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The rapid development of digital technology has had a significant impact on various aspects of human life, including the distribution and consumption of entertainment content. One form of entertainment that has undergone a major transformation is film, where the existence of digital platforms has made access to various film titles increasingly easy, fast, and practical. The presence of official, legal streaming services offers a comfortable viewing experience and supports the sustainability of the film industry. However, on the other hand, this phenomenon has also given rise to a new problem, namely the increasing practice of accessing films through illegal streaming sites that are easily found on the internet. The use of illegal streaming sites certainly has various consequences, both legal, ethical, and economic. From a legal perspective, such actions clearly violate copyright, which should be protected by law. From an economic perspective, this illegal practice is detrimental to many parties, from film producers and distributors to the state, which loses potential revenue. However, the reality on the ground shows that the majority of the public, especially students, still frequently use illegal sites due to considerations of free access, the availability of the latest films, and ease of use. Based on this phenomenon, this study focuses on evaluating the perceptions of students at the Indonesian Computer University (UNIKOM) regarding the legality of using illegal streaming sites. The research was conducted using a descriptive quantitative approach, with primary data obtained through questionnaires distributed to 30 students from various study programs. The results are expected to provide insight into students' level of legal awareness and the factors influencing their choices regarding accessing films through legal and illegal channels. These findings are also expected to provide input for stakeholders in formulating educational and outreach strategies regarding the importance of respecting copyright.

This study aims to determine audience perceptions of the Instagram Reels advertisement content of Wardah Matte Lip Cream "Tasya Farasya Approved" edition. This advertisement is the result of a collaboration between the local cosmetics brand Wardah and the famous beauty influencer Tasya Farasya. This phenomenon is interesting to study considering the trend of influencer-based marketing is increasingly dominant in beauty product promotion strategies, especially in building emotional closeness with consumers and maintaining loyalty to local brands. Consumer perception is an important aspect because it will influence purchasing interest, brand image, and future purchasing decisions. This study uses the perception theory from Jalaludin Rakhmat (2015) which explains that perception is a person's experience of an object or phenomenon obtained through the process of processing, interpreting, and drawing conclusions from the information received. Based on this theory, this study adopted a quantitative descriptive approach. Data were collected by distributing questionnaires to 100 respondents who are followers of Wardah's official Instagram account. Respondents were selected using purposive sampling to ensure the relevance of the data to the research focus. Descriptive data analysis was conducted using SPSS software to identify audience perception patterns regarding advertising content elements, such as visual appeal, message relevance, influencer credibility, and the product image's alignment with Wardah's brand image. This analysis is expected to reveal the extent to which brand and beauty influencer collaborations can create positive perceptions in consumers' minds. The research findings are expected to contribute to the development of digital marketing strategies in the cosmetics industry, particularly in utilizing influencer marketing effectively. Furthermore, the findings of this study can serve as a reference for other local brands in designing promotional campaigns that are relevant, engaging, and aligned with the characteristics of their target audience on social media.

This study aims to determine and analyze the influence of product development, service quality, and pricing on sales volume at PT Indoqurma Sejahtera, East Jakarta. The background of this study is based on increasingly fierce business competition, especially in the trading industry, so companies need to identify factors that influence sales volume. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 50 employees directly involved in marketing and sales activities, using a saturated sampling technique. The research instrument was tested for validity and reliability before use. Data analysis was carried out using multiple linear regression using SPSS software version 19, which includes the classical assumption test, t-test, F-test, and coefficient of determination. The results show that the variables of product development and service quality do not have a significant influence on sales volume. This indicates that the company's product development efforts have not been fully able to increase market appeal or have not been in accordance with consumer needs. Similarly, the implemented improvements in service quality have not had a significant impact on increasing sales volume. In contrast, pricing has been shown to have a significant influence on sales volume. These findings indicate that consumers in PT Indoqurma Sejahtera's target market are highly price-sensitive, thus a competitive pricing strategy can be a key factor in driving sales. Based on these results, managerial implications include the need to reevaluate product development strategies and improve service quality to be more relevant to consumer needs and preferences.   

This study examines the primary motivations of authors in creating erotic slash fanfiction using Thai boys-in-love actors on the app X. Adopting a qualitative approach with in-depth interviews and thematic analysis, and interpreted through the lens of Symbolic Interactionism Theory and Labeling Theory, this study highlights how authors understand and interact with this phenomenon. The findings indicate that authors perceive their work as a form of self-expression, art, and entertainment, despite being aware of the potential for labeling as pornography or violating legal norms. Their primary motivation stems from the fulfillment of personal imagination and self-satisfaction, which is significantly strengthened by the validation and support of a supportive online community. This community also plays a crucial role in shaping unwritten norms and providing psychological buffers against potential external negative views. Authors demonstrate various strategic responses, including the use of disclaimers and a realistic acceptance of societal perceptions. The implications of this study emphasize the importance of a nuanced understanding of online subcultural practices, fostering digital literacy, and suggesting a wise and adaptive approach to content regulation in the digital age. This study also provides insights into how authors of erotic fanfiction on online platforms like X interact with popular cultural values and gender identity. The authors in this study are not only connected to their communities but also engaged in a broader process of identity construction through the characters they create. The Thai boy-love actor, a frequent inspiration in their work, serves as a symbol that reinforces the representation of non-heteronormative relationships, providing space for a more free and inclusive exploration of sexual identity.

This research is motivated by the low utilization of accounting information by Micro, Small, and Medium Enterprises (MSMEs), which can impact suboptimal business decision-making. Accounting information plays an important role in helping business actors manage operational activities, plan finances, and evaluate business performance. Therefore, this study aims to analyze the influence of accounting knowledge, business scale, and business experience on the perception of the use of accounting information, both partially and simultaneously. The approach used in this study is a quantitative approach with a causal research type. The population in this study were all MSMEs in Ngronggot District, Nganjuk Regency, totaling 162 business units. The sample used was 62 respondents, obtained through a simple random sampling technique with calculations using the Slovin formula. The data collection method was carried out by distributing questionnaires to predetermined respondents. Data analysis used multiple linear regression methods with the help of SPSS software version 27. The results of the study indicate that partially, accounting knowledge and business scale have a significant influence on the perception of the use of accounting information. This indicates that the greater the level of accounting knowledge and the larger the business scale, the higher the positive perception of the importance of using accounting information. Conversely, business experience did not show a significant partial effect, indicating that the length of time a person has been running a business does not always lead to increased use of accounting information. However, simultaneously, all three variables—accounting knowledge, business scale, and business experience—significantly influenced perceptions of the use of accounting information. This finding implies that increasing accounting knowledge and expanding business scale need to be addressed in MSME empowerment programs to optimally utilize accounting information.

The high unemployment rate and low entrepreneurial interest among graduates of the educational program at the Faculty of Economics and Business, Unesa, is a concerning issue. According to the Tracer Study data from the educational program, only a small percentage of graduates choose entrepreneurship. The statistics show that 15% of business education graduates, 23% of office administration education graduates, and only 3% of economics education graduates choose to become entrepreneurs. This indicates a lack of interest in entrepreneurship among educational program students. This study aims to analyze the influence of entrepreneurship practice courses, risk perception, and family environment on entrepreneurial interest among students of the educational program at the Faculty of Economics and Business, Unesa. The study employs a quantitative approach with data analysis techniques using SPSS version 25. The sample consists of 148 undergraduate students from the 2021 cohort of the educational program who have taken the entrepreneurship practice course. The findings indicate that the entrepreneurship practice course, risk perception, and family environment have a significant partial influence on entrepreneurial interest. Simultaneously, these three independent variables significantly contribute to entrepreneurial interest among students, accounting for 85.6%, while the remaining 14.4% is influenced by other factors not covered in this study. This research provides important insights into how academic factors, risk perception, and support from the family environment can affect students' entrepreneurial interest. It is expected that the findings can contribute to enhancing students' understanding and skills in entrepreneurship, making them more prepared to enter the entrepreneurial world after graduation. Ultimately, the results of this study can help increase the number of entrepreneurs in Indonesia, which will help reduce unemployment rates and strengthen the economy.

This study examines adolescents' perceptions of the representation of premarital pregnancy in the film Dua Garis Biru (Two Blue Lines), and its impact on their views on relationships, responsibility, and moral values. Film is positioned as a mass communication medium capable of shaping public opinion and effectively conveying social messages, particularly to adolescents. The approach used was a qualitative reception study method, involving eight adolescent informants as the main participants. Data collection techniques were conducted through in-depth interviews, then analyzed using thematic coding using NVivo software, to identify patterns of perception and meaning that emerged from participant responses. The results showed that most adolescents viewed Dua Garis Biru as an educational film that portrayed the realities of adolescent life honestly and touchingly. The film was deemed successful in conveying messages about the importance of responsibility, self-control, and awareness of the consequences of premarital relationships. Furthermore, an understanding of the need for open sexual education and healthy communication between children and parents emerged. The adolescents also highlighted the representation of gender inequality and the greater social pressures felt by women in situations of premarital pregnancy. The film was considered not only entertainment, but also a learning medium capable of shaping adolescents' emotional, moral, and social awareness. The film's reflective and contextual storytelling encourages young audiences to better understand the social realities around them. Thus, Dua Garis Biru (Two Blue Lines) makes a significant contribution in conveying social and moral educational values to adolescents.  

Transportasi memiliki peran penting dalam mobilitas masyarakat, namun juga memicu berbagai permasalahan, terutama di kawasan urban. Transit Oriented Development (TOD) merupakan pendekatan tata ruang yang mengintegrasikan transportasi dan tata guna lahan untuk meningkatkan efisiensi pergerakan. Penelitian ini bertujuan untuk mengevaluasi kesesuaian penerapan prinsip TOD pada rute BRT Koridor 7 berdasarkan persepsi pengguna dalam radius 800 meter. Penelitian ini merupakan penelitian kuantitatif dengan dasar pemikiran deduktif serta menggunakan metode survei dan kuesioner. Pengambilan sampel menggunakan teknik multistage random sampling dengan jumlah 6 halte BRT dan pengguna BRT sebagai responden. Metode analisis yang digunakan adalah deskriptif kuantitatif dengan teknik analisis spasial buffer, skoring, dan deskriptif. Hasil penelitian menunjukkan bahwa, berdasarkan analisis spasial hanya 14–28% halte Koridor 7 memenuhi prinsip TOD dan tergolong kategori rendah. Sedangkan berdasarkan hasil persepsi pengguna mencatat skor 3,541 (33,09%) yang mengindikasikan tingkat kesesuaian sedang. Perbedaan hasil ini dipengaruhi oleh perbedaan indikator: analisis spasial mengacu pada prinsip 3D (Diversity, Density, Design), sedangkan survei persepsi berdasarkan pada prinsip 8 ITDP (2017). Hasil penelitian menegaskan pentingnya integrasi pendekatan spasial dan persepsi pengguna dalam menilai kesesuaian TOD untuk optimalisasi transportasi massal di Kota Semarang.

This study aims to determine and analyze the influence of price perception, location, and market atmosphere on consumer purchase intention at Segiri Market in Samarinda City, both partially and simultaneously. The background of this research is based on the phenomenon of declining consumer interest in shopping at traditional markets, which has affected traders' income, even though Segiri Market is the main market with a strategic location in the city center. This phenomenon highlights the challenges traditional markets face in maintaining their appeal amid competition from modern markets and shopping malls. Therefore, it is important to explore factors that may influence consumer purchase intention at traditional markets. This research uses a quantitative approach, with data collection techniques through questionnaires distributed to 100 respondents who are visitors of Segiri Market. The collected data were then analyzed using multiple linear regression with the help of SPSS version 27. The results showed that, partially, the location variable had a significant effect on purchase intention, meaning that a strategic location could enhance the market's appeal to consumers. However, price perception and market atmosphere variables did not show a significant effect on purchase intention on their own. Nevertheless, simultaneously, all three variables (price perception, location, and market atmosphere) had a significant impact on consumer purchase intention. These findings have important implications for market managers and local governments to pay more attention to strategic locations and create a comfortable and attractive market atmosphere. This could increase the appeal of traditional markets, attract more visitors, and ultimately help boost traders' income and support the sustainability of traditional markets as part of the local cultural and economic identity.

This study aims to explore the perceptions of students, micro, small, and medium enterprises (MSMEs), and the general public regarding the role of the Merah Putih Cooperative in supporting and strengthening economic development. Cooperatives are recognized as important economic institutions that promote collective welfare, particularly for small-scale entrepreneurs. This research adopts a descriptive survey method, with data collected through questionnaires distributed to 30 respondents representing students, MSME actors, and community members. The data were analyzed using descriptive techniques to capture respondents’ views on the cooperative’s contribution to economic activities. The findings indicate that the majority of respondents perceive the Merah Putih Cooperative as playing a significant and strategic role in supporting the growth of micro-enterprises. The cooperative is considered effective in expanding business networks, facilitating cooperation among members, and contributing to improvements in members’ economic welfare. In addition, respondents believe that the cooperative helps strengthen local economic resilience by encouraging mutual support and shared economic interests. However, the study also reveals several challenges that need to be addressed. Respondents highlighted the need for improvements in service efficiency, organizational management, and access to capital to ensure that the cooperative’s benefits are distributed more evenly. Strengthening institutional capacity, enhancing transparency, and increasing financial accessibility are essential steps to optimize the role of the Merah Putih Cooperative in sustainable economic development.

This study aims to explore the perspective of Physical Education, Sports, and Health (PJOK) teachers and classroom teachers regarding the form and effectiveness of cooperation in the implementation of the Pancasila Student Profile Strengthening Project (P5) with the topic of Sustainable Lifestyle at Pajajaran State Elementary School. The implementation of the Independent Curriculum emphasizes the importance of collaborative, comprehensive, and contextual learning, where synergy between teachers is the main foundation for the success of thematic projects. This collaboration is essential to ensure that learning not only develops cognitive aspects, but also forms character and environmental awareness in students. The research method used is a qualitative approach with data collection techniques through semi-structured interviews, direct observation during the learning process, and document analysis such as learning implementation plans and P5 project reports. The data was analyzed with the stages of data reduction, data presentation, and conclusion drawing to obtain a comprehensive picture of the teacher's collaboration strategy. PJOK teachers play a role in field practice, such as teaching physical activities that prioritize the principles of sustainability and healthy living habits. Meanwhile, classroom teachers emphasized strengthening conceptual material on sustainability through discussions, literacy, and creative projects. The results of the study show that the synergy between PJOK teachers and classroom teachers creates more effective and meaningful learning. Challenges that arise include limited time for coordination, differences in teaching styles, and lack of a comprehensive understanding of sustainability concepts. However, motivation, commitment, and good communication are key factors to overcome these obstacles. This research emphasizes that teacher collaboration is crucial in supporting the successful implementation of the Independent Curriculum, while instilling the values of environmental care, independence, and social responsibility in students.

Kesehatan reproduksi merupakan aspek penting dalam peningkatan kualitas hidup perempuan usia subur, terutama di lingkungan kerja perkotaan. Studi ini bertujuan untuk memahami persepsi wanita usia subur terhadap penggunaan kontrasepsi jangka panjang (KJP) dan sikap mereka terhadap deteksi dini kanker serviks. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara semi-terstruktur dan observasi terhadap lima informan di lingkungan kerja BUMN Kimia Farma jakarta pusat. Hasil menunjukkan bahwa persepsi terhadap KJP masih dipengaruhi oleh mitos, ketakutan efek samping, serta peran pasangan dalam pengambilan keputusan. Sementara itu, sikap terhadap pemeriksaan pap smear masih rendah karena rasa takut, miskonsepsi, dan kurangnya dukungan institusi. Budaya organisasi yang individualistis dan minimnya program edukasi internal turut memperkuat sikap pasif terhadap kesehatan reproduksi. Studi ini menegaskan perlunya pendekatan edukasi yang partisipatif, dukungan institusional, dan pemahaman budaya dalam merancang intervensi yang kontekstual guna meningkatkan literasi serta akses layanan reproduksi bagi perempuan usia subur di lingkungan perkotaan.

The Faculty of Mathematics and Natural Sciences (FMIPA) of the University of East Kalimantan (Unikaltar) consistently conducts satisfaction surveys to improve the quality of services provided to students. This survey aims to evaluate the performance of each work unit, including lecturers, with the hope that the results obtained can identify aspects that are still hampering or suboptimal. The survey results serve as the basis for formulating steps to improve and enhance the quality of educational services within the faculty. This study specifically highlights the level of student satisfaction with the performance of lecturers in the Islamic Religious Education course. The survey implementation process includes several stages, starting from data collection using a survey instrument, the data input process, and testing the validity and reliability of the instrument to ensure data reliability. Next, the collected data is processed and analyzed to obtain an objective picture of student perceptions. Based on the analysis, the student satisfaction index value obtained is 3.16. This figure is in the "Good" or "Satisfied" category, indicating that students are generally satisfied with the service and learning process carried out by lecturers in the course. These findings provide important input for the institution in maintaining and improving the quality of learning, particularly in the field of religious studies. In the future, it is hoped that similar surveys can continue to be carried out periodically so that the service improvement process can run continuously.

Inclusive education plays a crucial role in achieving equal access and improving the quality of education for all students, including students with special needs. In the context of Physical Education, Sports, and Health (PJOK) learning, the implementation of inclusive education still faces significant challenges, both in terms of teaching strategies, teacher skills, and available supporting facilities and infrastructure. This study aims to describe the perceptions of PJOK teachers and classroom teachers regarding the implementation of inclusive learning for students with special needs in PJOK activities at the elementary school level. The method used in this study is a descriptive qualitative approach, with data collection techniques including semi-structured interviews and documentation. The research subjects consisted of PJOK teachers and classroom teachers who teach at SDN 2 Gobras. The results show that the teachers have a good understanding of the importance of creating a friendly, adaptive, and enjoyable learning environment for students with special needs. The teachers make adjustments in learning activities through modifying tools, implementing small group strategies, providing appropriate motivation, and close collaboration with homeroom teachers and parents. However, limitations in the training received and the support of existing facilities remain significant obstacles. The findings of this study provide important implications regarding the need for ongoing training and strengthened collaboration between teachers to support the creation of more effective and sustainable inclusive education. Therefore, this research is expected to make a positive contribution to the development of inclusive education in elementary schools and raise awareness of the importance of supporting students with special needs in the learning process.

Violence in the elementary school environment has a significant impact on the psychological, social, and academic development of students. This study aims to describe the perceptions of Physical Education, Sports and Health (PJOK) teachers and classroom teachers regarding the role of physical education in preventing violence in elementary schools. A combination of descriptive quantitative and qualitative methods was applied, with a sample of 6 teachers (3 physical education teachers and 3 class teachers) from SDN Liunggunung, Tasikmalaya. The participants were selected using proportional stratified random sampling to ensure representativeness. Data collection techniques included a 4-point Likert scale questionnaire, which was validated through expert judgment and tested for reliability using Cronbach’s Alpha (≥ 0.70), along with in-depth interviews to gain richer insights. The results revealed a consensus among both groups of teachers that physical education has a positive and strategic role in preventing violence. This is achieved through the internalization of core character values such as sportsmanship, cooperation, empathy, and discipline. Additionally, physical education serves as a medium to channel students’ physical energy into constructive activities and foster emotional regulation. Structured physical activities—such as team-based games, rhythmic gymnastics, and cooperative challenges—can reduce tendencies toward aggressive behavior and promote social interaction, inclusion, and mutual respect. However, the study also found significant challenges, including inadequate sports infrastructure, limited time allocation within the school curriculum, and the need for professional development among teachers. The conclusion emphasizes that physical education is a vital component in building a safe, inclusive, and character-driven school climate, but its success depends on consistent institutional support and ongoing teacher empowerment.

The cosmetics industry in Indonesia is experiencing rapid growth, encouraging local brands such as Somethinc to continuously innovate in their marketing strategies. This study aims to analyze the influence of social media marketing, online consumer reviews, and price perception on purchase intention of Somethinc products, especially among Generation Z in Semarang City. Brand image is tested as a mediating variable in the relationship between these three factors and purchase intention. This study uses a quantitative approach with a survey method of 399 Generation Z respondents who are Somethinc product users. The sample was determined using a purposive sampling technique and refers to the Slovin formula. Data processing and analysis were carried out using path analysis techniques with the help of SmartPLS 3 software. The results show that social media, online consumer reviews, and price perception have a positive and significant influence on Somethinc's brand image. In addition, brand image is also proven to have a positive and significant influence on consumer purchase intention. However, social media marketing does not directly have a significant influence on purchase intention. In contrast, online consumer reviews and price perception have a positive and significant direct influence on purchase intention. Brand image acts as a strong mediator in strengthening the influence of these three independent variables on purchase intention. These findings suggest that Something needs to strengthen its engaging and interactive social media content strategy, collaborate with influencers, and build two-way communication to enhance its brand image, which will ultimately drive purchasing interest from young consumers.

This study aims to examine the influence of Brand Image, price perception, and taste on customer loyalty at Sate Ayam Pak Siboen, a culinary business in Kediri City. A quantitative method with a causal approach was applied, involving 140 respondents who had made repeat purchases. Data were collected using structured questionnaires. The results of multiple linear regression analysis indicate that Brand Image, price perception, and taste each have a positive and significant effect on customer loyalty, both partially and simultaneously. These findings highlight the need for businesses to consistently maintain brand strength, fair pricing, and product taste quality to foster customer loyalty.

UMKM in Indonesia have an important role in economic growth, as well as being able to absorb labor, and distribute development results. The purpose of this study was to determine the effect of business capital, product innovation, and marketing strategies on the perception of profitability of culinary UMKM actors in the Pekalongan area. The population in this study were culinary UMKM actors in the Pekalongan area. The sampling technique was purposive sampling so that 95 respondents were obtained. The questionnaire was distributes via Google Form and direct distribution to culinary UMKM actors in the Pekalongan area and measured on a Likert scale 1-5. The collected data were processed using Multiple Linear Regression. The results showed that business capital, product innovation, and marketing strategies had a partial and simultaneous effect on the perception of profitability of culinary UMKM actors in the Pekalongan area.

The purpose of this article is to describe the perceptions of physical education teachers and class teachers towards the role of physical education in improving the emotional well-being of elementary school students. The main focus of the discussion is how PJOK lessons not only have an impact on physical development, but also support students' emotional growth, self-confidence, discipline, and social interaction. The methods used in this paper are observation and descriptive qualitative interviews with three resource persons, namely two physical education teachers, one class teacher at SDN 5 Imbanagara Raya. Data was collected through direct question and answer sessions that explore their experiences and views in observing changes in student behavior through PJOK activities. Based on the results of the interview, it was found that PJOK has an important role as a medium for student expression, especially for those who tend to be quiet or lack confidence. Physical activities and team games help students in forming self-confidence, discipline, and cooperation skills. In addition, collaboration between class teachers and physical education teachers is also an important key in adjusting teaching approaches that are responsive to students' emotional conditions. Thus, physical education contributes significantly to creating a learning environment that supports students' mental and emotional health.

The availability of educational facilities is one of the most important factors in enhancing active learning, particularly in the context of Physical Education, Sports, and Health (PJOK) education and classroom settings. Physical education and health is one of the subjects that can help students develop themselves as individuals and social beings so that they grow and develop naturally (Firmasnyah & Rukmana, 2017). The availability of educational facilities is one of the most important factors in enhancing active learning, particularly in the context of Physical Education, Sports, and Health (PJOK) education and classroom settings. The purpose of this study is to understand how PJOK and classroom teachers perceive the availability of educational facilities in schools in promoting active learning. The availability of educational facilities in schools in promoting active learning. The methodology used in this study is a qualitative descriptive technique using interviews to collect data. The research methodology is qualitative descriptive, using data collection techniques through interviews. Qualitative descriptive using data collection techniques through interviews. This study involved physical education teachers and classroom teachers from SDN Dasar 1 Gobras Tasikmalaya. The findings of this study indicate that most teachers believe that educational facilities at schools are adequate but need to be improved to ensure more effective active learning. Additionally, there are differences in perception between physical education teachers and classroom teachers, with physical education teachers emphasizing the importance of facilities for classrooms and sports. Additionally, there are differences in perception between physical education teachers and classroom teachers, with physical education teachers emphasizing the importance of facilities for classrooms and sports.