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This research aims to analyze the influence of emotional branding strategies in increasing customer loyalty to the Umama Brand in Bima City. Emotional branding is an approach that creates an emotional bond between consumers and brands through the use of elements such as stories, symbols and values that are relevant to local culture. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, observation and documentation analysis. The research results show that the emotional branding strategy implemented by Umama Brand has succeeded in creating strong emotional relationships with customers, which has a positive impact on the level of customer loyalty. These findings show the importance of emotional branding as an effective strategy in maintaining and increasing customer loyalty in a competitive market.  

The background for choosing the title above is because Enhanced Spelling (EYD) cannot be simply ignored in scientific writing. In other words, the use of punctuation plays an important role in making scientific written language effective for readers. The problem that will be analyzed in this research is how errors are made by writers of capital letters and punctuation in descriptive essays by fourth grade students at SD N I Demakijo? What are the forms of spelling errors in descriptive essays for fourth grade students at SD N I Demakijo.The aim to be achieved is to find out errors in writing capital letters and punctuation in descriptive essays for fourth grade students at SD Negeri I DemakIjo, to describe the forms of spelling errors in descriptive essays for fourth grade students at SD Negeri I DemakIjo.The method used in this research is qualitative method.The research variables are forms of punctuation and spelling errors in the essays of class IV students at SD N I Demakijo. The data in this research consist of errors in the use of punctuation marks in students' essays which are the object of research. The data source in this research is the sample. The research determined the data source in this research, namely student essays made by class IV students at SD Negeri I Demakijo. The data collection technique in this research uses reading and note-taking techniques. Data analysis uses qualitative descriptive analysis. From the results of the analysis, it was found that types of language errors included a) errors in writing full stops, b) errors in writing commas, c) errors in writing hyphens, d) errors in capital letters. A form of spelling error is an error in using a period which is caused by the writer not including a period at the end of the sentence. The second form of error, namely errors in using commas, is caused by several factors, for example, in a detail or number, commas are not found between the elements. The third form of error is the use of hyphens because they were not included in the student's essay. The last form of error is a capital letter error which is caused by the writer not using a capital letter to start a sentence.    

One of the countries that has developed in the field of cinema is Japan. Japan has successfully integrated elements of local culture and tradition into movie production. Japan is also famous for the creation of special effects, especially in today's modern action genre known as Tokusatsu. One of the movies that raised the Tokukatsu genre is Kamen Rider Black Sun. It is a Japanese superhero franchise Tokusatsu genre film released on October 28, 2022 by Ishimori Productions and Toei Company. The movie was directed by Kazuya Shiraishi. Based on 704 votes on IMDb.com. The movie was released in celebration of 50 years of Kamen Rider and 35 years of Kamen Rider Black. This success was based on a complex story and was well received by audiences and film critics in Japan and also abroad, including Indonesia. Visual analysis is used in this movie to interpret important elements by revealing meanings and messages that will influence the audience's understanding, especially by raising social issues. By promoting this film, it aims to raise awareness and empathy towards the phenomenon of discrimination and racism towards others. With the semiotic analysis of Roland Barthes, the film Kamen Rider Black Sun can understand the meaning of the visual signs conveyed in the film, so that this film becomes an important lesson in creating a fair society regardless of one's race, ethnicity and background.

An expert system is a device designed with the thought processes of one or more experts in specific or complex fields of knowledge. This system is built on instructional elements that identify and analyze data to address unstructured problems or conduct mathematical analyses of particular issues. With the advancement of web-based information technology, computer damage detection becomes easier for users. Therefore, a web-based expert system application using the certainty factor method is needed to detect computer damage. The certainty factor method works based on symptoms and diagnoses weighted by experts and user input. These weights are then calculated using the certainty factor formula to produce a confidence level in the given diagnosis. The end result is the creation of an expert system application capable of detecting computer damage for users using the web-based certainty factor method. This application not only enhances efficiency in detecting damage but also facilitates maintenance processes by providing a history of damage detection, thereby reducing the time required for repairs. Thus, this application offers an effective and efficient solution for computer damage detection. Additionally, this application can be continually developed and adapted to user needs, making it a highly useful tool in computer maintenance across various environments.

The Prita Mulyasari case in 2008 highlighted the challenges of protecting consumers from strategic lawsuit against public participation (SLAPP) suits. SLAPPs aim to stop and prevent individuals or non-governmental organisations from exercising their right to voice their opinions publicly. However, specific regulations addressing SLAPP in the realm of consumer protection in Indonesia are still lacking. The Prita Mulyasari case underscores the need for further attention to establish clear and specific rules to protect consumers from SLAPP practices. This research will further examine how the Supreme Court Decision No. 300K/PDT/2010 in the Prita Mulyasari case can serve as a benchmark in upholding consumer rights within the Indonesian legal framework, especially given the absence of a legal umbrella that protects consumers from lawsuits aimed at limiting public participation in the form of SLAPPs by businesses. This research will employ a normative juridical approach, focusing on primary, secondary, and tertiary legal materials. The study will analyze data gathered from literature reviews using a qualitative normative data analysis method. The research findings indicate that although the Supreme Court granted Prita Mulyasari’s appeal, the legal reasoning in Decision No. 300K/PDT/2010 did not explicitly address the concept of SLAPP. The Supreme Court’s considerations largely focused on the fulfilment of the elements of tort under Article 1365 of the Civil Code. However, the Supreme Court’s use of Article 28F of the 1945 Constitution to justify Prita Mulyasari's conduct is a crucial step in strengthening the legal position of those who express criticism or complaints, as well as their  status as consumers.

The digital age has brought significant changes in the protection of intellectual property rights (IPR), making it increasingly crucial to safeguard works and innovations from easy infringement. This research aims to analyze the civil liability for IPR infringers in the digital era, which involves the application of civil law principles such as the elements of fault, presumption of liability, and absolute liability. IPR regulations in Indonesia have evolved since the Dutch colonial period until now, adjusting to digital dynamics through various new laws and regulations. This research uses normative methods supported by empirical methods to analyze in depth the civil liability for perpetrators of intellectual property rights (IPR) infringement in the digital era. This approach allows researchers to evaluate legal principles and applicable regulations, as well as collect primary data from real cases, such as copyright infringement on online platforms. Analysis of empirical data from infringement cases provides tangible evidence of the application of the law and its impact. Thus, normative methods supported by empirical methods provide not only a strong theoretical foundation but also a practical context for more effective policy recommendations in protecting IPR.The case studies show that copyright owners can file a lawsuit and, if proven, perpetrators can be penalized to pay damages as well as court costs. Registration of IPRs provides legal certainty and strong evidence in court. Therefore, preventive legal protection through strict regulation and repressive legal protection through strict sanctions are essential to enforce IPR and prevent further infringement in the digital age. This study concludes that consistent law enforcement and increasing public awareness of the importance of IPR protection are crucial steps in facing the challenges of the digital era.    

Abstract: Film is one of the most widely used mass media because it combines visual and rhythmic elements into one complete unit. Film also functions as a propaganda and educational tool to spread moral and cultural values ​​to the community. Nussa and Rara is an animated film that contains moral lessons and educational values. Therefore, this study aims to analyze the moral principles contained in the Nussa Dan Rara film in the episode "Spesial Ramadhan" This study was conducted using the Gamson and Modigliani framing model. The results of this study are that the moral values ​​in the episode "Spesial Ramadhan" describe positive issues that benefit humans in positive teachings to be trusted and always be responsible for everything they do and the desire to advise in terms of goodness as a form of affection in the family.

This journal examines the presentation form of Babuai Duduak dance in Laban Salido Village, IV Jurai District, Pesisir Selatan Regency, West Sumatra. This research uses a qualitative method that is descriptive analysis. The theory used is the theory of form proposed by Sal Murgiyanto. The results of the study show that Babuai Duduak dance has three basic elements, namely the performers, the audience and the content conveyed. The presentation form of Babuai Duduak dance has dance elements, namely dancers, movements, music, makeup, costumes, property, floor patterns and performance venues.    

Abraham Maslow (1984) proposed a hierarchy of needs that includes 5 basic needs and desires in humans. The 5 levels of basic human needs are physiological needs Basic human needs are the elements needed to maintain balance, both physiologically and psychologically. One of them is sleep where humans need to meet their basic needs to achieve optimal energy needs. The current investigation employs a cross-sectional research design, utilizing a correlational approach to examine the research question at hand. The sampling method in this research used simple random sampling, the total sample was 94 respondents. The research instrument used the PSQI questionnaire and digital sphygmomanometer instrument. Where the Spearman Rank test results were obtained with a p-value < 0,001 and a Correlation Coefficient value of 0.503. So, based on the results of this research, it can be concluded that there is a relationship between sleep quality and MAP value in elderly people with hypertension in the work area of ​​the Palasari Health Center, Subang Regency in 2024 with a p-value<0,001 with a positive correlation coefficient. It is expected that the research will serve as a benchmark for future researchers in the field of education, particularly in their endeavors to enhance the quality of sleep in elderly individuals afflicted with hypertension, utilizing the MAP standards.

Youth center is a youth activity center in the form of a container or Aplace where teenagers can gather, socialize, and engage in arts, sports, education, and recreational activities. The lack of such facilities results in the low development of adolescents in the aspects of sports and arts. This can be the cause of juvenile delinquency due to the lack of control over youth leisure activities. Designing a youth center is needed to reduce the problem of juvenile delinquency, as well as to help develop the potential of teenagers in Padang city. This research aims to explore the design aspects and themes of the youth center building. This research uses a qualitative method by conducting a literature review and observation. The literature review was conducted to find out the types and typologies of youth center buildings as well as considerations related to youth center design requirements and standards. This design applies the architectural theme of wave metaphor to space, form, facade, color, and material, which illustrates the complexity of emotions and the journey of adolescent growth through the use of curved elements with various height variations.

Human nature, social life, requires humans to socialize with and interact with other humans for survival. There are the five important elements of socialization: social, cultural, social institutions, social stratification or the final grouping of society: power and authority. The study was done to identify social differences and factors that contributed to social differences. The study used qualitative descriptive methods with an objective approach to literature. Well-illustrated social differences in the background of both mice (country mouse) and (city mouse), they had conflicting backgrounds. The cause of these differences is that they live in different neighborhoods.    

Human nature, social life, requires humans to socialize with and interact with other humans for survival. There are the five important elements of socialization: social, cultural, social institutions, social stratification or the final grouping of society: power and authority. The study was done to identify social differences and factors that contributed to social differences. The study used qualitative descriptive methods with an objective approach to literature. Well-illustrated social differences in the background of both mice (country mouse) and (city mouse), they had conflicting backgrounds. The cause of these differences is that they live in different neighborhoods.    

Aspectuality is the speaker's point of view about a situation, for example an event, an ongoing event, a recurring event, or the end of an event. This study aims to describe the types of aspectuality in short stories written by class XI students of SMA Bakti Idhata. This research was conducted using descriptive qualitative method. The data in this study are elements of aspectuality in short stories written by class XI students of SMA Bakti Idhata. The data sources in this study were ten short stories written by class XI students of SMA Bakti Idhata. The data in this study were collected using the technique of listening and note-taking documentation. Based on the results of the study, it appears that from ten short stories written by class XI students of SMA Bakti Idhata, there are several types of aspectualities, namely perfective aspectuality, imperfective aspectuality, incoative aspectuality, continuous aspectuality, aggressive aspectuality, and iterative aspectuality. The most dominant aspectuality is the perfective aspect and the futurative aspect.

This study analyses the use of assertive illocutionary acts in TikTok news produced by Liputan 6 SCTV and explores the news construction strategies within this short video format. In the current digital era, social media platforms such as TikTok play an increasingly important role in information dissemination, particularly among younger and more dynamic audiences. Assertive illocutionary acts, which function to convey information with firmness and confidence, are effectively used in TikTok news to ensure that the messages communicated are clear and unambiguous. This research employs a qualitative approach, using data collection techniques including observation and content analysis, as well as interviews with relevant journalists. The findings reveal that Liputan 6 SCTV utilises engaging visual elements and concise narratives to deliver news effectively within the constraints of short video formats. While this strategy enhances audience engagement, it also presents challenges related to the limited space for in-depth explanation. Comparisons with previous studies indicate that although the approach on TikTok aligns with modern communication trends, there are significant differences in news delivery techniques compared to other platforms such as YouTube or Instagram. This research contributes to illocutionary theory and social media studies by providing insights into the adaptation of language and news format within the dynamic context of social media. Recommendations for future research include exploring the use of illocutionary acts on other platforms and applying mixed-methods approaches to gain a more comprehensive understanding.

The crime of illegal sand mining is a problem that requires the attention of various parties. The current phenomenon is that illegal mining is rampant among individuals and companies. Based on data from the Central Lampung Police, illegal mining crimes occur every year, while data from Walhi Lampung and the Environmental Service shows that there are still very few mining activities that have IUPs. This shows that illegal mining crime is a problem that must be handled by various elements. The research method used is a Normative Juridical and Empirical Juridical approach. Sources and types of data in research were obtained from field studies with interviews and literature studies. This research was conducted at the Central Lampung Police, lecturers at the Faculty of Law, Unila University, Walhi Lampung, and the Environmental Service. The results of this research describe that the police do not only focus on law enforcement, but also focus on preventative efforts to tackle illegal mining crimes. Even though Law Number 3 of 2020 concerning Mineral and Coal Mining, the Police does not contain the authority of the Police in mining crimes. However, the police as the front guard of law enforcement officials must make countermeasures. This includes pre-emptive efforts to identify potential risks that cause illegal mining to occur. Monitoring efforts are carried out actively and periodically and are routinely used as an effort to detect potential crimes before they develop into real crimes. The preventive approach involves outreach and education activities in areas where there is potential for mining to increase public awareness about the negative impacts of illegal mining crimes. Then the last one is repressive efforts as a form of providing legal certainty

Critical thinking, like a double-edged sword, has become a vital tool in this tumultuous information era. On the one hand, it equips individuals with the ability to sort out accurate and reliable information amidst a sea of ​​hoaxes and manipulation. On the other hand, it opens the gates to analytical, logical and structured thinking, enabling mature and responsible decision-making. More than just a cognitive process, critical thinking is an art that requires practice and persistence. This abstract aims to dive into the sea of ​​critical thinking, examine its important elements, and explore its benefits in various aspects of life. Critical thinking is like a moral compass in the information age. By honing this ability, individuals can navigate the sea of ​​information with confidence, avoid the traps of hoaxes and manipulation, and move towards a brighter future.

Increased economic growth in the city of Parepare with the presence of buildings around the estuary. In general, the composition of concrete making materials is taken from good materials. The problem encountered in the field is that the quality of concrete in construction decreases due to brackish water, causing structural elements in the construction to become porous. Meanwhile, preventive measures are rarely or never taken. As a result, the construction life is very short. Brackish water is one of the causes of structural failure. This is due to the content of sulfate and chloride ions in water containing salt/salts that react with chemical elements in reinforcing steel resulting in corrosion of the reinforcement. The purpose of the study was to analyse the compressive strength of concrete with a mixture of clean water against the percentage of brackish water with a maintenance age of 7, 14, 21, and 28 days. The results showed that brackish water had an impact on reducing the compressive strength of concrete due to the high chemical content in brackish water such as Sulfate (SO²¯) of 52.5 in brackish water in Kenjeran and 62.5 in brackish water in mangrove. Dissolved Solids (TDS) of 15188 mg/l in kenjeran brackish water and 3436 mg/l in mangrove brackish water. Organic Content (KMnO) of 8.05 mg/l in kenjeran brackish water and 6.69 mg/l in mangrove brackish water is too high, so the chemical content contained in brackish water can damage the compounds in the cement content and decrease the strength of the materials contained in the concrete. In this case it can result in concrete having a very low durability.

This research is motivated by changes in the community that carries out the mitoni tradition. The mitoni tradition is a native tradition of Java pioneered by Hinduism and Buddhism, which used to be carried out in the Javanese or Kejawen way but has changed over time. This change is caused by the development of an increasingly modern era and the arrival of Islam to Indonesia. The changes that have occurred are about the elements of the ritual, from the original complete Kejawen ritual to a more spiritual tradition that has an Islamic feel without leaving the core of the tradition and the noble values contained. This research is a qualitative research that uses the type of field research and data collection using observation, interview and documentation methods. Then the analysis technique is through data reduction, data presentation and drawing conclusions. The informants in this research are the village head, religious leaders, traditional leaders and several people from Bangun Rejo Village, South Solok Regency.  The results of this study indicate that in the implementation of the mitoni tradition there are several processions carried out during the day and night, where the processions carried out during the day are not all in accordance with Islamic teachings. Along with the development of an increasingly modern era, there have been many changes in the implementation of the mitoni tradition where some people only carry out the mitoni tradition by holding a simple kenduri and thanksgiving. The implementation of the mitoni tradition also contains Islamic educational values, namely the value of faith education in the form of sungkeman, brojolan, lawuhan, kenduri and kepungan processions. The value of worship education in the form of the siraman procession. The value of moral education in the form of a procession of sending prayers and reading the holy verses of the Qur’an. With the values of Islamic education that have developed in the mitoni tradition, the people of Bangun Rejo Village still maintain the mitoni tradition to this day.

The creative thinking skills of students have become one of the focuses currently being pursued for improvement in Indonesia. This is manifested by incorporating creative thinking skills as one of the characters to be trained in the Merdeka Curriculum. This research aims to determine the profile of creative thinking skills of elementary school students in Surakarta city, thus providing considerations for the implementation and evaluation of the Merdeka Curriculum. The research was conducted using a survey method. The sample consisted of 200 fourth-grade students from 9 elementary schools in 5 districts of Surakarta city. There were 106 (53%) female and 94 (47%) male students in the sample. Sample selection was done using purposive sampling, by selecting fourth-grade classes as they have been implementing the Merdeka Curriculum for 2 years. The instrument used was a case-based essay test. The questions referred to the elements and sub-elements of creative thinking skills from the regulations governing the Profil Pelajar Pancasila of the Merdeka Curriculum. The data were analyzed descriptively quantitatively. The research findings indicate that the creative thinking skills of elementary school students in Surakarta City are still relatively low, with an average score of 49.87. The implementation of the Merdeka curriculum, which focuses on 6 dimensions of student character, one of which is creative thinking, has not yet been able to enhance students' creative thinking skills.

Metaphysical is a literary genre that combines philosophical ideas with emotional depth and deep analyses of nature. One of the famous authors in this genre is John Donne, who is known for his profound themes, distinctive style, and skillful use of conceit in his poetry. This paper aims to explore the influence of John Donne's work on metaphysical poetry and assess the contribution and striking elements of metaphysics in his selected poems by examining Donne's use of conceit. The research aims to examine how John Donne influenced the poetry of metaphysics and explore the assessment of his literary endeavors as well as metaphysical elements. The research has uncovered new perspectives from a metaphysical standpoint on religion, the universe, love, and death.