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This research investigates the semantic expression of romantic bliss in Taylor Swift’s song “Lover,” emphasizing how language conveys emotional intimacy and idealized love. The study is based on Geoffrey Leech’s (1981) theory of meaning, focusing on three aspects: conceptual meaning, connotative meaning, and affective meaning. This study uses a descriptive qualitative method to analyze selected parts of the lyrics. The findings reveal that Swift expresses emotional connections and her ideal of love through metaphorical language and symbolic expressions. Lyrics such as "We could leave the Christmas lights up until January" and "You're my, my, my, my lover" highlight how ordinary events become important emblems of emotional connection and romantic harmony. According to the study, Taylor Swift's "Lover" is a useful tool for semantic investigation as well as a well-liked love song. By her choice of words, Swift creates a lyrical rendering of love that resonates with audiences, thereby emphasizing how language can effectively convey emotional experiences.

The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

This research discusses the representation of Quranic values in the movie Setetes Embun Cinta Niyala through the Charles Sanders Peirce semiotic approach. Movies as visual media are not only entertainment, but can also be a means of da'wah and moral education. This research aims to reveal how the sign structure (icon, index, symbol) is used to represent Quranic messages, and how the meaning of the sign is interpreted by audience. The method used is descriptive qualitative with observation techniques of scenes in the movie that contain Islamic values. The analysis technique was carried out using the Charles Sanders Peirce Semiotics method. The results of the analysis show that this film explicitly and implicitly displays Quranic messages through visual representations (prayer rugs, prayers, social interactions) and verbal (dialog, quotations of Qur'anic verses). Values such as tawakkal, filial piety, honesty, brotherhood, and sharia restrictions on marriage are displayed by referring to the verses of the Qur'an, which are reinforced through symbolic meaning based on Peirce's theory. This research shows that film can be an effective medium in conveying religious and moral messages, especially when the signs in the film are analyzed in depth through a semiotic approach.

Abstract This study examines the representation of Islam in the architecture of the KH Hasyim Asy'ari Indonesian Islamic Museum as a symbol of preserving Islamic history and culture in Indonesia. Using a descriptive qualitative method, this study identifies the symbolic and philosophical elements contained in the facade, interior, and circulation of the museum space. The results of the study show that the museum architecture adopts a post-modern style with a triangular pyramid shape that tapers upwards, symbolizing the majesty and sustainability of Islamic civilization. The concept of postmodern space is applied, with unclear boundaries between spaces, creating a continuous visual and functional flow, while providing a harmonious spatial experience for visitors. The arrangement of space and circulation utilizes the principle of postmodern space, where spaces appear separate but remain visually and functionally connected, reflecting diversity and inclusivity in the concept of Islam. The representation of Islam on the museum facade is depicted through a motif that resembles santri sungkem to kyai, a symbol of respect and closeness to religious teachings. The pyramid shape not only adopts world architectural designs, but also has a philosophical meaning related to the majesty, identity, and heritage of Islamic civilization in Indonesia. This study confirms that museum architecture is not only a work of visual art, but also a symbol of Islamic identity that is profound and historically and culturally meaningful.  

This study examines Boras Sipir Ni Tondi, a sacred cultural symbol of the Batak community which literally means “rice that restores the soul,” often used in traditional rituals as a medium of spiritual healing, blessing, and communal solidarity. The research addresses the growing theological tension and cultural disconnection among Batak Christian youth who are caught between ancestral heritage and the normative teachings of Christianity. The objective of this study is to explore the symbolic and theological meaning of Boras Sipir Ni Tondi and to develop a contextual approach for its integration into Christian Religious Education (CRE). Using a qualitative research approach with library research methods and contextual hermeneutic analysis, the study draws on theological literature, cultural anthropology, and scriptural narratives. The findings reveal that Boras Sipir Ni Tondi holds profound symbolic meanings aligned with Christian concepts of restoration, spiritual renewal, and divine grace. When interpreted theologically, this symbol can serve as a pedagogical tool to bridge faith and culture, especially through reflective learning models, contextual liturgies, and integrative teaching strategies. The study proposes that by embracing culturally meaningful symbols within the framework of biblical theology, CRE can foster spiritual identity that is both rooted in tradition and transformative in faith. It concludes that a critical and theologically grounded inculturation of local symbols enhances the relevance of Christian education, enabling learners to embody faith that is contextually aware, spiritually alive, and culturally rooted.  

Semantics is a branch of linguistics that studies meaning in language, whether implied in words, phrases, or sentences. In literary works such as songs, the use of language often contains multiple or symbolic meanings that may cause ambiguity for listeners. This becomes problematic when the audience interprets the lyrics differently from the songwriter’s intent. The song "Lihat, Dengar, Rasakan" by Sheila On 7 is an example of lyrics rich in meaning and symbolism, making it an interesting subject for semantic analysis. The aim of this study is to uncover and explain the lexical and grammatical meanings contained within the lyrics so that the message conveyed can be understood more thoroughly and deeply. This research uses a descriptive qualitative method with observation, note-taking, and content analysis techniques. The results show a total of 17 lexical meaning data and 17 grammatical meaning data in the song lyrics. The lexical meanings consist of 10 synonymy data, 4 antonymy data, 2 homonymy data, 4 hyponymy data, 4 polysemy data, 3 ambiguity data, and 2 redundancy data. Meanwhile, the grammatical  meanings include 11 affixation data, 2 reduplication data, and 5 composition data. These findings reveal that the lyrics of "Lihat, Dengar, Rasakan" are rich in complex meanings, both lexically and grammatically. The conclusion of this research is that semantic analysis can unveil the deeper layers of meaning within song lyrics, helping listeners grasp the moral message, social critique, and spiritual values hidden behind the poetic language used by the songwriter.

Semantics is a branch of linguistics that studies meaning in language, whether implied in words, phrases, or sentences. In literary works such as songs, the use of language often contains multiple or symbolic meanings that may cause ambiguity for listeners. This becomes problematic when the audience interprets the lyrics differently from the songwriter’s intent. The song "Lihat, Dengar, Rasakan" by Sheila On 7 is an example of lyrics rich in meaning and symbolism, making it an interesting subject for semantic analysis. The aim of this study is to uncover and explain the lexical and grammatical meanings contained within the lyrics so that the message conveyed can be understood more thoroughly and deeply. This research uses a descriptive qualitative method with observation, note-taking, and content analysis techniques. The results show a total of 17 lexical meaning data and 17 grammatical meaning data in the song lyrics. The lexical meanings consist of 10 synonymy data, 4 antonymy data, 2 homonymy data, 4 hyponymy data, 4 polysemy data, 3 ambiguity data, and 2 redundancy data. Meanwhile, the grammatical  meanings include 11 affixation data, 2 reduplication data, and 5 composition data. These findings reveal that the lyrics of "Lihat, Dengar, Rasakan" are rich in complex meanings, both lexically and grammatically. The conclusion of this research is that semantic analysis can unveil the deeper layers of meaning within song lyrics, helping listeners grasp the moral message, social critique, and spiritual values hidden behind the poetic language used by the songwriter.

This study examines the construction of adolescent identity in Falistiyana's novel Argantara through a sociological literary approach. Adolescent identity is the result of a process of searching for identity that takes place during the transition to adulthood and is greatly influenced by social factors, such as family, school, peers, and community norms. The Argantara novel depicts the complexity of adolescent life through its characters who experience social pressure in various forms, ranging from family expectations, social competition in the school environment, to stigma against differences in social background. This study found that social pressure is a significant factor in shaping and often limiting the expression of adolescent identity. However, the characters in the novel also show various resistance strategies, such as symbolic rebellion, selective adaptation, and the search for meaning through emotional relationships. Using Erikson's identity theory and Pierre Bourdieu's habitus concept, this study concludes that adolescent identity in Argantara is formed through the dialectic between social structure and individual agency. Literature, in this context, not only reflects the social reality of adolescents, but also becomes a medium to criticize the social pressures faced by the younger generation.

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.  

This study is titled Nonverbal and Verbal Signs in the Music Video Forever Young by Alphaville (1984). It examines how verbal and nonverbal signs in the music video are used to represent messages about youth, time, and emotional longing through a semiotic approach. The objectives of this study are to identify the verbal and nonverbal signs used in the video and to analyze how these signs construct symbolic emotional, cultural, and philosophical meanings. The data consists of visual scenes and lyrics from the official “Forever Young” music video. Data collection was conducted through observation by listening to the song, reading the lyrics, and documenting the visuals. The analysis employs a qualitative descriptive method, applying relevant theories of meaning, visual semiotics, and color symbolism. The findings show that the music video uses a combination of affective, connotative, and conceptual meanings to convey its message. The most dominant nonverbal aspects are props, manner, and activity, while appearance and content analysis are also present with less frequency. In the verbal signs, affective and connotative meanings appear most often, reflecting strong emotional nuance and symbolic references to youth and existential reflection.

This study examines acculturative symbolism and interfaith tolerance through the implementation of the Unan-Unan Ceremony in Tosari District, Tengger region, using a qualitative case study approach and Herbert Blumer's symbolic interactionism theory as an analytical tool. The Unan-Unan tradition, as a sacred five-year ritual of the Tengger Hindu community, not only carries spiritual meanings such as warding off evil and purifying nature but also serves as a space for social interaction actively involving the Muslim community, particularly in social, cultural, and logistical aspects. Cultural symbols such as offerings, mantras, and collective prayers are interpreted as the result of negotiations and the formation of cross-religious collective identity. The research findings indicate that the symbolism in this tradition represents values of tolerance, mutual aid, and teposliro, thereby strengthening an inclusive and harmonious social structure within a multicultural society. The Unan-Unan ceremony serves as tangible evidence that a cultural approach can create spaces for tolerance and harmony among religious groups without erasing their respective identities. Thus, this tradition is not only significant as a cultural heritage but also as a model of diversity and social peace in Indonesia.

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.

This article explores the dimensions of spiritualism and existential feminism in the short story Umi Kalsum by Djamil Suherman using a qualitative descriptive approach combined. The study focuses on interpreting symbolic and ideological elements within the text that reflect the search for life’s meaning, spiritual awareness, and the position of women within a patriarchal social structure. Data were obtained through literature review and analyzed in depth through the processes of data reduction, presentation, and interpretive reflection, with validity ensured through source triangulation and repeated readings. The findings reveal that the character Umi Kalsum represents a devout woman who lives under strict social norms, yet possesses strong spiritual and inner resilience. Spiritual values are reflected in her submissive and sincere acceptance of suffering, while existential feminism is expressed through her inner conflict and struggle for personal freedom. The protagonist’s tragic end serves as a symbolic protest against the restrictive social order imposed on women. This short story illustrates how spiritual experience and existential awareness can act as liberating forces in the face of gender-based injustice.

This study aims to describe and analyze the representation of Indonesian culture in Fiersa Besari's novel Arah Langkah using Roland Barthes' semiotic approach. This novel presents the narrative of the journey of the novel's characters who discover the diversity of Indonesian culture through geographical descriptions, customs, and social interactions that occur. Using descriptive qualitative methods and literature studies, the study examines the cultural signs that appear in the text in depth at the level of denotative, connotative, and cultural myth meanings. Barthes' approach allows the disclosure of layers of symbolic and ideological meanings hidden in the novel's cultural representation. The results of the analysis are expected to enrich literary and cultural studies, increase readers' appreciation of Indonesian cultural values, and contribute to the preservation of the nation's cultural identity amidst the flow of globalization. This study also emphasizes the role of the novel as a medium for reflecting socio-cultural life and a means of learning life values through the experiences of characters in the story.

The Toba Batak culture has a strong symbolic richness, especially in the traditional rituals of death which are full of theological and social meanings. One of the important symbols in the ceremony is Sijagaron, which literally means "guard" or "escort", and is used as a symbol of final respect to the deceased. This research aims to examine the meaning of Sijagaron through a contextual theological approach, by looking at how this symbol can be understood in the light of the Christian faith and its relevance in the lives of Toba Batak believers today. The method used is a descriptive qualitative study with a theological and anthropological approach. The results of the study show that Sijagaron contains Christian values such as love, fellowship, and respect for God's creation. From a contextual theological perspective, Sijagaron can be interpreted as a bridge between faith and culture, which shows that local cultural symbols can be a means of contextual evangelism. Thus, the culture of Sijagaron does not contradict the Christian faith, but rather enriches the people's understanding of the mystery of death and eternal life.

This study explores the use of referential expressions in six selected songs from NIKI Zefanya’s 2024 album Buzz. Using a qualitative descriptive method and Halliday and Hasan’s theory of reference, the research aims to identify the types of referential expressions used in the lyrics and analyze their contribution to meaning and emotional impact. The findings reveal a total of 74 referential expressions, consisting of 53 personal references, 9 demonstrative references, and 12 comparative references. Personal references, such as I, you, and my, are the most dominant and function to express intimacy, personal emotion, and connection with the listener. Demonstrative references, like this and that, help point to emotional states or symbolic meanings. Comparative references, including like, better, and too much, are used to express metaphor, contrast, or emotional intensity. The study concludes that referential expressions not only serve grammatical functions but also shape how meaning is constructed in song lyrics. These expressions enhance narrative clarity, emotional depth, and listener engagement, showing that even small linguistic choices can have a strong impact on how music is experienced and understood.

The beach cloth works created apply Nias ornaments as a renewal idea to make them attractive and different from previous beach cloths. The aim is to find out the preservation activities of Nias ornaments in the cycle of batik-based beach cloths. Nias ornaments have certain symbolic meanings that are believed and trusted by the local community. Ornaments that are part of fine art by paying attention to the principles in applying Nias ornaments to the beach cloths created. The creation process is carried out by: 1. Data collection, 2. Determining ornaments as samples, 3. Designing digital-based motifs, 4. Transferring designs to primis mori cloth, 4. The canting process using liquid wax, 5. Coloring beach cloth, 6. Locking the color of the cloth using waterglass, 7. Removing wax by boiling and processing the cloth, 8. Drying the cloth until dry. The creation produced 12 different beach cloth works with innovations to preserve Nias ornaments, while at the same time socializing beach cloth as a typical souvenir of the Nias tribe through art exhibitions.

This study aims to analyze the lexical and contextual meanings in the lyrics of the song “Mangu” by Fourtwnty Ft. Charita Utami. This song was chosen because it contains emotional, symbolic, and reflective messages that reflect inner turmoil and value conflicts in human relationships. The method used is a descriptive qualitative approach with semantic analysis techniques. Data was obtained from the song lyrics and analyzed through the stages of identifying lexical meaning based on the literal meaning of the words, and contextual meaning based on the situation and context of their use. The results of the study indicate that the lyrics of “Mangu” contain various forms of lexical meaning such as synonyms, antonyms, collocations, polysemy, and idioms, as well as contextual meaning reflecting spiritual conflict, differences in principles, and the search for identity. This song symbolically represents the social conditions often experienced by individuals in personal and existential relationships. These findings enrich the study of semantics in popular literary works and can be implemented in Indonesian language learning as contextual and meaningful teaching materials.

 In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.

This study aims to explain the cultural values ​​contained in the Kinanti – Dhat song, which is the original soundtrack (OST) of the film KKN di Desa Penari. This song was chosen because it contains strong Javanese cultural elements and has a symbolic meaning that is closely related to the film's story. This study uses an anthropolinguistic approach with a qualitative descriptive method. Data were analyzed through text studies and cultural contexts to reveal the hidden meanings in the song lyrics. The results of the study indicate the existence of cultural values ​​that reflect beliefs in supernatural powers and ancestral spirits, the importance of maintaining balance in life, and awareness of ethics, morals, and social norms. In addition, this song also conveys teachings to always be vigilant, protect oneself from bad influences, and uphold local traditions. These findings indicate that the Kinanti – Dhat song not only has aesthetic value, but is also full of cultural values ​​that are important to understand and preserve.