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The issue of plastic waste in Indonesia has reached alarming levels with annual production reaching 64 million tons, the majority of which ends up in the oceans, making Indonesia the second largest contributor to global marine plastic pollution after China. Increasing awareness and reducing daily waste generation are crucial to protecting the environment from the serious impacts of plastic's slow decomposition. This research employed accidental sampling with 20 to 30 respondents to investigate the influence of green marketing and green consumerism on purchasing decisions of environmentally friendly products. Data analysis included data exploration to identify patterns and trends, and Ordinary Least Squares (OLS) regression testing to evaluate the linear relationship between independent variables (green marketing and green consumerism) and the dependent variable (purchase decision). The results of multiple linear regression analysis indicate that the Green Consumerism variable (X2) has a positive regression coefficient of 0.260, although it is not statistically significant (p = 0.148), suggesting that consumer adoption of environmentally friendly behavior marginally contributes to purchasing decisions of environmentally friendly products. However, the low Adjusted R Square (0.031) indicates that the model only explains approximately 3.1% of the variability in purchase decisions. Therefore, companies need to consider other factors such as price and product quality, and integrate more holistic marketing strategies to enhance consumer preference for environmentally friendly products. Further research using more sensitive analytical methods could provide deeper insights to support more effective decision-making in dynamic markets.

The application of the VARK (Visual, Auditory, Reading/Writing, Kinesthetic) model in classroom management is a strategy that can offer a more inclusive and effective approach to increasing student achievement. This research aims to explore how the use of the VARK model can improve students' learning experiences and academic performance. The research method used is a literature study, involving analysis of various relevant sources regarding the VARK concept and its application in education. The research results show that by understanding various learning preferences, educators can design learning experiences that better suit students' individual needs. Through the application of various learning strategies, such as the use of pictures and diagrams for visual students, group discussions for auditory students, reading and writing assignments for students who prefer to learn through text, as well as practical activities or experiments for kinesthetic students, students can be more involved in learning and gain a deeper understanding. This research also emphasizes the importance of flexibility in teaching, adapting to changes in student learning preferences, and evaluating the effectiveness of the learning strategies used. Although the VARK model has the advantage of providing guidance for inclusive teaching, it is important to remember that students' learning preferences may change and that various factors also influence their academic performance.

In the midst of internet advancement, the presence of marketplaces brings many positive impacts. Local marketplace users are predominantly coming from Generation Z, and the majority of ITS students, as observed during this research, is part of the group. The purpose of this study is to identify the most favorite marketplace and the factors influencing the preference of these favorite marketplaces among ITS students. The preference factors are based on 13 factors that affect shopping behavior. The method employed is a survey-descriptive using 55 respondents in answering the questionnaire. The research results indicate that advertising and communication, certification and security, and warranty are the three factors with the highest urgency in choosing a favorite local market. Additionally, discount, website, and review and complain are the three factors with the lowest urgency. This study reveals that consumers or users prioritize the value offered by marketplaces over factors such as price and discounts.    

This study aims to identify the length of storage and consumer acceptance of complementary foods, namely chili sauce matah which has been given a percentage of mayonnaise as much as 10%, 20% and 30%. And this fusion food chili sauce is called mayo-matah. This research uses a quantitative approach with a survey method. This research was conducted at Kitcheroo Café. The samples of this study were 4 Culinary Education Expert Panelists and 30 Kitcheroo Cafe Customers using the data statistical analysis method, namely the Friedman test. The Friedmen test is used because the data in this study are categorical and it is more appropriate to use non-parametric statistical tests. seen all aspects (lemongrass aroma, citrus leaf aroma, creamy texture, acidity level and spiciness level) and aspects of the level of preference for consumer acceptance. The results of the validation test stated that there was an influence on the creamy texture aspect and the level of spiciness in the mayo-matah sauce which was given a percentage of mayonnaise as much as 10%, 20%, and 30%.    

This research explores the role of leadership styles in managing power and conflict in the university environment. We employed a qualitative approach by interviewing 25 respondents from various faculties. The results indicate two categories of leadership based on Least Preference Co-worker (LPC) scores, namely High LPC person and Low LPC person. Transformational and transactional leadership styles significantly moderate power dynamics and manage conflict. Organizational factors such as structure, policies, and culture also play a crucial role in power dynamics and conflict management. In conclusion, it is essential to enhance awareness and training for university leaders to implement effective leadership approaches and improve organizational factors to create an environment conducive to collaboration and constructive conflict resolution.

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

Globalization has affected various aspects of modern society, one of which is the citizenship identity of young people. The influence of globalization on young people's citizenship identity is a major concern in the life of the nation today. Citizenship identity is an important thing for a citizen. Therefore, this study aims to analyze how globalization affects young people's citizenship identity. The influence of globalization can be seen in young people's lifestyle, consumption and cultural preferences. In the context of citizenship identity, globalization can challenge the clash between local and global identities, raising questions about their loyalty to their home country. The research methods used included a literature. The results of the analysis show that globalization has caused changes in young people's mindsets, values, and citizenship identities. The process of globalization has opened up young people's access to information, cultures and experiences from different parts of the world that change the way they see themselves as citizens. This research provides insights into the dynamics of citizenship identity in the era of globalization in order to promote active and responsible citizenship.

This study investigates the benefits of augmented reality (AR) in the tourism industry and its impact on data security. The background of the research highlights that information technology is becoming increasingly important in the tourism industry, with augmented reality (AR) being a major focus for enhancing visitor experiences. In this context, concerns about user data protection arise since AR applications may require personal information such as user location and travel preferences. A comparative research method was used to compare two popular augmented reality (AR) applications: Smartify, Arts and Culture, Zome, Augmented Reality, Maps AR, Guideo, and AR Trial. The results indicate that most applications have adequate data security policies, including data transfer encryption and user control over their data. Zome was found to be the best in terms of data security and user privacy, scoring 90% in the assessment. This research underscores the importance of using AR applications to maintain data security and user privacy in the tourism industry and suggests further research to learn more about the data privacy practices of AR applications.

The franchise business trend is growing rapidly, including in the iced tea trade. One of them that is currently viral is the Solo iced tea franchise business. This research examines the widespread trading of solo iced tea franchises from the field and habitus perspective of Pierre Boudieu. In this research, researchers used a qualitative and descriptive approach about the rise of the Solo Ice Tea Business. The author uses case study research with literature study and in-depth interviews. Habitus' perspective shows that people's consumption habits and preferences for local products contribute to the popularity and growth of this franchise. The development of the Es Teh Solo franchise is strongly influenced by the interaction between social structure (Field) and individual disposition (Habitus). The combination of economic, social and cultural capital is the key to success in a competitive market.    

This study explores the design intricacies of a scalable RESTful Backend API tailored for a sophisticated food recipe recommendation application, with a primary focus on leveraging the Google Cloud Platform (GCP) for deployment. Employing a service-oriented paradigm, the API segregates Backend functionalities, fostering optimal scalability. The REST architecture ensures seamless integration, while GCP guarantees reliability and scalability. Utilizing Node.js and Express.js, the API efficiently manages culinary recipes and user preferences. Rigorous performance evaluations affirm its rapid responsiveness. This paper offers pragmatic guidelines for developers, emphasizing the significance of GCP for seamless and scalable deployments.  

Children with Special Needs (CSN) are children who have physical or psychological deficiencies. One example is children with Autism or Autism Spectrum Disorder (ASD). Autistic children have different spectrums in each child. Every child with ASD has unique characteristics; they all have neurological issues, but their preferences and ways of adapting to their environment vary from child to child. Children with ASD require special education or therapy to be trained to become independent in the future. Children with ASD are one type of CSN, and they, of course, require welfare services and will interact with social workers. Social workers will intervene using social work methods and provide programs to restore the social functioning of children with ASD. The goal of this fieldwork is a form of dedication to the community. Through the prayer learning that has been implemented, it is hoped that children with ASD will be able to meet their spiritual needs as religious individuals.

Education is vital for human beings to develop and continue their lives. Although many of the tutor search apps are available, students in Eastern Sumba have difficulty enjoying this service because no private tutor is resident in East Sumba. A private lesson tutor is important for students who need more intensive learning outside of school, especially parents who are busy or do not have the opportunity or knowledge to help their children. The challenge often faced is the difficulty of finding a tutor that suits the needs of the student. The use of profile matching methods can help parents or student guardians find private tutors based on specific needs or preferences, such as subject, level of experience, location, or other criteria. Tutors that meet these criteria will appear as search results. Testing with the System Usability Scale (SUS) showed that the application is qualified for users, as it achieved an average score of 72.62.  

This research is entitled "Analysis of Mall Culture Preferences in the Consumption Lifestyle of Students", based on several factors that cause students to choose shopping centers or malls as a place to visit frequently. The purpose of this study is to find out how many students have high consumerism. Using qualitative research methods through a phenomenological approach, Baudrillard's sign value consumption theory. Consumerism and consumptive lifestyles among students are influenced by various factors, including social pressure, the desire to obtain a social image that wants to be recognized, and the influence of mall culture.    

This study aims to explore the work preferences of undergraduate management students of Universitas Negeri Jakarta Class of 2020-2021. There are five attributes used to see the importance value of the five attributes, namely salary, career development, work life balance, work location, and work flexibility. Data collection was conducted in Jakarta and Bekasi in April-May 2024. Data collection was carried out using an online questionnaire and respondents were selected using purposive sampling using Slovin. The total respondents in this study were 150 consisting of 73 men and 77 women, all of whom were undergraduate management students in the 2020-2021 batch. This data was processed with exploratory factor analysis and Conjoint Analysis. The result is that one of the attributes that become work preferences for undergraduate management students in the 2020-2021 batch is career development with an importance value of 23.607 and has a utility value of 0.198. importance value of 23.607 and has a utility value of 0.198. Career development that is the highest preference for undergraduate management students in the 2020-2021 generation is a company that offers attractive career opportunities, a company that supports individual career development and actively collects career information.

Abstract. Digital transformation has brought about changes in shopping patterns with the advent of online shopping and food ordering. Reviews and ratings have a big impact on consumer preferences, so it is important to pay attention to reviews and ratings in online marketing strategies. This study aims to measure the impact of online consumer reviews and ratings on consumer loyalty to Bangor Burger on ShopeeFood. Through a quantitative approach, the sample was taken using the Non - probability sampling method with a total of 100 respondents. The population studied was consumers who had bought Bangor Burger at ShopeeFood. Data was collected through questionnaires distributed to respondents. Data analysis was carried out using path analysis with IBM SPSS software. The results showed that reviews and ratings have a significant influence on Burger Bangor consumer loyalty at ShopeeFood. Keywords: Online Shopping, ShoppeeFood, Burger Bangor, Consumers, Review, Rating, Consumer Loyalty.   Abstrak. Transformasi digital telah membawa perubahan dalam pola belanja dengan hadirnya belanja online maupun pemesanan makanan. Review dan rating memiliki dampak yang besar pada preferensi konsumen, sehingga penting untuk memperhatikan review dan rating dalam strategi pemasaran online. Penelitian ini bertujuan untuk mengukur dampak review dan rating konsumen secara online terhadap loyalitas konsumen pada Burger Bangor di ShopeeFood. Melalui pendekatan kuantitatif, sampel diambil menggunakan metode Non – probability sampling dengan jumlah responden sebanyak 100 responden. Populasi yang diteliti adalah konsumen yang pernah membeli Burger Bangor di ShopeeFood. Data dikumpulkan melalui kuesioner yang disebarkan kepada responden. Analisis data dilakukan menggunakan path analysis dengan perangkat lunak IBM SPSS. Hasil penelitian menunjukkan bahwa review dan rating memiliki pengaruh signifikan terhadap loyalitas konsumen Burger Bangor di ShopeeFood.  Kata kunci: Belanja Online, ShoppeeFood, Burger Bangor, Konsumen, Review, Rating, Loyalitas Konsumen.

In a rapidly evolving business world with the support of technology, companies must adopt effective strategies to stay competitive. One very helpful tool is SWOT Analysis or stands for Strengths, Weaknesses, Opportunities, Threats Analysis, which requires companies to identify internal strengths and external opportunities in order tol achieve comlpetitive advalntage. Thisl study aimls lto explore the role of SWOT Analysis in recognizing relevant strengths and opportunities for companies, assessing their impact on management decision making, and analyzing challenges and opportunities in their application in the digital era and globalization. SWOT analysis helps companies in designing effective strategies to achieve competitive advantage and maintain business continuity in the midst of fierce competition. The research method used is a systematic literature review, which includes the collection and analysis of data from various literatures. The results of the discussion show that SWOT Analysis is very important in helping companies formulate effective strategies by considering internal and external factors. In addition, the digital age and globalization bring challenges such as changing consumer preferences and increased competition, but also offer opportunities for market expansion and cross-border partnerships. Therefore, SWOT Analysis is an important tool in helping companies make strategic decisions to improve competitiveness in a dynamic global market.

In the progress of the times, the use of the Indonesian language has gradually changed, there are several words in the Indonesian language whose reading has been changed, which has had a significant impact on the position of the Indonesian language as a national language and the nation's cultural identity. In this millennial era, many generations have grown up in an environment filled with technology which has made big changes in terms of communicating formally and informally. The influence of globalization and the popularity of English has also caused a shift communication preferences, where Indonesian may be less attractive to the Millennial Generation. Through literature review, data search was carried out to identify the language styles of the millennial generation and analyze it to find out the impact of using this language style. Search results shows the impact of the millennial generation's language style on the integrity of the Indonesian language in this era of globalization.        

This theory explains the existence of traditional pendalungan culture in the traditional culture of the Jember Regency area in the progress of modern arts and culture in passing on arts and culture education regarding can macanan kadhuk and his art can entertain arts and culture and also as a relative preference that a person has in dealing with and in participation in the larger community along with other ethnocultural groups. Schematically, the concept described in the Strategy as explained in the scheme above has different names depending on the ethnocultural group: whether the ethnocultural group is dominant or non-dominant. From the point of view of the non-dominant group (left), assimilation occurs when someone does not want to maintain their cultural identity and seeks daily interaction with other cultures. The opposite is a separation strategy. A separation strategy occurs when someone lives up to the values ​​of their original culture and at the same time avoids interacting with others. Nevertheless, when measures of preferences and behavior are both included in an assessment of how a society is acculturating, there is usually one pattern that indicates a consistent strategy.

This research examines the influence of habitus on the lifestyle and social identity of Jakarta State University students through Pierre Bourdieu's perspective. Habitus, as a set of internal dispositions resulting from interactions with social structures, plays an important role in shaping individuals' mindsets, values and preferences. This research focuses on how factors such as socio-economic background, family education, friendship experiences, and interactions with peers and lecturers influence the formation of students' habitus. Furthermore, it explores how habitus influences lifestyles, including consumption patterns and cultural preferences, as well as social identities that shape students' self-perceptions within the context of a particular social group. Through a qualitative approach, this study aims to understand the relationship between habitus, lifestyle, and social identity of students, as well as the implications of these findings for the development of educational policies in the campus environment.

The increasing popularity of e-commerce has driven the development of more sophisticated product recommendation systems to enhance user experience. Within this framework, the incorporation of Artificial Intelligence (AI) has become essential for enhancing the caliber of product suggestions through the examination of user behavioral patterns and product attributes. This paper explores the incorporation of artificial intelligence into e-commerce product recommendation systems. This strategy integrates AI methodologies like machine learning, data mining, and natural language processing (NLP) to produce recommendation systems that are personalized and pertinent. Through in-depth analysis of user data and product information, the system can predict user preferences with higher accuracy, improve user engagement levels, and ultimately increase sales conversions. By combining domain knowledge, technical expertise, and the latest research methodologies, This research offers valuable insights for both e-commerce system developers and artificial intelligence researchers. The integration of artificial intelligence into product recommendation systems represents a critical measure in facilitating growth and fostering innovation within the ever-changing e-commerce landscape.