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Rahmad Dani; Mardiah Hasanah Nasution; Ayu Andira

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research was conducted with the aim of analyzing the consequences of implementing IFRS and audit quality on the quality of financial reports in technology sector companies listed on the IDX during the 2019-2022 period. The research method used is a quantitative approach with logistic regression. The research results show that separately, the implementation of IFRS and audit quality have a significant influence on the quality of financial reports in technology sector companies listed on the IDX during the 2019-2022 period. Therefore, from the results of this research, it is recommended that companies focus on implementing standards such as IFRS 15 (Revenue from Contracts with Customers) or IFRS 9 (Financial Instruments) can provide more detailed insight into the practical impact of adopting these standards.

Rengga Kusuma Putra

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research entitle of " Mediating Variables: A Review of the Influence of Service Quality, Customer Experience, and Trust on Loyalty and Satisfaction at the Berbah Public Health Center, Sleman Regency ". The purpose of this study is to find and analyze the influence of service quality, customer experience and trust on loyalty with satisfaction as a mediation variable. To research it uses purposive sampling and accidental sampling of 100 respondents. The tests on this study were conducted with tests of validity, reliability, classical assumptions, hypothesis testing,path analysisand sobel tests. With multiple linear regression analysis in this study obtained results b1 =0.217 showed a positive influence of service quality variables on loyalty, b2 =0.209 showed a positive influence of customer experience variables on loyalty, b3= 0.146 showed a positive influence of trust variables on loyalty, b4 = 0.164 showed a positive influence of satisfaction variables on loyalty. For partial hypothesis testing used t test, obtained a value of tcalculated for the quality of service to loyalty of 4,072, tcount for customer experience to loyalty of 3,648, for trust to loyalty of 2,657 and tcalculate for patient satisfaction to loyalty of 2,657. Then based on the results of calculations through the sobel test, patient satisfaction mediated the relationship between the quality of service to loyalty with at count value of 2,281, patient satisfaction mediated the relationship between customer experience to loyalty with at calculated value of 2,095,patient satisfaction mediated the relationship between trust to loyalty with at count value of 2.0009.

Kusuma Putra, Rengga

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).

Eny Inti Suryani; Nining Apriani; Salma Mahfuz; Reina Tri Deswita; Yuva Monica Sari +5 more

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study examines how micro, small and medium enterprises (MSMEs) in Gisting Bawah Village, Tanggamus Regency, Lampung Province, use digital marketing strategies. The focus of the study is Anggun banana chips. The purpose of this study is to examine current digital marketing practices, identify problems and opportunities, and find ways to increase sales and expand market reach. Using an observation and interview approach, this study found that, although Anggun banana chips have growth potential due to their high-quality products and organized production processes, the company faces difficulties in creating consistent content and creating effective promotional strategies on the internet. This part of the study provides MSME owners with practical knowledge on how to create engaging content, optimize the use of social media, and use successful digital marketing strategies. This study shows that MSMEs such as Anggun banana chips can significantly increase their market visibility, strengthen customer relationships, and potentially increase their revenues by using the right digital marketing techniques. This study will add to the body of research on rural MSMEs using digital marketing and offer practical insights for similar businesses looking to improve their brand's digital presence.

Abdllah Abdulnabi Waheed; A.M.D. Maytham Bader Bawie Al-Sfan

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

  Abstract: This research paper aims to evaluate the quality level of internal auditing in the banking sector in Iraq, using a set of data obtained by the researcher by submitting the checklist for the period (2023-2024), which contains four axes related to attribute standards and seven axes related to performance standards to the sample banks. The research, and based on the answers of those banks, the researcher used the Excel program to sort the data to conduct statistical analysis on it. The results revealed by these statistical analyzes were reached regarding the level of application of professional practice standards for the internal audit function in the Iraqi banking sector. The percentage of application of attribute standards indicated (90 %) with an average of (4.5%) as a very high percentage of application. As for the performance standards, it achieved a percentage of (88%) with an average of (4.4%) also as a good percentage in application. These percentages explain that the application of standards in the banking sectors improves the quality of internal auditing, which reflects positively. At the level of banking services provided to customers, these results constitute an incentive to measure further research, analysis, and factors that helped improve the quality of internal auditing.

Ashyfa Agnia; Ade Komaludin; Yusuf Abdullah

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to test the effect brand image, advertising and product quality on customer loyalty with brand community as an intervening variable. The study was conducted on AREI members outdoor community in East Priangan. Sampling is carried out using techniques propotioned stratified random sampling, with a sample size of 250, spread across store Tasikmalaya and Garut. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that 1) Brand image, advertising, products, brand community and customer loyalty, in excellent condition; 2) Brand image, advertising and product quality have a positive and significant effect on brand community; 3) Brand image, advertising and product quality have a positive and significant effect on customer loyalty; 4) Brand community positive and significant effect on customer loyalty; 5) Brand image, advertising and product quality influence customer loyalty through the brand community.  

Yahya Aladdin; Kusnadi Kusnadi; Rifqi Fahrudin

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

A campaign is a method for promoting products, but it does not do so directly. This study aims to create a campaign designed to enhance awareness through engaging video content. Prospective customers will be directed to more detailed product information on the Grand Taman Anggrek Suci website. Therefore, the campaign is designed to be both attractive and brief, to capture attention quickly. The goal is to help boost sales for Grand Taman Anggrek Suci. Additionally, this research focuses on problem-solving with a human-centered approach and requires innovative thinking. The research methodology used is Design Thinking, first introduced by John E. Arnold. The reference book for this research is Design Thinking for Strategic Innovation by Idris Moote (2013). The study utilizes several software tools, including 3D Blender and Adobe Premiere, to ensure the video achieves optimal and desired results. The final deliverables of this research include the Video Campaign and an Instagram account for its publication.

Ading Rahman Sukmara; Aka Bonanza; Ferey Herman

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

The problems faced in this study include (1) How does the quality of customer relationship management affect the loyalty of Kopontren Fat-Hiyyah members? (2) How does consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? (3) How do the quality of customer relationship management and consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? This study aims to study, find out, and analyze (1) The effect of the quality of customer relationship management on the loyalty of Kopontren Fat-Hiyyah members. (2) The effect of consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. (3) The effect of the quality of customer relationship management and consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Customer relationship management has a positive and significant effect on membership loyalty. This means that if customer relationship management is improved, membership loyalty will also increase. (2) Member satisfaction has a positive and significant effect on membership loyalty. This means that if member satisfaction is increased, membership loyalty will also increase. (3) Customer relationship management and member satisfaction have a positive and significant effect on membership loyalty. This means that if customer relationship management and member satisfaction are increased, membership loyalty will also increase.

Juni Trimo Legowo; Jumaidin Jumaidin

Jurnal Visi Manajemen 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study aims to analyze the role of the menu and food services in attracting customers at Arsa Coffee & Library, a coffee shop that also functions as a reading space. The research adopts a qualitative approach, utilizing in-depth interviews with customers and management, as well as direct observation of the service process and the menu variety offered. The findings show that unique and high-quality menu options, along with friendly and efficient service, play a significant role in attracting customers to visit this coffee shop. Furthermore, a comfortable atmosphere and food services tailored to customer preferences enhance the overall experience, which in turn strengthens customer loyalty. The study concludes that an innovative menu and optimal service are crucial factors in improving customer appeal and satisfaction at Arsa Coffee & Library.

Hisma Mutiyah; Saediman Saediman; Hidrawati Hidrawati

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Kendari Beach is said to be strategic because it is crowded with residents both in the city and outside the city of Kendari to just hang out, go for a walk or enjoy various culinary delights. The Covid-19 pandemic has had an impact on the shop and restaurant business. The purpose of this study was to determine the impact of the Covid-19 pandemic on shop and restaurant businesses in terms of work environment, workforce, procurement of raw materials, number of customers and business turnover and income in the Kendari Beach area, West Kendari District, Kendari City. The determination of the research area was carried out purposively with the consideration that the Kendari Beach area is one of the culinary tourism areas that is quite popular with the community. The number of respondents in this study were 28 shop businesses and 3 restaurant businesses. Data analysis used descriptive analysis through a Likert scale and quantitative analysis through paired t tests. The results of the study show that the Covid-19 pandemic has no impact on employment and raw material procurement. However, the Covid-19 pandemic has had quite an impact on the environment and work operations. Furthermore, the Covid-19 pandemic has greatly impacted the number of customers as well as turnover and income. The strategy adopted by several shop and restaurant businesses in the Kendari Beach area to maintain and develop their business is to open a business earlier than usual and comply with all the requirements in order to receive assistance from the government.

Annisa Maudi Syafitri; Dira Ernawati

Demand for additional electric power increases as electricity demand increases, but the process is often hampered by obstacles in the operational workflow. The main objective of this research is to analyze operational risks in kWh addition services using the Root Cause Analysis (RCA) method using the 5 Why technique and fishbone diagram. The RCA method equipped with a fishbone diagram will produce a mapping of the causes of operational risk obstacles in the PT XYZ kWh addition service in a structured manner. In the process, the author identifies and analyzes the various risks faced, and proposes improvements aimed at improving service quality. Based on the results of the research analysis, there are two operational risks related to kWh addition, namely: the migration process of postpaid kWh meters to prepaid meters and the use of electricity by customers who exceed the contracted power. The conclusion shows that most of the operational risks come from customer behavior. Proposed improvements include increasing the frequency of inspections, proactive planning for power additions, and transparency of information to customers. The results of this report are expected to make a positive contribution to operational risk management at PT XYZ and improve customer satisfaction.

Rangkuty, Dewi Mahrani; Suryani Sajar; Rahmadhani Fitri; Naibaho, Yanti Br

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this service is to educate the Concept of Waste Bank, Green Economy, and Money Supply to the Community in Medan Belawan District. The special target in this community service is for the workers of the Blessing Waste Bank in Medan Belawan District to know what the Waste Bank, Green Economy, and Money Supply to the Community in Medan Belawan District is, how its application is an opportunity for household income, for example by becoming a new source of income from saving household waste that has been implemented so that they are able to read the economic and environmental problems that occur. The material presented at this community service is: what is a Waste Bank, Green Economy, and Money Supply, how the impact of the Waste Bank on income from household waste. Which can improve household welfare through public knowledge/understanding related to Waste Banks, Green Economy, and Money Supply. From this community service, it shows the results that with the existence of the Waste Bank, the application of the Green Economy concept can be seen from the collection of household waste that is easily collected at the Waste Bank, the community becomes a customer, has savings, withdraws money, then continues to spend consumption from the money which means that there are selling and buying activities in the market because of the money circulating in the community. This affects economic activities in the Medan Belawan District area.

Subaeti Subaeti; Kamaludin Kamaludin; Fachruzzaman Fachruzzaman; Husaini Husaini

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to examine the influence of BUMDes personnel performance on financial KPIs, with non-financial KPIs serving as a mediator. The sample for this research consists of BUMDes in Bengkulu Province, with a total of 60 observations. The data used is primary data collected through questionnaires. The independent variable is BUMDes personnel performance, which is measured using four indicators: work quality, quantity of work, timeliness of work, and work effectiveness. The mediating variable is the non-financial KPI, measured by three indicators: customer satisfaction metrics, the ratio of repeat customers to new customers, and market share. The dependent variable in this research is the financial KPI, which is measured using three indicators: Gross Profit Margin, Net Profit Margin, and Current Assets. The results prove that: (1) BUMDes personnel performance has a positive and significant effect on financial KPIs; (2) BUMDes personnel performance has a positive and significant effect on non-financial KPIs; (3) financial KPIs have a positive and significant effect on financial KPIs; and (4) non-financial KPIs fully mediate the influence of BUMDes personnel performance on financial KPIs. The findings of this research strengthen stewardship theory and the balanced scorecard approach. Therefore, it is hoped that the follow-up to the results of this research will provide important insights for BUMDes managers in Bengkulu Province in designing strategies to improve organizational performance.

Cindy Rohadatul ‘Aisy Jannah; Hanik Amaria; Nik Haryanti

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research method uses qualitative research, researchers use Purposive Sampling sampling. Data Collection Techniques using interviews, documentation, observation. Data Validity Testing Techniques using source triangulation and data analysis techniques using several stages (Sugiyono, 2020): organizing data, grouping based on categories, themes, and answer patterns, testing assumptions or problems that exist against data, looking for alternative explanations for data and writing research results. The formulation of the problem in this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The purpose of this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The results of this study are that the Kendedes swimming pool uses a 4 P marketing mix (Product, Price, Place & Promotion). Consumer satisfaction is the conformity of expectations that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel that the facilities and infrastructure and services from the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are in accordance with the expectations of customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. Then the factor of interest in reuse, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel satisfied so they want to come back to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The next factor is the willingness to recommend, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency provide information and share experiences with others so that other people are also interested in visiting the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The supporting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are social media because it is free of charge and of course used by many people. The inhibiting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are limited to using only social media and not doing other more effective forms of promotion.Send feedback,Side panels,History,Saved

Karimah Karimah; Diana Sari

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This study examines the effect of social media marketing on customer-brand engagement in the luxury fashion bags sector in Jakarta. By leveraging the growing importance of social media as a marketing tool, this research aims to understand how various dimensions of social media marketing—entertainment, customization, interaction, electronic word-of-mouth (eWOM), and trendiness—influence customer-brand engagement and self-brand connection. Using a quantitative approach, data was collected through surveys distributed to consumers of luxury fashion bags in Jakarta. The analysis reveals a positive correlation between social media marketing efforts and customer-brand engagement, with self-brand connection acting as a significant mediating factor. The findings highlight the necessity for luxury brands to strategically utilize social media to enhance consumer relationships and engagement, providing practical insights for marketers in optimizing their social media strategies.

Feky Reken; Nadya Nurlailya Ningsih

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The role of the promotion mix is crucial to the survival of a company or organization. Through a mixture of promotions, companies can inform and influence consumer or customer decisions just as they do with a beach tour. As for this study, it aims to measure the role of the mix of promotions carried out by coastal tourism galeong on the decision of visiting tourists. This research uses descriptive qualitative methods. Data is collected through interviews and observations. The results of the research showed that the coastal tourism management made adjustments to the role of the promotion mix. This adjustment is made by leveraging digital media and establishing good relationships with people, governments and end-users.

Yunita Primasanti; Erna Indriastiningsih; Darsini Darsini

International Journal of Educational Research 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

BRT Trans Jateng is a government mode of transportation that cannot be separated from the principle of good and quality public services for customers with disabilities. The aim of this research is to measure the effectiveness of Trans Jateng BRT services for customers with disabilities, especially in the city of Surakarta. The design of this research is to use the Fuzzy SERVQUAL method to measure the level of satisfaction of disabled customers with BRT Trans Jateng services. The sampling technique used was purposive sampling using 30 samples of disabled customers in the city of Surakarta. Here it can be seen that all of the five dimensions measured require improvement. Improvements are carried out based on the priority of the largest gap value. From the results of data processing, the first rank is the tangible dimension with a gap value of -2.0167, then the second rank is the empathy dimension with a gap value of -1.9583, the third rank is the responsiveness dimension with a gap value of -1.95, in the fourth rank is the assurance dimension with a gap value of -1.92, and the fifth rank of the reliability dimension with a gap value of -1.89

Beni Sandra; Siti Kholijah; Erpiana Siregar

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The aim is to determine the significant influence of Service and Profit Sharing Ratio on Customer Saving Interest at Bank SUMUT KCPSy Panyabungan. This research uses a quantitative description method. Sampling was taken using a simple random sampling technique, by distributing questionnaires directly to 98 respondents. With the help of SPSS version 25. The research results are based on SPSS calculations that service influences customers' interest in saving. This is proven by the calculated t value being greater than the t table, namely: (2,329 > 1.895) with a significant value of 0.022 < 0.05, and the profit sharing ratio influences customers' interest in saving. This is proven by the calculated t value being greater than the t table, namely: (2.258 > 1.895) with a significance value of 0.026 < 0.05, then it can be concluded that the Profit Sharing Ratio (X2) variable has a positive and significant effect on the customer's interest in saving variable. (Y). This is proven by the calculated F value of 5.654 > 3.092, a significant value of 0.005 < 0.05.

Irdham Hawari; Purwatiningsih Purwatiningsih; Ratih Setyo Rini

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research in marketing management aims to determine the effect of product quality and price on consumer satisfaction for East Jakarta Honda motorbikes from April to June due to the decline in sales of Hodna motorbikes on consumer satisfaction in 2022. The aim of this research is to determine product quality and price on Honda motorbike consumer satisfaction in East Jakarta and to study marketing management techniques. This type of research is quantitative research, the sampling technique is Cluster Sampling which was obtained by 60 respondents which was carried out in the East Jakarta District, totaling 10 sub-districts. The data collection method used was distributing questionnaires. In this research, the SPSS version 25 program was used. The results of the research on the influence of product quality and price on customer satisfaction for Honda motorbikes showed results that had a very positive influence on partial and simultaneous results. Which means increasing product quality and product prices. So the results are very significant, the T test is 0.044 > 0.5 and the F test is 1.041 > F is 2.00, the more satisfaction Honda motorbike customers increase, the more sales they make to customers.

Bakhtiar Efendi; Imelda Krisdamayati; Yolanda Widya; Anwar Suhut

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Waste banks are blessed with processing. This processing has the aim of making waste into products that can be sold and gain economic value. Yayasan gugah nurani indonesia is a non-governmental humanitarian organization that works in accordance with the pillars of the SDGS (Sustainable Development Goals), especially in areas related to children's rights and community empowerment. Gugah nurani indonesia is a legal foundation under the decree of the minister of law and human rights number: ahu-594.ah.01.04. On February 24, 2009. Gugah nurani indonesia is an incorporated foundation under the decree of the minister of law and human rights number: ahu-594.ah.01.04. On February 24, 2009. The blessing waste bank has some waste management outside the waste bank. This management is the management of organic waste which is made into compost from the results of the compost is also sold by the waste bank to consumers who need it. Based on the results of the study, it shows that customers have a major contribution to improving the waste bank economy. In this study, the results of customer activeness from the blessing waste bank related to customer activeness in the waste bank are very good. Educating the community by providing knowledge related to waste and providing training. Providing guidance and support to customers by facilitating customers so that customers can become independent and able to create their own creativity.