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This research explores the combined effects of content marketing and brand experience on customer response, a relationship that has not been extensively studied in previous research. The study highlights the significance of customer service as a key determinant of business success, emphasizing that when customers feel valued and receive prompt responses from a company, their satisfaction, loyalty, and willingness to engage with the brand increase. The research was conducted on a sample of customers from the General Company for Southern Cement, specifically the Kufa Cement Factory. The study focused on Ordinary Portland Cement and sulfate-resistant cement. A total of 85 questionnaire forms were distributed, with 80 valid responses collected for statistical analysis.The findings indicate that both content marketing and brand experience play a crucial role in enhancing customer communication and service quality. Effective content marketing strategies contribute to better training for customer support teams, ensuring a more responsive and engaging interaction with customers. Furthermore, improving communication channels and response speed positively impacts customer satisfaction. By adopting content marketing strategies and leveraging brand experience, businesses can enhance customer engagement, strengthen relationships, and ultimately achieve their organizational goals.The research recommends integrating content marketing into business operations to build long-term customer relationships and improve brand reputation. Additionally, companies should establish a dedicated internal department for marketing, ensuring that content marketing efforts are credible, relevant, and engaging. By creating meaningful and interactive content, businesses can attract and retain customers, fostering brand loyalty and trust over time.

Dyslexia is not a disorder that occurs due to a person's physical disability but rather refers to the brain that functions as a processor, dyslexia is a nerve disorder that is useful in language processing that makes sufferers have difficulty in identifying words. The purpose of this study is to identify and also describe the appropriate handling and strategies applied by educators in helping dyslexic students who have difficulty reading at the beginning with symptoms that usually occur, namely sufferers will be slow and hesitant in speaking, and difficulty in choosing the right words to express the meaning they want to convey, so the spelling method is used as a strategy to overcome it, which is a way of learning to read that starts from spelling letter by letter. The strategy of using this spelling method is indeed the most suitable to use, proven by the experience of several people who have handled dyslexic and also previous studies that present a comparison between before and after applying this method, and the results obtained show that there is a significant increase in student learning outcomes after applying this spelling method.

This study aims to analyze the effectiveness of the Discovery Learning model in enhancing the motivation and learning outcomes of fourth-grade elementary school students through a literature review. The method used is a literature study, collecting data from various sources, including books, academic journals, and previous relevant research. Data analysis was conducted by examining theories and past research findings regarding the impact of Discovery Learning on student motivation and learning outcomes. The study results indicate that implementing Discovery Learning can increase students' learning motivation by providing a more active and meaningful learning experience. Furthermore, previous research also highlights that this model positively contributes to improving students' academic performance. Thus, Discovery Learning can be considered an effective instructional strategy for enhancing motivation and academic achievement in elementary school students.

This study aims to analyze the effectiveness of the Discovery Learning model in enhancing the motivation and learning outcomes of fourth-grade elementary school students through a literature review. The method used is a literature study, collecting data from various sources, including books, academic journals, and previous relevant research. Data analysis was conducted by examining theories and past research findings regarding the impact of Discovery Learning on student motivation and learning outcomes. The study results indicate that implementing Discovery Learning can increase students' learning motivation by providing a more active and meaningful learning experience. Furthermore, previous research also highlights that this model positively contributes to improving students' academic performance. Thus, Discovery Learning can be considered an effective instructional strategy for enhancing motivation and academic achievement in elementary school students.

This training on creative writing and writing scientific journal articles aims to improve literacy at the Integrated Islamic Junior High School Bakti Ibu Madiun, especially improving writing skills. The participants of this activity amounted to 20 people. The methods in this training activity are lectures and questions and answers, practice and mentoring. The lecture and question-and-answer method was used to deliver materials related to creative writing and scientific journal articles. The creative writing materials presented included: hierarchy of writing, including ideas consisting of imaginary and factual. Scientific journal article writing materials presented include: the definition of scientific articles, scientific articles for journals, and journal article outlines. The practice and mentoring method was used to follow up on the material that had been delivered in the previous method. This training activity provides benefits, among others: teachers get assistance in creative writing, namely writing interesting experiences when teaching or other activities related to activities at school and writing scientific journal articles, namely writing research related to the learning process at school. The teachers were also given examples and several ways to find references for writing materials used through searches on Google Scholar, mass media or journals in universities.

The maritime industry operates in a complex, rapidly evolving global environment where decision-making accuracy is critical for operational efficiency, sustainability, and risk mitigation. Traditionally, maritime leadership has relied heavily on experience-based decision-making, often leading to cognitive biases and strategic inefficiencies. This study examines the role of scientific paradigms in managerial decision-making, emphasizing how structured epistemological reasoning enhances strategic accuracy and reduces decision-making errors. This research provides original value by addressing the limited integration of structured decision-making models in maritime leadership, which has been largely overlooked in previous studies. While scientific reasoning has transformed decision-making in industries such as finance and healthcare, its application in maritime management remains underdeveloped. The study explores the following research questions: To what extent do scientific paradigms influence managerial decision-making in maritime leadership? How can structured reasoning reduce bias and improve decision accuracy? Using a qualitative approach, semi-structured interviews were conducted with maritime experts, lecturers, and postgraduate students, followed by thematic analysis and comparative evaluation. Results indicate that structured decision frameworks significantly improve managerial effectiveness, yet barriers such as industry conservatism and limited competency development hinder widespread adoption. The study concludes that integrating scientific reasoning into maritime leadership training programs can enhance decision accuracy, promote evidence-based management, and ensure sustainable strategic planning.

The maritime industry, traditionally reliant on intuition and experience-based decision-making, is undergoing a transformation with the increasing adoption of digital marketing strategies. However, the epistemological foundations of this transition remain underexplored, particularly in the context of leadership and strategic decision-making. This research examines how maritime leaders, lecturers, and postgraduate students perceive and integrate data-driven marketing strategies into maritime business management. The study provides original value by addressing the gap in maritime leadership research regarding digital marketing epistemology. Unlike previous studies that primarily focus on technical adoption, this research critically analyzes the philosophical and cognitive frameworks influencing digital marketing decision-making. The primary objective is to explore the extent to which digital marketing decisions in maritime leadership are guided by empirical data rather than intuition. Using qualitative research and descriptive analysis, semi-structured interviews were conducted with maritime experts, lecturers, and postgraduate students. Data were analyzed thematically, categorizing responses into competency development, sustainability, and digital transformation barriers. Findings reveal that while data-driven strategies are acknowledged as valuable, traditional leadership models still dominate. Digital marketing adoption is constrained by limited expertise, regulatory challenges, and skepticism toward analytics. The study concludes that bridging this gap requires integrating epistemological inquiry into maritime education and fostering collaboration between industry and academia. Strengthening digital literacy among maritime leaders is essential for ensuring the sustainable and strategic use of digital marketing in the sector.

The rapid development of information technology and telecommunications has driven companies and MSMEs to adopt desktop, mobile, and web-based applications to enhance operational performance. PT HPS Painan Padang, previously relying on manual ticket bookings, faced challenges in efficiency and susceptibility to brokering practices. To address this, a web-based travel ticket booking application was developed, enabling customers to book tickets online more practically, quickly, and conveniently, anytime and anywhere. The integration of Natural Language Processing (NLP) technology in the form of a chatbot further enhances service efficiency and responsiveness. This feature provides real-time information on departure schedules, seat selection, and payment transactions while also supporting sentiment analysis and swift responses to customer feedback, ultimately improving service quality. The application, built using PHP, MySQL, and CodeIgniter with a Prototype development approach, adapts to changing market demands. Testing via GTmetrix on the https://desistravel.xyz/backend page demonstrated excellent performance with an 88% Performance score, 95% Structure score, and optimal Web Vitals metrics, indicating a fast, responsive, and stable platform. The final product is a user-friendly web-based ticket booking application supported by an intelligent chatbot, offering a seamless user experience, enhancing customer satisfaction, and streamlining the travel booking process efficiently.

Stunting is a condition where a toddler has a length or height that is less than their age. This is a chronic nutritional problem experienced by toddlers, especially in the first 1000 HPK (First Days of Life). WHO (World Health Organization) data in 2020 shows that 22.2% or 149.2 million toddlers worldwide suffer from stunting. Based on data from the SKI (Indonesian Health Survey) in 2023, the prevalence of stunting in Indonesia is 21.6%. Based on data from the Health Center as of July 2024, there were 51 cases of stunting. In the same period in the previous year, there were 44 cases of stunting at the end of July 2023. The purpose of this activity is to increase knowledge about compiling a balanced nutritional menu at the Teratai Posyandu. Counseling as a method for explaining the preparation of a balanced nutritional menu. The results obtained were that all participants were able to work together in designing a balanced nutritional menu. It can be concluded that this activity was successful because participants were able to repeat the explanation given and this activity could be carried out periodically so that there was a decrease in stunting cases in the health center's work area.

The distribution of zakat funds in 2020 has increased and decreased, then, we can see that in May and December there has been a drastic increase compared to other months. Thus, the distribution of education zakat funds from month to month and even year to year has increased, although the monthly sometimes increases and decreases from the distribution. Meanwhile, the distribution of education zakat funds in 2021 at BAZNAS every month has increased and decreased, which we know that in February the distribution of zakat funds increased from the previous month, followed by the following month in March-May experienced an increase, then the following month in June-December experienced an increase and decrease. The purpose of this study is to find out the Distribution of Education Zakat and its Conformity with MUI Fatwa No. Kep. 120/MUI/II/1996 concerning the Provision of Zakat Funds for Education Scholarships and Law No. 23 of 2011 concerning the Management of Zakat in the Central BAZNAS". In this research, the researcher uses the type of qualitative research, namely centralized interviews and document studies. Document study means that the data collected is in the form of central BAZNAS documents, notes/memos, personal documents, and other official documents. Not in the form of numbers, but from interview scripts. The results of the research include the suitability of the distribution of education zakat with the MUI fatwa No. Kep.120/MU/II/1996 and Law No. 23 of 2011, BAZNAS has the 3 Safe principles in the management of zakat, namely Aman Syar'I, Aman Regulation, and Aman NKRI.

Stres academic impact negative on performance academic , welfare physical and psychological students ( Marfuah , 2021). Symptoms frequent stress​ experienced by students including loss​ energy , pressure blood increased , atmosphere heart stressed , troubled concentration , impatience and nervousness . Students who experience stress tend own poor motivation , lack of productive , less feel safe at school , and more prone to to crime social , such as abuse drugs and violence . Therefore that , is needed a skills For increase ability students​​ in overcome stress academics faced . Previously​ has done Study Regarding the picture of stress in students at school this , and obtained results that more from half students who experience stress , namely as many as 45 people (56.25%). Activities This community service Already held on January 23 , 2025 at Madrasah Aliyah "B' in Mariana district Banyuasin with amount student as many as 80 people in all become target Community service . Students collected in One room namely in the school hall . Activity methods devotion the community used is lecture interactive , discussion ask answer , leaflet distribution and demonstration . The purpose of Devotion public This that is For increase knowledge students and share method stress management . So that activity This beneficial as effort reduce the occurrence stress .

The maritime industry requires financially literate and strategically competent professionals to navigate challenges in shipping management, business sustainability, and economic resilience. However, vocational maritime education often lacks practical financial training and sustainability-driven business strategies, creating gaps between academic learning and industry needs. This research addresses these gaps by analyzing how maritime education aligns with financial sustainability and business competency development. Unlike previous studies that separately examine maritime education or financial sustainability, this research integrates expert insights, graduate experiences, and educator perspectives to develop a holistic framework for maritime business and financial training. The findings contribute to policy discussions on improving vocational curricula and bridging industry-academia gaps. This study investigates the effectiveness of maritime vocational education in developing competencies in financial decision-making, economic resilience, and business sustainability. It evaluates curriculum alignment with industry demands and identifies key areas for enhancement. A qualitative research design was used, incorporating semi-structured interviews with 13 maritime professionals, 4 educators, and 33 graduates. Thematic analysis was applied to assess vocational training effectiveness in financial sustainability and business resilience. Findings reveal strong technical competency but gaps in financial literacy and sustainability-driven business strategies. Maritime education programs scored 9/10 in effectiveness, but practical applications of financial decision-making and risk management need reinforcement. This study provides actionable insights for vocational training reforms, emphasizing applied financial education, industry collaboration, and sustainability-driven business strategies. The findings support future curriculum development to equip maritime professionals with enhanced financial and managerial competencies for industry leadership.

This study aims to assess the impact of gamification on students' motivation and social collaboration in the educational environment. The problems identified were the low levels of motivation and collaboration in traditional learning methods. The aim of this study is to explore whether the application of gamification can improve both aspects. The methods used were experimental design with control groups and experiments, as well as the application of gamification class activities that included elements such as point systems, levels, and collaborative tasks. The main results showed that the experimental group experienced a significant increase in motivation and social collaboration compared to the control group. The average motivation score increased from 3.2 to 4.1, and the collaboration score increased from 3.0 to 4.0. These findings are in line with previous research that showed that gamification can increase student engagement through elements of games. In conclusion, gamification is an effective approach to increase students' motivation and social collaboration in learning.

The rapid development of information technology and telecommunications has driven companies and MSMEs to adopt desktop, mobile, and web-based applications to enhance operational performance. PT HPS Painan Padang, previously relying on manual ticket bookings, faced challenges in efficiency and susceptibility to brokering practices. To address this, a web-based travel ticket booking application was developed, enabling customers to book tickets online more practically, quickly, and conveniently, anytime and anywhere. The integration of Natural Language Processing (NLP) technology in the form of a chatbot further enhances service efficiency and responsiveness. This feature provides real-time information on departure schedules, seat selection, and payment transactions while also supporting sentiment analysis and swift responses to customer feedback, ultimately improving service quality. The application, built using PHP, MySQL, and CodeIgniter with a Prototype development approach, adapts to changing market demands. Testing via GTmetrix on the https://desistravel.xyz/backend page demonstrated excellent performance with an 88% Performance score, 95% Structure score, and optimal Web Vitals metrics, indicating a fast, responsive, and stable platform. The final product is a user-friendly web-based ticket booking application supported by an intelligent chatbot, offering a seamless user experience, enhancing customer satisfaction, and streamlining the travel booking process efficiently.

Adult and adolescent women generally experience the gynecological condition of dysmenorrhea which causes discomfort during daily physical activities. Improper treatment of menstrual cramps can cause more serious problems, such as prolonged pain and even the development of new diseases due to side effects of the drugs used. The aim of this research is to determine the behavior of choosing drugs which is influenced by the level of knowledge about dysmenorrhea medication among young women in a junior high school in Bengkulu Province. This type of research uses descriptive quantitative with a cross sectional approach with variables of knowledge and self-medication behavior for dysmenorrhea. Data were collected using a purposive sampling technique with the Slovin formula for 60 samples from a population of 71 and a confidence level of 95%. Data was collected using a structured questionnaire which had previously been tested for validity and reliability. The results showed that in handling dysmenorrhea, 3.3% of teenagers did not take medication, 35% used chemical drugs, 61.6% used traditional drugs. The knowledge level measurement is 86% which is classified as good and the behavior level is classified as positive >15. It can be concluded that young women tend to choose traditional medicine as self-medication for treating dysmenorrhea.

The Analysis of the Financial Report of PT Akasha Wira International Tbk. Aims to Determine The Company's Financial Performance by Compared The Figures in Its Financial Report. Want to see Whether the Company is getting better or noT over time. To do this analysis. Using The Index Number Method. This Method Compares Financial Figures in a particular year with the Previous Year. The Results Show That The Financial Performance of PT Akasha Wira Is Quite Fluctuating. Specifically, the cOompany's Profit Experienced The Largest Increase in 2018, which was IDR 417,281,000 OR 25.89% indicating a significant increase in income. Liabilities and Equity Experienced The Largest Increase in 2023 of IDR 2,262,899 OR 36.00%, Indicating An Increase InThe Company's Total Assets. This Could Indicate A Business Expansion OR Investment Made. Over a 5-year period, The Company Has Shown Sustainable Growth and Effective Utilization of Equity Resources.

Abstract. Understanding opportunity material is often a challenge for students at primary to secondary education levels. This article aims to discuss the factors that influence students' understanding of opportunity material. These factors include students' cognitive abilities, learning styles, teaching methods used by teachers, learning motivation, previous learning experiences, and a supportive learning environment. By understanding these factors, it is hoped that teaching opportunity material can be more effective and help students understand the basic concepts of opportunity.   Keywords:Student understanding, opportunity material, influencing factors, mathematics learning.   Abstrak. Pemahaman materi peluang seringkali menjadi tantangan bagi siswa di tingkat pendidikan dasar hingga menengah. Artikel ini bertujuan untuk membahas faktor-faktor yang mempengaruhi pemahaman siswa terhadap materi peluang. Faktor-faktor tersebut mencakup kemampuan kognitif siswa, gaya belajar, metode pengajaran yang digunakan oleh guru, motivasi belajar, pengalaman belajar sebelumnya, serta lingkungan belajar yang mendukung. Dengan memahami faktor-faktor ini, diharapkan pengajaran materi peluang dapat lebih efektif dan membantu siswa dalam memahami konsep-konsep dasar peluang.   Kata kunci: Pemahaman siswa, Materi peluang, Faktor-faktor yang mempengaruhi, Pembelajaran matematika.

The cosmetics industry in Indonesia continues to experience rapid development, especially with increasing consumer preferences for local products. Hanasui, as a local cosmetic brand, offers quality facial serum at affordable prices which is available on various e-commerce platforms. This research aims to analyze the factors that influence consumer behavior in purchasing Hanasui serum, including product quality, price, online reviews and social recommendations. Referring to previous research, factors such as social class, reference groups, product knowledge, and online customer reviews are known to play an important role in cosmetic product purchasing decisions. The findings of this research are expected to provide in-depth insight for manufacturers and marketers to formulate more effective marketing strategies, increase customer loyalty, and strengthen Hanasui's position in the local cosmetics market.  

This study analyzes the financial performance of state-owned banks (BUMN) listed on the Indonesia Stock Exchange during the period of 2019–2023 based on profitability ratios (ROA, ROE) and operational efficiency (CIR). The results show that Bank Mandiri and BRI had the best performance, with significant improvements in efficiency and profitability, achieving ROA of 2.76% and 3.08% and ROE of 20.89% and 19.09% in 2023. Meanwhile, Bank BNI experienced fluctuations in its profitability ratios, with ROA increasing to 2.25% in 2023, although slightly lower than the previous year. Nevertheless, Bank BNI showed relatively stable operational efficiency, with CIR ranging between 50% and 60%. Bank BTN, while having the lowest performance, showed significant improvement throughout the study period. This study provides important insights for investors and policymakers in understanding the dynamics of the national banking sector.

This research aims to analyze the summation of blood cells so that it becomes a reference for pharmacy students in their learning and becomes the foundation for further study of pathology, pharmacology, and therapeutic mechanisms that they can use in professional practice. This study uses qualitative research, primary data sources and secondary data sources generated from literature studies, data types in the form of qualitative, data collection techniques in the form of tracing previous research, data analysis techniques in the form of qualitative descriptive.  Blood is one of the organs in the human body that is very vital. Blood is a unit consisting of blood cells and blood plasma. This analysis is carried out to obtain information about the sum of blood cells in the human body, hospitals or laboratories conduct blood analysis with excellent accuracy but the shortcomings lie in the slow process and the accuracy becomes non-standardized because it depends on the level of expertise/experience of the operator and also the level of fatigue. Efforts to overcome the length of time and for the purpose of initial diagnosis can use image processing techniques based on blood cell morphology. Along with the development of technology, there are currently several researchers who are conducting various studies in the application of computerized methods used in the classification of white blood cell types. The main function of red blood cells is to carry oxygen from the lungs and distribute it throughout the body. The analysis of human blood is very important, especially related to the diagnosis of a disease. Based on the results of this study, it shows how many red blood cells are present in the body and can be applied to detect a disease. For pharmacy students, an understanding of the sum of blood cells is necessary to develop knowledge and will be useful in clinical practice.