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Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia's economic development, contributing to employment, income generation, and entrepreneurship. However, many MSMEs face challenges in adapting to technological advancements, particularly in implementing digital marketing strategies. This study aims to analyze how digital marketing can accelerate the development of MSMEs in Indonesia through a literature review approach. The findings highlight that digital marketing provides MSMEs with opportunities to expand their market reach, increase brand visibility, and optimize costs. Social media platforms, e-commerce, and other digital tools enable MSMEs to connect with customers more effectively. Despite these benefits, barriers such as limited technological access, lack of digital literacy, and uneven internet infrastructure hinder the adoption of digital marketing. Collaborative efforts from the government, educational institutions, and the private sector are necessary to overcome these obstacles. Providing training, improving access to technology, and fostering innovation are crucial steps to support MSMEs in achieving sustainable growth.

The advancement of artificial intelligence (AI) technology has transformed the paradigm of shopping experiences on e-commerce platforms. This article examines the future of AI-powered virtual shopping assistants designed to provide personalized solutions in the digital marketplace experience. Virtual shopping assistants, driven by technologies such as chatbots, voice assistants, and machine learning, enable consumers to receive more relevant product recommendations and a shopping experience tailored to their preferences. This study aims to explore how the implementation of AI-powered virtual shopping assistants can enhance customer loyalty, sales conversion, and consumer satisfaction in online marketplaces. Using a mixed-method approach involving in-depth interviews and quantitative surveys, the research identifies consumer perceptions of this technology and its impact on their purchasing decisions. Findings reveal that consumers who engage with AI-powered virtual shopping assistants report more personalized and satisfying shopping experiences, contributing to increased loyalty and sales conversion for e-commerce platforms. This article provides practical insights for marketplace managers to optimize the use of AI in creating more personalized and responsive shopping experiences. Furthermore, this research opens opportunities for further exploration of AI integration across various digital shopping channels.

This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.

Sustained-release tablets are pharmaceutical preparations designed to gradually release the active substance over a specific period, thereby maintaining a constant concentration of the drug in the circulatory system and enhancing therapeutic effectiveness.The development of sustained-release tablets aims to extend the duration of drug action, reduce the frequency of dose administration, and minimize fluctuations in drug levels in the plasma, which ultimately enhances patient compliance and treatment effectiveness, especially in chronic diseases.The purpose of this review is to identify various formulation methods and innovations in the production of sustained-release tablets, as well as to examine the factors that influence the success of these formulations.The method used in this study is a literature review that collects data from various scientific publications over the past five years through online platforms such as Google Scholar, using keywords related to matrix sustained-release tablets and pharmaceutical formulations.The results of the review indicate that various techniques, such as formulating polymer matrices, coating, and encapsulation, have been applied with varying degrees of success depending on the type of active ingredients and excipients used. Some formulation innovations, such as the use of natural polymer matrices and matrix modifications, have proven effective in achieving controlled, stable, and quality-standard-compliant drug release.

Indonesia has three types of heritage: Cultural Heritage, Natural Heritage, and Saujana Heritage. Cultural Heritage includes unique works from more than 500 ethnic groups, while Natural Heritage is a distinctive natural form. Saujana Heritage is a combination of culture and nature in one unit. This study involved 150 respondents and 2 stakeholders who participated in this study. Data collection techniques used observation, interviews, questionnaires and documentation. The findings of this study are that the preservation of Balinese heritage through digital media faces challenges such as the digital divide, which affects the distribution of cultural information in remote areas in Bali. In addition, maintaining cultural integrity in the digitalization process is important to ensure that original cultural values ​​are not lost. The main challenges in using digital technology to preserve Balinese culture include the digital divide, cultural resistance to new technologies, and the lack of digital literacy among local communities. There are great opportunities in increasing global access to Balinese culture, innovation in cultural tourism, and the development of digital platforms that can promote and preserve Balinese cultural heritage more widely and effectively. The use of social media and tourism applications has proven effective in promoting and preserving Balinese cultural heritage. Social media such as Instagram and Facebook can be used to showcase cultural rituals or traditional ceremonies in real-time, while mobile applications can provide detailed information about Balinese cultural sites.

The research analyzes the impact of technology on Indonesia's national economy, focusing on GoTo's contribution as a leading technology company. GoTo, born from the merger of Gojek and Tokopedia, has created an innovative business model that connects consumers and businesses through an efficient digital platform. Secondary data analysis from LPEM FEB UI (2023), Aji (2023), Jerry (2023) SMERU Research Institute (2022), and other relevant sources, shows that GoTo makes a significant contribution to Indonesia's GDP, estimated at Rp349 trillion to Rp428 trillion in 2022, equivalent to 1.8% to 2.2% of total GDP. In addition, GoTo has empowered MSMEs by increasing average incomes by 30% for those in its ecosystem, created approximately 1.7 million jobs, and contributed to reducing income inequality by lowering the Gini coefficient by 4.43% in its operating regions. The research also underscores the importance of GoTo in facilitating increased value addition and business efficiency. Nonetheless, challenges such as the digital divide and the need for increased digital literacy remain a concern. By optimally utilizing the potential of the digital ecosystem and addressing existing challenges, Indonesia can achieve sustainable, inclusive, and equitable economic growth through the strategic role of technology companies like GoTo.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

This study aims to examine the influence of Hedonic Shopping, Price, and Fear of Missing Out (FOMO) on impulsive buying behavior on the TikTok Shop platform. The research subjects are students from the Faculty of Economics and Business at Universitas 17 Agustus 1945 Semarang who have made purchases via TikTok Shop. The sampling technique used was purposive sampling combined with proportional sampling, resulting in a total of 76 respondents. Primary data were collected through questionnaires, and the data were analyzed using multiple linear regression analysis. The results indicate that the Hedonic Shopping variable has a negative and significant effect on impulsive buying. In contrast, Price and FOMO variables show a positive and significant influence. The coefficient of determination (R²) value of 0.701 suggests that these three independent variables collectively explain 70.1% of the variation in impulsive buying behavior. These findings suggest that while hedonic motives do not always lead to impulsive purchases, attractive pricing and social pressure stemming from FOMO are key drivers of impulsive buying behavior among students. The results offer important implications for marketers in designing effective strategies on social commerce platforms like TikTok Shop.

Waste management, particularly organic waste, remains a significant environmental challenge in Indonesia, with household and school waste being major contributors. This community service initiative, conducted by the Dharma Sevavigyana Community of Universitas 17 Agustus 1945 Semarang, aimed to enhance ecological awareness among high school students through the production of eco-enzyme liquid soap. The program, held at SMA Negeri 16 Semarang, combined conceptual education with practical training to teach students how to transform organic waste into eco-enzyme, a valuable and environmentally friendly product. The activities included presentations on waste management issues, hands- on soap-making workshops, and interactive evaluations using digital platforms like Kahoot. The results showed a significant increase in students' understanding and enthusiasm for eco-enzyme applications, as well as improved teamwork and communication skills. The initiative successfully demonstrated the potential of experiential learning in fostering environmental stewardship among students, encouraging them to become active participants in sustainable waste management practices. This program highlights the importance of integrating environmental education into school curricula and serves as a model for similar initiatives across Indonesia.

Technological developments have brought many changes, especially in the way we interact and do business. Currently, social media is widely used as a marketing platform for MSME products, this is because through social media the dissemination of information occurs quickly and it also allows MSME players to communicate with consumers directly and promote their products at relatively low costs. However, there are still many MSME actors who have not optimally utilized social media, such as dredged fish MSME actors in Air Jukung sub-district who only use Facebook to market their products. Because of this, the aim of this service is to provide assistance and direct practice in using social media to MSMEs in dredging fish in Air Jukung sub-district in optimizing marketing strategies in an interesting and unique way. The method for this service is in the form of training in making unique posters through the Canva application and interesting content on social media and processing it to attract consumer interest. The results of the service activities ran smoothly and received a positive response from social media users.

In the digital era, anti-corruption law enforcement faces new challenges and opportunities. With the development of information technology, corrupt practices are increasingly complex and hidden, committing fraud and embezzlement by utilizing digital space. The use of advanced technologies such as big data analysis, artificial intelligence, and blockchain are some examples of how law enforcement can tackle corruption. In addition, this study investigates various ways in which the government, law enforcement agencies, and civil society can work together to improve transparency and accountability. It is expected to improve anti-corruption efforts by utilizing digital platforms to report and detect suspicious activities. The study found that adapting law enforcement to technological changes is important to uncover and stop corrupt practices in the digital era. In addition, public education is essential to building a stronger anti-corruption culture. To create a transparent government, the role of the media and public participation is very important to increase the accountability of officials for corrupt practices. This study aims to see how public participation and the media monitor corruption and to find methods that can improve such supervision. The methods used include literature research, reports, and policy articles. The results of the study indicate that taking an active part in reporting and monitoring can increase the accountability of public officials.

This study examines the influence of e-commerce platforms on the growth of MSMEs in the post-pandemic era, focusing on the implementation of entrepreneurial marketing strategies in the digital ecosystem. This research aims to understand how e-commerce platforms help MSMEs in developing more adaptive and effective marketing strategies amid changes in consumer behavior post-pandemic. The method used is a quantitative approach with Structural Equation Modeling (SEM) to analyze the direct and indirect relationship between the use of e-commerce platforms, entrepreneurial marketing strategies, and the growth of MSMEs. The main findings show that the use of e-commerce platforms has a significant effect on entrepreneurial marketing strategies, which in turn encourages the growth of MSMEs. This research contributes to the literature on MSME digitalization, particularly in the context of post-pandemic recovery, and shows how e-commerce platforms can be an important enabler for MSMEs to survive and thrive amid changing market challenges. The urgency of this research lies in its contribution in providing insights into the implementation of innovative digital marketing strategies, which is highly relevant for MSMEs trying to adapt to the post-pandemic business landscape. Keywords: ,

Technological advancements and digital transformation have significantly impacted business management, including the consulting sector. PQM Consultants faces challenges in managing inquiries, which are still manually handled using Microsoft Excel. This manual process results in fragmented data, delays in accessing information, input errors, and difficulties in real-time monitoring of inquiry statuses. These issues affect operational efficiency, data transparency, and timely decision-making.   This research focuses on developing a web-based inquiry management platform through the Design Thinking methodology, aiming to improve the efficiency and effectiveness of inquiry handling at PQM Consultants. Adopting a qualitative case study approach, the study gathers insights through in-depth interviews, direct observations, and document reviews involving consultants and support team members who are directly engaged in the inquiry process. Research participants consist of consultants and support team members directly involved in inquiry management. The study uses a Design Thinking approach, which focuses on solving problems through repeated refinement and actively involving users throughout the development process. This framework supports the development of creative solutions by deeply understanding user needs, defining key challenges, and continuously refining ideas through prototyping and testing (Costich 2021). The Empathize stage focuses on understanding user needs and challenges. The Define stage formulates the core problems specifically. The Ideate stage generates creative ideas as potential solutions. The Prototype stage develops an initial design of the platform, which is then tested during the Test stage to gather feedback for further refinement. The results indicate that the web-based inquiry management platform effectively addresses various challenges in managing inquiry data, such as access delays, input errors, and data fragmentation. The platform enables consultants to monitor inquiry statuses in real-time, access data transparently, and make faster and more accurate decisions.

This research was motivated by the author's admiration for Widji Thukul's work and the author's interest in analyzing one of the poems as an extraordinary work because there are many meanings that need to be studied. The purpose of this research is to analyze the cyber literature of Widji Thukul's poem “Apa Guna” in YouTube platform with Expressive Approach. The research method used in this research is descriptive qualitative method, which is a method used to describe the condition of the object naturally, in detail, and systematically at an exclusive time; as well as to find insights, with the researcher as the main instrument in the research. The result of the analysis stated that the cyber literature in the Hyperlink of poem “Apa Guna” by Widji Thukul presented in YouTube platform can be connected with other platforms, such as X, Instagram, Facebook, Whatsapp, and TikTok; and its Hypertext can be connected with poems “Air Kendi”, “Sajak Anak Muda”, “Buku Itu Cahaya”, “Di Negerimu”, “Satu Saat dalam Sejarah”, “Awas”, ‘Soliloquy’, “Menempuh Jalan Rakyat”, “Tanah Sunda”, and poem “Surat Ini Adalah Sebuah Sajak Terbuka”. In the development of technology, the poem “Apa Guna” by Widji Thukul remains relevant to the current situation, both in terms of presentation and the content and meaning of the poem itself. With the literary expressive approach, this poem expresses Widji Thukul's anger, annoyance, and disappointment towards the intellectuals and the rulers, as well as his concern and empathy towards the helpless common people. This is reflected in the diction used in each line of his poem. In the cyber literary context of the poem “Apa Guna”, Hyperlinks and Hypertext help to expand and emphasize the meaning of the poem with inter-platform links and interlinks between other poetry texts.

This study aims to determine the Effect of Tax Planning, Profitability and Leverage on Transfer Pricing in Marketplace Platform Companies Registered on the IDX 2019-2022. This type of research is quantitative research. The data for this study were obtained through secondary data. The population in this study were all marketplace platform companies listed on the IDX 2019-2022. The sample in this study was 8 companies, namely 32 financial reports. The analysis techniques used were classical assumption tests, multiple linear regression analysis and hypothesis tests. The results showed that the tax planning variable (X1) had a positive and significant partial effect on transfer pricing. The ROA variable (X2) had a positive and significant partial effect on transfer pricing. The DER variable (X3) had a negative and insignificant partial effect on transfer pricing. The Tax Planning Variable (X1), ROA (X2) and DER (X3) had a positive and significant simultaneous effect on transfer pricing.

The literary work of poetry, whether in cyber form or not, is inseparable from the activity of analysis. Poetry can be examined from various aspects, one of which is through an objective approach that focuses on the structural elements that build the poem itself. However, cyber literature, as a product of literary development that utilizes digital media for dissemination, has its own uniqueness in its analysis, such as the poem Aku Ingin by Saut Situmorang, which is presented on the Wattpad platform. The analysis not only examines the internal aspects of the poem but also includes cyber elements such as hyperlinks and hypertext. This study aims to provide an in-depth understanding of the structure or elements that construct the poem, as well as the hypertext and hyperlinks embedded within it. The research method used is a qualitative descriptive method with an objective poetry analysis approach. The physical structure of the poem Aku Ingin by Saut Situmorang includes the poem’s form, diction, concrete words, figurative language, and imagery. Meanwhile, its inner structure consists of theme, tone, atmosphere, and message. The cyber elements in the poem include hyperlinks and hypertext. This study concludes that the poem Aku Ingin by Saut Situmorang contains several key components that make it dense and cohesive, both in terms of physical and inner structure. Additionally, the poem can be categorized as cyber literature because it implicitly contains hypertext that establishes intertextuality with the legendary love story of Romeo and Juliet and the poem Aku Ingin by Sapardi Djoko Damono. Its presence on the Wattpad platform also enables interactivity between readers and the author.

Situ Gede Sub-district in Bogor City has the potential to develop tourism, yet still faces challenges in promoting tourist destinations and in operating administrative systems that have not adopted digital technology. To address these issues, a mixed-method approach was used by combining qualitative and quantitative methods through interviews and questionnaires involving local residents and village officials. The results showed that the majority of respondents gave positive responses to digital innovation and expressed their willingness to use an online platform. As a result, a village website was developed to serve as a digital platform facilitating the management of population documents and tourism information. The website is designed to improve the effectiveness of public services and strengthen the promotion of the village’s potential. This digital solution serves as an innovative approach to deliver fast, accessible, and community-oriented public services by leveraging technology.

Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, but only 15.7% have successfully penetrated the global market due to limited human resources (HR) and cross-sector collaboration (BPS, 2023). This study aims to analyse the role of collaborative HR initiatives in opening global market access for MSMEs in East Java, using a quantitative approach with AMOS-based Structural Equation Modeling (SEM) on a sample of 150 MSMEs. The results of the analysis show that HR collaboration across sectors (government, private sector, academia) has a significant effect on improving global market access , while self-training is not significant. The findings strengthen the Resource-Based View theory by emphasising collaborative HR as a strategic asset of MSMEs. Practical implications include integrated policy recommendations and partnerships with global platforms (e.g., Amazon, Alibaba), as well as ethical considerations related to programme inclusivity and MSME data protection. This research makes a theoretical contribution to the development of an adaptive HR collaboration model for MSMEs in developing countries.

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.