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Karlina Karlina; Achmad Aprianor Firdaus; Roy Sunarto

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The purpose of this study was to determine the effect of experiential marketing (X) on interest in repurchasing (Y) milo cheese at Kopiria Tanah Grogot. The sample in this study were consumers or buyers of Milo cheese at Kopiria in Tanah Grogot. The sampling technique in this study was purposive sampling and the number of samples in this study were 60 people. Consumers or buyers as a sample of this study were given a questionnaire consisting of 21 questions. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the statistical product and service solution (SPSS) application.The results of the validity test stated that all statements consisting of 21 items were valid because rcount>rtable (0.2542). The results of the reliability test for all questions stated that reliability was acceptable because the Cronbach'alpha value> 0.6 or 0.791> 0.6.The results of multiple linear regression analysis obtained the regression equation, namely Y = 0.758 +- 0.035 X1+0.430X2 +- 0.007X3 + 0.461X4 + -0.015X5. Coefficient value correlation (R) of 0.783 means that between experiential marketing (X) has a strong relationship to repurchase intention (Y). The coefficient of determination (Adjusted R2) is 0.634, meaning that the variation in the experiential marketing variable (X) can contribute to repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot is 63.4% while the rest is explained by other factors not examined at (100- 63.4)% = 36.6%. The simultaneous results (F test) show that the value of Fcount>Ftable (17.150>2.38) so it can be concluded that there is an influence between the experiential marketing variable (X) on repurchase intention (Y). Then the results of the partial test (t test) show that the value of tcount > ttable on feel (X2) is 5.193> 2.004 and action (X4) is 4.567 > 2.004 which means there is an influence on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot while the value tcount < ttable on sense (X1), think (X3) and relate (X5) which means there is no effect on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot..

Desy Rahmawati Lukmana; Haniek Listyorini; Ray Octafian; Hendrajaya Hendrajaya

Gemawisata: Jurnal Ilmiah Pariwisata 2023 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable. Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis used multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and before doing the test, the validity and reliability tests were carried out first. The results of the regression analysis show that the increase in guest decisions to stay is directly influenced by the quality of service, image and function (online travel agent). The results of the multiple regression analysis test showed a significant F value, with a correlation value of determination adjusted R2 square of 0.610. This shows that the quality of service, image and function (online travel agent) significantly influence the decision of guests to stay together with a close relationship of 61.0%. This shows that to improve the decision of staying guests, it is necessary to improve the quality of service, as well as the image and function of a good OTA (online travel agent) in the eyes of the community, it will increase the decision of guests to stay in the next period.

Kezia Naftali Gerungan; Aris Budiono

JURNAL RISET AKUNTANSI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

This journal has been reviewed to conduct research in order to be able to analyze the influence of independent variables, that is Price Perception (X1), Promotion (X2), and Location (X3) which are related to the dependent variable, that is Customer Satisfaction (Y). Through the quantitative method used with multiple linear regression using the SPSS application. In this research, 100 respondents were obtained using the Likert scale method, to be able to understand the simultaneous and partial effects. It can be seen from the results that the three independent variables can influence the dependent variable simultaneously, and partially all independent variables can affect the dependent variable both price perception on consumer satisfaction, promotion on customer satisfaction, and location on customer satisfaction.

Katharina Audy Onwardhani

JURNAL RISET AKUNTANSI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to examine the influence of organizational culture and complexity duties on the performance of apprentices and probation participants at the Public Accounting Firm (KAP). This research is still relevant as evidenced by the existence of cases of fraud and audit failures caused by the performance of auditors in public accounting firms that have not been optimum. The research technique used was a questionnaire with 76 auditors as respondents from Public Accounting Firms in Indonesia. The auditors come from active students or alumni of UNPAR accounting who are apprentices and alumni who have attended probation at KAP. The research method used in testing the hypothesis is validity and reliability testing, multiple linear regression, F test (simultaneous), and t test (partial) with the independent variables namely organizational culture and task complexity while the dependent variable is auditor performance at KAP. The results of data processing show that all independent variables in this study which include organizational culture and task complexity have a significant effect both partially and simultaneously on auditor performance. With this research, the researcher hopes that further researchers can expand this research by adding other variables that are factors that influence the performance of an auditor

Muhammad Fauzan Effendi; Nuri Aslami

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

This paper aims to find the point of influence of the transformational leadership style on the change management of an organization in the era of the industrial revolution 4.0. And the results obtained are that the transformational leadership style has a positive effect on the change management of an organization, with the characteristics of a leadership style that involves the charisma of a leader, is considered to be able to motivate employees to excel beyond expectations. In this case employees feel trust, admiration, respect for their leaders so that they are motivated to do more than what is expected of them. So that with this situation the change management designed by the leader will be realized for the benefit of the organization.

Mai Sri Lena; Hana Shilfia Iraqi; Nulfa Aidina; Tuti Erawati

This study discusses the strategy of reading aloud in fostering students' desire to read in Class V SDN 02 Sasak Ranah Pasisie. Because reading is one of the language skills needed in activities or doing routines, especially in learning at school. The purpose of this research is to explain what factors affect students' reading interest in class V SDN 02 Sasak Ranah Pasisie and to explain the application of a screen reading strategy by the teacher in increasing students' reading interest in class V SDN 02 Sasak Ranah Pasisie. The method used in this research is qualitative, with a descriptive approach, where the researcher describes the results of his research precisely and in accordance with the results obtained during the survey. From the survey conducted through interviews, teachers and distributing questionnaires to students, it shows that students' interest in reading is influenced by several factors, such as: (I) external factors such as guidance from parents, media for reading and from educators (2) factors or influences from within such as self-influences. With the strategy of reading aloud the teacher of grade V was effective, the students seemed eager to read and some even took the initiative to read.

Windy Marliana; Dedi Heryadi; Fajar Nugraha

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2023 Universitas Palan

The purpose of this study was to describe students' learning motivation during face-to-face meetings and to find out the factors that influence the learning styles of students in class IV SDN Cibunigelis. The research method uses a descriptive method with a qualitative approach. Data collection techniques using observation, interviews, and documentation. Data were analyzed by using reduction, display, and conclusion. Sources of research data include: students and educators. The results showed that the learning motivation of students in face-to-face with characteristics tends to be more able to understand learning by observing the teacher when delivering material, as well as being more enthusiastic and diligent in carrying out assignments, influenced by students who have enthusiasm and good learning readiness. the 3 students had different motivations given by educators, RA students were generally able to observe educators when delivering lessons well, RA were better able to read and write quite well. likes to get attention both verbally and in action and is good at telling stories. RA is able to retell what the educator conveys. Aspects of motivation are given, namely by giving appreciation to students when they are enthusiastic about learning to write and read. YIH students who were initially less focused on paying attention to educators when delivering material, but now they are better at paying attention to educators while teaching after being motivated that studying in the room is a way of learning that makes YIH's spirit pay more attention when educators deliver material. PA students after being introduced to PA learning motivation became better at paying attention to educators while teaching, reading was quite good, but writing was not too neat. PA has also reduced teasing his friends to just chat, changes in PA are more striking in the desire to succeed in learning, namely by being given praise when PA is faced with a problem in learning difficulties but PA never gives up. Factors in the learning styles of students include health conditions, the relationship between students and educators or with their parents, as well as their own environment when studying at home which can affect students studying at school.    

Anik Ida Iryani; Bambang Guritno; Sapto Supriyanto; Andhi Supriyadi; Dyah Palupiningtyas

Gemawisata: Jurnal Ilmiah Pariwisata 2023 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The performance of employees in an organization is affected by many factors, among them competence, commitment, and the culture of work. This research aims to know and analyze the impact of competence, commitment, and work culture on the performance of the Department of Population and civil registration of the Demak Regency. This research used a quantitative method. Data were obtained through documentation and questionnaires. The sample of this study comprised 82 respondents. Data was collected using a questionnaire. The data were then analyzed by using a multiple linear regression equation of SPSS version 25. The research concludes that : (1) competence positively and significantly influenced the performance of employees, (2) commitment positively and significantly has no impact on the performance of employees, (3) work culture positively and significantly influence the performance in the department of population and civil registration of the Demak Regency

Iasa Nur Firdausi; Siti Ning Farida

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

The failure of the digital marketing campaign at PT Lentera Alam Nusantara is the author's background for researching the best solutions before designing a digital marketing strategy. This research journal aims to measure and prove how important customer classification is as a basis for designing digital marketing strategies in the hope of minimizing campaign failures. The research was conducted descriptively using a qualitative approach to gather information and provide a detailed description of the phenomenon. The research findings prove that there is a significant positive influence on the results of strategy implementation after customer classification. Thus it can be interpreted that the author's hypothesis about the importance of customer classification before designing a digital marketing strategy at PT Lentera Alam Nusantara can be proven by the results of the research.

Boniface Ata Donatus; D Jefryan Christian Cabelen; Tri Ratnawati

JURNAL RISET AKUNTANSI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

This research purpose to examine influence  of  accounting flexibility, level of disclosure of financial statement and litigation risk to real earning management, this research also explore the role of audit quality to the relationship between accounting flexibility, level of disclosure of financial statement and litigation risk to real earning management. This research is done at the Indonesia Stock  Exchange with population of 156 of manufacturing companies. The technical of sample taken by using the purposive sampling method, with 42 sample companies. The technique of  data  analysis use the  SEM analysis with the aid of AMOS version 22. Result of this  research  show  that accounting flexibility, level of disclosure of financial statement and litigation risk does not influence to real earning management, and also audit quality does not influence to the relationship between accounting flexibility,  level  of disclosure of financial statement and  litigation  risk to real earning management.

Sri Ernawati; Iwan Koerniawan

JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

The meaning of halal is permissible, while haram is not permissible (prohibited) according to Islamic law. Having a halal certificate can give confidence to companies in using or printing halal labels on product packaging or company premises. This study aims to find out how the influence of the halal label and halal awareness has on the purchase intention MSME products in the Bima City. The type of research used in this study is a type of quantitative research with survey methods. Collecting data by distributing questionnaires with a Likert scale to 100 respondents. Data was processed by statistical analysis using SPSS 20.00. The results showed that the halal label had a positive and significant effect on the intention to purchase MSME products in the Bima City and halal awareness did not have a significant effect on the intention to purchase MSME products in the Bima City. The contribution of this research is hoped that MSME actors will immediately take care of halal certificates so that consumers' interest in buying increases and products can be marketed outside the region so that the wider community can get to know MSME products from Bima city.

Nur Ani, Heti; Salukh, Agustinus; Mahmudah, Annita; Rodhiyah, Ma'rufatur; Dilasari, Aranta Prista +2 more

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

The word literacy is now very familiar to the public. We define someone who is literate as someone who is literate or can read.  Reading has a very strong cultural influence on the literacy development of students.  Unfortunately, student achievement at SDN Beru is still low.  Therefore, in community service in Beru village, we held a literacy movement program to increase interest in reading. The implementation method applied is to provide assistance by interacting directly with students through teaching and learning activities in the classroom. The goal is that students at SDN Beru can read. The result of this service is that students gain new knowledge from the literacy movement.

Muhamad Syaiful Amin; Maryono Maryono; Salis Irvan Fuadi

This study aims to describe the formation of student character through scout activities at Mts Almahfudz Sapuran Wonosobo. This research was conducted using field research using a qualitative descriptive approach, namely a research process that produces descriptive data in the form of statements and the results of interviews, observations, and documentation obtained directly from the field or research area. The results of this study were found in the formation of the character of class VII and VIII students who used the honor code learning model, which is a measure or standard of behavior for members of the Scout movement. In scouting learning a student is trained to become someone who has a leadership spirit and is based on the formation of self-character. As a member of Scouting, the values of a code of ethics and code of honor must be understood and understood by all members of the Scout Movement, they are expected to take an oath of scouting (scout promise) and be willing to carry out scout law (scout law). The words on the promise or the guiding oath or the law of guiding tri satya and keeping the dasa dharma. Thus the authors can conclude that there is influence in scout education in the formation of the character of class VII and VIII students at Mts Almahfudz Sapuran Wonosobo.

Duriatin Koni’ah; Anwar Bowo Leksono; Edy Murdiyanto

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

In the current era of globalization, companies are required to improve services professionally in accordance with their respective fields. This study aims to determine the effect of customer relationship marketing (CRM) and consumer satisfaction on consumer loyalty at Ahass Aries Putra Dealer Bandung, Tulungagung Regency. The variables of this study are customer relationship marketing, satisfaction and loyalty. The location of this study exists on Jalan Panglima Sudirman No. 125, Genengan, Bandung, Tulungagung Regency. This type of research uses a descriptive quantitative type. The sample in this study used purposive sampling techniques which resulted in a total of 197 respondents. The analysis tool used for this study is SPSS For Windows 25. Based on tests conducted with multiple linear regression analysis, the t test shows that customer relationship marketing has a partial influence on consumer loyalty. This is shown from the value of 3.596 > from 1.97227 then, consumer satisfaction also has a partial effect on consumer loyalty as seen from the value of 11.777 > from 1.97227. Test F shows that the variables customer relationship marketing and customer satisfaction simultaneously affect consumer loyalty seen from the value of 104.22 > 1.97227.

Lindiyani; Hodi

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

Air transportation is people's main choice for traveling long distances in a short time so that it is more effective and efficient both for business purposes and urgent needs. Air transportation users make companies work extra to improve the quality of service to customers who are satisfied with the services that have been provided. Companies must be able to continue to read or find out what customers need to achieve the maximum possible level of customer satisfaction. The importance of customer satisfaction can provide benefits, including closer and harmonious company and customer relationships. The existence of this study aims to determine the effect of service quality Check-in Counter on Lion Air airline satisfaction at Jenderal Ahmad Yani Airport, Semarang. This study uses a quantitative research method, where the population used is the number of Lion Air passengers for 2 months and the sample taken is 100 passengers. The sampling technique in this study was to use a purposive sampling technique. research instrument using a type of Likert scale. The results showed that the quality of check-in counter service had an effect on passenger satisfaction. This is evidenced by the results of the t test where the  t_hitung  is 14.879 >  t_tabel 1.660 with a significant value of 0.000 < 0.05. For the coefficient of determination (R2) 69.3% the satisfaction variable can be explained by the service quality variable with a difference (100-69.3%) 30.7% influenced or explained by other variables not included in the study.

Christian Nanda Praptama; You She Melly Anne Dharasta

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

Yogyakarta International Airport is a replacement for Adiscipto Airport which is considered unable to accommodate many passengers so that a larger airport is built, it can have an influence on the performance of aviation security personnel on the supervision and security of passengers so that security and guarding of passengers at the airport terminal can be maintained from people who commit violations or acts against the law in the airport environment. The research that researchers use is a study using qualitative methods using data collection techniques of observation, interviews, literature studies and documentation, analysis techniques using data reduction, data presentation, conclusion drawing and validity testing using triangulation. Based on the quality of officers able to carry out supervisory duties, the quantity of officers is in accordance with the needs because it is assisted by CCTV and helps each other to back up, the timeliness of officers must arrive on time because there is a briefing, for the effectiveness of the load is sufficient depending on the officer, it needs supervision from the company and officers know for areas that must be guarded and officers will coordinate with related parties for guarding there are inspection lanes, WTMD, HHMD, checkpoints and Sageway, HT, and patrol cars for patrols. The performance of Aviation Security officers in conducting surveillance & passenger security is good according to applicable regulations which are used as the basis for performing duties at airports and the readiness of officers in conducting surveillance & passenger security at Yogyakarta International Airport aviation security officers already have and use adequate facilities in conducting surveillance and passenger security.

Ari Arham Palaguna; Suryadi Samudra; Adfiyani Fadjar

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Development of products and services to the community is the key to success in business ventures.  UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Rachmat Arif; Novita Sari

JURNAL RISET AKUNTANSI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to obtain empirical evidence regarding the influence of auditor experience, auditor expertise, auditor ethics, and time budget pressures on audit performance. In this study, there are 5 variables, namely auditor performance as a dependent variable while auditor experience, auditor expertise, auditor ethics, and time budget pressure as independent variables. The subject of this study was an auditor who worked at a public accounting firm in the West Jakarta Region. The number of samples in this study was 6 Public Accounting Firms and 70 respondents. Data collection was carried out by distributing questionnaires using a 5-point likert scale. This study in analyzing the data using multiple linear regression with the help of the Statistical Product for Service Solution (SPSS) program version 26. The results showed that auditor experience and auditor ethics did not have a significant effect on auditor performance, while auditor expertise and time budget pressures had a significant effect on auditor performance.  

Dwinanda Linchia Levi Heningdyah Nikolas Kusumawardhani

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

Traffic problems are problems faced by developed countries as well as developing countries like Indonesia. However, in Indonesia, the problems that are often encountered nowadays are becoming more severe and bigger than in previous years, including accidents, congestion and air pollution as well as traffic violations. There are at least three factors that influence traffic law enforcement, namely: Judicial Factors, Law Enforcement Factors and Community Legal Culture Factors. In order for the law to have an influence on attitudes or behavior, certain conditions are required, namely: the law must be communicated; position to behave, meaning the things that motivate people to behave in a certain way. Fines alone are not effective in building a culture of safe driving. The government needs to make legal breakthroughs, both in the legal drafting aspect and the system that regulates implementation in the field.

Rexy Fernanda; Nasrah Nasrah; Anisa Anisa

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

The type of research used is a quasi-quantitative experiment. This experimental research uses a quasi-experimental research design with nonequivalent control group design. This study aims to determine the effect of the Learning Starts With a Question learning model on student learning outcomes in fifth grade science learning at SD Negeri Bontokamase. From the test results, the Pretest value is 0.055 > 0.05 and the Post-test value is 0.073 > 0.05. From these tests, it can be concluded that the Pretest value is greater than 0.05 and the Post-test value is greater than 0.05. The homogeneity test results obtained Sig value α = 0.575, this means that the Sig value is greater than α (0.575 > 0.05) so that it can be concluded that the two groups are homogeneous. the hypothesis results obtained Sig (2.Tailed) = 0.000 meaning that H0 was rejected because Sig (2.Tailed) < α or (0.000 < 0.05). H1 is accepted because Sig (Tailed) > α or (0.575 > 0.05). In the T test analysis, Sig < table or (0.575 < 1.697). ). Based on the results of the study it can be concluded that there is a significant influence between learning taught using the Learning Starts With a Question model and conventional learning on science learning in fifth grade students of SD Negeri Bontokamase.