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Tati Karyawati; Yusriani Saleh; Nurhidayati Nurhidayati; Iin Nur Aeni

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Background: Lower back pain is one of the complaints felt by almost all pregnant women, especially in the third trimester due to stretching, especially in the spine due to the enlargement of the uterus. Efforts to reduce back pain in pregnant women non-pharmacologically include warm compresses. The aim of the research was to determine the effect of warm compresses on the level of lower back pain in third trimester pregnant women. Method: This research uses a pre-experiment method with a research design using one group pre test post test. The sampling technique used total sampling, totaling 40 pregnant women in the Kutamendala Community Health Center Working Area, Brebes Regency. Results: Of the 40 respondents before the warm compress was applied, it was found that 30 respondents (75%) experienced mild levels of lower back pain, while 10 respondents (25%) experienced moderate levels of lower back pain, and after doing this Warm compresses showed that 32 respondents (80%) did not complain of lower back pain, while 8 respondents (20%) experienced low back pain at a mild level. The results of the analysis using the Wilcoxon test showed p value = 0.000 < 0.05. Conclusion: There is an influence of warm compresses on the level of lower back pain in third trimester pregnant women

Anggia Ramadhan; Ahmad Fadlan; Nurul Nabila Utami

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This study aims to determine and analyze the influence of tourism promotion, tourist attractions, tourist facilities, accessibility, service quality, accommodation, tourist age, and tourist income in Batu Katak Tourism Object, Batujonjong Village, Bahorok District, Langkat Regency. This study used primary data collected to see the classification of tourist visit levels using a sample of 90 visitors to tourist attractions, using the Confirmatory Factor Analysis (CFA) analysis method and then using Multiple Linear Regression. The results of the study showed that of the 8 variables analyzed using a factor analysis model that affects the level of tourist visits to Batu Katak, only 3 factors affect the level of tourist visits, namely tourism promotion, service quality, and tourist income. Based on the results of multiple linear regression analysis, it shows that tourism promotion and service quality have an effect and are signed on the factors of Batu Katak tourism visitation rates, while tourist income has an effect and is not significant on the level of tourist visits to Batu Katak Batujongjong Village, Bahorok District, Langkat Regency.    

Robert Hendra Yudianto; Adnan Setyoko

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.

Saputro, Dicky Febri Ragil; Roesjanto, Roesjanto

Jurnal Universal Technic (UNITECH) 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

Traffic safety is influenced by several factors including Driver Discipline, Law Enforcement, Motorcycle and Road Conditions. Of the three, have an important role in improving traffic safety with satisfactory results. The purpose of this study was to determine whether or not there is an effect of Driver Discipline, Law Enforcement, Motorcycle and Road Conditions on Traffic Safety on Jl. Holy-Pati Raya In this study, the research population is Traffic Safety on Jl. Raya Kudus-Pati with a sampling system with a total of 100 respondents (sample). The variables in this study consist of: the independent variable is Driver Discipline (X.1), Law Enforcement (X.2), and Motorcycle and Road Conditions (X.3) and the dependent variable is Traffic Safety (Y). The research model is multiple linear regression analysis. The results of the analysis with statistical tools SPSS V.16 program obtained multiple linear regression equation Y = 2.758 + 1.963 X1 + 0.171 X2 + 0.287 X3+ µ . The results of the multiple linear equations show that there is a positive and significant influence between Driver Discipline on Traffic Safety (t count 13.675> t table 1.98447), Law Enforcement on Traffic Safety (t count 1.292 > t table 1.98447), Motor and Road Conditions on Traffic Safety (t count 2.099 > t table 1.98447), individually, Rider Discipline, Law Enforcement, Motorcycle and Road Conditions affect Traffic Safety. The influence of the three research variables is very strong with the coefficient value (R Square) obtained by 71% on Traffic Safety and 29% is influenced by variables that are not detected in this study.

Anastasya Putri Aziza; Marudut Bernadtua Simanjuntak

International Journal of Education and Literature 2022 Lembaga Pengembangan Kinerja Dosen

No Longer Human novel is a literature study that tells the life journey of a young man who lives in the real world. This story will be related to today's era, reflecting social criticism with the surrounding influences that make the most hypocritical living beings and easily lead to bad things. This novel, which tells the story of a young man's crisis, also has a psychological influence on the author in the process of making it. The process analysis, No Longer Human novel uses a qualitative descriptive method by collecting the data and processing it by reading the story thoroughly and analyzing the qualitative narrative. The results of the study represent the story of Oba Yozo's theatrical story and his regrets as well as the figure of speech used in Osamu Dazai's art, including (1) Idiomatic (2) Alliteration (3) Onomatopoeia (4) Personification (5) Simile (6) Metaphor (7) Hyperbole. Based on the analysis, it is found that the expression to beautify a literature study used by the author, the enrichment and disposition of the language used and the meaning of the story about fear and the harshness of the world make this Japanese novel in demand by connoisseurs of psychology or sociology genre novels.

Ega Arsita; Agus Tripriyono

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

The study aims to analyze the influence of Application System E-Filing against obedience must tax with socialization taxation and understanding the internet as variable moderation. research data was obtained from a questionnaire (primary) distributed to Must North Sumatra I Medan DJP Tax with the use method of convenience sampling. Population study is must personal Tax North Sumatra I Medan DJP. Sample used in research this as many as 50 respondents. The questionnaire was tested using a validity test and a reliability test before the research. Test assumptions classic used are the normality test, multicollinearity test, heteroscedasticity test, and linearity test. The hypothesis test used is simple linear regression and Moderated Regression Analysis. Research results show that implementation of system E-Filing has an effect significant to obedience must tax, socialization taxation strengthens the application of system e-filing to obedience must tax, and internet understanding strengthens the application of system E-Filing against obedience must tax.

Yudha Khoirunnizar; Sutopo Sutopo

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2022 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This research is motivated by the performance achievements of the employees of the Tanjung Emas Middle Type Customs and Excise Office of Supervision and Service Office which have not been achieved. The purpose of this study was to analyze the influence of Motivation (X1) and Competence (X2) on Employee Performance (Y) in the Customs and Excise Supervision and Service Office of the Middle Type of Customs Tanjung Emas. Descriptive analysis in this study uses the index number method. Determining the number of samples was calculated based on the slovin formula and obtained a sample of 71 employees from a total population of 248 employees. The sampling method uses simple random sampling technique. The results of the analysis show that motivation has no significant positive effect on employee performance. This is indicated by the calculated t value which is smaller than t table, namely 0.481 <1.667 (df = 68), with a significance value of 0.632 which is greater than α = 0.05. Motivation (β1) is positive at 0.042 which means that there is no effect of motivation on performance (not significant). The results of the analysis show that competence has a significant positive effect on employee performance. This is indicated by the calculated t value that is greater than t table, namely 8.028 > 1.667 (df = 68), with a significance value of 0.000 which is smaller than α = 0.05. Competence (β2) has a positive sign of 0.705 which means that the higher the competency, the higher the employee's performance (significant).

Imam Tabroni; Elsa Kurniawati; Nurul Fadilah; Robiah Al Adawiyah

jurnal Riset Rumpun Agama dan Filsafat 2022 Pusat Riset dan Inovasi Nasional

Social media is an online medium, with its users being able to easily participate, share, and create content including blogs, social networks, wikis, forums and virtual worlds. Blogs, social networks and wikis are the most common forms of social media used by people around the world. The positive impact of social media is that it makes it easier for us to interact with many people, expand relationships, distance and time are no longer a problem, easier to express ourselves, information dissemination can take place quickly, costs are cheaper. While the negative impact of social media is to keep people who are close and vice versa, face-to-face interactions tend to decrease, making people addicted to the internet, causing conflicts, privacy problems, vulnerable to bad influences from others. The existence of social media has influenced social life in society. Changes in social relationships or as changes to the balance (equilibrium) of social relations and all forms of changes in social institutions in a society, which affect the social system, including values, attitudes and behavior patterns among groups in society. Positive social changes such as the ease of obtaining and conveying information, obtaining social and economic benefits. Meanwhile, social changes tend to be negative, such as the emergence of social groups in the name of religion, ethnicity and certain behavioral patterns that sometimes deviate from existing norms.

Surahman, Susilo; Julijanto, Muhammad; Huda, Nurul; Arif Bowo, Sigit

Adi Widya: Jurnal Pengabdian Masyarakat 2022 Lembaga Penelitian dan Pengabdian Masyarakat

The Covid-19 pandemic is closely related to the healthy living culture established through the New Habit Adaptation program. This research is a type of quantitative research. The purpose of this study is to find out the influence of the waste care movement with economic improvement. This research is a type of quantitative research with quasi-experimental approach. The research was conducted in Blulukan Colomadu Karanganyar Village. The sample in this study numbered 50 random citizens, with the division of 25 people as a control group, and 25 people as an experimental group. The results showed that globally it can be concluded that the economic improvement of the respondents in this study was at a score of 105 with a standard deviation of 11.46, which means the level of economic improvement is in the moderate or sufficient category. 

Yeni Hendriani; Fitri Komalasari

Jurnal Rumpun Ilmu Kesehatan 2022 Pusat Riset dan Inovasi Nasional

Pain is a sensory and emotional experience unpleasant result of tissue damage that is actual or potential. Pain is very disturbing and difficult for many person than any disease. Music is an effective distraction technique. It has the best influence in a short time. Music reduces the physiological pain, stress and anxiety by distracting someone’s attention from the pain. Measures infusion can cause pain in school-age children. One of the ways to minimize it is the distraction of music. The research objective was to determine the effect of music distraction when infusion to pain in school-age children. The population of this study 111 person the research is a client of school-age children with a sampel of 20 respondens. Research using quasi experiment study with post test only nonequivalent control group design. The results using univariate : frequency distribution and bivariate analysis : independent t test. Distraction of music was given five minutes before to infusion for up to five minutes after the infusion. The scale of the pain felt in the control group who did not provide a distraction to music when infusion is done on 10 respondens is 60% of respondents experiencing severe pain . While the scale of perceived distraction intervention group were given music when infusion conducted in 10 respondents 20% of respondents experiencing severe pain.  Evident from the results of these observation it is known that there is a significant influence on the effect of music on the infusion distraction to pain in school-age children (6-12 years) in IGD RSUD Majalaya with a significant extent (p=0,0, α=0,05). The results of this study are expected to be used as reading material and references distraction students that muaic can reduce pain.

Lutfi Eskawati; Sigit Andi Prasetya Dinata; Sebriana Cahya Eri

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2022 Universitas Muhammadiyah Manado

In the 21st century, reading and writing are the main assets that must be mastered by each individual. Individuals who have the ability and expertise in reading and writing tend to have critical, creative and innovative thinking. Every individual has different reading and writing abilities. A person's ability to read and write is influenced by the environment in which he grows up. Each country has a different level of interest in reading. Reading and writing are parts of life that cannot be separated. Reading and writing are like keys to open the door to civilization in a society. In our nation's culture, reading and writing have become a part of every part of Indonesian society's life. However, in reality, currently Indonesia is faced with low public interest in reading. Here I will explain why reading and writing are very important in encouraging the progress of a nation.

Ulfan Ulfan; IBN Udayana; Bernadetta Diansepti Maharani

Jurnal Riset Rumpun Ilmu Ekonomi 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to examine the Physical Aspects, Personality Interaction, Problem Solving, mediated by Customer Satisfaction against Customer Loyalty. The data used in this study used data obtained from questionnaires distributed to customers at Mirota Campus, DI Yogyakarta. The number of questionnaires distributed in this study to 220 respondents. The research data were analyzed using multiple linear regression analysis using the SPSS 25 program. The results of this study indicate (X1) Physical Aspects not have a positive effect on (Z) Customer Satisfaction. (X2) Personality Interaction has a positive effect on (Z) Customer Satisfaction. (X3) Problem Solving has a positive effect on (Z) Customer Satisfaction. (Z) Customer Satisfaction directly has a positive effect on (Y) Customer Loyalty. (X1) Physical Aspects through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X2) Personality Interaction through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X3) Problem Solving through (Z) Customer Satisfaction has no significant effect on (Y) Customer Loyalty and service quality mediated by costumer satisfaction (Z) on costumer loyalty (Y) has a positive effect.

Idham Noviandi; Fita Ridhana; Erita; Nasrullah

JURNAL RISET RUMPUN ILMU HEWANI 2022 Pusat riset dan Inovasi Nasional

  Addition of Palm Enzymes in with Different Variations in Chicken Performance of Undergraduate. The purpose of this study was to determine the effect of giving palm oil enzymes to the weight gain of broiler chickens. the consumption of broiler chicken feed. To determine the administration of palm enzymes influence the increase in broiler chicken feed conversion. The design used in this study was a Completely Randomized Design (CRD), the provision of Palm Enzymes and without the provision of Palm Enzymes. By giving chicken ration given to Broiler Chicken P0: Without the addition of 0% palm enzyme (control), P1: addition of 25 ml palm enzyme + 75 commercial feed, P2: addition of 50 ml palm enzyme + 50 commercial feed P3: addition of palm enzyme 75 ml + 25 commercial feed. On the parameters of observation of body weight, feed consumption and broiler chicken feed conversion obtained during the study were best found in treatment P1: addition of 25 ml palm enzyme + 75 commercial feed. In the sidik analysis, the various effects of body weight, feed consumption and feed conversion between treatments different significantly.    

Fakhri Maulana, Bagas; Farhan, Muhammad; Desmawan , Deris

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

Human Development Index or HDI and Economic Growth in the Regency/City of Banten Province needsto be studied whether the Human Development Index and Economic Growth have influence or not. the studied variable are Independent Variable HDI and Dependent Variable Economic Growth . The research methods used is quantitative method using document data from Central Statistics Agency (CSA) with some literature review. The result showed that HDI had no significant effect on Economic Growth. Where if there is a decrease in the Human Development Index, it can’t be confirmed that it will reduce Economic Growth in Banten Province.   Keywords: HDI, Economic Growth, Banten

M. Dakhri

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2022 Pusat Riset dan Inovasi Nasional

This study aims to: 1) describe the effect of skills on employee performance at the Office of the Agency for Personnel and Human Resources Empowerment Majene Regency, 2) describe the influence of facilities on employee performance at the Office of the Agency for Personnel and Human Resources Empowerment Majene Regency and 3) explain which variables dominant influence on employee performance at the Office of the Agency for Personnel and Human Resources Empowerment Majene Regency. The research which was conducted from September to December 2021 at the Office of the Personnel and Human Resources Empowerment Agency of Majene Regency was a research with a quantitative approach. The population taken is all employees, totaling 50 people. Because the population does not exceed 100 people, so the sample from the study is the entire population. The research was analyzed using SPSS. The results showed that 1) skills had a significant effect on the performance of employees of the Majene Regency Personnel and Human Resources Empowerment Agency, 2) facilities had a significant effect on the employee performance of the Majene Regency Civil Service and Human Resources Empowerment Agency and 3) More Dominant Facilities had a significant effect on Employee Performance of the Majene Regency Personnel and Human Resources Empowerment Agency.

Sri Indira Hartawati

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2022 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of leadership style on employee performance at the Majene Regency Population and Civil Registry Office, to determine the effect of supervision on employee performance at the Majene Regency Population and Civil Registry Office, to determine the effect of work discipline on employee performance at the Majene Regency Population and Civil Registry Office. and find out which variable is more dominant in influencing employee performance at the Office of Population and Civil Registry of Majene Regency. This study uses a quantitative approach with data analysis techniques using SPSS. The results showed that 1) Leadership Style had an effect on Employee Performance at the Department of Population and Civil Registry of Majene Regency, 2) Supervision had an effect on Employee Performance at the Department of Population and Civil Registry of Majene Regency, 3) Work Discipline had no effect on Employee Performance at the Department of Population and Civil Registration. Civil Registry of Majene Regency and 4) Leadership Style variable has more influence on Employee Performance at the Department of Population and Civil Registry of Majene Regency.   Keywords: leadership, supervision, work discipline, employee performance

Megawhati Artiyany

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2022 Pusat Riset dan Inovasi Nasional

This research aims to find out the influence of discipline on employee performance in hospitals. Ibn Sina YBW Umi Makassar. The type of data used is qualitative and quantitative data, then the data source used, namely primary data and secondary data. The collected data is analyzed in a scriptive manner, meaning that the data obtained in the field is processed in such a way that it provides a systematic understanding, then statistical calculations are held with simple regression analysis, coefisen correlation coefficient of determination (r) and t-test, From the results of calculations obtained values of y = 17.51 + 0.63 x, while the value of correlation coefficient (r) of 0.527 and coefficient of determination (r2) of 27.77% and the remaining 22.23%  It is influenced by other factors that were not studied. While the results of the distribution are: t (t-table) = 2,034, from the calculation of the distribution t (thitung) = 3,562, so that it can be known t (thitung) > t table (3,562 > 2,034, so that Ha received and rejected H0, which means, discipline has a significant positive effect on employee performance in hospital. Ibn Sina YBW UMI Makassar.

I Gede Rivaldy Aryana Gita Nanda; Kusdibyo Kusdibyo; Supriyanto, Supriyanto

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

Traffic accidents are influenced by several factors including human error, animals, weather, traffic signs. Of the four, have an influence on traffic accidents with satisfactory results. The purpose of this study was to determine whether there was an influence of Human error, Animals, Weather, and Traffic Signs on traffic accidents on the Denpasar-Gilimanuk highway, Jembrana Regency, Bali. In this study, the research population is motorized vehicle users who cross the Denpasar-Gilimanuk highway, Jembrana Regency by taking a sample system with a total of 93 respondents (samples). The variables in this study consisted of: Human error (X1), Animals (X2), Weather (X3), Traffic signs (X4) and the dependent variable was Traffic Accident (Y). The research model is multiple linear regression analysis. The results of the analysis using the statistical tool SPSS V.25 program obtained multiple linear regression equations Y = -1.530+0,313X1+0,227X2+0,258X3+0,318X4+µ. Shows that, based on empirical facts (the results of filling out the questionnaire) and multiple linear regression results show that the Human error variable (X1) has a t count of 3.680 and a t table of 1.98729 then H1 is accepted and significant, animals (X2) have a t count of 2,035 and t table of 1,98729 then H2 is accepted and significant, weather (X3) has a t count of 2.852 and t table of 1.98729 then H3 is accepted and significant, traffic signs (X4) has a t count of 4.618 and t table of 1.98729 then H4 is accepted and significant. In the coefficient of determination test (R Square) the Adjust R Square value of 0.633 means that 63.3% of the variation in the dependent variable of traffic accident factors can be explained by the independent variables of human error, animals, weather, traffic signs. While the remaining 36.7% is explained by other reasons outside the variables studied.

Luh Putu Widiastini; I Gusti Agung Manik Karuniadi

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

ABSTRACTBackground: Childbirth is a physiological thing where there is a series of processes that end with the release of the conception by the mother. The labor process is identical with the pain that will be experienced. All women who give birth will experience pain during labor and statistically, labor pain cannot be tolerated by two out of three mothers. Purpose: The purpose of this study was to determine the effect of Pranayama Yoga on First Stage Childbirth Pain. Methods: Pre-experimental research design with one group pretest posttest design. This research will be carried out for first-time active mothers in Midwife Independent Practice in November-December 2018. The sample that will be used in this study are all first-phase active mothers in Midwife Independent Practice in November-December 2018. Results: The results of this study are partly Most respondents experienced severe pain before being given Yoga Pranayama as many as 27 people (90%), and most respondents experienced moderate pain after being given yoga pranayama as many as 16 people (53.3%). The results of this study found that there was an influence of Pranayama Yoga on Active Stage I Stage Pain Pain with a value of p 0.00, indicating there was an influence of Pranayama Yoga on Phase I Active Stage Pain in Midwife Independent Practice with a value of 0.00 <0.05. Conclusion: There is a significant effect of Yoga Pranayama on the Pain of the Active Phase I Labor. Keywords: Yoga pranayama; Childbirth pain; First stage of active phase ABSTRAKLatar Belakang: Persalinan merupakan hal yang fisiologis dimana terjadi rangkaian proses yang berakhir dengan pengeluaran hasil konsepsi oleh ibu. Proses persalinan identik dengan rasa nyeri yang akan dijalani. Seluruh wanita yang melahirkan akan mengalami nyeri selama proses persalinan dan secara statistik rasa nyeri persalinan tidak dapat ditoleransi oleh dua dari tiga orang ibu bersalin. Tujuan: Tujuan dari penelitian ini untuk mengetahui Pengaruh Yoga Pranayama terhadap Nyeri Persalinan Kala I. Metode: Desain penelitian praeksperimental dengan one group pretest posttest design. Penelitian ini akan dilaksanakan pada Ibu bersalin kala I Fase Aktif di Praktik Mandiri Bidan (PMB) pada bulan November-Desember 2019. Sampel yang akan digunakan pada penelitian ini adalah semua Ibu bersalin kala I Fase Aktif di PMB pada bulan November-Desember 2019. Hasil: Hasil penelitian ini sebagian besar responden mengalami nyeri berats ebelum diberikan Yoga Pranayama yaitu sebanyak 27 orang (90%), dan sebagian besar responden mengalami mengalami nyeri sedang setelah diberikan yoga pranayama sebanyak 16 orang (53,3%). Hasil penelitian ini mendapatkan hasil bahwa terdapat pengaruh Yoga Pranayama terhadap Nyeri Persalinan Kala I Fase Aktif dengan nilai p 0,00, menunjukan ada pengaruh Yoga Pranayama terhadap Nyeri Persalinan Kala I Fase Aktif di PMB denganp value 0.00 < 0.05. Simpulan: Terdapat pengaruh yang signifikan Yoga Pranayama terhadap Nyeri Persalinan Kala I Fase Aktif. Kata Kunci: Yoga pranayama; Nyeri persalinan; Kala I fase aktif

Fahrizal Nurzaman

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Sinar Sosro is a company that produces various beverage products. Product quality and brand equity in this company have been carried out well, in line with the development of market share and strong competition to always develop in making products that are attractive to consumers so that consumer satisfaction will always be well maintained.This type of research is a quantitative research. Collecting data in this study using the method of observation, interviews and questionnaires. The population of this study was 110, sampling used a combination technique of accidental sampling and purposive sampling, using the Slovin formula to get a sample of 88 respondents. The analysis uses multiple regression with the help of SPSS 22 software.Based on the results of this study there is a partial influence between the variable Product Quality (X1) on Consumer Satisfaction (Y) which is significant. we can conclude that t count, 5.292 > t table 1.988 and the significance value of the product quality variable is 0.000 < 0.05. This means that product quality (X1) partially influences consumer satisfaction (Y), so the hypothesis H0 is rejected. H1 is accepted. Based on the results of this study, there is a partial effect between Brand Equity (X2) and Consumer Satisfaction (Y). which is significant. We can conclude that t count is 4.251 > t table 1.988 and the significance value of Brand Equity is 0.000 <0.05. This means that Brand Equity (X2) partially influences Consumer Satisfaction (Y), so the hypothesis H0 is rejected and H2 is accepted. Based on the results of the study, there is a simultaneous (simultaneous) effect between the variables Product Quality (X1) and Brand Equity (X2) on Consumer satisfaction (Y). Statistical data analysis shows. The simultaneous significance value of Product Quality and Brand Equity is 0.000 < 0.05 and the calculated F value is 57.997 > F table 3.101. This means that Product Quality (X1) and Brand Equity (X2) simultaneously affect Consumer Satisfaction (Y), then the hypothesis H0 is rejected and H3 is accepted. Based on the output results of SPSS 22, there is a coefficient of determination or R square of 0.577 or 57.7% . This shows that the independent variables studied (product quality and brand equity) have a positive influence on consumer satisfaction by 57.7%. while the rest is influenced by other variables not studied.