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Batik is one of Indonesia's cultural heritages which was recognized by UNESCO on October 2 2009. The word "batik" comes from two Javanese terms, namely "amba" and "nitik" which means write and dot. This cultural heritage from Solo can be a means to deepen the experience of learning language and culture. This research found that adding batik to the BIPA curriculum can increase participant engagement and encourage their interest in Indonesian. The results show that Batik is not only a cultural heritage but also a bridge between language and culture. The integration of cultural elements in Indonesian language learning can provide a real picture, making it easier for BIPA students to understand. These results can be used as a guide for BIPA teachers, educational institutions, and related parties to create learning strategies that are in line with the internationalization of Indonesian.

Tegalan Batik is a cultural heritage that faces challenges in its preservation, especially related to the lack of interest of the younger generation in learning batik. This research aims to analyze the obstacles faced in the development of Tegalan batik and evaluate the effectiveness of illustrated books as an educational medium to increase the younger generation's interest and understanding of Tegalan batik. Using descriptive qualitative methods, data was collected through interviews, observation and literature review. The research results show that the lack of regeneration and lack of markets are the main factors in the decline in the younger generation's interest in batik. Illustrated books can be an effective solution in Tegalan batik education

Since a long time ago, batik has been known and developed in the scope of Indonesian society. Until now batik has been known in the international world which has become an identity of Indonesian national culture. There are many batik motifs from all over Indonesia ranging from western Indonesia to eastern Indonesia. The types of batik produced are divided into 3, namely batik cap, batik tulis, and batik print which are distinguished based on the technique of making batik. Komar Batik is one of the batik cultures in Indonesia. Komar Batik presents the identity of the city of Bandung in a series of contemporary and modern designs. The method used in this study is a qualitative research method with a descriptive qualitative approach. The results showed that there are 2 batik techniques used in komar batik, namely: written batik techniques and stamp batik techniques. Apart from the teserbut technique, there is also the batik print technique. On bat.

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.

This community service aims to improve the quality of Biru Lancor Batik in Probolinggo by producing print batik and more variation in batik motifs. Batik craftsmen were also given training to improve their knowledge and skills in the batik business. This activity provides positive results in term of increased quality, production capabilities and managing the performance of batik businesses. To achieve a sustainable business, further service can be focused on developing knowledge and skills in processing batik waste, using dyes from environmentally friendly materials such as twigs, leaves, stems and flowers collected from surrounding, creating batik motifs that reflect environmental conservation and creating a work environment that is safer and more comfortable.

The aim of this research is to determine the evaluation of the implementation of the duties of the Department of Cooperatives, Small and Medium Enterprises, Industry and Trade of Pelalawan Regency in developing the Bono batik industry. This research was carried out by looking at the evaluation of the implementation of tasks in the development of the Bono batik industry from several points of view, namely coaching, facilitating facilities and infrastructure, and supervision. In its implementation the researcher carried out data analysis using a descriptive survey where the researcher described the actual situation of what happened. during research by collecting data, classifying and analyzing so that an analytical formulation of the problems faced can be obtained and then a conclusion can be drawn. The type of data used is primary data obtained directly from respondents, namely the Head of the Industrial Development Section and all batik craftsmen at Rumah Batik Andalan. Meanwhile, secondary data is in the form of books, official government documentation obtained from the Industrial Development Section and Rumah Batik Andalan. To collect data, researchers used questionnaires, interviews and observations. Based on the results of research conducted by researchers regarding the Evaluation of the Implementation of the Duties of the Pelalawan Regency Cooperatives, Small and Medium Enterprises, Industry and Trade Department in Industrial Development (Batik Bono Industrial Study), it can be concluded that the implementation is in the score range of 195 in the Poorly Implemented category. Which means it hasn't been implemented well.

The Marketing Mix is ​​known as 4P and has components, namely product, price, place and promotion. Mirabella Batik Shop, Jambi City is a business that operates in the field of selling genuine Jambi batik and batik from outside Jambi or from Java. Various types of batik materials such as handloom, silk, semi-silk, sanwos, cotton, semi-written. And types of motifs such as Angso duo, Kapal Sangat, Durian Pecah, Tampuk Manggis and Kopi. This Mirabella batik shop is very good with good quality products. The problem faced by the Mirabella Batik Shop in Jambi City is that sales have decreased in sales volume, the marketing strategy looks good but it is difficult to attract consumers. Mirabella Batik Shop, apart from using social media to promote its products, the batik shop also uses a Word of Mouth (WOM) system, which can be called word-of-mouth promotion. This research aims to determine the application of marketing mix analysis in attracting consumer buying interest in Mirabella Batik, Jambi City. The location of this research is located on Jalan Sultan Agung No. 21 Rt 16/02 Kel. Pure District. Telanalpura Simpang Pulai, Jambi City. This research is a qualitative descriptive research, because it aims to describe the conditions and phenomena in the field at the Mirabella Batik Shop, Jambi City and uses data collection techniques in this research, namely interviews, observation and documentation. The data source in the research is primary data from interviews with shop owners, shop employees and consumers. And secondary data from books and journals. The research results show that there are 4 marketing mixes carried out by the Mirabella Batik Shop in Jambi City, namely Product, Price, Place and Promotion. The influence on the Marketing Mix at the Mirabella Batik Shop, Jambi City, the product quality is very good, but attracting consumers is very difficult due to competitiveness in other shops.    

This research aims to find out the preparations for working on Sukapura Handwritten Batik, knowing the marketing process of Sukapura batik products to consumers. The process of making Sukapura batik. The instruments used by researchers in research to collect data are observation, interviews and documentation studies. Data is analyzed through data reduction, data display, conclusions and verification. The findings from this research are that Sukapura written batik has its own uniqueness and characteristics that have been passed down from generation to generation, inherited from previous ancestors. Sukapura batik motifs can be modified and updated according to orders desired by the target market customers.

The aim of this research is to analyze the marketing strategies used at the Asofa Batik Shop to increase batik sales. Researchers use a descriptive qualitative approach, which describes phenomena or situations in depth and detail using qualitative data such as text, images, audio and video. The results of this research are that, the marketing strategy he used after being allocated to branches or sorum (Asofa Written Batik Shop), apparently the Asofa batik shop owner had collaborated with DT Peduli Cirebon (digital marketing training), after which the Asofa batik owner finally developed business through digital marketing platforms such as Facebook, Shoppe, Lazada, Tokopedia, which can be purchased offline or online. One of the challenges in implementing a marketing strategy is facing intense competition from other batik producers at local and national levels. Mr. H. Bachroni is committed to prioritizing Indonesian cultural heritage, one of which is batik by providing friendly service and offering affordable batik product prices. So that buyers can make Asofa Cirebon batik an attractive place to shop.    

In this digital era, product photos play a crucial role as the main tool to attract the attention of potential consumers. Community service in the form of product photography services emerged as a promising solution. This product photography service not only provides access to good quality product photos, but can also empower small and medium businesses to increase their presence in an increasingly competitive online market. This Community Service focuses on providing product photography services for Small and Medium Enterprises (UKM) located on the 3rd and 4th floors of South Johar Market, Semarang City. This service aims to provide photo services for products owned by various SMEs in Johar Market, such as food, handicrafts, shoes, batik cloth, etc. The results of this service include journal publications, training modules, documentation, press releases and final reports. It is hoped that this service can make a real contribution in strengthening the local business ecosystem and encouraging economic inclusion for all parties involved.

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer

This study aims to reveal, describe, and analyze the development of Sumbun Dance in East Tanjung Jabung Regency, Jambi Province. This type of research is qualitative research using a descriptive method. The research instrument is the researcher himself assisted by supporting instruments in the form of stationery and cameras. Data were collected through literature studies, observations, interviews and documentation. The steps of analyzing data are data collection, data reduction, data modeling, and drawing conclusions. The results of this study show that the development of Sumbun Dance can be seen in terms of quality and quantity. In terms of the quality of the development of Sumbun dance, it is seen from the movement, floor patterns, dancers, music, makeup and clothing, time and place of performance. Meanwhile, in terms of quantity, it can be seen from the addition of actors, increasing performances, expanding the performance area. The development in terms of movement of the Sumbun dance which before it was developed there were 8 types of movements and in the creation of Sumbun dance there were 11 types of movements. The musical instruments used in the Sumbun dance that were previously developed were kulintang, gong, drum, and accordion and in the Sumbun dance that had been developed kulintang, gong, drum, accordion, violin, gambus, drums, keyboard, bass, and guitar. The floor pattern is carried out by variating what was initially 8 types of floor patterns now to 10 types of floor patterns and in the form of variations.  The costumes that used to be danced using Malay traditional clothes from Tanjung Jabung Timur were equipped with batik-patterned cloth songkets as well as golden iron head accessories and necklaces and men's accessories only used headbands. Now the costumes used in the creation mung dance have been packaged and created in a new form like costumes for performance events. Meanwhile, in terms of quantity, the number of Sumbun dancers who have been dancing for a long time amounted to 6.

As one of Indonesia's cultural heritage recognized by UNESCO, the Kawung motif holds a wealth of deep aesthetic, philosophical, and symbolic values. Studies on the geometric forms and patterns in the Kawung motif not only offer a better understanding of cultural heritage, but also open up opportunities to explore the relationship between art, mathematics, and philosophy. This research aims to explore the geometric forms and patterns in the Kawung motif in depth, by integrating perspectives from art, mathematics, and philosophy. By analyzing the geometric structure and mathematical principles underlying this motif, as well as relating them to the symbolic and philosophical meanings contained within, it is expected to gain a more holistic understanding of Indonesia's cultural heritage and the intellectual wealth it possesses.

The increase in internet users based on the increasing need for the internet has led to an increase in the number of e-commerce users in Indonesia. The use of e-commerce for MSMEs can increase economic value, especially for MSMEs in Ambulu Village, which still use conventional methods. The potential for developing e-commerce in Ambulu Village is also supported by the large number of residents with the type of work as traders. Therefore, KKN Kolaboratif II in Ambulu Village is carried out in the form of outreach and assistance to MSMEs in Ambulu Village. The results of this activity are an understanding of the use of digital marketing materials for MSMEs with a percentage of 100%, creation of digital content with a percentage of 80%, and an interest in utilizing digitization into business units with a percentage of 100%.  

Abstract. Education plays an important role in shaping a bright and sustainable future, with creative and fun learning as the key to creating an inspiring learning environment. This article examines the event "SEBATIK - Batik Art for Creative Culture" held at the Yayasan Cinta Yatim dan Dhuafa, Cirendeu, South Tangerang on July 20, 2024. This event aims to introduce and preserve batik art, as well as to arouse interest and appreciation for traditional arts among the children of the foundation. With a creative and interactive approach, this workshop teaches basic batik techniques through training and direct practice, and provides appreciation to participants through prizes. The evaluation results show that this activity has succeeded in increasing the creativity and skills of children, as well as strengthening the relationship between the foundation and the community. This workshop also has the potential to open up new business opportunities for foster children, increasing their economic independence in the future. This article presents details of the event implementation, the results achieved, and its impact on participants and the foundation.

Abstract. Education plays an important role in shaping a bright and sustainable future, with creative and fun learning as the key to creating an inspiring learning environment. This article examines the event "SEBATIK - Batik Art for Creative Culture" held at the Yayasan Cinta Yatim dan Dhuafa, Cirendeu, South Tangerang on July 20, 2024. This event aims to introduce and preserve batik art, as well as to arouse interest and appreciation for traditional arts among the children of the foundation. With a creative and interactive approach, this workshop teaches basic batik techniques through training and direct practice, and provides appreciation to participants through prizes. The evaluation results show that this activity has succeeded in increasing the creativity and skills of children, as well as strengthening the relationship between the foundation and the community. This workshop also has the potential to open up new business opportunities for foster children, increasing their economic independence in the future. This article presents details of the event implementation, the results achieved, and its impact on participants and the foundation.

Tourism deposits have great potential in prospering the surrounding community and improving the economy. The ability and awareness of the community in managing the tourism potential that exists around is certainly very petrified for the economic life of local residents. The purpose of this research is to find out how Human Resources affect business sustainability. This study uses a quantitative approach with the population of this study is all Batik Micro, Small and Medium Enterprises (MSMEs) in the Krebet Tourism Village Area, Bantul Regency. Simplified sampling techniques. This technique is carried out by selecting samples freely according to the ease and access to data. The results of the study showed that the increase in knowledge did not have a significant effect on the business sustainability variable. Meanwhile, other variables such as HR Skills and Abilities have a significant impact on the business sustainability variable. the Adjusted R Square value is 0.764 or 76.4%. This shows that the improvement of knowledge, skills and abilities of human resources towards business sustainability is 76.4% while the remaining 23.6% is explained by other variables outside the model.

This community service aims to improve the marketing and sales promotion capabilities of batik MSMEs, especially Omah Batik Srikandi and Edukriya in Jatisari Village, Mijen District, Semarang City. The approach includes training and mentoring by providing knowledge and skills of effective sales promotion strategies in marketing batik. Its activities intend to increase batik promotion and sales through the development of innovative sales promotion strategies, such as discounts, gifts, and others. Through this approach, it is hoped that batik MSMEs can increase sales, expand market reach, and support the preservation of batik cultural heritage in Semarang City. Increasing the competitiveness of batik MSMEs is also expected to be achieved, thus having a positive impact on the local and national economy.

Pendistribusian merupakan suatu kegiatan penting dalam perusahaan karena merupakan proses akhir dari suatu produksi barang pada UMKM Dea Modis Batik dan Jumputan. Dalam pendistribusiannya Dea Modis memiliki 3 outlet dengan lokasi berbeda kondisi ini menyebabkan UMKM harus berhati-hati dalam menentukan rute yang dituju sehingga dapat dicapai jarak tempuh yang optimal. Dalam mengatasi masalah terkait rute dibutuhkan metode TSP dan VRP, dan untuk penentuan prioritas pengiriman dapat dilakukan dengan menggunakan metode analisis Sequencing. Dari penerapan ketiga masalah tersebut didapatkan hasil Vehicle Routing Problem (VRP) dengan Algoritma Genetika (AG) dengan total jarak 54 km, pada TSP dengan algoritma Ant Colony Optimization (ACO) dengan total jarak 42,6, dan pada analisis Sequencing dengan metode SPT dihasilkan waktu penyelesaian rata-rata di tahun 2021 yaitu 54,8 menit, jumlah pengiriman rata-rata selama 2,1, nilai utilitas 47%, dan jumlah pengiriman rata-rata 2,1. Sedangkan pada tahun 2022 dihasilkan waktu penyelesaian rata-rata 76,4 menit, nilai utilitas 34%, dan jumlah pengiriman rata-rata adalah 3.

Marketing strategy is an important component in formulating business planning for companies to be able to compete amidst tight industry competition. This study aims to identify the marketing strategies that need to be improved by PT Batik Banten Mukarnas and the level of effectiveness of their implementation. Marketing strategy is also closely related to product innovation, where PT Batik Banten Mukarnas is known to continuously introduce new works in the form of batik motifs created by local artists every year to attract consumers.This study uses a qualitative method with a case study on PT Batik Banten Mukarnas. Data was obtained through interviews and field observations. The results of this study are expected to provide input for the company to continuously improve competitiveness through strengthening marketing strategies and creativity of their batik products as a cultural heritage of the Banten region.