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Jesy Valenia Panggabean; Made Budiarsa; Denok Lestari

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Accessible tourism has become an increasingly urgent need as awareness of the rights of persons with disabilities, the elderly, and other travelers with special needs grows. Although Indonesia, particularly Bali, has enormous potential as a tourism destination, implementing inclusive principles in travel services still faces numerous challenges. This study aims to design a tailor-made travel package based on accessible tourism as a destination management company innovation to address accessibility issues and realize inclusive tourism in Bali. This research applied a qualitative descriptive method using a case study approach. Data were collected through observation, in-depth interviews with tourism stakeholders, including destination management companies, travelers with special needs, and local partners, as well as field documentation. The research was conducted in Bali as the tourist destination region and the Netherlands as the traveler-generating region, with a focus on the destination company management, Jewel Indonesia Tour and Travel. Findings show that destination management companies still face challenges such as inaccessible infrastructure, limited staff knowledge, and a lack of understanding of universal design concepts. However, there are significant opportunities through niche market demands, national regulatory support, and collaboration with disability communities and international partners. The developed travel package includes inclusive accommodations, disability-friendly activities, accessible transportation, and digital information adapted to user needs. This research significantly contributes to the existing literature gap regarding the role of destination management companies in accessible tourism. Furthermore, the designed model is expected to serve as a best practice framework for developing inclusive tourism products in other destinations across Indonesia. The study concludes that a customer-centered approach, cross-sector collaboration, and sustainable innovation are crucial in building an equitable tourism ecosystem. It is recommended that tourism stakeholders enhance accessibility education and integrate universal design principles into all tourism services.

Revaldi Revaldi; Fanny Agustina Hidayat; Ramdani Setiyariski

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  

Angely Rahma; M. Rifa'i

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the framing of heritage tourism news in the online media DetikJatim.com during the period of July to December 2024. The research uses a qualitative method with Robert N. Entman’s framing analysis approach, which includes four elements: define problem, diagnose causes, make moral judgment, and treatment recommendation. A total of 28 news articles were analyzed and classified into six categories of heritage tourism. The findings show that DetikJatim frames the main issue as the lack of historical preservation and the weakening of the meaning of heritage areas amid modernization. The highlighted causes include weak historical literacy, dominance of folk narratives without academic support, and the repurposing of historical spaces. Morally, the media views historical preservation and the strengthening of local identity as a collective responsibility, encouraging the public to understand and appreciate history. The suggested solutions include reintroducing historical knowledge, educating through narratives of struggle, revitalizing sites, or simply highlighting their existence

Yusriati Yusriati; Aulia Zikra; Zulhilmi Zulhilmi; Nurhidayati Nurhidayati

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Waste management is a major challenge in sustainable development, particularly in areas with tourism potential. Paya Jeget Village, Pegasing District, Central Aceh Regency, a developing tourist destination, is addressing waste management issues that require serious attention. The increasing number of tourists visiting the village has the potential to significantly increase the volume of waste generated. Without proper management, this condition can threaten environmental sustainability and public health. Therefore, a community-based waste management approach is needed that involves the active participation of all stakeholders, from village government, community leaders, tourism operators, and the general public. The objectives of this community service activity are to increase public knowledge and awareness about sustainable waste management, develop an integrated community-based waste management system, and establish independent community waste management groups to realize a clean and healthy tourist destination. Implementation methods include outreach and education, practical training, the formation of working groups, and ongoing mentoring to ensure the program runs consistently. The community service activities carried out on June 2, 2025 have achieved the following results: 45 participants participated in the outreach activities, 90% of participants understood the importance of waste from a religious and environmental perspective, the formation of collective awareness to maintain environmental cleanliness, the formation of a waste management group consisting of 15 members, the availability of waste sorting places at three strategic points, the implementation of waste sorting activities at the household level, and the start of organic waste composting activities. In addition, this activity also succeeded in fostering a spirit of mutual cooperation in waste management and improving residents' skills in processing organic waste into compost.

Dicka Rusmawan Budia Kusumah; Kiki Endah; Agus Nurulsyam Suparman

Jurnal Hukum dan Sosial Politik 2025 International Forum of Researchers and Lecturers

This research is motivated by the importance of implementing sustainable tourism management principles in the management of Citumang Nature Tourism, Bojong Village, Parigi District, Pangandaran Regency. This management not only emphasizes the utilization of economic value, but must also pay attention to the preservation of the natural environment, socio-cultural values and aspects, and the active involvement of the local community. This aims to ensure that the benefits of Citumang's existence can be felt by all levels of society. The purpose of this study is to determine the form and effectiveness of collaboration between the village government, stakeholders, and the community in managing this nature tourism. This study uses a qualitative method with data collection techniques through literature studies and field studies. Data analysis is carried out in three stages, namely data collection, data reduction, and data presentation. The results of the study indicate that the collaboration between the village government, stakeholders, and the community still faces several obstacles. Problems identified include the lack of official licenses or professional guide certificates for tour guides, an unclear organizational structure resulting in weak coordination between the village government and tour guide groups, limited proactive leadership, which reduces community motivation and participation in tourism development, low community involvement in the planning and implementation of tourism activities, and a lack of effective promotion to attract visitors. These conditions have resulted in the suboptimal development of Citumang's tourism potential as a leading regional destination. This study recommends the establishment of a clear organizational structure, increased human resource capacity through guide training and certification, strengthening the role of visionary and inclusive leadership, increasing community participation in all stages of tourism management, and implementing creative and targeted promotional strategies. This will enable Citumang's nature tourism management to be more effective, sustainable, and provide optimal benefits for all stakeholders.

Dwi Ely Wardani

SARGA: Journal of Architecture and Urbanism 2025 Universitas 17 Agustus 1945

Era baru dan alih fungsi bangunan membawa dampak perubahan pada fasad bangunan dari langgam arsitektur aslinya, hal tersebut juga terjadi di Jalan Malioboro yang merupakan kawasan Cagar Budaya dan tujuan wisata. Kajian Langgan Arsitektur Fasad Bangunan Sisi barat Jalan Malioboro adalah bagian dari upaya pemerintah untuk mempertankan nilai historis kawasan dan mengembalikan visual arsitektur yang berada di poros imajiner Sumbu Filosofis. Penelitian ini berdasar pada sebuah kajian yang bertujuan untuk mengidentifikasi dan menganalisis langgam Arsitektur fasad bangunan komersial khususnya di sisi Barat Jalan Malioboro. Dari penelitian ini diharapkan bisa memberikan kontribusi dalam menghasilkan suatu dokumen perencanaan teknis fasad sumbu filosofi yang sesuai dengan langgam arsitektur aslinya. Metode penelitian menggunakan metode deskriptif analitik, yaitu sebuah metode yang memberikan gambaran atau mendeskripsikan detail dari objek penelitian, dimana dalam prosesnya dimulai dengan mengumpulkan data-data melalui observasi lapangan, dokumentasi visual, dan studi literatur. Sedangkan analisis, dilakukan terhadap elemen-elemen fasad bangunan yang meliputi elemen bentuk, ornamen, komposisi simetri, irama, geometri, unsur warna, pintu, jendela dan bentuk atap bangunan.

Indra Maulana Sunarto; Ibrahim Tohar; Suko Istijanto

SARGA: Journal of Architecture and Urbanism 2025 Universitas 17 Agustus 1945

Kompleks Makam Sunan Giri merupakan salah satu tujuan wisata religi yang cukup dikenal di Provinsi Jawa Timur. Destinasi ini masih menjadi favorit karena masyarakat di sekitarnya dikenal memiliki tingkat religiusitas yang  tinggi.  Kabupaten  Gresik  sendiri  sering  dijuluki  sebagai  Kota  Santri  atau  Kota  Wali,  sehingga  potensi pengembangan wisata religi di wilayah ini sebenarnya sangat besar. Penelitian ini bertujuan untuk mengkaji daya  tarik  wisata  yang  dimiliki  Kompleks  Makam  Sunan  Giri  di  Gresik.  Pendekatan  yang  digunakan  adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui observasi, wawancara, serta dokumentasi. Hasil penelitian ini menunjukkan bahwa Aksesbilitas menuju kompleks makam Sunan Giri perlu banyak  perbaikan dengan cara  pelebaran jalan  untuk akses menurunkan penumpang  dari  area parkiran utama wisata. Atraksi yang dilakukan yaitu Ziarah wali, berbelanja kuiner dan oleh – oleh khas Gresik dan berwisata edukasi sejarah. Amenitas tergolong cukup lengkap namun perlu untuk di kelolah dengan baik. Dalam pengelolahan destinasi perlu memikirkan tentang perencanaan, perorganisasian, pelaksanaan dan pengawasan. 

Pratama, Farhan Rizki; Sulistiani, Heni

Dinamik 2025 Universitas Stikubank

Kota Bandar Lampung merupakan sebuah kota yang terletak di Provinsi Lampung, Lampung merupakan Provinsi yang terletak di ujung selatan Pulau Sumatera sekaligus menjadi pintu gerbang antar Pulau Jawad an Pulau Sumatera dan dijuluki sebagai kota “Tapis Berseri” menggambarkan kota yang aman, patuh, sejahtera, bersih, sehat dan indah. Pada tahun 2023 jumlah wisatawan mencapai 13,7 juta jiwa meningkat 25% dibandingkan tahun 2022. Berdasarkan dari data Badan Pusat Statistik (BPS) kunjungan wisatawan tahun 2024 tercatat sejumlah 17,8 juta jiwa dengan peningkatan 25% dari target yang di tetapkan oleh pemerintah Provinsi Lampung. Dengan ini menunjukan bahwa perkembangan sektor pariwisata di Lampung terus menunjukan tren positif dalam beberapa tahun terakhir, dengan ini hotel-hotel berbintang dan penginapan terus bertambah sering kali membuat wisatawan sulit dalam menentukan pilihan hotel. Dengan adanya penelitian ini bertujuan untuk mempermudah wisatawan dalam memilih hotel dengan menerapkan metode Analythic Hierarchy Process (AHP) dan Elimination and Choice Expressing Reality (ELECTRE) dalam proses pemilihan hotel yang relavan di Bandar Lampung. Pemilihan hotel yang tepat membutuhkan pertimbangan berbagai kriteria seperti harga, fasilitas, lokasi, dan pelayanan. Dengan menggunakan metode AHP dan ELECTRE hasil yang diperoleh nanti yaitu memberikan rekomendasi hotel yang optimal berdasarkan perbandingan alternatif yang ada. Penelitian ini diharapakan dapat memberikan kontribusi dalam Sistem Pengambilan Keputusan (SPK) yang lebih efisien dan objektif dalam pemilihan hotel di Bandar Lampung.

Widiyatmo Ekoputro; Mulyanto Nugroho; Hamaz Zazirah Zam Zam Fath; Azizah Adhelia Wulandari; Adinda Mufida

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

This community service program focuses on empowering the local community of Kertosari Village, Purwosari District, Pasuruan Regency, through creative batik-making based on local wisdom. This activity aims to support the development of sustainable ecotourism and enhance the competitiveness of tourist destinations in the global era. Tourism, as defined in Indonesian Law No. 10 of 2009, includes activities aimed at recreation, self-development, and exploration of local attractions. Kertosari Village, recipient of the 2019 Indonesia Sustainable Tourism Award, has strong potential as an ecotourism village with unique natural and cultural assets. Through training and capacity-building, this program seeks to equip local residents with batik-making skills that can serve as cultural products for tourism promotion. Funded by Universitas 17 Agustus 1945 Surabaya and supported by community partners, this initiative includes training sessions, seminars, and publications in SINTA-accredited journals and digital platforms. The expected outcomes are increased community participation in tourism, enhanced creative skills, and economic empowerment. Ultimately, this program aims to strengthen the identity of Kertosari Village as a sustainable tourist destination, while preserving local cultural heritage through batik.  

Kharismawati, Ria; Ria Kharismawati; Febryantahanuji Febryantahanuji

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study aims to determine and analyze the direct effect of Service Quality on Tourist Satisfaction at Cimory on the Valley, to determine and analyze the direct effect of Tariff on Tourist Satisfaction at Cimory on the Valley, and to determine and analyze the simultaneous effect of Service Quality and Tariff on Tourist Satisfaction at Cimory on the Valley. This study uses a quantitative method with a sample of 80 Customer respondents. The data were analyzed using data analysis techniques of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis test, T test, F test, R2 determination coefficient test. The results of the study indicate that directly Service Quality has a significant effect on Tourist Satisfaction at Cimory on the Valley, directly Tariff has a significant effect on Tourist Satisfaction at Cimory on the Valley, and directly and simultaneously Service Quality and Tariff have a significant effect on Tourist Satisfaction at Cimory on the Valley.

Sherlya Maydasari; Mira Yanuarti; Anadiya Pingki; Dwita Frisdinawati

Jurnal Riset Rumpun Ilmu Tanaman 2025 Pusat riset dan Inovasi Nasional

This research was conducted in December 2024 - January 2025. This study aims to: (1). Determine visitor perceptions of the Attractions, Facilities, and Services at the Mountain Valley tourist attraction in the Tea Plantation Agrotourism, Kabawetan District, Kepahiang Regency. (2). Determine the effect of Attractions, Facilities, and Services at the Mountain Valley tourist attraction in the Tea Plantation Agrotourism, Kabawetan District, Kepahiang Regency on tourist visits. The data analysis method used in this study is the descriptive method, multiple linear regression analysis and the T test. In this study, the researcher used a random sampling technique, namely taking samples randomly. The Probability technique is a sampling technique that provides an equal opportunity for each element to be selected as a respondent member. Respondents in this study were measured using the Slovin formula with a tolerance limit of error (10%). Based on the results and discussion, it can be concluded that the perception of visitors to the Mountain Valley Tourism Object in Kabawetan District, Kepahiang Regency, most of the overall chose the category "AGREE"

Desiderius Siga Meli Poa; Paulus Nong Wisang; Leonardus Winarto

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Pemana Island, located north of Flores Island, is one of the islands in the administrative area of ​​Sikka Regency which has enormous marine tourism potential. Pemana Island is included in the Maumere Bay area as a Marine Nature Tourism Park Area (TWAL), which is included in 10 large islands (Pulau Besar, Pulau Koja, Pulau Pemana, Pulau Kambing, Pulau Sukun, Pulau Parumaan, Pulau Dambila, Pulau Pangabatang, Pulau Babi and Pulau Kondo. The Pemana Bahari Festival was initiated by the Village Government by involving various parties, one of which was by inviting academics represented by the Cristo Re Polytechnic Ecotourism Study Program. The Ecotourism Study Program was invited to participate in the festival activities, especially through the socialization of educational materials on the importance of protecting the environment and nature conservation in a sustainable manner (conservation) as well as Tourism Awareness and Sapta Pesona materials. The results of this service can be used as a reference for the future in protecting the environment and nature conservation in a sustainable manner (conservation) as well as Tourism Awareness and Sapta Pesona. With this service activity, it is hoped that the Pemana village government and the local community will be able to preserve nature sustainably and apply the Sapta Pesona in Pemana Village, Alok Sub-district, Sikka Regency

Akwila Nathanael Odoh; Mochamad Amboro Alfianto; Muhammad Alandra Bestama; Maleda Littler; Ayla Hanifa Nur Ramadhani +2 more

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to examine in depth the role of traditional cart taxis in supporting tourism accessibility in Ijen Crater. Cart taxis as a local community-based transportation mode have a significant contribution in addressing geographical challenges and limited formal infrastructure in natural tourism areas. Through a qualitative descriptive approach based on observation, documentation, and literature studies, it was found that traditional cart taxis not only function as a means of transportation, but also as social and economic agents that strengthen community involvement in the tourism industry. Traditional taxi activities also provide alternative livelihoods, create authentic interactions with tourists, and support the microeconomic ecosystem at the local level. However, traditional taxi drivers face serious challenges such as income uncertainty, unclear legal status, and minimal policy support. This study recommends the importance of integrating traditional cart taxis into an inclusive, participatory, and sustainable tourism management system.

Octavia Putri; Naufal Resa A; Mohammad Insan Romadhan

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

This article explores the integration of creative and historical tourism through a comparative examination of two prominent cultural destinations in East Java, Indonesia: Bandar Grisse in Gresik and the Bung Karno Memorial Park in Blitar. Bandar Grisse, a revitalized old-town district, exemplifies a unique urban tourism model that blends colonial architectural heritage with a contemporary pedestrian-friendly layout reminiscent of Malioboro Street in Yogyakarta. Central to its historical significance is the Garling (Gardu Suling), an iconic heritage structure equipped with a siren, strategically located amidst a multicultural urban fabric encompassing Dutch, Arab, Chinese, and indigenous settlements. The institutionalization of the “Bandar Grisse” tourism brand has catalyzed a series of recurring cultural events, including the annual Bandar Grisse Festival and the biweekly Cokro Ekraf Festival, fostering local creative economies. Complementing this urban heritage is the Bung Karno Memorial Park, a monumental site that not only serves as the final resting place of Indonesia’s first president but also as a locus of national remembrance and civic education. Employing a qualitative descriptive approach, this study underscores the symbiotic relationship between heritage preservation and cultural innovation in promoting sustainable tourism rooted in local identity and historical consciousness.

Eka Wahyu Muria Ningsih; Adelia Aini Intan; Mohammad Insan Romadhan

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

This study examines the contribution of Micro, Small, and Medium Enterprises (MSMEs) actors in supporting community economic empowerment through their strategic role in strengthening tourist attractions in two destinations in East Java, namely religious tourism of Cheng Hoo Mosque Pasuruan and natural educational tourism of Jati Sewu Gresik. This research is based on the reality of tourist destinations that are the target of the study, where the role of MSMEs in both areas reflects a significant role in strengthening tourist attractions in destinations for visitors. Cheng Hoo Mosque Pasuruan and Jati Sewu Gresik have become new growing spaces for MSMEs that not only sell food, drinks, or tourist services, but also convey the distinctive values of the destination to visitors through direct interaction and the products sold. The method used is descriptive qualitative with a content analysis approach. The data collected was obtained from participatory observations in the field directly with MSME actors, and supported by secondary data obtained from various online sources such as news articles, tourism websites, and official information from the two related destinations. The results show that MSMEs in these two tourist destinations not only play a role in enriching the variety of attractions offered to tourists, but also play an important role in supporting the economy of the surrounding community. Trade activities carried out by MSME players around the tourist area directly create new economic opportunities while increasing community participation in tourism dynamics. In addition, MSMEs also create a more authentic, communicative, and inclusive travel experience for tourists.

Tiwi Widya Lestari; Amelia Amanda Verawati; Adila Nisa Hamidah; Taswirul Afkar

Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the naming of tourist attractions in Gondang District, Mojokerto Regency, through an ethnolinguistic approach to describe the meaning contained in the names. The object of study includes five tourist destinations, namely Akar Seribu, Bale Kambang, Kebun Pandansari, Padi Park, and Mbencirang Valley. This research used a descriptive qualitative method with data collection techniques in the form of field observations, interviews, and documentation. The data were analyzed using descriptive-interpretative analysis techniques, namely by describing the language form used in naming, interpreting the meaning based on the local cultural context, and linking it to the social and ecological functions of each area. The results of the study show that the naming of tourist attractions in this area not only functions as a geographical marker, but also as a representation of the community's relationship with nature, agrarian identity, and a form of language adaptation to changes in spatial functions.

Nadine Pradipta Salsabila; Adinda Diana Nadifa; Nia Oktavia Wahyu Dwi Sandy; Mohammad Insan Romadhan

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews.  The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.

Andi Fyqri Hanyfa Lemppa; Mohammad Insan Romadhan

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

As one of the oldest heritage tourism sites in Indonesia, KBS (Kebun Binatang Surabaya) faces challenges in sustaining its relevance and competing with other modern tourism offerings. The sustainability of KBS is largely influenced by the image communication strategies used to market the zoo and attract family tourists. This study aims to assess the communication strategies along with social media promotion, as well as the tourists’ experience regarding their visit. The data collection technique was field observation, digital documentation analysis, and interviews using a semi-structured format which was analyzed descriptively qualitatively. Research findings indicate that KBS has social media and stakeholder collaboration as main promo media and, education as the fundamental pull factor. Moreover, despite its strengths, KBS suffers from gaps in destination branding and lack of innovation in digital on-site experience. A competitive repositioning by building a unique identifiable brand through, integrated and comprehensive communication strategies was proposed for the use of KBS as a family-friendly competitive educational tourism site.

Virana Mega Putri; Alicia Indriani Putri; Hepy Amrelia; Mohammad Insan Romadhan

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage

I Nengah Sandi Artha Putra; Ni Nyoman Arini; I Putu Tiana Raditya

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Penglipuran Tourism Village, renowned for its cultural authenticity and environmental cleanliness, has experienced substantial growth in tourist arrivals, which has led to environmental pressures and overcrowding in its core area. In response, the development of the Bamboo Forest as a supporting attraction has emerged as a strategic initiative to disperse visitor concentration and promote sustainable tourism. This study aims to examine the development concept of the Bamboo Forest through a qualitative descriptive approach, employing in-depth interviews with local stakeholders, including tourism managers and community leaders. The findings reveal that the Bamboo Forest, spanning 45 hectares, serves multiple ecological and cultural functions, such as groundwater conservation, disaster mitigation, and the preservation of local traditions. Since 2023, the site has been revitalized with ecotourism-based infrastructure, including bamboo pathways, cultural performance spaces, a traditional market, and the Bamboo Caffe, all of which integrate local resources and community participation. Development efforts are aligned with key tourism components: attraction, accessibility, amenities, and ancillary services, while adhering to sustainable tourism principles: something to see, something to do, and something to buy. The project has not only enhanced the visitor experience but also generated significant economic benefits, contributing to community welfare. Overall, the integration of environmental, economic, and socio-cultural aspects in the Bamboo Forest development exemplifies a holistic approach to sustainable tourism in rural destinations.