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This UMKM socialization activity aims to develop the digital competence of UMKM actors in order to create digital entrepreneurs who can compete with the complex dynamics of today's market. With the digitalization of UMKM actors, It is anticipated that UMKM owners will recognize the significance of strengthening their understanding of financial management, marketing strategies, and the application of appropriate technology, so that they can position their businesses effectively and efficiently. This activity uses the Lecture and Drill and Practice methods which can attract the public to join in the activity. The data from this study reveals, (1) The socialization of UMKM digitalization provides benefits for the development of UMKM businesses in Purwodiningratan Village, (2) Increases digital competence for UMKM actors in the use of digital marketing platforms such as: marketplaces, digital payment methods using QR Code scans (QRIS), and digital financial records, and (3) UMKM actors are able to practice making digital payments in the form of QR Codes (QRIS) independently so that digital entrepreneurs can develop in Purwodiningratan Village.

This study aims to analyze the competitive advantage strategy of Islamic Banks using the Porter's Five Forces approach, which is used to understand the competitive position of Islamic Banks in facing the dynamics of the financial industry that continues to grow. This study includes qualitative research methods with the approach of Field research and Library research, which are supported by interviews or observations as the main data collection techniques. The results of the study indicate that the Threat of New Entrants BSI Karang Kobar is aware of the threat of new entrants and faces internal challenges, especially in the marketing aspect which is still low. Customer strength is shown through the influence of satisfaction with products and employee behavior on loyalty, especially on flagship products such as KPR, gold installments, and micro financing. Supplier strength shows that there is a great opportunity for suppliers to establish partnerships with Islamic financial institutions. The threat of substitute products has not been found directly, but digital transformation to the Byond By BSI platform is a concern. In industrial competition, BSI Karang Kobar admits that it still faces challenges, such as limited economies of scale compared to conventional banks. Thus, the application of sharia principles in the formulation of business strategies allows Islamic banks to build customer loyalty and create sustainable competitive advantages. Porter's Five Forces approach has proven to be relevant and effective in helping Islamic banks formulate adaptive and valuable strategies in facing competition in the modern financial industry.

This research aims to analyze the performance comparison of several AI Image Generator platforms in generating images based on text prompts, considering the influence of internet speed on rendering time. The platforms tested include Blackbox AI, Craiyon AI, Dreamina AI, and Freepik AI. Testing was conducted using two types of internet providers, namely XL and Indihome, to evaluate differences in rendering time and the accuracy of the generated images. The results indicate that internet speed significantly affects rendering time, with Freepik AI showing the greatest impact. Additionally, the accuracy of the generated images varies depending on the platform's ability to translate text prompts into images. These findings provide insights into the factors influencing the performance of AI Image Generators, particularly in the context of internet speed and output accuracy.

This research uses a qualitative method to examine effective marketing strategies implemented by Islamic banks in enhancing competitiveness in the digital era. Amid increasingly intense competition in the financial industry and rapid technological advancements, Islamic banks are required to adapt and utilize various digital platforms as marketing tools. This study focuses on analyzing digital marketing strategies such as the use of social media, mobile banking, and content marketing to build brand awareness and customer loyalty. Data were collected through in-depth interviews with Islamic banking practitioners and observation of their digital marketing activities. The findings reveal that integrating sharia values with digital technology creates a unique, relevant, and highly competitive marketing approach. Furthermore, the ability of Islamic banks to understand the needs of the millennial and Gen Z generations is a key factor in expanding their market share. Therefore, adaptive, innovative, and value-based marketing strategies are essential foundations for facing the digital era.

This study uses a qualitative method with a case study approach to analyze the marketing strategies employed by Bank Syariah Indonesia (BSI) in increasing market share through the utilization of information technology. In the rapidly evolving digital era, the use of information technology has become a crucial factor for Islamic financial institutions to reach a wider customer base and provide more effective and efficient services. This study examines how BSI integrates digital technology into its marketing strategies, including the use of online platforms, mobile banking applications, and social media for product education and promotion. The findings reveal that the utilization of information technology not only improves service accessibility but also strengthens customer relationships through more personal and responsive interactions. This strategy contributes to increased customer loyalty and expands BSI’s market share amid competition in the Islamic banking industry. This study provides valuable insights for developing digital marketing in the Islamic financial sector that is adaptive to technological advancements.  

This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

This research uses a qualitative method to examine the influence of emotional copywriting on user engagement in algorithm-curated social media platforms such as Instagram Reels and TikTok’s For You Page (FYP). The increasing consumption of short-form, personalized content driven by user behavior highlights the need for more targeted communication strategies. Emotional copywriting—writing that emphasizes affective elements such as empathy, joy, fear, or nostalgia—is considered effective in creating emotional bonds between content creators and audiences, thus encouraging interactions like likes, comments, and shares. This study was conducted through content analysis of 25 viral videos with high engagement, along with in-depth interviews with five active content creators. The findings reveal that using emotionally resonant phrases aligned with users’ social values and experiences significantly boosts content performance within algorithmic systems. Emotionally charged content tends to receive broader exposure as algorithms prioritize highly interactive posts. Therefore, emotional copywriting is not only a creative strategy but also an effective tactic for optimizing content visibility in the age of social media algorithms.   Keywords: , , , , , Reels, ,  social platforms.

In line with the development of the digital potential of the creative economy, the demand for quality visual content from photography and videography industry players has also increased. However, access to quality photographers and videographers is still a problem for some people. Likewise, photographers and videographers also experience difficulties in getting clients. Photographers and videographers feel that the use of social media has not been maximized in helping them get clients. In addition to these problems, these photographers and videographers also have difficulty in disseminating the events held. To overcome this problem, researchers developed a digital platform that can accommodate the interests of photography and videography service providers, as well as the community of users of these services. The digital platform developed by researchers is named the “Lensa Buana” marketplace application. The development of the Lensa Buana marketplace application uses the prototype system development method. With this application, it is hoped that photography and videography service providers can reach more consumers, while the community as consumers can easily get photography and videography services according to their needs and desired quality.

Penelitian ini mengungkapkan sejumlah contoh nyata pelanggaran privasi konsumen di Indonesia akibat pemanfaatan Big Data. Pelanggaran ini meliputi kebocoran data pribadi di platform e-commerce, pengumpulan data tanpa persetujuan melalui aplikasi mobile, pemasaran berbasis data yang agresif, penjualan data kepada pihak ketiga tanpa izin, serta kebijakan privasi yang tidak transparan. Kasus-kasus tersebut menyoroti kerentanan data pribadi konsumen terhadap serangan siber dan penyalahgunaan, serta perlunya regulasi yang lebih ketat dalam perlindungan data. Sebagai respons terhadap tantangan ini, perusahaan di Indonesia mulai mengadopsi langkah-langkah strategis, termasuk implementasi kebijakan perlindungan data yang transparan, peningkatan kesadaran konsumen melalui edukasi, penggunaan teknologi keamanan mutakhir, dan kepatuhan terhadap regulasi, seperti Undang-Undang Perlindungan Data Pribadi. Selain itu, perusahaan bekerja sama dengan pihak ketiga dan melakukan audit risiko secara berkala untuk memperbaiki sistem keamanan mereka. Langkah-langkah ini bertujuan untuk meningkatkan kepercayaan konsumen dan memastikan perlindungan privasi dalam era digital. Penelitian ini menegaskan pentingnya kolaborasi antara pemerintah, perusahaan, dan konsumen dalam menciptakan ekosistem data yang aman dan bertanggung jawab di Indonesia.

This study uses a qualitative method to analyze the dynamics of the business environment within the context of the digital economy, specifically focusing on the impact of platformization on industry competition. Rapid digital technological developments have given rise to various digital platforms that disrupt conventional business models and reshape market structures across multiple sectors. Platforms such as marketplaces, ride-sharing services, and fintech companies have become dominant actors influencing competitive patterns, value distribution, and relationships between large and small enterprises. This research aims to understand how digital platforms affect industry competition through vertical integration, network effects, and data control. The findings reveal that platformization enhances transaction efficiency and market access but also creates imbalances in market power, digital monopolies, and dependency on algorithms. In this context, government regulation and business adaptation strategies are essential to maintaining competitive balance and ensuring the sustainability of the digital ecosystem. The study recommends the adoption of adaptive regulatory approaches and multi-sector collaboration to foster healthy competition in the digital era.    

The development of technology communication and information has produce the phenomenon of digital legacy, which is a person's digital footprint that remains stored and persists after they pass away.This digital legacy not only reflects a person's identity and personal life but also stores sensitive and private data.In the perspective of human rights, the right to privacy is a base right that must be protected, including personal data post-mortem. However, the legal system in Indonesia has not explicitly regulated the protection of digital legacy, resulting in a legal vacuum that potentially violates the right to privacy.This research uses a normative method with a legislative approach and a case approach.The study results show that the absence of national legal norms specifically regulating digital legacy causes society to depend on the internal policies of foreign digital platforms, which do not guarantee justice and human rights protection. National regulations are needed that specifically govern the protection of personal data post-mortem as a form of respect for human privacy and dignity, as well as a tangible manifestation of the state's responsibility to guarantee the human rights of its citizens in the digital era.

This study investigates the complexity of contextual meaning in political texts posted by public figures on the social media platform X (formerly Twitter). Grounded in Halliday and Hasan’s theory of situational context and Searle’s speech act theory, the research analyzes how political utterances function through locutionary, illocutionary, and perlocutionary acts. The data, drawn from tweets during the 2024 Indonesian presidential election period, were collected using documentation and structured observation methods. The findings indicate that political texts on X are highly layered, combining explicit facts with implicit criticism, ideological stance, and persuasive strategies. Through representative, expressive, and directive speech acts, public figures construct meaning that influences public perception, evokes emotional responses, and fosters political alignment. This study contributes to the understanding of digital political discourse by highlighting how pragmatic strategies shape the interpretation of meaning in online political communication.

The development of the digital economy in Indonesia drives the need for a transparent and efficient transaction system. Blockchain technology is present as a creative answer to this challenge, through distributed and unmodifiable transaction recording. This study uses a literature study method by reviewing various scientific literature related to the role of blockchain in increasing transparency and security of digital transactions. The results of the study state that blockchain can strengthen the digital economy ecosystem by increasing public trust, data protection, and operational efficiency, especially in the financial and MSME sectors. However, the implementation of this technology still faces obstacles such as limited regulations, infrastructure, and digital literacy. Therefore, this study recommends a strategy for developing a blockchain-based digital economy platform through a decentralized architecture approach, smart contract integration, digital identity protection, regulatory compliance, and public education.

This systematic literature review examines queue system simulation in hospitals across four key service areas: emergency departments, outpatient clinics, laboratories, and pharmacies. Following PRISMA methodology, 72 relevant studies (2015-2020) were analyzed to identify simulation models, software tools, performance parameters, and emerging trends. Findings reveal Discrete-Event Simulation dominance (59.7%), with increasing hybrid model adoption integrating System Dynamics and Agent-Based approaches. Emergency departments remain the primary application focus (52.8%), while Arena and AnyLogic emerged as predominant simulation platforms. Patient waiting time (91.7%) and resource utilization (77.8%) constitute the most evaluated performance metrics. Technological convergence trends demonstrate integration of real-time data analytics, machine learning, and digital twin concepts into traditional simulation frameworks. This review contributes methodological insights for optimizing hospital queueing systems while identifying research gaps in cross-departmental model interoperability and comprehensive value-based performance evaluation within contemporary healthcare systems.  

The rapid advancement of digital technology has transformed the landscape of language learning, particularly in the post-pandemic era where self-directed learning through mobile applications and online platforms is increasingly common. This study explores the effectiveness of two popular digital tools LuvLingua and YouTube in supporting independent Japanese language learning among Indonesian university students. LuvLingua offers a structured, gamified approach suitable for beginners, while YouTube provides authentic and contextual exposure through real-life content. Using a descriptive quantitative method, this research involved twelve students from non-language majors who actively use both platforms to study Japanese. The findings reveal that each platform has distinct advantages: LuvLingua excels in foundational vocabulary and pronunciation, whereas YouTube significantly enhances listening skills and cultural understanding. The combination of both platforms yields optimal learning outcomes, although success heavily depends on learners’ motivation, discipline, and time management. This study contributes to the growing body of research on technology-assisted language learning and provides practical recommendations for learners, educators, and content developers.

This study aims to examine the effectiveness of using the Kahoot! application as a tool for student learning evaluation at the elementary school level. Using a literature review method, the researchers analyzed various relevant journals and scientific articles to assess the advantages, limitations, and impacts of Kahoot in the evaluation process. The findings indicate that Kahoot effectively enhances student motivation and participation, improves learning outcomes, and facilitates teachers in conducting interactive and enjoyable assessments. This application also supports the integration of online learning and can be flexibly used across multiple platforms. However, several challenges remain, such as limited internet access and the lack of ICT competence among teachers. Therefore, institutional support in the form of training and infrastructure provision is necessary to optimize the use of Kahoot in the learning process.

This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising content on social media platforms alters the perception of an individual's social reality. The results showed that the targeting algorithm and filter bubble created a polarized space of information, resulting in a distorted representation of reality. This study contributes to an understanding of how digital advertising strategies affect the social construction of reality and proposes an ethical framework for advertising practitioners in the age of social media.

This article discusses the concept of competitive advantage and its application in SMEs, with a case study on Ash Scarf, an SME in the hijab fashion industry. This study analyzes how Ash Scarf builds competitive advantage through differentiation and digitalization strategies. By referring to theories from Michael Porter and other experts, this research evaluates how Ash Scarf utilizes product uniqueness, customer service, and digital technology to compete in a competitive market. The research findings indicate that product differentiation and the effective use of digital platforms enable Ash Scarf to achieve a strong position in the market. This study also identifies the challenges SMEs face in implementing these strategies and provides recommendations for future development.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Magelang in adapting sales models from offline to online through the use of digital content. This activity is motivated by the challenges of MSMEs in expanding market reach and increasing competitiveness in the digital era. The implementation method includes socialization, training in creating attractive and effective digital content, assistance in building an online presence through various platforms, and evaluating the impact of implementing digital content strategies on increasing sales and visibility of MSMEs. The results show a significant increase in the understanding and skills of MSMEs in utilizing digital content for marketing and selling their products. In addition, there was an increase in market reach and potential sales growth for the MSMEs involved. This community service activity concluded that intensive assistance in creating and managing digital content has a crucial role in transforming the MSME sales model from offline to online, thereby increasing competitiveness and business sustainability in the digital era.