-box testing method. The results indicate that the developed application significantly improves administrative efficiency, enhances data accuracy, and enables real-time monitoring of participant attendance. Additionally, the system increases transparency, facilitates structured data management, and supports better decision-making for course administrators. The implementation of this web-based application demonstrates its effectiveness in modernizing administrative processes and strengthening institutional competitiveness in the local fashion education sector. Future enhancements may include integration of online payment features, automated notifications, and advanced data analytics to further improve service quality and user satisfaction.

Community-based waste management in military housing areas, particularly within the environment of Markas Komando Pasukan Khusus (Makopassus), still faces several challenges. This service initiative aims to enhance the participation of the Army Wives Association (Persit) members of Kopassus in the Waste Bank program through the optimization of communication strategies. The method employed is Participatory Action Research (PAR), which actively involves the community in all stages of the activity, from problem identification to evaluation. Activities were carried out through outreach, technical training, online and offline communication campaigns, and participatory evaluations. The results show significant changes, including the formation of a Waste Bank working group, improved household waste sorting behavior, the emergence of local leaders from among Persit members, and the growth of collective awareness toward circular economy-based waste management. These findings confirm that communication strategies tailored to the audience's characteristics and based on community-centered approaches can effectively drive social change within military environments. This program holds the potential for replication in similar communities to support sustainable development through community empowerment.