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This study aims to explain the effectiveness of assessment in the learning process, focusing on improving student outcomes at SDN Larangan Tokol 1 Pamekasan. This research applies a qualitative methodology categorized as a descriptive study. Data collection was carried out through observation, interview sessions, and document analysis involving teachers and students at SDN Larangan Tokol 1 Pamekasan The findings of the study indicate that the implementation of learning process evaluation is conducted systematically and continuously through question and answer activities, daily assignments, group discussions, learning practice, daily tests, as well as the assessment of students’ attitudes and skills. Teachers use various strategies to improve the effectiveness of learning evaluation, such as the use of varied teaching methods, providing motivation, habituation of discipline, utilization of learning media, and the implementation of remedial and enrichment programs.Supporting factors for the effectiveness of learning evaluation include the support of the principal, teacher competence, parental support, and the availability of learning facilities. Meanwhile, the obstacles include differences in students’ learning abilities, lack of motivation among some students, and limited availability of certain learning media.The assessment of the learning process contributes effectively to improving students’ academic achievement, shaping discipline and responsibility character, as well as increasing students’ participation and collaboration in the ongoing learning process. Therefore, learning assessment plays a crucial role in creating an effective learning process and improving student achievement at SDN Larangan Tokol 1 Pamekasan.

This research is motivated by the low critical thinking skills of third-grade students in learning Pancasila symbols and the limited use of interesting, interactive learning media in the classroom. The purpose of this study is to develop the Magic Letter Spinwheel learning media, determine its feasibility, and examine the improvement of students’ critical thinking skills after using the media. This study employed a Research and Development (R&D) method with the ADDIE development model, consisting of Analysis, Design, Development, Implementation, and Evaluation stages. The research subjects were third-grade students of SDN Sumber 02, Blitar Regency. Data were collected through observation, interviews, validation questionnaires from media and material experts, as well as pretests and posttests. The data were analyzed descriptively using qualitative and quantitative approaches, including feasibility percentages and the N-Gain test. The development results show that the Magic Letter Spinwheel is an interactive learning medium in the form of a spinning wheel containing Pancasila symbols, questions, and learning activities that encourage students to think critically. This medium is designed with an attractive display and is supported by light features and an automatic rotation button to increase students’ learning interest. Based on expert validation, the media is declared feasible for classroom use. The implementation of the Magic Letter Spinwheel can improve students’ critical thinking skills through active, enjoyable, and student-centered learning activities. Therefore, this media is suitable for use in Pancasila Education learning to support the development of critical thinking skills among third-grade elementary school students.

Indonesia merupakan produsen padi terbesar di kawasan ASEAN dengan produksi mencapai 60,3 juta ton pada tahun 2025. Meskipun demikian, tingginya produksi tersebut belum mampu meningkatkan ekspor beras secara signifikan dan Indonesia masih menghadapi tantangan dalam memenuhi kebutuhan pangan secara berkelanjutan. Kondisi ini menunjukkan bahwa peningkatan output pertanian belum tentu mencerminkan efektivitas penggunaan faktor-faktor produksi yang mendukungnya. Penelitian ini bertujuan untuk menganalisis pengaruh luas lahan sawah, jumlah petani, dan penyaluran pupuk bersubsidi terhadap produksi padi di Indonesia menggunakan pendekatan fungsi produksi Cobb-Douglas. Penelitian ini menggunakan metode kuantitatif dengan data cross section pada 10 provinsi penghasil padi terbesar di Indonesia tahun 2025. Analisis dilakukan menggunakan regresi linier berganda setelah model memenuhi pengujian asumsi klasik. Hasil penelitian menunjukkan bahwa luas lahan sawah berpengaruh positif dan signifikan terhadap produksi padi dengan elastisitas sebesar 1,038743. Sebaliknya, jumlah petani berpengaruh negatif dan tidak signifikan, sedangkan penyaluran pupuk bersubsidi berpengaruh positif namun tidak signifikan. Temuan ini mengindikasikan bahwa peningkatan produksi padi lebih dipengaruhi oleh ketersediaan dan pemanfaatan lahan yang produktif dibandingkan penambahan tenaga kerja maupun subsidi input pertanian. Penelitian ini menyimpulkan bahwa peningkatan produksi padi memerlukan kebijakan yang berfokus pada efisiensi penggunaan sumber daya, perlindungan lahan pertanian produktif, serta penerapan teknologi pertanian yang mampu meningkatkan produktivitas secara berkelanjutan.

Balanced nutrition intake is an important factor in supporting the performance of young athletes, especially during the growth period that requires optimal nutrition for intense physical activity. However, the lack of nutritional knowledge among parents of young athletes often leads to nutritional imbalances that have a negative impact on athlete health and performance. This study aims to measure the effect of balanced nutrition education on improving the knowledge and attitudes of parents of athletes at the Kancil Mas Football School (SSB), Karawang. The method used was a quasi-experiment with a pre-test and post-test design involving 20 respondents who were parents of U-13 athletes. Education was provided in the form of direct counseling sessions and group discussions, which were supplemented with supporting materials such as leaflets. The Wilcoxon signed rank test was used to analyze changes in parental knowledge and attitude scores before and after the intervention. The results of the analysis showed a significant increase in parents' understanding and positive attitudes towards balanced nutrition after education (p < 0.05). The results showed a significant increase in the level of parents' understanding and positive attitudes towards nutrition after the education intervention. These findings highlight the importance of active parental involvement in ensuring that young athletes' nutritional needs are met, as well as providing a basis for developing nutrition education programs in other sports schools.

Kurangnya pemahaman masyarakat mengenai hukum waris sering kali menjadi pemicu konflik dalam keluarga, terutama terkait pembagian harta peninggalan yang tidak sesuai dengan ketentuan hukum yang berlaku. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kesadaran hukum masyarakat mengenai hak dan kewajiban para ahli waris guna mencegah terjadinya sengketa keluarga. Kegiatan dilaksanakan di Kelurahan Peterongan, Kecamatan Semarang Selatan, dengan menggunakan metode penyuluhan hukum melalui ceramah, diskusi interaktif, dan sesi tanya jawab. Pendekatan partisipatif diterapkan untuk mendorong keterlibatan aktif peserta dalam memahami permasalahan hukum waris yang sering muncul di lingkungan masyarakat. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta mengenai prinsip-prinsip dasar hukum waris, prosedur pembagian warisan, serta pentingnya penyelesaian masalah waris secara musyawarah dan sesuai ketentuan hukum. Penyuluhan ini berkontribusi dalam meningkatkan kesadaran hukum masyarakat sebagai langkah preventif untuk mengurangi potensi konflik keluarga terkait warisan.

Penelitian ini bertujuan untuk menganalisis pengaruh kemiringan saluran terhadap koefisien debit (Cd) pada model ambang lebar. Pengukuran dilakukan dengan variasi ketinggian hulu dan hilir sehingga diperoleh kemiringan saluran yang berbeda-beda, kemudian dilakukan pengamatan terhadap debit aktual dan debit perhitungan pada setiap kondisi. Hasil eksperimen menunjukkan bahwa peningkatan kemiringan saluran cenderung meningkatkan kecepatan aliran dan koefisien debit, meskipun perubahan Cd tidak selalu linier karena dipengaruhi oleh faktor tinggi air di hulu, tinggi ambang, dan kondisi kritis maupun sub-kritis aliran. Selain itu, analisis Fr (Froude) menunjukkan bahwa aliran tetap berada dalam kondisi sub-kritis pada sebagian besar pengamatan, dengan transisi menuju aliran kritis terjadi pada debit lebih tinggi. Kesimpulan dari penelitian ini adalah bahwa kemiringan saluran memiliki pengaruh signifikan terhadap koefisien debit pada ambang lebar, sehingga desain saluran dan perhitungan debit harus mempertimbangkan kemiringan sebagai faktor penting. Data yang diperoleh dapat digunakan sebagai acuan dalam rekayasa saluran terbuka untuk memperkirakan debit dan karakteristik aliran secara lebih akurat.

The effectiveness of zakat management within the educational sector plays a crucial role in improving mustahik welfare. This study aims to analyze the management of zakat by the School Zakat Management Unit (UPZ) at SMKN Pringkuku Pacitan in enhancing the well-being of its beneficiaries. Utilizing a descriptive qualitative approach, data were gathered through interviews, direct observations, and documentary reviews. The findings reveal that the zakat management mechanism has been structured systematically, encompassing collection, distribution, and mustahik classification based on the eight categories of asnaf. Specifically, professional zakat (zakat profesi) is collected via a 2.5% monthly salary deduction from civil servant (PNS) and government employee (PPPK) staff, while zakat fitrah is accumulated from all teachers, staff, and students. The allocated zakat funds are regularly distributed to underprivileged students, orphans, and the community residing around the school environment. This financial intervention is proven to yield a positive impact by supporting educational expenses, fulfilling daily basic needs, and boosting students' learning motivation. The implication of this study emphasizes that the school-based zakat management model holds significant potential to be replicated as an effective social empowerment instrument to secure student welfare.

Tanah ekspansif merupakan salah satu jenis tanah bermasalah yang memiliki potensi kembang–susut tinggi akibat perubahan kadar air, sehingga dapat menurunkan stabilitas konstruksi. Penelitian ini bertujuan untuk menganalisis pengaruh penambahan zeolit terhadap sifat fisik dan mekanik tanah ekspansif. Metode penelitian yang digunakan adalah eksperimen laboratorium dengan variasi kadar zeolit sebesar 0%, 5%, 10%, 15%, dan 20% terhadap berat kering tanah. Pengujian yang dilakukan meliputi batas Atterberg, pemadatan, dan kuat tekan bebas (UCS). Hasil penelitian menunjukkan bahwa penambahan zeolit mampu menurunkan indeks plastisitas tanah serta meningkatkan nilai berat isi kering maksimum dan kuat tekan bebas. Nilai UCS tertinggi diperoleh pada campuran zeolit 15%, yang menunjukkan adanya kadar optimum dalam proses stabilisasi. Peningkatan kekuatan tanah terjadi akibat proses pertukaran ion dan reaksi pozzolanik yang membentuk struktur tanah lebih padat dan stabil. Secara keseluruhan, zeolit memiliki potensi sebagai bahan stabilisasi alternatif yang ramah lingkungan dan efektif untuk memperbaiki karakteristik tanah ekspansif.

Penelitian ini mengkaji efektivitas pelayanan kesehatan di Puskesmas Oelbiteno dalam upaya meningkatkan pelayanan kesehatan masyarakat di Kecamatan Fatuleu Tengah, Kabupaten Kupang. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus. Data penelitian diperoleh melalui teknik wawancara, observasi, kuesioner, serta dokumentasi yang melibatkan tenaga kesehatan dan masyarakat sebagai informan. Hasil penelitian menunjukkan bahwa pelayanan kesehatan di Puskesmas Oelbiteno telah dilaksanakan melalui program promotif, preventif, kuratif, dan rehabilitatif. Namun demikian, efektivitas pelayanan belum berjalan secara optimal karena masih terdapat berbagai kendala, seperti keterbatasan tenaga medis, sarana dan prasarana yang belum memadai, kekurangan obat dan alat kesehatan, hambatan geografis wilayah, serta rendahnya kesadaran masyarakat terhadap pentingnya pelayanan kesehatan. Selain itu, kualitas pelayanan juga masih dipengaruhi oleh beban kerja petugas kesehatan serta komunikasi antara petugas kesehatan dan pasien. Oleh karena itu, diperlukan upaya peningkatan sumber daya manusia, perbaikan fasilitas pelayanan, serta penguatan pelayanan kesehatan berbasis masyarakat guna meningkatkan efektivitas pelayanan kesehatan secara berkelanjutan secara menyeluruh di wilayah tersebut.

This study aims to describe gazebo management strategies as tourism infrastructure to increase visitor attraction at Pasir Putih Parparean II Beach, Porsea Subdistrict, Toba Regency. The beach is a unique destination in the Lake Toba area, characterized by fine white sand that is rarely found in the region. However, visitor data from the Toba Regency Tourism Office reveals a significant decline, from 35,304 visitors in January–April 2023 to only 1,550 visitors in January–August 2025. This decline is closely linked to the unplanned construction of permanent gazebos on the beach area, which has reduced the open space that constitutes the beach’s main attraction. This study employed a descriptive qualitative method. Data were collected through in-depth observation, semi-structured interviews, and documentation. The key informants consisted of three beach managers: Herbert Napitupulu, Nora Pandiangan, and Her Hutasoit, selected purposively based on their direct involvement and in-depth knowledge. Two regular tourists were also included as additional informants. Data analysis followed the Miles and Huberman model, encompassing data reduction, data presentation, and conclusion drawing. The results indicate that gazebo management strategie including facility improvements, environmental landscaping, and the provision of supporting amenities contribute significantly to enhancing visitor comfort and tourism appeal. This study recommends more systematic and planned management, spatial restructuring of gazebo placement, and the implementation of effective promotional strategies to support Pasir Putih Parparean II Beach as a sustainable tourism destination.

Kegiatan pengabdian masyarakat ini bertujuan untuk membekali siswa SMK Negeri 11 Semarang dengan pengetahuan, sikap, dan keterampilan yang dibutuhkan untuk bekerja di Jepang. Kegiatan dilaksanakan melalui metode penyuluhan dan workshop yang melibatkan 50 siswa kelas XII jurusan Teknik Grafika, Animasi, dan Pengembangan Game. Materi mencakup tiga pilar utama: kemampuan bahasa Jepang (minimal N5/JLPT), sikap kerja (disiplin, tanggung jawab, sopan santun, dan pantang menyerah), serta keterampilan teknis (hard skill, soft skill, dan survival skill). Tiga jalur ke Jepang diperkenalkan yaitu magang teknis (Ginou Jisshuu), Specified Skilled Worker (SSW), dan sekolah sambil bekerja (Ryuugakusei). Hasil evaluasi menunjukkan peningkatan pemahaman dan motivasi siswa untuk mengejar peluang karier di Jepang. Kegiatan ini diharapkan menjadi langkah konkret dalam meningkatkan kualitas dan daya saing lulusan SMK di pasar kerja internasional.

This study was conducted to examine the integration of spiritual intelligence into Islamic Religious Education (PAI) learning as an effort to strengthen students’ character. At MA Al-Amien Bugih Pamekasan, some students still demonstrate a lack of discipline, responsibility, and honesty in the learning process. To address these issues, PAI teachers integrate spiritual values through religious activities and the cultivation of positive habits during classroom instruction. This study aims to describe the implementation of spiritual intelligence integration, the strategies used by teachers, and its implications for students’ character development. This research employed a descriptive qualitative approach. Data were collected through observations, interviews, and documentation involving purposively selected informants, namely PAI teachers and students. Data analysis followed the Miles, Huberman, and Saldana model, including data reduction, data display, and conclusion drawing. The validity of the findings was ensured through source and technique triangulation. The results indicate that the integration of spiritual intelligence in PAI learning has been implemented systematically through planning, implementation, and evaluation stages. Teachers incorporate spiritual values through religious practices, role modeling, learning reflections, discussions of moral values, and character assessments. These strategies contribute positively to the development of students’ character, particularly in fostering discipline, responsibility, honesty, cooperation, empathy, and independence. Although several challenges remain, including differences in students’ backgrounds, limited instructional time, and external environmental influences, the integration of spiritual values continues to support sustainable character development among students. The findings highlight the important role of spiritual intelligence in creating meaningful learning experiences and promoting positive character formation in Islamic educational settings.

Postharvest handling of leafy vegetables, such as kale (Brassica oleracea var. acephala), is crucial for maintaining product quality and market value. This study aims to review the application of sorting and grading processes in improving the quality of horticultural products. The method used is a literature review of scientific journals and relevant references related to postharvest handling of vegetables. The findings indicate that sorting functions to separate damaged and unmarketable products based on physical condition, while grading classifies products into quality categories based on size, shape, and visual appearance. These processes contribute to reducing postharvest losses, improving product uniformity, and increasing market value. Furthermore, proper sorting and grading support quality control and enhance efficiency in distribution and marketing systems. Therefore, sorting and grading are essential components of postharvest management to ensure product quality and market competitiveness.

The consistent decline in cucumber production in Indonesia indicates limitations in conventional cultivation systems, particularly due to land scarcity and inefficient resource management. This condition has encouraged the development of hydroponic systems as a more controlled and productive cultivation alternative. This study aims to critically analyze the key factors determining the success of hydroponic cucumber cultivation and to identify the most influential management aspects in improving yield. The method employed is a literature review, examining various recent studies related to hydroponic systems, nutrient management, growing media, and environmental factors. The results show that the advantages of hydroponics lie not only in land and water efficiency but also in the ability to precisely control growth variables. However, optimal productivity highly depends on the proper integration of nutrient management, particularly the regulation of pH, electrical conductivity (EC), and nutrient balance, as well as the control of environmental factors such as temperature, humidity, and light intensity. Inaccuracy in a single component can significantly reduce plant performance, even when other factors are optimal. Therefore, an integrated approach combining nutrient and environmental management simultaneously is essential to enhance hydroponic cucumber productivity. This study confirms that hydroponics has strong potential as a strategic solution to support sustainable agriculture amid land limitations in Indonesia.

Poor soil quality and inefficient nutrient utilization remain major constraints in tomato (Solanum lycopersicum L.) cultivation, often resulting in reduced plant growth, lower productivity, and suboptimal fruit quality. This study aims to evaluate the growth performance of rose tomatoes through the integration of open-field cultivation and hydroponic planting systems. The research methods included land preparation using the Pythagorean technique to ensure proper spacing and planting layout, the application of organic fertilizers to improve soil fertility, and the transition to a hydroponic drip irrigation system using rockwool as the growing medium during weeks 1 to 7 of plant development. Plant growth parameters, including plant height, leaf development, stem vigor, and overall plant health, were observed throughout the cultivation period. The results indicated that the combination of appropriate soil management practices and precise nutrient delivery in the hydroponic system significantly enhanced nutrient uptake and supported healthy plant growth. Furthermore, the drip irrigation system helped optimize water use efficiency while reducing nutrient losses. This integrated cultivation approach demonstrated its potential as an effective solution for maintaining crop quality and productivity, particularly in areas with limited land resources. Overall, the findings suggest that integrated management practices can provide a practical, efficient, and sustainable strategy for farmers seeking to improve horticultural production in modern agricultural systems.

Daun kelor (Moringa oleifera) merupakan tanaman lokal yang kaya protein, vitamin, dan mineral, serta berpotensi mendukung pemenuhan gizi anak apabila diolah dalam bentuk yang lebih diterima. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan masyarakat melalui inovasi pemanfaatan daun kelor (Moringa oleifera) berbasis data empiris masyarakat sebagai permen pendukung gizi anak. Kegiatan dilaksanakan di Desa Tinelo, Kabupaten Bone Bolango, Provinsi Gorontalo, dengan sasaran ibu yang memiliki anak usia 5–12 tahun. Tahap awal dilakukan pengumpulan data empiris melalui wawancara semi-terstruktur untuk mengidentifikasi pola pemanfaatan daun kelor dan tingkat penerimaan anak. Selanjutnya dilakukan kegiatan edukasi mengenai manfaat gizi daun kelor serta pendampingan pembuatan permen herbal kelor sebagai inovasi pengolahan pangan berbasis kearifan lokal. Evaluasi kegiatan dilakukan secara deskriptif dengan membandingkan kondisi pra dan pasca kegiatan terhadap perubahan pengetahuan, sikap, dan penerimaan masyarakat. Hasil kegiatan menunjukkan adanya peningkatan pemahaman ibu terhadap manfaat gizi daun kelor, dukungan terhadap inovasi pengolahan, penerimaan anak terhadap konsumsi kelor, partisipasi aktif masyarakat, serta minat untuk mengolah daun kelor secara mandiri. Kegiatan ini menunjukkan bahwa pendekatan pemberdayaan berbasis data empiris dan inovasi pangan lokal efektif dalam meningkatkan pemanfaatan daun kelor sebagai pendukung gizi anak.

Geometry learning at the Junior High School (SMP) level frequently faces challenges due to the abstract nature of the objects, which impacts students' low spatial literacy. This issue is exacerbated by the dominance of conventional teaching methods that lack interactive digital media. This community service activity aims to enhance students' spatial literacy at SMP IT Qoshrul Muhajirin through learning assistance using ethnomathematics-based digibooks. The method employed consists of four stages: Planning, Acting, Observing, and Reflecting. Data were collected through observation, student response questionnaires, as well as pre-test and post-test instruments. The results indicate a significant improvement in students' spatial literacy by 22.70%, with the average score increasing from 43% in the initial stage to 65.70% following the assistance. Furthermore, 91.3% of students provided positive responses regarding the ease of use of the media, and 90.4% felt more motivated in learning. It can be concluded that the use of ethnomathematics-based digibooks is effective as an innovative learning solution capable of integrating digital technology with local cultural values to optimize students' spatial abilities.

Program Pengabdian kepada Masyarakat ini bertujuan meningkatkan kualitas pelayanan pelanggan pada usaha jasa pengetikan Metronet di Kecamatan Ambulu, Kabupaten Jember, melalui optimalisasi tiga fitur produktivitas Microsoft Office: autocorrect, autoformat, dan template dokumen. Tim pelaksana memakai metode riset tindakan partisipatif dengan menggabungkan metode ini dengan pelatihan dan bimbingan. Pelaksanaan program menunjukkan hasil yang jelas pada semua parameter evaluasi. Kemampuan karyawan meningkat sekitar 93,2%. Waktu penyelesaian dokumen berkurang rata-rata 58%. Tingkat kesalahan juga turun menjadi 1,2%. Kapasitas layanan bertambah 40%, dan adanya pelanggan baru dari kecamatan lain yang dapat dilayani. Ditemukan bahwa perbaikan kecil ini dengan tetap terfokus pada perangkat lunak perkantoran sehari-hari mampu mempertajam kualitas pelayanan usaha mikro dan memperluas jangkauan pasarnya dalam waktu relatif singkat.

Kekurangan Energi Kronis (KEK) pada ibu hamil merupakan salah satu masalah gizi yang dapat meningkatkan risiko komplikasi pada ibu dan janin. Kurangnya pengetahuan ibu dan keluarga mengenai gizi selama kehamilan menjadi salah satu faktor yang memengaruhi terjadinya KEK. Penelitian ini bertujuan untuk mendeskripsikan asuhan kebidanan komunitas pada keluarga Tn. “S”, khususnya Ny. “B” dengan masalah KEK di Desa Pemenang Timur, Kecamatan Pemenang, Kabupaten Lombok Utara. Jenis penelitian yang digunakan adalah studi kasus deskriptif dengan pendekatan asuhan kebidanan yang meliputi pengkajian, diagnosis, intervensi, implementasi, evaluasi, dan catatan perkembangan. Data diperoleh melalui wawancara, observasi, pemeriksaan fisik, dan dokumentasi. Hasil pengkajian menunjukkan bahwa Ny. “B” usia kehamilan 28–29 minggu mengalami KEK dengan Lingkar Lengan Atas (LILA) 21 cm, berat badan 49 kg, serta kurangnya pengetahuan tentang gizi ibu hamil. Intervensi yang diberikan berupa edukasi mengenai KEK, gizi seimbang, konsumsi makanan tambahan, tablet tambah darah, dan istirahat yang cukup. Hasil evaluasi menunjukkan adanya peningkatan pengetahuan ibu dan keluarga serta perbaikan status gizi ibu yang ditandai dengan peningkatan berat badan menjadi 53 kg dan LILA menjadi 24 cm. Asuhan kebidanan komunitas yang diberikan efektif dalam meningkatkan pemahaman keluarga dan membantu perbaikan status gizi ibu hamil dengan KEK.

This study aims to analyze the marketing strategies implemented by Mrs. Irsyat’s Poli Crackers MSME in Sukowono Village, assess their contribution to business competitiveness, and examine their role in supporting business sustainability. The study employed a qualitative approach with a case study method conducted in Sukowono Village, Sukowono District, Jember Regency. Research informants included the business owner, employees, consumers, and resellers selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles and Huberman model consisting of data reduction, data presentation, and conclusion drawing. Data validity was ensured through source triangulation, technique triangulation, and member checking. The findings indicate that the MSME applies relatively simple marketing strategies adapted to local market conditions, including product quality improvement, competitive pricing, utilization of local distribution channels through small shops and resellers, and word-of-mouth promotion. These strategies have proven effective in increasing competitiveness, as reflected by higher sales, growing customer numbers, and the product’s distinctive taste advantage. Furthermore, the strategies contribute to business sustainability through sales stability, customer loyalty, and gradual business growth. Nevertheless, several challenges remain, including limited capital, labor shortages, and the underutilization of digital technology. Therefore, more innovative and technology-based marketing strategies are needed to support sustainable business development.