Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X

Rahma Mudhiyanti ; Dian Alfia Purwandari ; Sujarwo Sujarwo
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidi... 📅 2024 Vol 2, No 4 🔗 DOI: 10.62383/risoma.v2i4.127
Abstract
Globalization brings many influences and changes in human life. The rapid dissemination of information obtained through social media can cause change. X account @discountfess as a forum that favolitates the dissemination of information quickly and widely can influence a person's behavior, one of wich is consumprive behavior. This study aims to describe the consumptive behavior of folllwers account @discountfess at social media X, using a descriptive method of quantitative approach. Sampling was accidental sampling with 96 followers @discountfess account. Data collection techniques include observation, questionnaire, documentation and literature study. The results show that the consumptive behavior of followers account @discountfess that causes impulsive purchases in the moderate category of 57%, irrational purchase in the moderate category with a percentage 60% and waste in the high category with a percentage 52%.
Keywords
Consumtive Behavior; Social Media; X; Followers
How to Cite

Rahma Mudhiyanti, et al. (2024). Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X. RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan, 2(4). https://doi.org/10.62383/risoma.v2i4.127

Rahma Mudhiyanti; Dian Alfia Purwandari; Sujarwo Sujarwo, "Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X," RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan, vol. 2, no. 4, 2024.

Rahma Mudhiyanti; Dian Alfia Purwandari; Sujarwo Sujarwo. "Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X." RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan, vol. 2, no. 4, 2024.

Rahma Mudhiyanti; Dian Alfia Purwandari; Sujarwo Sujarwo. "Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X." RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2, no. 4 (2024).

Rahma Mudhiyanti, et al. (2024) 'Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X', RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan, 2(4). doi: 10.62383/risoma.v2i4.127.

Rahma Mudhiyanti; Dian Alfia Purwandari; Sujarwo Sujarwo. Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X. RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan. 2024;2(4).

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