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This study examines the sustainable business strategies of Ichinogami, a creative MSME based in Jakarta, Indonesia, that specializes in environmentally friendly papercraft. Using a qualitative case study approach, this research explores how Ichinogami aligns its practices with the principles of the green economy and circular economy, contributing to the national agenda for sustainable MSMEs. The findings reveal that Ichinogami integrates eco-certified materials, digital innovation, and a cradle-to-cradle product design model that promotes waste reduction and material reuse. Additionally, the company employs an inclusive business model that emphasizes community empowerment, education, and cultural promotion through creative workshops and community-based marketing. Ichinogami’s strategic use of digital platforms and multi-channel distribution has also allowed it to maintain relevance in a competitive market while fostering customer loyalty and environmental awareness. The research highlights Ichinogami's role in promoting low-carbon entrepreneurship and its ability to scale environmental impact through product innovation and community collaboration. The study concludes that Ichinogami is a model for sustainable microenterprise development, though it must continue to address challenges such as limited production capacity and international market penetration.

This study aims to develop an instructional medium in the form of a Webtoon-based digital comic entitled “Was machst du?”, adapted from the Netzwerk neu A2 textbook, to enhance German reading comprehension at the A2 level. The development model used is ADDIE (Analysis, Design, Development, Implementation, Evaluation). Validation was conducted by two experts one in content and one in media with validation scores of 91% and 92%, respectively, indicating that the comic is highly suitable for instructional use. A limited trial was carried out among students of the German Language Education Program at Universitas Negeri Medan. The results showed that the comic supported students’ reading comprehension, increased motivation, and reduced reliance on online translators. This study concludes that integrating official textbook content into digital comic formats published through popular platforms such as Webtoon represents an effective and relevant innovation for digital-native learners.

In the era of globalization and the Fourth Industrial Revolution, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges to remain relevant and competitive, one of which is through digital adaptation. However, digital adaptation among MSMEs still encounters various obstacles, especially in using food delivery platforms such as GoFood and GrabFood, including high commission fees, unilateral order cancellations, and slow technical responses. This study aims to analyze the adaptability of MSMEs to digitalization and its impact on business sustainability and performance amid the digital economic transformation. This research applies a qualitative phenomenological approach involving MSME actors from various business sectors. Data were collected through interviews and observations to explore the lived experiences of MSME actors in facing digital challenges. The results indicate that the success of MSME digital adaptation depends not only on internal capabilities but also on external support from platform providers and the government. Synergy among business actors, digital service providers, and policymakers is essential to create an inclusive and sustainable digital ecosystem for MSMEs.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

Non-Civil Servant Government Employees (PPNPN) are a vital component in the operational activities of an organization. However, their performance management faces challenges in efficiency and standardization. This scientific paper examines the potential implementation of Google Sites as a platform for PPNPN performance management. The analysis focuses on the existing regulatory framework. The proposed model leverages the integration of Google Sites with Google Forms, Google Sheets, and other supporting applications provided by Google to digitize the performance management cycle, from planning, monitoring, and evaluation (based on indicators such as integrity, discipline, teamwork, communication, and service), to documentation and feedback. The main advantages of this platform include administrative efficiency, increased data transparency and accessibility, centralized data management, potential for consisten process, collaboration, and cost-effectiveness. Nevertheless, its implementation faces significant challenges related to the digital literacy gap among PPNPN with diverse roles, data security and privacy issues in the public sector, the need for robust change management, feature limitations compared to specialized HRIS systems, particularly in the Ministry of Finance where the research object's office is located, and the necessity for adequate supporting infrastructure. This research concludes that Google Sites offers a technically viable solution, but its success highly depends on the organizational and human resource readiness of both the HR managers and the PPNPN themselves.

This study investigates the implementation and effectiveness of artificial intelligence-driven adaptive learning platforms in English as a Foreign Language (EFL) classrooms across urban and rural Indonesian educational settings. Through a mixed-methods approach involving 247 students and 12 teachers from eight institutions, this research comparatively analyzes three prominent AI language learning platforms: LinguaLearn AI, AdaptEd English, and AI Tutor Pro. The findings reveal significant differences in learning outcomes, with AI-enhanced platforms demonstrating a 27% improvement in language proficiency compared to traditional methods. However, implementation challenges including digital literacy barriers, internet connectivity issues, and cultural adaptation requirements were identified, particularly in rural contexts. The study proposes a contextually responsive framework for integrating AI language learning technologies in developing EFL environments, contributing to the growing discourse on educational technology in linguistically diverse settings. This research highlights the potential of AI to personalize language acquisition while emphasizing the necessity of culturally and infrastructurally appropriate implementation strategies.

The continuous development of technology compels companies to consistently adapt to advancements across various aspects of life. Digital transformation has become an essential need for many organizations today as a strategy to improve service quality and operational efficiency. Alfamart, one of Indonesia's leading retail companies, is currently adopting digital transformation in its business processes. The acceleration of digital transformation in Indonesia necessitates the application of digital technology as a basic platform to support the Industry 4.0 ecosystem, leveraging technologies such as the Internet of Things (IoT), big data, artificial intelligence (AI), and augmented reality. This research employs a qualitative approach and descriptive analysis method to evaluate the impact of digital transformation on PT. Sumber Alfaria Trijaya, Tbk (Alfamart), specifically at the Nangahure unit located in Sikka Regency. Analysis is conducted through data reduction, data presentation, and conclusion drawing stages. The research results indicate that the management system at Alfamart Nangahure has been applied in a structured manner and in accordance with the policy standards set by the headquarters. The system includes a well-organized organizational structure, efficient operational management, systematic human resource management, as well as regular evaluation and monitoring processes that support the achievement of store operational targets.

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.

In order to keep the educational process running smoothly in the face of the COVID-19 pandemic, several schools have turned to online learning platforms. In the context of LMSs, one of the most popular systems is Moodle. Focusing on SMPK PENABUR Depok in the post-COVID-19 era, this study seeks to ascertain the impact of Moodle on the efficacy of learning in educational institutions. The study employs a quantitative methodology to investigate the interrelationships of factors by means of student questionnaires and basic linear regression analysis. With a coefficient of determination of 61.1%, the data demonstrate that Moodle significantly and positively affects the effectiveness of learning. Despite some technological issues, such slow internet, Moodle has improved students' access to course materials, their ability to engage in class discussions, and their level of participation. According to these results, blended learning—which has recently emerged as a viable strategy—can benefit from the use of learning technologies like Moodle to raise the bar for educational excellence. The need of bolstering technological infrastructure and enhancing the quality of online learning platforms to improve the effectiveness of learning going forward is underscored by the implications of this study.

This study aims to analyze the impact of deepfake content on the level of public trust in visual information on social media. Using a between-subjects experimental design, the study involved 20 active social media user respondents in Indonesia (aged 18-45 years) who were randomly divided into two groups: an experimental group (exposed to deepfake content) and a control group (exposed to original content). Data were collected through a questionnaire measuring three dimensions of trust: (1) perceived authenticity of the content, (2) source credibility, and (3) emotional impact. The t-test results showed significant differences (p < 0.05) between the two groups, with the deepfake group having lower trust scores on all dimensions (mean score: 2.4 vs. 4.2 for content authenticity; 2.8 vs. 4.4 for source credibility; 2.7 vs. 4.0 for emotional impact). Regression analysis revealed that education level (β = 0.35) and frequency of social media use (β = -0.27) significantly affected the level of trust. Pearson correlation findings also showed a strong positive relationship between perceived authenticity of content and trust levels (r = 0.72, p < 0.001). This study concludes that exposure to deepfake content significantly reduces public trust in visual information, with the effect compounded by intensive social media use and moderated by education level. The implication is that evidence-based media literacy strategies are needed to raise public awareness about deepfake technology, as well as stricter regulation of synthetic content on digital platforms.

The purpose of this study is to examine the service quality of PT. Pos Indonesia (Persero), Sukamerindu Branch, Bengkulu City. The method used is descriptive and qualitative, with data collection techniques including observation, interviews, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The study assessed several dimensions: tangible evidence, reliability, responsiveness, assurance, empathy, and good corporate governance (GCG), particularly focusing on PT. Pos Indonesia’s ethical adaptation to the local cultural values and its active role in supporting the community’s economic development as part of its corporate social responsibility. The findings indicate that the service quality at the post office is poor. Based on these results, the researcher recommends that the central management of PT. Pos Indonesia (Persero) implement strict regulations regarding excellent service standards for all employees across Indonesia. In addition, the company should provide suggestion boxes and a call center with an accessible telephone number for customers to report poor service. The public is also encouraged to play a more active role in monitoring the performance of this state-owned enterprise (SOE) by submitting complaints to the Ombudsman or through the government reporting platform, lapor.go.id.

Social media has become an integral part of Generation Z's life, including elementary school students, who are known as the tech-savvy generation. This study aims to examine Generation Z students' perceptions of the influence of social media on their academic behavior and learning concentration through a literature study approach. Data were collected from various current literature sources and analyzed using thematic analysis methods. The results of the study indicate that social media has a dual impact: platforms such as YouTube and educational applications such as Kahoot increase motivation and access to learning resources, but uncontrolled use causes distraction, procrastination, and decreased learning concentration. The characteristics of Generation Z, such as dependence on technology and the need for digital existence, strengthen the influence of social media on their academic behavior. Therefore, a balanced educational approach is needed to maximize the benefits of social media while minimizing its negative impacts. This study provides insight for educators and parents in managing the use of social media wisely.

The problem of waste has become a global issue that is still looking for effective and efficient solutions to reduce it. East Java has a population of 42.09 million. The waste produced annually is 6.8 million tons, while the amount managed reaches 3.8 million tons. The East Java Provincial Government through the Environmental Service (DLH) has provided positive education to the community through the Clean and Sustainable East Java Innovation (Berseri). This innovation is in the form of a competition for the utilization of recycled waste that has economic value and creates a culture of clean and healthy living in all villages in East Java. The research method used is qualitative with a descriptive narrative approach used to analyze the action strategy of the East Java Provincial Government's DLH in reducing waste. This study found a positive impact through the creation of educational recycling videos uploaded to the YouTube platform. The East Java Provincial Government's DLH invites, massive socialization not only for East Java but also to all viewers around the world.

The fulfillment warehouse system is one of the logistics innovations implemented by e-commerce platforms to enhance operational efficiency and customer satisfaction. Shopee, as one of the largest e-commerce platforms in Indonesia, has introduced the Shopee Fulfillment Center to assist sellers in the storage, packaging, and shipping processes. This study aims to analyze the impact of Shopee’s fulfillment warehouse system on the timeliness of order deliveries. The research employs a descriptive qualitative approach, with data obtained through observation and digital searches. The findings indicate that Shopee’s fulfillment warehouse system is effective in ensuring timely deliveries by optimizing storage, processing, and distribution operations. Through automation technology, optimized warehouse layouts, and real-time tracking system integration, Shopee accelerates order processing times, reduces the risk of delays, and improves delivery accuracy. Additionally, the presence of distribution centers across various regions helps minimize travel distances and speeds up the delivery process to customers. Continuous investment in logistics infrastructure and strategic partnerships with multiple courier services further contribute to supply chain efficiency, ensuring faster and more timely deliveries while enhancing customer satisfaction.

With the existence of online marketing platforms such as TikTok stores that have a significant impact on people's lives and offer various sales features, digital development is currently expanding. Ummicha Store in Kalen Village, Dalanggu District, Mojokerto Regency, became the location of the study. The purpose of this study was to determine the effect of product design, online customer reviews, and marketing content on purchasing decisions at the Ummicha store. The sample in this study was 140 people, with four variables, namely Product Design (X3), Marketing Content (X1), Online Customer Review (X2), and Purchase Decision (Y1). The population of this study were customers or visitors to the Ummicha store in Kalen Village, Dalanggu District, Mojokerto Regency. The calculated F value of the study was 43.604, which is greater than the F table of 2.671 with a significance level of 5% and a significance level of 0.000. Therefore, it can be concluded that the variables Marketing Content, Online Customer Review, and Product Design on Purchasing Decisions have a significant influence on the purchasing decisions of Ummicha store customers. In the multiple linear regression analysis test of this study, the equation Y = 3.868 + 0.194 X1 + 0.466 X2 + 0.309 X3 was found. After the hypothesis was tested, it was found that purchasing decisions were significantly influenced by all independent variables with a significance value of less than 0.05.

This research was used to analyze the performance of public services, especially on the Plavon platform that’s provided by employees at the Sidoarjo Regency of Population and Civil Registration Service. The theory that researchers use takes from Robbins in (Aziz, 2022) which contains five indicators of Work Quality, Quantity, Timeliness, Effectiveness, and Independence. The type of researchers used for this research is descriptive qualitative methods with sources and types pf research data divided into primary data and secondary data through the process of taking activity documentation, employee interview, and observing activities which can then be used to draw conclusions. The findings in this research are in the for of information related to incoming complaints which convey that there are still errors in input made by employees on the Plavon Disdukcapil Sidoarjo platform which that will then be evaluated and given direction, Communication and coordinate are running well, the human resources are inversely proportional to demographic condition in Sidoarjo which results in the fulfillment of services using an overtime system, and then to the implementation of employee discipline supported by performance motivation in the reward & punishment categorization.  

This study aims to identify the strategies implemented by Al-Qur'an Hadith subject teachers in developing teaching materials in the digital era at MTs Yapika Petanahan Kebumen. In addition, this study also examines the factors that support and inhibit the development of digital teaching materials by teachers. The method used in this study is qualitative with interview and observation techniques. The results show that the strategies implemented include the use of modern technology, multimedia integration, creation of digital teaching materials, use of digital learning platforms, and evaluation. Supporting factors in the development of teaching materials include a wide internet network, student habits in using digital tools, and support from school leaders. Conversely, inhibiting factors consist of inadequate facilities, limited access to electricity in some classes, and the majority of students living in Islamic boarding schools.

This literature review analyzes the transformative potential of digital learning media in revitalizing Indonesian traditional music, with a particular focus on Gambang Kromong innovation within the framework of Society 5.0. Traditional music, as the foundation of cultural identity, faces significant threats from globalization and modernization, resulting in declining interest, especially among the younger generation. This approach examines how digital technologies can serve as a catalyst for the preservation, learning and dissemination of traditional music, transforming it from a marginalized status to one of contemporary relevance. The report synthesizes existing literature to identify key trends, benefits derived from the use of technologies such as Digital Audio Workstations (DAWs), Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI), gamification, and online and social media platforms. In addition, the report discusses inherent challenges, including the digital divide, the need for increased educator competencies, and intellectual property rights issues, while highlighting opportunities for collaboration and global audience reach. The conceptualization of "Gambang Kromong 5.0" is proposed as a holistic model that integrates traditional essence with intelligent technological advancements in a human-centric manner, ensuring cultural survival and artistic relevance in the digital age.

This study explores the role of Big Data in crisis communication in the digital age, where information dissemination happens quickly through various platforms. This transformation poses challenges such as the risk of spreading fake news and reputation crises. Big Data plays an important role in detecting potential crises early, as well as in understanding the dynamics of public opinion and designing more responsive and effective communication strategies. Through real-time data collection and analysis from various sources, such as social media and news reports, organizations can build smart and adaptive monitoring systems. This research uses a descriptive qualitative approach to explore the role of Big Data in crisis communication in the digital era. The results show that the crisis detection process starts from data collection, cleaning, to sentiment analysis that helps organizations measure public response. However, the application of Big Data also faces considerable challenges, including the complexity of processing data with high accuracy, privacy issues, and the readiness of infrastructure and human resources in the organization. This research provides clearer insights into the strategies that can be used to optimize Big Data in crisis communications, so that organizations can strengthen communication effectiveness, maintain reputation, and build public trust amidst evolving information challenges.

This study uses a qualitative method to analyze content trend strategies in interactive digital marketing that contribute to building consumer loyalty. In today’s highly competitive digital era, companies are required to create strong engagement with consumers through digital platforms such as social media, websites, and applications. Content trends like storytelling, user-generated content, live streaming, and influencer usage have proven to attract audiences and encourage ongoing interaction. This research explores how these trends are applied by various brands and how consumers respond to these approaches over the long term. The findings show that message consistency, emotional value in content, and interactivity are key factors in forming emotional bonds that impact loyalty. Furthermore, two-way engagement between consumers and brands through comments, likes, and sharing features strengthens this relationship. By understanding consumer digital preferences and behaviors, content strategies can be dynamically adapted to maintain loyalty while expanding the relevant market reach.