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Gymnastiar Kamal Rafii; Nadilla Putri Anjelayni

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

Social Media Instagram is a very famous application that is used by various audiences. Instagram is a very famous social media platform and is used by all audiences. One of them is in generation Z, because this platform has many features that can support users, for example sharing information or content and even being able to interact with friends, or even sharing stories and photo posts. So Instagram is very suitable to be used as social media to introduce people. Just like researchers took research to analyze the existence of Instagram content that is effective in attracting generation Z. Because in this case radio Elbayu is not yet known to generation Z. radio Elbayu only recommends radio that still uses AM frequencies. And the listeners are only elderly, the Z generation doesn't know or understand it yet. So with the Instagram platform that can create this content it can attract or add new followers. So that in this way we can still maintain the unique characteristics of Elbayu radio, namely radio broadcasts with AM frequencies and also Elbayu radio can keep up with the times by creating content on Instagram so that generation Z is more interested and gets to know Elbayu. Namely, the content is about Gresik and Surabaya, such as recommendations for tourist attractions, historical places, and much more

Azka N. Achmad; Aditya Aprodicto; Brivan A. Studynka; Maulana Rafli; Rio Raissa +1 more

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Islamic religious education has been widely developed at every stage of school, where the aim of this education is to introduce religion as a way of life to teenagers or children at an age before puberty. Islamic religious education also has an impact on strengthening religious moderation. What is meant by religious moderation is an effort to understand the followers of the Islamic religion so that they practice its teachings without being trapped in two extreme poles, namely too loose or too strict. To provide this understanding not only through preaching at religious studies, it can be done in the world of education which has great potential in providing an understanding of the Islamic religion for its adherents. School education itself has a theory for understanding and its objects are very clear to children or teenagers, so it has the potential to strengthen religious moderation.

Belia Fasra; Syahidin Syahidin

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Everyone is a leader and will be responsible for his leadership. In this discussion, the leader in question is someone who is liked and chosen by the community to hold the baton of power or leadership in a certain area. In this regard, the Qur'an has explained several criteria for determining leaders. Leadership is defined as a person's ability to influence and encourage others to act according to a common goal. To influence organizational goals, inspire followers to follow through on goals, and make recommendations to improve group culture is part of leadership. In an Islamic perspective, the role of leadership is very important in social interactions.

Tasya Avionia; Syahidin Syahidin

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The dynamics of Islamic religion have become a significant focus of attention in the contemporary context, especially in the midst of rapid and complex global change. This article describes the challenges and transformations faced by the Islamic Religion in facing contemporary realities. In an ever-changing world, religions are often faced with various pressures and dynamics that influence the way their followers understand and practice their religious teachings. The challenges faced by the Islamic Religion include issues such as modernization, globalization, pluralism and radicalization. Modernization brings changes in the way individuals understand and practice their religion, while globalization introduces various views and values ​​from various cultures that influence Islamic identity globally. Pluralism raises questions about how Islam interacts with other religions and maintains tolerance between religious believers, while radicalization poses challenges to moderate understanding of religion and peace.

Tasya Avionia; Syahidin Syahidin

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The dynamics of Islamic religion have become a significant focus of attention in the contemporary context, especially in the midst of rapid and complex global change. This article describes the challenges and transformations faced by the Islamic Religion in facing contemporary realities. In an ever-changing world, religions are often faced with various pressures and dynamics that influence the way their followers understand and practice their religious teachings. The challenges faced by the Islamic Religion include issues such as modernization, globalization, pluralism and radicalization. Modernization brings changes in the way individuals understand and practice their religion, while globalization introduces various views and values ​​from various cultures that influence Islamic identity globally. Pluralism raises questions about how Islam interacts with other religions and maintains tolerance between religious believers, while radicalization poses challenges to moderate understanding of religion and peace.

Auf Farras Naufal; Suhroji Adha

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

In this life we ​​cannot be separated from communication. In a company, every employee needs to communicate. Communication can influence employee performance. Good communication can make an employee's performance good and conversely bad communication can make an employee's performance bad. The purpose of writing this scientific work is to determine the relationship between communication and the performance of Fior Lotus employees and to determine the influence of communication on the performance of Fior Lotus employees. Fior Lotus itself is a Small and Medium Enterprise (SME) in the Ciomas area, Bogor Regency. Fior Lotus uses Shopee to sell its products. They have around 76,100 followers on Shopee. In an average day they sell 300 - 400 pairs of shoes The research used used qualitative methods. Meanwhile data collection was carried out using the interview method. From the data obtained after conducting interviews, the author found that communication is positively related or has a relationship with the performance of Fior Lotus employees and communication has a great influence on their performance which is characterized by their increasing productivity.

Rahma Mudhiyanti; Dian Alfia Purwandari; Sujarwo Sujarwo

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2024 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Globalization brings many influences and changes in human life. The rapid dissemination of information obtained through social media can cause change. X account @discountfess as a forum that favolitates the dissemination of information quickly and widely can influence a person's behavior, one of wich is consumprive behavior. This study aims to describe the consumptive behavior of folllwers account @discountfess at social media X, using a descriptive method of quantitative approach. Sampling was accidental sampling with 96 followers @discountfess account. Data collection techniques include observation, questionnaire, documentation and literature study. The results show that the consumptive behavior of followers account @discountfess that causes impulsive purchases in the moderate category of 57%, irrational purchase in the moderate category with a percentage 60% and waste in the high category with a percentage 52%.

Adzandri, Faraz; Ferdian, Feri

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This study explores the relationship between influencer marketing and the buying intention among @tinandbel followers. This study was motivated by the Incompatibilities between the content published about @tinandbel's dining experience at the restaurant and the observed lack of a significant increase in customer numbers. This study's research methodology included quantitative techniques with a causal associative approach in addition to purposive sampling, which produced 120 samples. The data gathering approach uses a questionnaire with a Likert scale structure that has undergone validity and reliability assessments. With a percentage value of 65%, the R-squared results demonstrate that influencer marketing significantly affects purchase intention; the remaining 35% is accounted for by other factors. The hypothesis test results revealed a t-statistic of 12.13 > 1.96 and a p-value of 0.00 < 0.05, indicating that influencer marketing characteristics had a substantial impact on buying intention. These findings support the study's findings. According to the study's findings, Ha is accepted whereas H0 is denied.

Widiyasari, Andri Herlina; Petrus Paulus Mbette Suhendro; Zakiatuzzahrah Zakiatuzzahrah

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The development of the creative digital economy in Indonesia is increasingly rapid. This change is clearly visible in people's purchasing behavior from traditional shopping to digital shopping, especially among young people, who have the potential to become the largest and dominant market share for marketers who use social media platforms. In this research the author focuses on social media as one of the Tik Tok marketing tools that is popular in the eyes of the public. The purpose of this research is to find out and test the proposed hypothesis regarding the influence of social media marketing via the Tik Tok application on consumer buying interest in the Indonesian Shopee market: a study of members of the Tik Tok @Shopee_id account. This quantitative research uses a descriptive survey method. Data collection using non-probability methods and purposive sampling methods was carried out by distributing questionnaires to 100 followers of the Tik Tok account @shopee_id. The data collected was analyzed using the SPSS 24 program and the data analysis process used the Classic Assumption Test, Simple Linear Regression Analysis, Coefficient of Determination (R2) and Partial Test (T Test) with Social Media Marketing as variable X and purchase interest as variable Y. The results of hypothesis testing in this research show that the Social Media Marketing variable (X) influences the Purchase Interest variable (Y). This is proven by the tcount value of 8.914 > ttable 1.987 and the significance value = 0.000 < 0.05. So it was concluded that the level of significant influence of social media marketing variables on purchasing interest was 44.8%, while the remaining 55.2% was influenced by other variables not examined in this research.  

Muhammad Afriza Rifandy; Muhammad Defri; Syaifullah Syaifullah; Surya Sukti

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

As the main source of law in Islam, the Qur'an has described various types of criminal offenses and their punishments, which are called Jarimah. This is relevant to the aim of enacting God's laws on this earth for the benefit and happiness of humans themselves. The provisions of sanctions that Allah gives to the perpetrator of the abuse are not intended to take revenge for what he has done, but rather to fulfill the rights of Allah and the rights of the persecuted family as a form of justice, providing a deterrent effect and protecting the public. As amukallaf, humans should obey and submit to the sharia rules that Allah has established in the Qur'an in order to be safe from sanctions both in this world and in the afterlife. The crime of theft is a violation of social norms, both state legal norms and religious norms. Any religion does not justify its followers stealing, because it will be detrimental to the victim and social order (Iqbal, 2021). In the Indonesian Criminal Code, the crime of theft is written in the Criminal Code (KUHP), Volume XXII II, Articles 362-367, Crime of Property, which has various types and sanctions for theft. (Lutfi, Kurniaty, Basri, & Krisnan, 2022). According to crime statistics published by BAPPENAS, the level of property crime or theft in Indonesia increased during 2012-2013, with 25,036 cases in 2012 and 25,593 in 2013. (Aeni, 2021). If we look at other countries, countries that follow the rules of Islamic law, namely Saudi Arabia, the application and provisions of this country's laws are derived from the rules of the Islamic religion, which uses the Koran and Hadith as sources of law. to take the law. According to the Arab Social Defense Organization, Saudi Arabia has much lower rates of property or theft than in Arab countries such as Syria, Sudan, Egypt, Iraq, Lebanon and Kuwait, which do not implement Islamic criminal law. The rate of property crime or theft in these six countries is much higher, namely 650 times higher than Saudi Arabia. (Fitrah, 2021). The problem is that ordinary people do not have a deep understanding of Islamic criminal law. People will only feel that Islamic criminal law fines are sadistic, inhumane and violate human rights. It is believed that any theft must be sanctioned, or the punishment is amputation, although certain conditions must be met in Islamic law for amputation to be punishable. (Muhammad Wahyu, 2018). The Indonesian Criminal Code and Criminal Code have different legal systems and sanctions for perpetrators of theftAbstracts consist of abstracts in English and abstracts in Indonesian. The abstract uses Garamond letters (10 pt) with a word count of 150 to 300 words. Abstracts must be concise, clear and complete. The abstract must contain the research objectives, methods, results (findings) and recommendations.

Marianus Elki Semit; Jevannia Piter Dori Mudaj; Yohanes Geradus Ulung Fokang; Yohanes Wilson Bei Meo

This writing focuses on catechesis services, which are an integral part of ecclesiastical life for Christian believers. It is important for deepening the understanding of faith truths and their implementation in daily life within the social community. In this context, it aims to explore the relationship between theological understanding and practice in catechesis services for religious communities within the Christian context. Through a reflective theological approach, the author discusses how catechesis services can serve as a means to strengthen the foundation of believers' faith, integrate the teachings of Jesus Christ with the concrete experiences of Christian believers, and facilitate spiritual growth. The everyday reality is that in the struggle of life as a Christian, many still do not know Jesus Christ, as seen in our tendency to harbor mutual hatred towards one another. The methodology employed in this academic work includes literature review and practical findings from participating in a community service program at SMAK Bakti Luhur. The findings suggest that as followers of Jesus Christ, we must always acknowledge Him as the Savior of humanity, the only begotten Son of God the Father, and we, as believers, represent His presence in the world    

Marianus Elki Semit; Jevannia Piter Dori Mudaj; Yohanes Geradus Ulung Fokang; Yohanes Wilson Bei Meo

This writing focuses on catechesis services, which are an integral part of ecclesiastical life for Christian believers. It is important for deepening the understanding of faith truths and their implementation in daily life within the social community. In this context, it aims to explore the relationship between theological understanding and practice in catechesis services for religious communities within the Christian context. Through a reflective theological approach, the author discusses how catechesis services can serve as a means to strengthen the foundation of believers' faith, integrate the teachings of Jesus Christ with the concrete experiences of Christian believers, and facilitate spiritual growth. The everyday reality is that in the struggle of life as a Christian, many still do not know Jesus Christ, as seen in our tendency to harbor mutual hatred towards one another. The methodology employed in this academic work includes literature review and practical findings from participating in a community service program at SMAK Bakti Luhur. The findings suggest that as followers of Jesus Christ, we must always acknowledge Him as the Savior of humanity, the only begotten Son of God the Father, and we, as believers, represent His presence in the world    

Zahra Khoerrunissa; Oktaviana Purnamasari

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

With advances in information and communication technology, with the presence of the internet, the internet is often used as a means of communication, namely what we usually call social media. The business world is currently contributing to online promotions via social media, one of which is cosmetic products, namely Secondate. This research aims to determine sales promotion in a Secondary purchasing decision and determine the influence of sales promotion on purchasing decisions. The theory used in this research is marketing communication from Hermawan 2012 and Kotler & Keller's sales promotion theory which includes discounts, game contests and sweepstakes, package prices, premiums, and related promotions. The theory used in purchasing decisions from Kotler & Keller includes problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. The approach used in this research is a quantitative approach with survey methods and data collection techniques carried out using questionnaires. The population in this study was 354 and the sample used was 78 respondents using the Slovin formula.

Karen Elissa Anindya; Velda Ardia

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

Social media is one of the marketing tools that can be used by businesses to get the attention of their consumers. Social Media Marketing is a strategy used by companies and has the aim of attracting consumer attention by obtaining a wider target market. So the purpose of this study is to determine whether Social Media Marketing has an influence on Consumer Loyalty. The theory used in this study is the theory of Social Media Marketing including, Online Communities, Interaction, Sharing of Content, Accessibility, Credibility and the theory of Consumer Loyalty which includes repeat, retention, referalls. This research uses quantitative methodology with survey method. The population used in this study were followers of the @msglowbeauty Instagram account who had made purchases on Ms Glow products more than 2x. The technique used was simple random sampling with a sample size of 80 respondents. The results of this study indicate the average value of respondents' answers to the variable (X) of 4.23, this value is classified as high (Agree) and the average respondent's answer to the variable (Y) of 4.54 which is also predominantly high (Agree). A considerable influence can be seen from the correlation (R) value of 0.795 which is arguably high or strong and the R Square value of 0.631 or 63.1% of the effect while the remaining 36.9% is influenced by other things.    

Zena Lusi; Ayu Eka Saputri; Tri Basuki Kurniawan

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The use of social media is already powerful and difficult to avoid. Social media users are not only limited to the general public, but also public figures and even economic actors who use social media as a means of marketing. In every post from the account owner, there will always be followers who can give likes and comments. Unfortunately, not all comments are related to the uploaded post. One of the most annoying comments is spam comments. Spam comments are comments that are not clear and contain about business (promos / selling), links or various other things that are promoting something. Using the Naive Bayes algorithm, this study wants to identify spam comments, especially on Instagram social media. Where the data is retrieved using the tools provided by Google. Which is then processed with the Rapidminer application to get the Naive Bayes calculation results.

Dian Fitriyana; Azzahra Vanesya; Fitriatunnisa Shabrina; Sudiana Wachyudi; Ety Setiawati

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion. The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing. This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.

Salsabila Ananda; Daniel Handoko

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

Utilizing visuals in posts is one of the important things for a brand. Utilizing visual elements in a post is a strategy that companies can use to convey messages that can influence audience attitudes. So the purpose of this study is to determine whether Visual Posts have an influence on Self Esteem. The theory used in this research is the theory of visual elements which includes, color, typography, photography, symbolism. While the Self Esteem theory used includes significance, power, competence and virtue. This research uses quantitative methodology with survey method. The population used in this study were @skingameofficial Instagram followers who had commented on the "Born This Way" campaign post. The data collection technique was carried out by distributing questionnaires to 93 respondents who had been counted. Sampling using the Random Sampling Technique. This research is shown by the average value of respondents' answers to the variable (X) of 4.45, this value is classified as high (Agree) and the average respondent's answer to the variable (Y) of 4.58, which is classified as high (Agree). (Y) of 4.58 which is also dominantly high (Agree). The considerable influence of the Visual Postings Campaign "Born This Way" can also be seen from the value (R) correlation of 0.796 which is said to be high or strong and the R Square value of 0.634 or 63.4% of the effect while the remaining 36.6% of the effect can be seen from the value (R) correlation of 0.796 which is said to be high or strong. and R Square value of 0.634 Or 63.4% effect while the remaining 36.6% is influenced by other things. Visuals in posts are one of the important things for a brand.

Zainal Panani; Achmad Patoni; Binti Maunah

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of writing this article is to determine the intersection of transformational leadership with visionary and situational leadership. This research uses a type of library research. Library research is research carried out by reviewing various journals and related reference books. The results of his research show that the transformative leadership model is a leadership model that can be an alternative to be applied in the current organizational system with various organizational dynamics and changes in line with the increasingly high demands of society. This is in line with the need for leaders who are able to bring about change. Transformative leadership is a leadership model that is different from traditional leadership models which view the relationship between leaders and employees (leadership and followership) as based solely on reward and punishment. A visionary leader is also understood as a leader who has a clear vision and mission in the organization. He has the ability to predict future events and express them in a clear and measurable vision and mission. Visionary leaders are able to raise the enthusiasm of their members with their motivation and imagination, to make the organization more alive and growing. Another situational leadership model is known as the Situational Contingency leadership model which revises the behavioral approach which is considered unable to explain ideal leadership. This approach illustrates that the style developed depends on the leader himself, the support of his followers, and a conducive situation. By analyzing the basic motivations of their subordinates, leaders can place them in appropriate situations. Transformative, visionary and situational leadership models have several elements in common, both in terms of systems, processes and objectives of Islamic Education Management. From the system side, there are elements of education unit leaders, educators, education staff, and various other elements; It is hoped that they can synergize in a process that is conducive to achieving goals.

Mohamad Rifky Rachmadillah; Oktaviana Purnamasari

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Mills is a sports brand that also offers a wide range of products with the lastest quality and technology, whict naturally piques the interest of the public in Mills and generates purchasing intent among consumers towards Mills’ products. The purpose of this research is to determine the extent of the influence of Mills’ Instagram content on purchase intent. The theories utilized in this study include Hermawan’s 2012 marketing communication theory, as well as Kotler & Keller’s Attention, Interest, and Desire theory on the Purchase Intent variable. Miles’2014 theory is applied to the Instagram Content variable, encompassing profile name, comments or feedback, and captions or descriptions. This researh adopts a quantitative approach through a survey method conducted on 85 respondents who follow @millssportid on instagram, selected using simple random sampling technique. The results of this study indicate a high influence of 73,9% of Mills’ instagram content on purchase intent, with the remaining 26,1% influenced by unexamined variables in this research.

Dinda Putri Yulianti; Nani Nurani Muksin

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

The rise of the new cosmetics industry with various levels of companies has an impact on the number of cosmetics lovers and users in Indonesia. In this case, the company must form and improve its brand image to differentiate the company from its competitors. As a local beauty brand, Npure is campaigning #SehatSkinGeneration which is uploaded via Instagram with the hope that there will be new generations who will speak up and care about the process towards healthy skin for both men and women and of all age groups. This research was conducted to measure how much influence the #SehatSkinGeneration campaign has on the Npure Brand Image. The theories used in this research are Public Relations Campaign theory (Newsom, Scoot, & Turk (1997:475) (in Ruslan, 2021:96) and Brand Image theory (Kotler Keller, 2013). The approach in this research uses quantitative methods. survey by distributing questionnaires to 78 samples that have been determined using the Solvin formula calculation with sampling using random sampling The influence of the public relations campaign on brand image is 64.6%, this figure means that the influence of the two variables is high, while the remaining 35.6% is influenced by other factors outside the research variables. By proving the existence of an influence, the results of the hypothesis test are 20.005 > 1.665, then Ho is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the Public Relations Campaign and Brand Image Npure.