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This study aims to describe the planning of the use of historical films in learning to write drama texts for Class XI.2 students at SMA Taruna Mandara, describe the implementation of using historical films in learning to write drama texts for Class XI.2 students at SMA Taruna Mandara, describe the students’ ability to write drama texts using historical films, and describe the students’ responses to the use of historical films in learning to write drama texts. This research used observation, interviews, documentation studies, and questionnaires as its methods. The analysis techniques used were descriptive qualitative and quantitative analysis. The results of this study are fourfold: (1) the planning for using historical films in learning to write drama texts includes the main objectives of using historical films, criteria for selecting historical films, the platforms used to select historical films, and the integration of historical films into the learning process, (2) the implementation consists of three stages: introduction, main activity, and closing, applying the discovery learning method, (3) the students’ learning outcomes using historical films in writing drama texts reached an average score of 82, categorized as good. (4) the students’ responses to the use of historical films in writing drama texts obtained an average score of 35.78, categorized as positive.

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

This community empowerment program aims to enhance the economic independence and product competitiveness of women and youth in rural areas through social innovation and creative entrepreneurship in Madurese batik, rooted in local wisdom. The initiative addresses the limited economic opportunities and low participation of rural women and youth in productive activities. The program's objectives include improving entrepreneurial skills, fostering innovation in batik design, and strengthening market access for local products. Using a participatory action approach, the program involved training, mentoring, and collaborative product development with local artisans. The results show a significant improvement in participants’ skills in business planning, creative design, and digital marketing. Moreover, several new batik products with unique local motifs were successfully introduced and promoted through online platforms and local exhibitions. These outcomes indicate that empowering rural communities through context-specific innovation and entrepreneurship can generate sustainable socio-economic impacts. This program not only contributes to the economic resilience of rural communities but also revitalizes the cultural identity of Madura through batik as a competitive local product

The development of Artificial Intelligence (AI) technology has led to the creation of various works, including images generated without direct human involvement. One of the platforms that facilitates the buying and selling of AI-generated images is Adobe Stock. However, this raises legal issues regarding ownership status and copyright protection of such images, considering that Indonesia's positive law has not explicitly regulated ownership of works produced by non-human entities. This research aims to examine the legality of ownership over images generated by Generative AI in transactions through Adobe Stock and to analyze its compatibility with the Indonesian legal system. This study uses a normative juridical method with statutory, case, comparative, and conceptual approaches, as well as a literature study relevant to the issues discussed. The results show that under the Indonesian legal system, a work must have a creator who is a legal subject. Therefore, images generated by AI cannot automatically be granted copyright status unless there is significant human intervention in the creation process. In transactions through Adobe Stock, the platform's policy serves as the main reference in determining ownership and legal responsibility over AI-generated images. The legality of AI-generated image ownership in Indonesia remains a gray area and requires regulatory updates to accommodate technological developments. Legal clarity is needed to protect parties involved in AI-based digital transactions and to ensure legal certainty in the protection of creative works.

Degenerative diseases such as cancer have a significant impact on overall health and are a leading cause of death worldwide. Identifying phytochemicals with potential preventive and therapeutic properties is crucial in combating these diseases. Apigenin, a flavonoid phytochemical, has garnered attention due to its potential role in cancer prevention and treatment. Therefore, the aim of this research is to prioritize an approach to cancer treatment based on more effective and fewer side effects. Apigenin, a plant-derived flavonoid, has received significant scientific consideration for its potential health-enhancing effects through modulation of inflammation, oxidative stress, and various other biological activities. This review utilizes online scientific articles from reputable platforms such as PubMed, Google Scholar, and Springer Link. The objective of this research is to explore the potential role of apigenin as a promising phytochemical in cancer prevention and treatment, elucidating its therapeutic mechanisms and future research directions.

In today's digital era, marketing through social media is becoming an increasingly popular strategy in increasing product sales. The use of digital marketing in dairy products can be through online platforms, websites and marketplaces. The purpose of writing this article is to see the effect of implementing social media digital marketing strategies on increasing cow's milk sales. This article uses a literature study research method sourced from national and international journals of previous research results. The results of the journal search found as many as 10 national journals and 5 international journals that meet the criteria set by the author. Based on the results of the review, it can be concluded that some dairy businesses have used social media (Instagram, Facebook, WhatsApp, etc.), but many have not utilized it as a means of product promotion and marketing. However, some businesses that have done marketing through social media, show that social media has a positive impact on increasing sales, brand awareness, and brand trust & loyalty, and effectively expanding consumer reach.

Dunia pendidikan telah dipengaruhi secara signifikan oleh pertumbuhan teknologi digital, khususnya upaya dalam meningkatkan motivasi belajar siswa. Tujuan dari kajian ini untuk efektivitas penggunaan media digital sebagai sarana untuk meningkatkan motivasi siswa sekolah dasar untuk belajar melalui metode literature review. Sebanyak 10 artikel ilmiah terbitan tahun 2020–2025 yang relevan dikaji secara mendalam menggunakan pendekatan naratif. Hasil penelitian menunjukkan bahwa media digital seperti E-LKPD, buku digital, video pembelajaran interaktif, aplikasi kuis edukatif, serta platform digital lainnya terbukti mampu membangun lingkungan belajar yang menarik, menyenangkan, dan partisipatif. Media tersebut meningkatkan partisipasi aktif, perhatian, dan semangat siswa dalam proses pembelajaran. Selain itu, motivasi intrinsik dan ekstrinsik siswa mengalami peningkatan karena penyajian materi yang lebih visual, fleksibel, dan kontekstual. Namun demikian, tantangan masih ditemukan, terutama terkait keterbatasan infrastruktur dan kompetensi guru dalam mengintegrasikan teknologi. Implikasi dari hasil penelitian ini menitikberatkan betapa pentingnya pengembangan kemampuan guru, penyediaan fasilitas teknologi yang memadai, dan pengembangan media pembelajaran digital yang adaptif dan inovatif. Harapan dari kajian ini sebagai referensi dalam perumusan kebijakan pendidikan serta strategi pembelajaran yang relevan dengan kebutuhan generasi digital masa kini.

Raprock United Bali is an important music community that plays a significant role in preserving and promoting the rap rock genre in Bali. Since its formation in 2015, this community has served as a platform for musicians and rap rock enthusiasts to create, collaborate, and maintain the genre's presence amid shifting musical preferences within society. This study aims to analyze the role of Raprock United Bali within the cultural, social, economic, educational, and legal ecosystems, as well as the community's strategies for addressing various challenges. Using a descriptive qualitative method, data was collected through interviews with community members and literature analysis. The research findings indicate that Raprock United Bali has a strong cultural ecosystem through regular activities such as RAPROCK NIGHT and the production of the compilation album “ROKIN RAPROCK,” supported by local sponsors. In the social ecosystem, this community strengthens solidarity among members and builds connections with audiences through music events that also impact the local economy. Additionally, the community contributes to knowledge transfer and musical skill development, making it an informal educational platform for its members. Awareness of copyright protection and licensing regulations is also a crucial aspect of the community's legal sustainability. In conclusion, Raprock United Bali is not only a driving force in the music scene but also creates a significant impact on Bali's cultural ecosystem and society, making it an inspiring model for other art communities in Indonesia.

The trend of handmade accessories, particularly macrame holders, has experienced significant growth alongside increasing public interest in products that emphasize both aesthetic value and multifunctionality. This study aims to provide an in-depth analysis of the marketing strategies implemented for CHARMEE, the Macrame Multifunction Holder, highlighting the integration of artistic elements, innovative design, and practical utility within handicrafts. Employing a qualitative descriptive method, primary data were collected through surveys of 35 respondents aged 20–35 years. The findings reveal that the use of high-quality materials, designs that are responsive to market trends, and the strategic utilization of social media and digital platforms for promotion are the main factors driving the product’s appeal and competitiveness. These results affirm that handmade products, when combined with creative and innovative marketing strategies, possess substantial potential to develop as high-value economic ventures in the era of creative entrepreneurship. The implications of this study underscore the importance of continuous innovation and adaptability to market dynamics in maintaining business relevance and sustainability.

The Aswaja School is a cadre development forum organized by PMII Rayon Tarbiyah Walisongo with the main objective of internalizing the fundamental values of the organization, including its historical narratives, core principles, and Islamic teachings rooted in the Ahlussunnah wal Jama’ah tradition. This article aims to critically examine how these values are internalized during the cadre formation process, particularly through the delivery of PMII's history, organizational principles, Aswaja values, and Mabadi Khaira Ummah. This study adopts a participatory qualitative approach in which the author was directly involved as both a participant and a researcher. The findings indicate that methods such as lectures, open discussions, and ideological reflections serve as essential tools in shaping the character of PMII cadres. The Aswaja School is not merely a platform for knowledge transfer but also a reflective and ideological space where cadres develop awareness of their identity and organizational responsibilities. The article recommends enhancing participatory approaches and contextual relevance in future cadre training programs of PMII.

This study analyzes the mechanism of inter-regional cooperation in managing TransJatim as a sustainable public transportation system in East Java. Using a qualitative approach and literature study, the study identified three main aspects: (1) a multi-level collaboration model between the provincial government and five regencies/cities (Surabaya, Gresik, Mojokerto, Lamongan, Bangkalan) regulated through Governor Regulation No. 15/2018 and inter-regional MoU; (2) four main obstacles including policy asymmetry, fiscal inequality, technological disparity, and local political dynamics; and (3) strengthening strategies through five pillars: institutional consolidation, regulatory harmonization, financing strengthening, digital transformation, and capacity building. The findings show that the effectiveness of current collaboration is hampered by the lack of an authorized joint management institution and a clear accountability system. The study recommends the establishment of an independent TransJatim Management Agency, the preparation of integrated SOPs, a sustainable financing system, and an integrated digital platform to support the achievement of SDGs (especially goals 11 and 13) in sustainable transportation. The strategy implementation is proposed in three stages: preparation (1 year), transition (2 years), and full operation.

In today’s digital era, social media platforms like TikTok are not only used for entertainment but have also become popular shopping platforms, especially among teenagers. One product that has gained significant attention is Glad2Glow, which utilizes TikTok Shop to market its products. The marketing strategies employed include viral marketing, online customer reviews, and the stimulation of spontaneous purchases (impulse buying).This study aims to determine whether these three variables have a significant influence on the purchasing decisions of teenagers in Surabaya regarding Glad2Glow products on TikTok Shop. A quantitative approach was used, with questionnaires distributed to teenagers in Surabaya as respondents. The data analysis technique applied was multiple linear regression to test the influence of each independent variable on purchasing decisions as the dependent variable. The results show that viral marketing, online customer reviews, and impulse buying all have a significant impact on purchasing decisions. This indicates that digital marketing strategies that are engaging, informative, and capable of triggering spontaneous purchases can enhance teenagers’ purchasing decisions on platforms like TikTok Shop.

In the digital era, social media platforms like Instagram have become critical arenas for public discourse, especially in political communication. This study investigates public sentiment and expressive speech acts in Instagram comments responding to two of President Prabowo’s key policy announcements: the Free Nutritious Meal Program and the policy of direct bank transfers for regional ASN teacher allowances. Guided by Searle’s theory of speech acts, particularly expressive acts such as thanking, complementing, congratulating, deploring, condoling, apologizing, and welcoming, the study analyzes 60 purposively selected comments, 30 for each policy. The findings show that deploring dominates the discourse, with 67% in the meal program post and 73% in the ASN allowance post, indicating prevailing negative sentiment marked by criticism, disappointment, and frustration. Positive speech acts such as complimenting and thanking were present but marginal. These results highlight the importance of transparent policy implementation and the need for improved public communication strategies to address citizen concerns more effectively on digital platforms.  

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development

This study aims to identify the training needs of Early Childhood Education (ECE) teachers in integrating digital-based learning approaches. Despite the availability of digital tools in PAUD Yobel Bersinar Medan, such as projectors and speakers, their effective use in classroom activities remains minimal. A qualitative descriptive method was employed to collect data through interviews, observations, and document analysis. The findings reveal that most teachers face challenges in utilizing digital media, designing technology-integrated lesson plans, and engaging children through interactive platforms. However, the teachers expressed strong motivation and readiness to participate in contextual and practical training. The study highlights the importance of need-based training programs tailored to the actual teaching context. These findings imply the necessity for institutions to develop structured and sustainable professional development programs to enhance teachers' digital literacy and pedagogical skills, ultimately improving learning experiences in the digital era.

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.

This study investigated the effectiveness of using the Wordwall website as a learning strategy to enhance students' vocabulary mastery. Employing a quasi-experimental design, the research involved a control group and an experimental group from [mention specific school/level, e.g., a junior high school in Medan]. Data were collected using a vocabulary test (pre-test and post-test) and analyzed using t-test statistical analysis. The findings indicated a significant improvement in vocabulary mastery among students in the experimental group who utilized the Wordwall website compared to the control group. This suggests that the Wordwall website is an effective and engaging tool for improving students' vocabulary acquisition. The study recommends the integration of interactive digital platforms like Wordwall into language learning curricula to support vocabulary development.

This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 respondents determined using a non-probability sampling technique. Primary data were collected through online questionnaires via Google Forms, while secondary data were obtained indirectly from intermediary sources such as literature, articles, journals, and websites related to the research object. Based on SPSS test results, all research instrument indicators were found to be valid and reliable. Partial t-tests revealed that both online promotion and shopping lifestyle variables significantly influence impulsive buying. Furthermore, the F-test indicated that both independent variables simultaneously affect impulsive buying. Among the two variables, online promotion emerged as the dominant variable. The conclusion shows that online promotion and shopping lifestyle significantly impact impulsive buying behavior for Jiniso fashion products on Shopee, providing implications for fashion businesses to maximize online promotions and adapt marketing strategies to effectively increase sales.

Artificial Intelligence (AI) can be a transformational tool in Christian Religious Education in the digital era. Technological advancements bring significant changes to the way we learn and teach, including religious education, which demands innovative methods to remain relevant to the younger generation increasingly connected to technology. AI offers various opportunities to enrich the learning experience and deepen the understanding of Christian values through a more personal and interactive approach. This article discusses several AI applications in Christian religious education, such as virtual assistants for spiritual guidance, in-depth Bible text analysis, and adaptive learning platforms that can tailor materials to the needs of learners. With AI technology, Christian religious education can provide more interactive and responsive modules, allowing learners to delve into religious teachings both individually and in groups. Additionally, the use of AI in analyzing learning behavior allows for more effective curriculum personalization according to the spiritual needs of each individual. This approach can address the challenge of maintaining the relevance of religious values amidst the rapid influx of digital information. This article also examines the potential of AI in aiding faith development, for example through spiritual reflection applications tailored to the user's spiritual growth. This transformation is expected to prepare a generation of Christians who are not only technologically savvy but also spiritually strong, and empowered to face moral and ethical challenges in the future. Thus, AI-based Christian Religious Education can be a pathway to building a relevant and dynamic spiritual future in the digital era.

In today's digital era, social media has become one of the most effective marketing tools, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media such as Instagram, Facebook, and TikTok provide an affordable and easily accessible platform for MSMEs to build brands, interact directly with consumers, and promote products creatively. This study uses a qualitative approach through in-depth interviews with MSMEs and social media content analysis. The results of the study show that the strategic use of social media can increase the competitiveness of MSMEs, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media has a vital role in supporting the growth and sustainability of MSMEs amidst increasingly competitive market competition.