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Yuting Zhang; Jacky Mong Kwan Watt

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

The abstract of the Guangyuan Forest Health Tourism Industry Development Strategy focuses on enhancing tourist intentions in Sichuan through a multifaceted approach. The strategy emphasizes the importance of targeted marketing that highlights the health benefits of forest tourism, utilizing digital platforms and social media to reach health-conscious travelers effectively. Integrating cultural experiences with natural attractions is crucial, as well as fostering emotional connections and encouraging repeat visits. Sustainability practices are prioritized to build consumer trust and align with environmentally conscious travel trends. The strategy also calls for improving visitor experiences through enhanced infrastructure, immersive activities, and continuous feedback mechanisms to refine offerings. Establishing partnerships with local businesses and cultural organizations further enriches the tourism experience, contributing to the sustainable growth of the forest health tourism sector in Guangyuan and enhancing overall tourist satisfaction based on a sample of 385 Sichuan respondents.

Suci Veny Beauty; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring

International Journal of Economics and Management Sciences 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for application users in Medan city. The type of research conducted is associative research. The population for this study consists of residents of Medan city who use the Traveloka application, with a sample size of 125 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The data analysis technique employed in this study is structural equation modeling (SEM) using the Smart PLS version 4.0 analysis tool. Research results User experience has a positive but insignificant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on e-satisfaction. Perceived value has a positive and significant effect on e-satisfaction on the Medan city traveloka application. E- satisfaction has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on repurchase intention through e-satisfaction. Perceived value has a positive and significant effect on repurchase intention through e-satisfaction.

Elisabet Clara Yunita; Umbu Lily Pekuwali; Norani Asnawi

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This research is based on the fact that in the process of making a Driving License, the Manggarai Timur Community is faced with serious challenges, considering that until now the Manggarai Timur Police have not provided this service, forcing the Manggarai Timur community to travel to Ruteng, Polres Manggarai to take care of their SIM. Long trips not only take a lot of time but also cost a lot of money for the community, especially for those who live in remote areas in the Manggarai Timur area. The type of research used is empirical legal research. Data Collection Techniques interviews, observations and documentation. The results of this study indicate that the aspects of the SIM C making service for the Manggarai Timur community at the Manggarai Polres Traffic Unit, include; Accessibility of SIM C making services at the Manggarai Polres, Speed ​​​​in the SIM C Making Process, and the Level of Satisfaction and Perception of the Manggarai Timur Community Regarding the Services Provided Driving License services at the Manggarai Polres Traffic Unit are quite adequate, they only need to be improved. Meanwhile, the factors that influence the service for making Class C Driving Licenses for the people of East Manggarai at the Manggarai Police Traffic Unit include the availability of facilities and infrastructure, geographical conditions or environmental factors, the existence of complex and complicated requirements that must be met in the application and making of Class C Driving Licenses, the number of officers available to serve Class C Driving License applications, and the potential for corrupt practices or illegal levies that can hinder the process of making Class C Driving Licenses efficiently and transparently.

Muhammad Habib Mustofa; Andreo Yuderth; Sepriano Sepriano

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

CV Jambi Permata is located at Jln. Kapten Pattimura No.116, Kenali Besar, Kec. Kota Baru, Jambi City, is a public service facility engaged in travel services. Based on a survey conducted by the author, directly to the location of CV. Jambi Permata. The author finds obstacles caused by the current business process, namely making it difficult for prospective passengers when they have to go directly to the location to find out the availability of travel ticket stock, so that when the ticket runs out, prospective passengers are forced to look for another travel service. Prospective customers must come more than once to the administration to find out the departure schedule, just to adjust the passenger's planned departure schedule. Making it difficult for administration to find customer data and customer departure schedules through books, where the data is already very large. Making it difficult for administration admins to recap data to be made into reports, because they have to check the entire history of previous transactions. then the solution the author offers is able to improve administrative performance in managing reservation data and make it easier for prospective passengers to place orders. The travel ticket booking information system that will be proposed presents more accurate, timely and relevant information. So that with this information, the leadership of CV. Jambi Permata can predict conditions or needs in the future better and can make decisions and can take the best actions for the progress of the business being run.

Rudi Prasetyo Ardi; Shandra Widiyanti

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Word-of-Mouth (WOM) communication plays a vital role in shaping the perception of tourism destinations and significantly influences tourists' decision-making processes. This is particularly true for Generation Z, a demographic cohort characterized by their high digital literacy, constant connectivity, and strong preference for authentic and unique experiences. Generation Z travelers tend to rely heavily on WOM, both traditional and digital (e-WOM), when selecting travel destinations, as they value peer recommendations over conventional advertising. One of the destinations that has gained popularity among this generation is Pantai Indah Kapuk (PIK), a rapidly developing coastal area known for its vibrant atmosphere, modern attractions, and aesthetic appeal suitable for social media sharing.This study aims to examine the impact of WOM communication on the satisfaction and overall tourism experience of Generation Z visitors at PIK. The research adopts a quantitative approach using survey methods to collect data from Generation Z tourists who have visited PIK. Variables measured include the source and credibility of WOM, the influence of WOM on decision-making, perceived value, satisfaction, and the quality of the tourism experience.The findings are expected to provide insights into how WOM shapes tourist behavior, enhances destination satisfaction, and contributes to memorable tourism experiences among Generation Z. Furthermore, the study aims to offer recommendations for destination marketers and tourism stakeholders to effectively leverage WOM as a strategic tool in promoting destinations and engaging young travelers in meaningful ways.

Maria Magdalena; Wahju Wulandari; Mulyono Mulyono

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effect of service quality on customer loyalty 5) there is an insignificant effect of customer relationship management on customer loyalty 6) there is an insignificant effect of service quality on customer loyalty through customer satisfaction 7) there is a significant effect of customer relationship management on customer loyalty through customer loyalty.

Andy Hermawan; Nila Rusiardi Jayanti; Adam Praharsya Rahmadian; Muhammad Hafizh Bayhaqi; Amira Afdhal +1 more

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

Travel insurance provides financial protection for individuals during their trips, both domestically and internationally. With the increasing demand for travel insurance, insurance companies face challenges in efficiently managing claims. This study aims to develop a predictive model to classify whether an insurance policy will be claimed based on historical customer and transaction data. This research utilizes a dataset containing various features related to travel and policyholders, such as agent type, distribution channel, insurance product, travel duration, and premium amount. The methods used include data exploration, feature processing, and the application of machine learning algorithms such as Logistic Regression, Random Forest, and XGBoost. Experimental results indicate that the XGBoost model performs the best, achieving the highest accuracy compared to other models. With this predictive model, insurance companies can optimize claim evaluation processes, reduce fraud risks, and improve operational efficiency in handling travel insurance claims.

Afdal Rizki I

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to determine how moral and cultural values ​​are formed in the Ngeri-ngeri sedap film. This study uses a descriptive research type. The results of this study discuss several scenes related to the issue of family conflict in the Ngeri-Ngeri Sedap film. The issues include: parents who have the right to control their children, parents who tell their children to marry fellow Batak people to continue the culture, parents who tell their children to return from their travels, the cause of family conflict because each family member feels like they want to be heard but doesn't want to hear, and the role and opinions of women in this family are not considered. The relationship in the family is very eternal and eternal, therefore every conflict in the family must be resolved so that a harmonious family is realized.

Muhammad Fadhel Ali; Alif Munazat; Muhammad Mirza Dwitama; Suseno Suseno

JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI 2025 CV. ALIM'SPUBLISHING

Optimizing distribution routes is an important step for MSMEs in increasing operational efficiency and customer satisfaction. This research was conducted on Bolen Crispy Mak Tin MSMEs which face distribution challenges with routes that are not yet optimal, causing increased transportation costs and the risk of decreasing product quality. This research uses the Branch and Bound and Nearest Neighbor algorithms to solve the Traveling Salesman Problem (TSP) problem in determining efficient distribution routes. The results of data processing are optimal routes that have the minimum distance with a total distance of 282.5 KM with route P-1-2-7-4-5-6-3-0 for the branch and Bound algorithm and 239 km with route P- 2-3-4-5-6-7-1-P for Nearest Neighbor This result is more optimal when compared to the previous route, namely P-1-2-3-4-5-6-7-P with a distance of 291 km analysis shows that Method Nearest Neighbor is able to provide an optimal solution by minimizing travel distance and distribution costs, while the Branch and Bound algorithm also provides an optimal solution but is less efficient. and distribution cost efficiency from Rp. 570,320.9 to 565,511.36 or 0.84% ​​more savings for the Branch and Bound Algorithm and 540,795.45 or 5.18% more savings for Nearest Neighbor

Shelly Noer Anggraeni; Eny Haryati; Dian Ferriswara

Perspektif Administrasi Publik dan hukum 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe and analyze: how to implement smart governance in smart villages. The type of research used is qualitative research. The data analysis technique in the study uses techniques developed by McNabb (2002), namely Grouping the data according to key constructs, Identifying bases for interpretation, Developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that the implementation of smart governance in the Three Villages Government as a Smart Village in Sidoarjo Regency is measured based on 3 aspects, namely: public service aspects, village information system aspects, and village fund management aspects. Information technology is indispensable in the implementation of all aspects of smart governance, both public services, village information systems, and village fund management. The first aspect is that public services can be faster and more optimal with the implementation of smart governance. Previously, village people who wanted to take care of village administration needs had to travel a considerable distance from their village to the sub-district center and even the district center, so it took extra time and energy to take care of it. After the online service, all village administration needs can be done quickly and easily because they can be directly verified by sub-district and district officers without having to visit the sub-district or district office. The second aspect is that village information can be obtained by the community at large easily and quickly. Previously, village people who wanted to know information about their village had to visit the village office.

Willia Novita Eka Rini; Dwi Amelia; Muthiah Fauziyyah; Adinda Novita; Al Qohiyulan Tiar +2 more

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Training Posyandu cadres is one of the strategic steps in increasing the capacity of human resources at the community level to support public health programmes. Clean and Healthy Living Behaviour (PHBS) is one of the efforts that can be done in increasing awareness of clean living and maintaining the health of the community. Hand sanitizer is only used as an alternative when there is no water or soap when travelling or doing activities outside the home. This article aims to improve the understanding of adolescents and posyandu cadres about phbs and hand sanitizer as a substitute for hand washing for disease prevention. The results of the activity showed that counselling on sanitation and environmental hygiene and the provision of hand sanitisers had a positive impact on increasing public awareness, especially posyandu cadres and adolescents in preventing the spread of diseases.

Arsuwendi Arsuwendi; Harjuni Hasan; Albertus Juvensius Pontus

Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri 2025 Asosiasi Riset Ilmu Teknik Indonesia

PT Ansaf Inti Resources is a company engaged in coal mining using the open pit method. In the process of mining in open pit mines, haul roads are indispensable in the process of transporting overburden and play an important role in the mining production cycle. The purpose of the study is to determine the total resistance to overburden production of the LGMG CMT96 conveyance based on the haul road segment that has been determined from the overburden loading point to the disposal of the material, then a calculation is made based on the standard number of good total resistance to the actual haul road. After calculating all segments of the haul road, the results of plotting the total obstacle graph against the speed, travel time, and production of the haul. So every 1% increase in total resistance will reduce the speed of the conveyance 1.346 km / h, while every 1% increase in total resistance will reduce the travel time of the conveyance 0.0464 minutes. The production results of the CMT96 conveyance before the improvement of the total obstacle to the road surface amounted to 55 lcm and 49 lcm, while after the improvement of the total obstacle to the road surface there was an increase in the production of the conveyance of 68 lcm and 62 lcm. So every 1% increase in total resistance will reduce the production of conveyance by 4.7429 lcm.

I Gusti Ayu Dini Riarti Laretna Laksmi; Amirul Mustofa; Eny Haryati; Widyawati Widyawati

Jurnal Hukum, Administrasi Publik dan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe and analyze: the role of supervision and obstacles faced and the efforts made by the Surabaya Special Class I Immigration Office in its role to supervise the existence of foreigners.  The research method to be used is qualitative descriptive.  Data Collection Techniques include: Interviews, Observations, Documentation. The research informant is the Head of the Suarabaya Special Class I Immigration Office. The data analysis technique using interactive model analysis was developed by Miles et al., (2014), namely data condensation, data presentation, and conclusion drawn. The results of the study show that the Surabaya Special Class I Immigration Office has three roles in supervising foreigners, namely as an immigration facilitator on duty, including providing residence permit and immigration status services, determining immigration status for foreigners in Indonesia, conducting research on the correctness of a person's citizenship evidence.  As an Administrator in the supervision of foreigners, it is carried out through administrative supervision when a foreign citizen submits an application to the Immigration Office. As an Executor in the supervision of foreigners, it is carried out by 1) searching for and obtaining information about the existence of Indonesian citizens who are outside Indonesian Territory; 2) Conduct an interview when applying for a Travel Document of the Republic of Indonesia; or 3) Coordinate with the local government through the Chief Representative of the Republic of Indonesia to monitor the existence of Indonesian citizens outside the Indonesian Territory. The obstacles faced by the Surabaya Special Class I Immigration Office include the range of work which includes Surabaya, Mojokerto, and Sidoarjo. There are limitations of officers. Lack of understanding of immigration law by foreigners. Lack of information obtained from the public regarding the existence of foreigners. Lack of openness on the part of the company where the foreigner works. The efforts made by the Surabaya Special Class I Immigration Office in supervising foreigners are to conduct direct field surveillance to find out the whereabouts of foreigners. Attend KOMINDA (Komunitas Intelejen Daerah: Regional Intelligence Community) activities organized by the Regional Government.  Conducting socialization programs to foreigners and the community. Conducting administrative supervision.

Wena Kusharyanti; Ika Devy Pramudiana; Eny Haryati

Parlementer : Jurnal Studi Hukum dan Administrasi Publik 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to describe and analyze: The Effectiveness of Mobile Samsat Services in Serving Motor Vehicle Tax Payments in Lumajang Regency and the factors that affect the Effectiveness of Mobile Samsat Services in Serving Motor Vehicle Tax Payments in Lumajang Regency. The research is a qualitative descriptive analysis. The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that the Mobile Samsat Service has been effective in increasing motor vehicle tax revenue. This program is designed to make it easier for people to pay vehicle taxes, thereby increasing accessibility and convenience. Despite challenges such as technical constraints and time constraints, feedback from the community has been generally positive, stating significant benefits of Samsat Roving in saving time and travel costs. Overall, the Mobile Samsat service in Lumajang Regency has succeeded in creating a mutually beneficial relationship between service providers and customers, which is expected to result in a more positive and trusting relationship between the parties involved. Ease and Accessibility of Services: Taxpayers feel more helped by the services that come directly to them, especially in areas far from UPT offices. The effectiveness of the Mobile Samsat in Lumajang Regency in increasing vehicle tax revenue is influenced by the ease of tax payment, strategic location and operational time, technology adoption, and consistent SOPs. Although it has had a positive impact, continuous efforts are needed to achieve greater inclusivity. These factors are important in improving the effectiveness of vehicle tax services and revenues.

Aldi Ferdian Basari; Amirul Mustofa; Ulul Albab; Widyawati Widyawati

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe and analyze: the role of the Surabaya Special Class I Immigration Office to prevent Illegal Indonesian Workers and what are the obstacles and efforts made.  The research method to be used is qualitative descriptive.  Data Collection Techniques include: Interviews, Observations, Documentation. The research informant is the Head of the Suarabaya Special Class I Immigration Office. The data analysis technique using interactive model analysis was developed by Miles et al., (2014), namely data condensation, data presentation, and conclusion drawn. The results of the study show that the Surabaya Special Class I Immigration Office has a role as a regulator carried out by providing understanding and socialization to the public about the dangers of illegal migrant workers who will not get legal certainty in their placement areas. As a regulator, immigration supervision of Indonesian citizens is carried out when applying for travel documents, either out or into Indonesian territory or being outside Indonesian territory. As a facilitator, providing Travel Documents of the Republic of Indonesia (DPRI) to every citizen who will travel abroad as long as there are no burdensome things. The obstacles faced are Indonesian Prospective Workers who still often forge documents, still often abuse Travel Documents, lack of awareness of Indonesian Prospective Workers in compliance with Immigration documents. Some of the efforts taken include regular Counseling and Education, Pre-Immigration Consultations. Strengthening Cooperation with Recognized and Licensed Official Placement Agents. Strict Monitoring and Supervision of activities related to immigration. Strict Law Enforcement on placement agencies or prospective migrant workers involved in non-procedural practices. Collaborate with relevant agencies such as the Ministry of Manpower, the police, and migrant worker protection agencies to exchange information and support comprehensive prevention efforts such as the Indonesian immigration security agency.

Prima Setia Judha Pranatha; Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Dedi Joko Purnomo; Veronica Halim +1 more

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Tourism is an activity in which a person travels for recreation or vacation. Tourism is also associated with the need for stopovers and overnight accommodations. Not only for overnight needs, meeting rooms, sports halls and restaurants are now mandatory facilities in a hotel and are needed according to the type of hotel. The hotel restaurant provides catering services, in this case it must also meet hygiene requirements. Food hygiene is the prevention of disease by maintaining high standards of hygiene and the quality of the food itself. Personal hygiene is the human way of self-care to maintain good health. Food and personal hygiene of food workers in the food processing process is very important because applying good hygiene can minimize the possibility of food contamination. The application of food health and personal hygiene can be influenced by one's knowledge about it in the workplace. Lack of food health knowledge and personal hygiene can be improved by providing information and education through counseling or training. The training held was a collaboration between IHGM DPD Central Java partners and the team proposing Dian Nuswantoro University through a community service or community partnership program whose implementation was in the form of training on Food Hygiene and Personal Hygiene for hotel employees in the city of Semarang

Astrid Komala Dewi; Catherine Hermawan Salim; Yurita Milintina

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The risk of falls in the community in Kapuk Cengkareng Village, especially the elderly, is a health problem that can have a serious impact on quality of life. Balance examination and education are important preventive measures in reducing the risk of falls. This study aims to analyze the effectiveness of balance examinations using the Single Leg Stance (SLS) and Time Up and Go (TUG) methods and provide appropriate education to improve postural stability. The method used in this study involved balance tests with SLS and TUG in community groups with various age ranges. The data obtained were analyzed to see the relationship between balance test results and fall risk factors. In addition, balance education interventions were carried out including physical exercise and fall prevention strategies. There were 30 Respondents Involved in This Activity after the Task was completed The success measurement method was used to evaluate the pre- and Post-Test methods and N-Gain with a value of 0.9 indicating that the strength or category in this study was at a High Level. The calculation results showed a 70% increase from the Pre-test and Post-test results. This shows that respondents experienced positive changes after participating in the activity and that the Technique used could significantly improve the Results. The results showed that individuals with low scores on the SLS and longer travel times on the TUG had a higher risk of falling. The balance education provided was shown to improve balance ability and public awareness of fall risk factors. Thus, balance examination using the SLS and TUG methods and balance education can be an effective strategy in preventing the risk of falling in the community.

Baso Erik; Abdi Akbar; Andi Mustika Amin; Zainal Ruma; Anwar Anwar

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study expects to decide the impact of capital construction on the monetary execution of PT Gowa Makassar The travel industry Improvement Tbk in Makassar City in 2019-2023. The examination utilizes an illustrative methodology. The number of inhabitants in this study is the yearly monetary report of PT Gowa Makassar The travel industry Improvement Tbk. The example of this study utilizes the monetary position explanation and benefit and misfortune articulation of PT Gowa Makassar The travel industry Advancement Tbk for the period 2019-2023. This study involves auxiliary information as fiscal reports for the 2019-2023 period obtained from www.idx.co.id. The information assortment strategy utilized in this study is documentation. The information examination method in this study utilizes numerous direct relapse investigation involving the Measurable Bundle for the Sociologies (SPSS) variant 25 program. The examination results show that the impact of capital design (DER, DAR, and LDER) somewhat and at the same time affects corporate monetary execution (ROE) at the organization PT Gowa Makassar The travel industry Advancement Tbk for the 2019-2023 period.

Hanafi Hanafi; Pasaribu Pasaribu

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Batu Basurek is one of the cultural tourist attractions in Tanah Datar Regency that has high historical value. As a tourist destination, Batu Basurek attracts both domestic and international tourists to learn more about the culture and historical heritage. However, the facilities at this location still do not meet the standards that should be possessed by a cultural tourist attraction. This research aims to analyze the level of importance and performance of tourist facilities in Batu Basurek.This research uses a quantitative descriptive method with a survey approach, where a questionnaire is used as a data collection tool. The analysis technique applied is Importance Performance Analysis (IPA) to measure the gap between the level of importance and the performance of tourist facilities. This research was conducted from January 14 to 20, 2025, with a total sample of 131 respondents.The research results show a gap between visitor expectations and the actual condition of the tourist facilities. The Total Suitability Index (TSI) of 152% indicates that the performance of the tourist facilities still needs improvement. Some attributes that require primary attention are hotels (69%) and prayer rooms, toilets, and trash bins (66%), as despite being considered important by visitors, their performance is still inadequate. Meanwhile, the friendliness of the community (73%) and restaurants (68%) show quite good performance and need to be maintained. Tourist attractions (62%) and souvenir shops (63%) provide quite high satisfaction levels, even though their importance levels are relatively lower. As for attributes like travel agents (61%) and information centers (61%), they are not the main priorities for improvement.

Hilda Marliza; Jusmardi Jusmardi; Resmi Darni; Widya Darwin

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The rapid development of information technology and telecommunications has driven companies and MSMEs to adopt desktop, mobile, and web-based applications to enhance operational performance. PT HPS Painan Padang, previously relying on manual ticket bookings, faced challenges in efficiency and susceptibility to brokering practices. To address this, a web-based travel ticket booking application was developed, enabling customers to book tickets online more practically, quickly, and conveniently, anytime and anywhere. The integration of Natural Language Processing (NLP) technology in the form of a chatbot further enhances service efficiency and responsiveness. This feature provides real-time information on departure schedules, seat selection, and payment transactions while also supporting sentiment analysis and swift responses to customer feedback, ultimately improving service quality. The application, built using PHP, MySQL, and CodeIgniter with a Prototype development approach, adapts to changing market demands. Testing via GTmetrix on the https://desistravel.xyz/backend page demonstrated excellent performance with an 88% Performance score, 95% Structure score, and optimal Web Vitals metrics, indicating a fast, responsive, and stable platform. The final product is a user-friendly web-based ticket booking application supported by an intelligent chatbot, offering a seamless user experience, enhancing customer satisfaction, and streamlining the travel booking process efficiently.