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Charlie Kuncara Jati; Dorothea Ririn Indriastuti

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

  Abstract. This study aims to analyze the effect of Market Volatility, Fundamental Factors, and Investor Sentiment on Stock Investment Decisions of Management Study Program Students, Faculty of Economics, Slamet Riyadi University, Surakarta. The research sample was taken using the Slovin technique, which resulted in a sample size of 78 students. The data collection technique was carried out through a questionnaire distributed to students who met the criteria. The research instrument test used validity and reliability tests. The classical assumption test used multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The data analysis technique used descriptive analysis, multiple linear regression analysis, t-test, F-test and coefficient of determination (R²). The conclusion obtained from this study is that Market Volatility, Fundamental Factors, and Investor Sentiment have a significant influence on students' Stock Investment Decisions. These findings indicate that a deep understanding of the capital market and the factors that influence it is very important in making the right investment decisions. The results show that the coefficient of determination (adjusted r2) for this model is 0.700, meaning that the contribution of the independent influence of market volatility, fundamental factors and investor sentiment to stock investment decisions is 70%. The rest (100% - 70%) = 30% is explained by other variables outside the model such as gender, age, overconfidence, market awareness, income, etc.

Febryana Nawantoro; Indra Hastuti; Taufiq Nur Muftiyanto

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the influence of celebrity endorsement on Purchase Intention partially, to determine the influence of Price Perception on purchasing decisions, and to determine the influence of product quality and price determination on Purchase Intention, a case study of somethinc skincare users in Surakarta City simultaneously. The sample was 100 respondents using a sampling technique using random sampling. This research uses quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of celebrity endorsement on Purchase Intention, there is a positive and significant influence of Price Perception on Purchase Intention. . Then the research results concluded that simultaneously there was a positive and significant influence of celebrity endorsement and Price Perception on Purchase Intention.    

Novalina Estetika Sinaga; Laily Wahliati; Markus Gunawan; Erniyanti Erniyanti; Soerya Respationo

Notaries must pay attention in detail that the recipient of the power of attorney is indeed a representative of the Limited Liability Company (PT) concerned who is authorized and has the ability to make the deed.9 The form of the PKR is a notarial deed, but the deed is the result of a meeting decision made by the minutes under hand. Based on Article 21 Paragraph (4) of the UUPT which states that it is permissible for a PKR deed to be made by a notary in the form of an authentic deed. If there is a formal defect in the deed, the deed only has the force of evidence like a private deed if the parties sign the deed. In accordance with Article 21 Paragraph (4) of the UUPT. The conclusion is a limited liability company, hereinafter referred to as a company, is a legal entity which is a capital association, established based on an agreement, carrying out business activities with authorized capital which is entirely divided into shares and fulfilling the requirements stipulated in the law and its implementing regulations. This definition is based on the provisions of Article 1 number (1) of Law Number 40 of 2007 concerning Limited Liability Companies (UUPT). Verification of Authority, Notary must ensure that the limited company meeting is attended by parties authorized to represent the company. This includes checking the validity of the power of attorney or other documents showing the authority of the parties present at the meeting. Parties' Lack of Understanding of Legal Procedures and Obligations.

Hany Putri Antari; Intan Zainafree

Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi 2024 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

The COVID-19 pandemic caused posyandu activities for toddlers to be temporarily suspended and began to be carried out again in August 2020 with a door to door system. This study aims to determine the achievements of posyandu toddlers door to door in the Pedalangan Village area with program evaluation. This study used descriptive qualitative. Determination of informants using purposive sampling technique. The main informants are the head of the puskesmas, the person in charge of the program, nutritionists, cadres and mothers of toddlers. data collection by means of observation, documentation and in-depth interviews to 8 people. Data validity using triangulation techniques to 4 people. The resukts are in the evaluation of input points, there are differences in facilities during the pandemic and before the pandemic. In the process, posyandu for toddlers during the pandemic was carried out door to door, while before the pandemic it was carried out directly. At the output point, there was an increase in D/S in 2021 of 86.4% compared to 2020, which was 57.4%. the conclusion is toddler posyandu activities before the pandemic are different from after the pandemic. D/S coverage in 2021 of 86.4% is in accordance with the target of Indonesia Sehat.

Sri Wiyanti; Ary Kusmanto

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

Rizki Darmawan Prasetya; Indra Hastuti; Khabib Alia Akhmad

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

The purpose of this study is to determine the effect of product quality on purchasing decisions partially, to determine the effect of pricing on purchasing decisions, and to determine the effect of product quality, and pricing on purchasing decisions case study at UD Daryono Plastik Surakarta simultaneously. A sample of 50 respondents using a sampling technique using random sampling. This study uses a quantitative method with SPSS 25 64 bit data analysis tools. The data analysis technique in this study uses validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study indicate that there is a positive and significant effect of product quality on purchasing decisions, there is a positive and significant effect of pricing on purchasing decisions. Then the results of the study concluded that simultaneously there is a positive and significant effect of product quality, and pricing on purchasing decisions.

Muhammad Rafi Akbar Nasuha; Afrizal Afrizal; Kustiawan Kustiawan

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

Tanjung Harapan Village has various potential natural and human resources that can be optimized to increase PAD. However, Tanjung Harapan Village faces various challenges in optimizing the potential of natural and human resources in the village. The problems faced include limited resources, low capacity of village officials. Therefore, this research aims to analyze the strategies implemented by the Tanjung Harapan Village government in an effort to increase PADes. This research aims to analyze the strategies implemented by the Tanjung Harapan Village government, Singkep District, Lingga Regency, in  an effort  to increase  Village  Original Income (PADes).  Highlighting  the importance of PADes as a source of financing for village development and improving community welfare. This research uses a descriptive method with a qualitative approach.  Data collection was carried out through in-depth interview techniques with village officials and community leaders, participatory observation of village resource management activities, as well as documentation studies related to village financial policies and reports. The data obtained was analyzed using qualitative analysis techniques which included data reduction, data presentation, as well as drawing conclusions and verification to ensure the validity of the findings. The results reveal that the Tanjung Harapan Village government has implemented several main strategies to improve PADes, namely optimizing natural resources through more effective management, increasing the capacity and competency of village officials through training and continuous education.

Enik Tri Afrika; R. Taufiq Nur Muftiyanto; Esti Dwi Rahmawati

Jurnal Pemimpin Bisnis Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research aims at Service Quality and Management Reputation for Bank BTN Syariah KCP Solo Products. The approach used in this research is a quantitative approach. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 96 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on data research analysis, the results show that there is an influence of service quality on bank products, there is an influence of management reputation on bank products, the f test shows that there is a simultaneous influence of service quality and management reputation on bank products. The results of the coefficient of determination test show an r square value of 0.502, which means that the influence of the service quality variable (x1) and management reputation (x2) simultaneously on the bank product variable (y) is 50.2%.. 

Celine Tio; M Tartib; Erniyanti Erniyanti; Soerya Respationo

International Journal of Social Science and Humanity 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

The land system is called eigendom land. However, the land system that uses western law is still considered to be out of sync with human rights and is also detrimental to society, so during Indonesia's independence, new regulations were issued that regulate the national land system. However, in reality, transmitting western law to national law is not easy, so several land disputes have arisen, one of which is the ex eigendom verponding land dispute which was tried at the Ambon City District Court with Supreme Court decision number: 211/Pdt.G/2019/PN Amb . Based on the description in this thesis, the issues that will be discussed are 1) How to regulate land law ex eigendom verponding. 2) How is the implementation related to land ex eigendom verponding. 3) What are the constraint factors and solutions related to ex eigendom verponding land. This research aims to analyze the position of the case, the suitability of the considerations of the Supreme Court judges as well as the strengths and weaknesses of the judges in deciding the verdict in this ex eigendom verponding land dispute case. This research applies normative legal research methods. The results of the discussion produced in this research found that the judge's reasons for rejecting the case application submitted by Lutfi Attamimi as a representative of PT. Maluku Building is in accordance with the facts and applicable law, but there are also several weaknesses in the judge's consideration of the land data evidence attached by the plaintiff, so that at the end of the decision it was concluded that the ex-eigendom Verponding land number 987 was not successfully reclaimed by the plaintiff due to the lack of the validity of the evidence and facts presented before the trial.

Ravi Ravi; Aden Prawiro Sudarso

Jurnal Pemimpin Bisnis Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The research methods used are quantitative and associative methods.   Data   collection   techniques   in   this   research   used   observation techniques and questionnaires. Data obtained by a questionnaire with 70 employees as respondents. Questionnaire data testing was analyzed using SPSS version 25 calculations, using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, correlation coefficients, coefficients of determination, hypothesis tests and simultaneous tests. Based on the results of this research, it can be seen from the results of multiple linear regression analysis that the equation value Y = 29,832+ 0.123 X1 + 0.110 ) with work motivation and work facilities (independent variables) have a very strong level of relationship. Based on hypothesis testing using the t test between the variable providing work motivation (X1) and employee performance (Y), the result is tcount is greater than ttable (5,130 >1,995) with a significance level of 0.000 < 0.05. This shows that incentives have a significant effect on employee performance. Meanwhile, the t test between the work facility variable (X2) and employee performance (Y) resulted in tcount being greater than ttable (5,940 > 1,995) with a significance level of 0.000 <0.05. This shows that work facilities have a positive effect on employee performance, with a coefficient of determination value of 57.6% while the remaining 42.4% is influenced by other variables which were not researched and based on the f test between the variables providing incentives and work facilities on employee performance it was obtained the results of fcount > ftable = 21,719 > 2,740 with a significance level of 0.000 < 0.05, meaning that work motivation and work facilities influence employee performance at PT Bahana Mitra Prima South Tangerang.

Fanda Vibriyani Sesariya; Setyaningsih Sri Utami

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine and analyze the effect of village financial management accountability, village policies, and village institutions on community welfare in Tanggan Village, Gesi District, Sragen Regency. Data collection in this study used a questionnaire distributed to respondents. The population in this study was 4,671 people of Tanggan Village using the Slovin formula, so the sample in this study amounted to 368 people of Tanggan Village, Gesi District, Sragen Regency. The type of data used is quantitative data, the data source used is primary data. Data collection techniques using questionnaires through validity and reliability tests. Data analysis techniques using classical assumption tests, namely multicollinearity test, autocorrelation test, heteroscedasticity test, normality test and hypothesis testing using multiple linear regression analysis, t test, F test, coefficient of determination test (R2). The results of this study indicate that the accountability of village financial management has a significant effect on community welfare in Tanggan Village, Gesi District, Sragen Regency. Village policy has a significant effect on community welfare in Tanggan Village, Gesi Subdistrict, Sragen Regency. Village institutions have a significant effect on community welfare in Tanggan Village, Gesi Subdistrict, Sragen Regency.

Wildan Fikri

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

UNP LAB Development Middle School carries out various extracurricular activities, including Scouting, PMR, Paskibra, Football, Basketball, Painting, Dance and Drum Band. Of the several extracurricular activities at UNP LAB Development Middle School which are included in the field of musical arts, namely Drum Band .Basically, Rudiment is basic training for drummers. Rudiment training includes a variety of movements and patterns designed to build strength, accuracy and speed of the hands, as well as improve coordination between the two hands. The method in this research is action research. Action research is an activity or corrective action that is planned, implemented and evaluated systematically so that its validity and reliability reach research level. Action research is a process that includes a cycle of action, which is based on reflection, feedback, evidence and evaluation of previous actions and the current situation. Basic training in rudiment/basic stiking techniques in drum band extracurriculars at UNP DEVELOPMENT SMP as a whole has been proven to be effective. in various forms of percussion playing patterns and help improve the playing skills of junior high school drum band participants UNP LAB DEVELOPMENT. With rudiment training it can help make drum band playing easier. Rudiment training has been proven to have a positive impact on percussion playing procedures, by applying the rudiment method to every percussion game of course the Participants will certainly find it easy to understand percussion playing patterns and can save practice time more efficiently. Apart from that, implementing rudimentary training can reduce the energy expended by UNP LAB DEVELOPMENT SMP drum band participants in playing percussion.

Mitra Sari Bulan; Mauli Kasmi; Mariam Mariam

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Every business has goals to achieve. To make it real efective and efficient company goals, it is important to improve employee performance. The aplication of managemen functions is an important factor in this matter. The purpose of this study is to determine the influence of each management function on employee performance in ornamental fish management at PT Indotama Putra Wahana, an ornamental fish export and import company. The research methods used are multiple linear regression analysis through research instrument tests (validity and reliability tests), classical assumption tests (normality tests and heteroscedasticity tests) and hypothesis tests using t tests, as well as correlation tests and determination coefficient tests. Through the t test on the planning function, tcount was obtained worth 4.643 > ttable worth 2.467 with a significance value of 0.000 < 0.05, which means that the planning function has a significant effect on employee performance. While in the organizing function, a tcount of 3.735 > ttable worth 2.467 was obtained with a significance value of 0.001 < 0.05, which means that the organizing function has a significant effect on employee performance. Then in the briefing function, a tcount of 3.737 > ttable worth 2.467 was obtained with a significance value of 0.001 < 0.05 which means that there is a significant influence on employee performance. In the control function, a calculation of 4.710 > ttable worth 2.467 was obtained with a significance value of 0.000 < 0.05, which means that the control function has a significant effect on employee performance. Then through the correlation test, a strong relationship was obtained between the management function and employee performance by 69.5%.

Muhammmad Salman Al Farizi

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Stunting is one of the challenges in human development in Indonesia, referring to the condition of failure in physical growth in children under five years old due to chronic malnutrition and repeated infections, particularly during the first 1,000 days of life, from conception until the child is 23 months old. The Pre-Marriage School (SPN) program by DP3AP2KB in collaboration with the Forum Generasi Berencana (GENRE) serves as an educational platform focused on preparing for marriage and life after marriage with proper planning. The goal of the pre-marriage school is to educate participants on the importance of stunting awareness. The SPN program is part of the efforts by DP3AP2KB to prevent stunting by providing education related to the condition. This research employed qualitative methods with a descriptive qualitative approach, using interviews and documentation for data collection. The study subjects were participants of the pre-marriage school who met the research criteria. Data were analyzed using the Milles & Huberman model, ensuring data validity through method triangulation. The study found that the causes of stunting in Depok City included inadequate nutrition, poor parenting practices, and urbanization. The implementation of the pre-marriage school program in Depok City was designed by the DPRD Commission V and the Mayor of Depok. The pre-marriage school is one of the government’s efforts to accelerate the reduction of stunting in Depok City. However, the limited time for implementation posed a challenge for the SPN program

Fiki Hendro Yunanto; Sri Wijiastuti; Zandra Dwanita Widodo

International Journal of Economics and Management Sciences 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the influence of Leadership Style, Work Environment, and Work Motivation on the Performance of Wonogiri District Dispora Office Employees, both partially and simultaneously. This research is quantitative using primary and secondary data. Data quality analysis testing uses validity tests and reliability tests. This research uses a survey method by distributing questionnaires. From a population of 32 people, all were sampled using saturated sampling techniques. The analysis used is multiple linear regression. This research shows that Leadership Style partially influences employee performance by 35.1%. The work environment partially influences employee performance by 14.7%. And Work Motivation partially influences employee performance by 20.2%. Leadership style, work environment, and work motivation simultaneously or together also have an influence on employee performance, shown by a significant value of 0.000 < 0.05. Meanwhile, the coefficient of determination test results have an Adjusted R Square value of 92.80%, which means that employee performance variables are influenced by leadership style variables, work environment, work motivation and the remaining 7.208% are influenced by other variables.

Rahmatika Nur Utami; Laksono Sumarto; Zandra Dwanita Widodo

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Study This aim For knowing : (1) Influence quality service to satisfaction visitors , (2) Influence facility to satisfaction visitors , (3) Influence price to satisfaction visitors , (4) Influence quality services , facilities , and price to satisfaction visitors . Study This manifold quantitative  with use type of primary data. Testing analysis data quality using test validity And test reliability . Technique analysis of the data used is multiple linear regression . Study This use purposive sampling method where samples taken​ is from consideration data certain Where generally customized with objective And problem study And sample in study This totaling 100 respondents who are visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Technique deep data collection study This with spread questionnaire with scale likert to respondents . Results study This in a way t test shows that each variable quality services , facilities , and price in a way Partial own influence positive And significant to satisfaction visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . As well as, deep F test shows that variable quality services , facilities , and price in a way simultaneous own influence positive And significant to satisfaction​ visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Whereas results test coefficient determination R 2 own mark Adjusted R Square is 70.2 % which means variable satisfaction visitors influenced by existing variables​ on study This And the remaining 29.8% is affected by other variables outside study 

Efni, Latifa; Yerizon Yerizon; Zusti Jamaan, Elita

Jurnal Bintang Pendidikan Indonesia 2024 Pusat Riset dan Inovasi Nasional

This research aims to produce mathematics learning tools with the Guided Discovery Learning (GDL) Model which is Valid, practical, and effective to improve the mathematical problem-solving abilities of students in class VII SMP/MTsN. The Plomp model is used because it is more flexible than Plomp's other models; beside that, at each step, it contains activities development that can be adapted to the characteristics of the research. Instruments were used during the study in the form of observation sheets, interview guidelines, questionnaires, validation sheets, learning tools, and tests of mathematical problem-solving skills learners. The results of the validity test show that the GDL-based mathematics learning tool is declared valid according to the experts. The results of the practicality test show that GDL-based mathematics learning tools are practical based on teachers and students as users. The effectiveness test results show that students' learning outcomes after learning are better by showing the percentage of completeness that reaches 75.86% exceeding the specified effectiveness limit of 70%. In addition, the device is said to be effective; it can be seen from the activities of students during the learning process that it has increased. Based on the validity, practicality, and effectiveness tests, the mathematics learning tools based on GDL in the Association material for Class VII Junior High School students are valid, practical, and effective

Ananda Nurhadi Syaifulloh; Iswati Iswati; Anis Fitriyasari; Arief Widjadmoko

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the impact of the Accurate application on the efficiency of sales data input at Depo Lakban Surabaya. The research method used is quantitative with a questionnaire as the data collection instrument. The validity test results show that all statement items are valid, with correlation values greater than the critical value. The instrument's reliability was tested using Cronbach's Alpha, which showed a value of 0.945 > 0.600, indicating that the instrument is reliable. The normality test showed that the data is normally distributed with a significance value of 0.143 > 0.05. The regression results show that the Accurate application (X1) has a coefficient of 0.364 with a significance value of 0.005 < 0.05, while another factor (X2) has a coefficient of 0.673 with a significance value of 0.003 < 0.05. The obtained regression equation is Y = 0.901 + 0.364X1 + 0.673X2. The t-test and F-test show that both independent variables significantly influence the efficiency of sales data input. This research concludes that the use of the Accurate application has an influence on the management of sales data input at the Surabaya Lakban Depo Company. And the understanding of Depo Lakban Surabaya employees also influences the company's management.

Siti Maharani; Nageeta Tara Rosa

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.

Galih Lintang Pinilih; Sri Suwartini; Gunawan Budi Santoso

Jurnal Inovasi Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to develop Assemblr Edu-based learning media to enhance the learning interest of Grade IV students at SD Negeri 1 Kujon. The research falls under the category of research and development (R&D) and utilizes the ADDIE Model, involving stages of Analysis, Design, Development, Evaluation, and Implementation. Data collection was carried out using descriptive statistics, validity tests, and feasibility tests. The research results indicate that the implementation of Assemblr Edu learning media is effective in increasing students' learning interest. Data analysis shows an increase in students' learning interest after the implementation of the learning media, with an average percentage of 81%. This study is deemed highly suitable for implementation and proven effective in enhancing the learning interest of Grade IV students at SD Negeri 1 Kujon in the academic year 2023/2024.