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NIB is an official identity given by the government to UMKMs as a form of recognition and legal protection for the business being run. Therefore, socialization activities were carried out on the importance of Nomor Induk Berusaha (NIB) for Micro, Small and Medium Enterprises (MSMEs) in Gunung Anyar Village. The research method used is door to door, namely by visiting MSME owners directly in Gunung Anyar Village to provide socialization about the importance of NIB. This socialization also provides an opportunity for MSME owners to ask questions and get clarification regarding NIB registration procedures and steps that must be taken to obtain them. It is hoped that the results of this research can increase the understanding and awareness of MSME owners in Gunung Anyar Village about the importance of NIB and encourage them to take care of NIB as a strategic step in developing their business.

Micro, small and medium enterprises (MSMEs) do not understand the importance of accountability, they have not been able to prepare financial reports based on financial accounting standards for micro, small and medium enterprises (SAK EMKM), and the use of digital technology in preparing financial reports has not been properly utilized by business actors. MSMEs. This community service activity aims to increase the perceptions of MSMEs in Cupak Village, Ngusikan District, Jombang Regency, East Java Province regarding the urgency of financial accountability for the business being carried out along with literacy in implementing SAK EMKM using digital, user-friendly accounting media. The method uses lectures, training and mentoring, the objects of community service activities are MSMEs actors in Cupak Village, Ngusikan District, Jombang Regency, East Java Province. The results achieved from this activity are increased understanding of the importance of business accountability and the implementation of financial records in accordance with SAK EMKM with user friendly digital accounting media. The mentoring fund training program makes MSMEs actors in Cupak Jombang understand the importance of accountability, this mentoring program makes MSMEs actors familiar with digital accounting information systems.

KKN MBKM Thematic is a community service activity formed by universities. This activity was carried out by students with the theme of entrepreneurship in Nglebak Village. The aim of this project is to provide wider opportunities for communities to develop their businesses in a more contemporary, efficient and inclusive manner. In addition, this project aims to increase students' knowledge and integrate it into the environment. This is to identify and solve problems faced by the 06 KKN-T MBKM group, such as creating digital marketing through Instagram social media which contains content about furniture products in an attractive appearance so that they are more easily recognized in the eyes of the wider community. To realize the development of the furniture business in this community service activity, group 06 KKN-T MBKM carried it out using detailed and gradual implementation methods starting from surveys, observations, and Focus Group Discussions (FGD). The steps taken to help digital marketing for MSMEs Furniture are starting with creating a business name, creating a product logo, creating an e-commerce account, and creating a social media account.

Researchers focused on the implementation of OSS (Online Single Submission) system in managing Micro Small and Medium Enterprises (MSMEs) in Ambulu Village, Sumberasih District, Probolinggo Regency, seeing that there are still business actors in those area who do not yet have license to do business. This research or study aims to identify and analyze the implementation of Online Single Submissio in facilitating services for making business licenses for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. The research method used is qualitative descriptive method. Data collection techniques in research are interviews, and observation techniques. Based on researched, business licensing service on Ambulu Village already running well but, there are still problem faced, namely that there are still some business actors who lack information regarding the business licensing process.

Business identity is an important component for business progress. Many micro MSME actors underestimate the existence of a business identity. The existence of a business identity, indirectly the customer's business has a characteristic or differentiator with similar competitors' business products. In addition, having a business identity can indirectly promote and introduce products widely more quickly. During this assistance, micro, small and medium businesses are given knowledge about the importance of business identity and how to have a good and attractive business identity. This mentoring activity lasts for about 4 months and aims to develop micro businesses so that they can progress and develop. This activity was carried out in Jorong Uba, Tilatang Kamang District, the participants consisted of 2 people and 1 mentor who was experienced in their field. This series of mentoring activities will close with practice and creation of business identities for micro, small and medium businesses in Jorong Uba, Tilatang Kamang District.   Keywords:,,,

Technological developments that are developing rapidly at this time can be one way to overcome the problem of marketing MSME products by selling online. However, there are still many MSEs who have not been able to optimize technological progress as a role in digital marketing. The purpose of this Community Service is to provide assistance in the use of social media as a means of promotional media. By adding promotions on social media, it is hoped that the products produced will be known to a wider public, and can increase income. With existing social media, both via Facebook, Whats App and also Instagram, it is hoped that it will add to the existing market share and expand its market share.

 The mentoring program for small business actors was initiated by the Ministry of Cooperatives and Small Medium Enterprises which aims to increase awareness and capabilities for business actors. On the other hand, the program can reduce the high rates of poverty, unemployment, and disparities between regions in Indonesia. Beginning with human resource improvement program activities as executors of activities. It is expected to be able to solve the problems of business actors from various aspects of capital, market, technology, and business governance. The method used in identifying all the problems faced by them as business actors are by using training methods that suit their needs, including entrepreneurship training, market-winning strategies, and mastery of effective and efficient technology and this training can be carried out continuously to increase the profitability company.

In this era of globalization and rapidly advancing technology, the level of competition in finding work and income is getting higher. This is due to a mismatch between the number of jobs available and the number of job seekers. Therefore, we cannot continue to depend on existing job vacancies, but there should be a desire within us to be self-employed. In addition, not all of the existing Micro, Small and Medium Enterprises (MSMEs) have produced the desired output. One of the big challenges for SMEs is the lack of entrepreneurial knowledge and skills needed to manage the business effectively. It is necessary to strive for training that can provide the necessary knowledge, skills and resources to MSME owners so that they can optimize their business potential. This entrepreneurship training method uses two methods, namely training by providing material as well as discussion and question and answer. From the results of the implementation of this training program, the participants' responses were enthusiastic and positive. It can be seen from the enthusiasm of the participants which is reflected in their active participation in the training. The participants also demonstrated their understanding of entrepreneurship which was strengthened by their ability to answer the mentor's questions.

Small and Medium Enterprises (MSMEs) in Klampok City, in running their business, handle problems related to almost all assets, both raw materials, finance, advertising, work, innovation and also the views of the management. The data checking procedure used is a separate inspection method because the information obtained is subjective, namely by distributing opinion polls using a real scale. The factor that creates this problem is largely due to the low level of training and education in business that business entertainment executives have. Most financial experts feel that they have sufficient business knowledge and skills, so they are not too eager to add their business information, especially if they need to pay cash to get this information. The problem of capital is a well-known one that almost all types of businesses face. The problems of MSMEs in Klampok District inspired researchers to develop solutions starting from NIB, product branding with improved packaging and logos or brands, business analysis with business plans, online bookkeeping system assistance, and product digitization with a more modern online marketing system. way to increase sales.

The international growth strategy has become increasingly important for small and medium-sized enterprises (SMEs) to enhance competitiveness and expand their market in the era of globalization. SMEs that want to start international expansion must consider several key factors, such as choosing the right products and markets, understanding legal requirements and regulations in the target country, selecting appropriate systems, and building a strong business network. There are also strategic steps that must be taken to improve the growth of small and medium-sized businesses. This research uses a literature review method by examining relevant journals related to the International Growth Strategy for Small and Medium Enterprises. The research is expected to increase knowledge and application in the business world for small and medium-sized enterprises

This paper discusses the industrialization strategy with a focus on the pattern of Small and Medium Industries (IKM) and Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Industrialization has become one of the important efforts to drive a country's economic growth. In the Indonesian context, SMEs and SMEs have a significant role in economic development and job creation. This paper outlines existing patterns in the SMI and MSMEs industry in Indonesia, and describes strategies that can be used to encourage the industrialization of these sectors. In this analysis, several important factors will be discussed, including government policy support, infrastructure development, access to capital and technology, and capacity building and training.

The Financial Services Authority (OJK) as a regulator of the money management sector, especially the financial sector, must adequately equip its capabilities to properly implement and support financial management sector activities. economic growth. OJK has a position in managing Islamic banks. The description of Islamic commercial banks is very important because they are only marginal in accelerating the development of the financial economy, especially micro, small and medium enterprises (MSMEs). The Financial Authority carries out the functions, duties, authority to regulate and control activities in the financial sector in an integrated, independent and responsible manner, particularly in the world of banking. The problems of this research are: First, how independent is the Financial Services Authority in regulating and supervising banks? Second, what is the role of the Financial Services Authority in regulating and supervising banks? Third, what is the role of the Financial Services Authority in consumer protection and consumer investigations? The type of research method is normative law and the type of research is descriptive. In conclusion: First, other parties do not interfere with the independence of OJK in its regulation and are found to be inseparable from government interference. Such deals can lead to government intervention. Second, the role of OJK in regulating and supervising banks related to the regulation and supervision of micro stability is very broad. Third, OJK's role in consumer protection is to inform and educate the public about the good quality of the financial sector, its services and products. Stop if it can harm consumers. It is recommended: First, in addition to regulating the independence of the OJK, there must also be freedom from state intervention, so that the government cannot intervene. Second, that the OJK really places the interests of the national economy and not the interests of entrepreneurs as the center of its regulatory task. Third, clarify the provisions that make it easier for the OJK to handle consumer complaints, so that there is no prejudice as if the OJK is providing financial support to consumers.  

This study explores the utilization of simple Augmented Reality (AR) technology to enhance customer engagement in the marketing programs of small and medium-sized enterprises (SMEs), specifically focusing on Anna Rental Perlengkapan Bayi in Semarang. The research employs an experimental design, developing and evaluating an AR-based information system prototype. Data collection methods include structured interviews, direct observations, and analysis of Instagram post performance. Results indicate a significant increase in customer engagement with AR content, showing an increase from fewer than 100 viewers for regular content to approximately >200 viewers for AR content, with 5% of these engaging further by clicking the AR link and 2% proceeding with a call-to-action. These findings align with existing theories on the effectiveness of interactive technologies in marketing. The study concludes that AR technology can substantially enhance customer engagement and suggests that SMEs adopt such technologies for improved marketing outcomes. Practical implications highlight the need for training and support for SMEs to implement AR effectively. This research provides a foundation for further studies on AR applications in SME marketing strategies in Indonesia.

Micro, small and medium business (MSME) activities are one of the business fields that can develop and are consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good place for the creation of jobs planned by the government, private sector and Village, Galis District, Pamekasan Regency individual business actors. Micro, Small and Medium Enterprises (UMKM) at Ponteh  expands fastly. A lot of business create larger job opportunity in order to reduce unemployment people. One of the idea on empowering UMKM in information technology era is by establishing central communication of UMKM based on Website. By making web marketing media, besides it provides information about UMKM development in Ponteh, it can be functioned to access for any information of production factors. In addition, it can communicate with another UMKM globally to extend the networks. But some employers are constrained by rising raw material prices, the limited of human resources, has a problem in the capital, lack of infrastructure and lack of access to product marketing.

Legality is the identity of a business to legalize a business so that it can be recognized by the public. Business legality is very important for Micro, Small and Medium Enterprises (MSMEs) because it can provide many benefits. To obtain complete and legal business legality, MSMEs must fulfill all applicable legal and regulatory requirements. The Thematic Real Work Lecture (KKNT) activities for MSMEs in Karangtengah Village involve several MSMEs that have been recorded and surveyed. The purpose of this community empowerment program itself is so that business actors can better understand the importance of NIB and can take advantage of government programs that can facilitate online legality permits. After registering business legality, it is hoped that business actors will consider the importance of licensing business entities, there needs to be more attention to training and socialization of business licensing in Karangtengah Village.

MSME business performance has not been very encouraging due to various obstacles and weaknesses in managing the business and the lack of capital support to support the business. Attention to growing micro, small and medium enterprises (MSMEs) is based on at least three reasons. First, MSMEs as a survival strategy in times of economic downturn. The second reason, the tendency to absorb a lot of labor force makes many MSMEs also intensive in using local natural resources. The progress of MSMEs in reducing poverty and equalizing people's income.

The main task of Bank Jatim is to participate in encouraging the growth of regional economic potential through its participation in developing small and medium credit business sectors in order to obtain optimal profits. Its main activities are collecting and distributing funds and providing other banking services. Until 2019 Bank Jatim has a total of 1,706 operational services, both conventional and sharia services. Bank Jatim currently has e-banking services such as ATM, SMS banking, Internet Banking, Mobile Banking and most recently the jatimcode feature to make it easy for customers to transact wherever and whenever they are. Apart from collaborating with the ATM Bersama network and the Prima network, Bank Jatim has also joined the National Payment Gateway (GPN), which means that bankjatim ATM cards can be used at all ATMs and merchants in Indonesia bearing the ATM Bersama, Prima and GPN logos without any fees.

This study intends to discuss the effect of the number of micro, small and medium enterprises and the level of labor absorption on economic growth in Langsa city. as objectives among others to determine the effect of the number of MSMEs on economic growth in Langsa City, and to determine the effect of the level of employment on economic growth in Langsa City. This thesis uses quantitative data with the Multiple Linear Regression data collection method. Based on the research conducted, the following results and conclusions were obtained: the number of micro, small and medium enterprises and the amount of employment did not simultaneously affect economic growth in Langsa City.

One of the business sectors that is now starting to be controlled by many Indonesians is micro, small and medium enterprises (MSMEs). The main factor in boosting Indonesia's economy is estimated to be the micro, small and medium enterprises sector. However, many MSMEs still struggle to use their accounting skills in their daily business activities. This happens because of a lack of understanding and knowledge about accounting, especially in terms of preparing financial statements in accordance with applicable accounting standards, especially SAK EMKM, and business actors still think that the preparation of financial statements is not needed to run their business.. In order for MSME owners to prepare financial statements at the end of each recording period, support is provided to MSMEs in the form of assistance to prepare financial statements based on SAK EMKM. This activity not only helps in making financial statements but also provides knowledge about the importance of accounting, especially those related to making financial statements for business activities. The results of this activity show that MSME owners are interested in trying to apply accounting science in their business activities.

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.