PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta

Ulfan Ulfan ; IBN Udayana ; Bernadetta Diansepti Maharani
Jurnal Riset Rumpun Ilmu Ekonomi 📅 2022 Vol 1, No 1 🔗 DOI: 10.55606/jurrie.v1i1.95
Abstract
This study aims to examine the Physical Aspects, Personality Interaction, Problem Solving, mediated by Customer Satisfaction against Customer Loyalty. The data used in this study used data obtained from questionnaires distributed to customers at Mirota Campus, DI Yogyakarta. The number of questionnaires distributed in this study to 220 respondents. The research data were analyzed using multiple linear regression analysis using the SPSS 25 program. The results of this study indicate (X1) Physical Aspects not have a positive effect on (Z) Customer Satisfaction. (X2) Personality Interaction has a positive effect on (Z) Customer Satisfaction. (X3) Problem Solving has a positive effect on (Z) Customer Satisfaction. (Z) Customer Satisfaction directly has a positive effect on (Y) Customer Loyalty. (X1) Physical Aspects through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X2) Personality Interaction through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X3) Problem Solving through (Z) Customer Satisfaction has no significant effect on (Y) Customer Loyalty and service quality mediated by costumer satisfaction (Z) on costumer loyalty (Y) has a positive effect.
Keywords
Physical Aspects ; Personality Interaction ; Problem Solving; Costumer Satisfaction
How to Cite

Ulfan Ulfan, et al. (2022). PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta. Jurnal Riset Rumpun Ilmu Ekonomi, 1(1). https://doi.org/10.55606/jurrie.v1i1.95

Ulfan Ulfan; IBN Udayana; Bernadetta Diansepti Maharani, "PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta," Jurnal Riset Rumpun Ilmu Ekonomi, vol. 1, no. 1, 2022.

Ulfan Ulfan; IBN Udayana; Bernadetta Diansepti Maharani. "PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta." Jurnal Riset Rumpun Ilmu Ekonomi, vol. 1, no. 1, 2022.

Ulfan Ulfan; IBN Udayana; Bernadetta Diansepti Maharani. "PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta." Jurnal Riset Rumpun Ilmu Ekonomi 1, no. 1 (2022).

Ulfan Ulfan, et al. (2022) 'PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta', Jurnal Riset Rumpun Ilmu Ekonomi, 1(1). doi: 10.55606/jurrie.v1i1.95.

Ulfan Ulfan; IBN Udayana; Bernadetta Diansepti Maharani. PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta. Jurnal Riset Rumpun Ilmu Ekonomi. 2022;1(1).

Artikel Terkait

Analisis Audit Manajemen Pengadaan Barang dan Jasa pada Kasus Bakti Kominfo Berdasarkan Perspektif Kepatuhan Regulasi

Wanda Dea Khairani; Aprita Ravenna Ginting; Cindy Aulia Rusli; Riska Harianingsih; Choms Gary Ganda Tua Sibarani

Pengaruh Kualitas Pelayanan Posyandu Terhadap Kepuasan Ibu Balita di Posyandu Melati Mekar Desa Margajaya Kecamatan Ngamprah

Fitriyah, Anis; Fauziya, Fizi

Analisis Implementasi Koreksi Fiskal Atas Laporan Keuangan Komersial PT ABC

Nabila; Tannar, Oryza

Pengaruh Kemampuan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan di Hotel Naripan

Santy, Neng; Fauziya, Fizi

Kualitas Informasi, Keterlibatan Kerja, dan Gaya Kepemimpinan sebagai Faktor Penentu Efektivitas Pengambilan Keputusan Organisasional

Mardikaningsih, Rahayu; Sifa, Nur Vianti Lailatus

Analisis Pengaruh Daya Tarik Iklan, Influencer Marketing dan Online Customer Reviews Terhadap Keputusan Pembelian Elektronik Tokopedia

Ahmad Farhat; Soelaeman Rasyid
Tren Sitasi Jurnal