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Syelfanda Putrifasari; Miftahul Munir; Agung Pambudi Mahaputra

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This research aims to test and explain the influence of product design, product quality and price on batik purchasing decisions at CV. Wecono Asri Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who have purchased batik in the last 3 months. The number of samples taken was 91 respondents, and the sampling method used was non-probability sampling with accidental sampling. Data was collected through questionnaires. The research results show that (1) product design has a positive and significant effect on purchasing decisions with a t value of 3.724 and a sig value. 0.000 < 0.05; (2) product quality has a positive and significant effect on purchasing decisions with a t value of 2.517 and a sig value. 0.014 < 0.05; (3) price has a positive and significant effect on purchasing decisions with a t value of 3.696 and a sig value. 0.000 < 0.05; (4) product design, product quality and price together have a positive and significant effect on purchasing decisions with an F value of 57.153 and a sig value. 0.000 < 0.05. Decision to purchase batik at CV. Wecono Asri is influenced by these three variables by 66.3%, while the rest is influenced by other factors not examined in this research.

Herlinda Putri Wuryantari; Miftahul Munir; Agung Pambudi Maha Putra

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This research aims to determine the influence of service quality, promotion and company image on decisions to use services at PT. Pos Indonesia Kediri Branch partially and simultaneously. This research uses quantitative methods where the population studied is all consumers who have used PT services. Pos Indonesia Kediri Branch within a 2 month period. The number of samples taken was 92 respondents using a non-probability sampling method, namely accidental sampling. Data collection uses a questionnaire. The research results show that (1) service quality has a positive and significant effect on the decision to use services with a t value of 2.224 and a sig value. 0.029 < 0.05; (2) promotion has a positive and significant effect on the decision to use services with a t value of 7.128 and a sig value. 0.000 < 0.05; (3) company image has a positive and significant effect on the decision to use services with a t value of 2.051 and a sig value. 0.043 < 0.05; (4) service quality, promotion and company image simultaneously have a positive and significant effect on the decision to use services with an F value of 22.930 and a sig value. 0.000 < 0.05. Decision to use services at PT. Pos Indonesia Kediri Branch is influenced by these three variables by 43.9%, while the rest is influenced by other factors not mentioned in this research.

Debora Simamora; Raikhapoor Raikhapoor; Maria Widiastu

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the role of knowledge played by Christian Religious Education teachers as mentors in efforts to overcome students' learning difficulties in class VIII of SMP Negeri 2 Muara for the 2023/2024 academic year. The research hypothesis is that the role of Christian Religious Education teachers as mentors in efforts to overcome the learning difficulties of class VIII students at SMP Negeri 2 Muara for the 2023/2024 academic year is > 75% of what was expected. The population is all students in class VIII of SMP Negeri 2 Muara for the 2023/2024 academic year who are Protestant Christians, totaling 102 people. The research sample was determined by random sampling at 35% from 102 people, namely 36 people. This research method is a descriptive quantitative inferential method with a research instrument using a questionnaire. Hypothesis testing using the t test formula obtained a value of tcount=10.576>ttable=2.042. The tcount value is in the curve area of ​​rejection of H0 and acceptance of Ha. Thus, it can be concluded that the accepted research hypothesis is that the role of Christian Religious Education teachers as mentors in efforts to overcome the learning difficulties of class VIII students at SMP Negeri 2 Muara Belajar in 2023/2024 is > 75% of the expected 84.84%. However, there are several teacher roles that must be improved, including: 1) The role of providing reinforcement in the form of enthusiasm, with a value of 3.22. 2) Role in helping students to make good friends with other friends, with a value of 3.08. 3) Role in providing feedback to students who are slow in learning, with a value of 3.19. 4) Role in using media or learning tools, with a value of 3.17. Some of these roles are in the good category and it is hoped that teachers will be able to achieve their achievements so that they become very good.

Rizki Winda Puspita Sari; Edi Murdiyanto; Zaenul Muttaqien

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

A form of strategy to influence consumer satisfaction can be done by providing good quality service. Consumers feel that what they want will be served responsively, besides this, the variety of products available will fulfill consumers' taste desires. A comfortable cafe atmosphere can make consumers feel satisfied and want to make repeat purchases. The aim of this research is to determine the influence of service quality, product diversity and cafe atmosphere on consumer satisfaction at Akar Coffee Wates. This research uses a quantitative approach with a sample of 112 respondents. From the results of the t test, service quality has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. Then product diversity has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. And the atmosphere of the cafe has a significant effect on consumer satisfaction with a sig value. 0.000 < 0.05 then H0 rejected and Ha accepted. In the F test results, a Sig value of 0.000 <0.05 is obtained, so H0 rejected and Ha accepted, meaning that service quality, product diversity and cafe atmosphere simultaneously influence consumer satisfaction at Akar Coffee Wates.

Andriani Peronika Sinaga; Taripar Aripin Samosir; Robinhot Sihombing; Limmarten Simatupang; Grecetinovitria M. Butar-Butar

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to prove the significant influence of the Contextual Teaching and Learning (CTL) Learning Strategy on the Learning Outcomes of Class VIII Christian Religious Education and Character Education Students at SMP N 1 Tarutung for the 2023/2024 Academic Year. The method used in this research is a quantitative experimental method. The population was all students in class VIII of SMP N 1 Tarutung for the 2023/2024 academic year, totaling 157 people and a sample of 32 people were determined who were chosen deliberately (purposive sampling). Data was collected with 30 test items. The results of data analysis show that the learning outcomes of students taught with the Contextual teaching and Learning (CTL) Learning Strategy are higher than the Learning Outcomes of students taught with Conventional Strategies in Christian Religious Education and Character Education Subjects Class VIII SMP N 1 Tarutung Academic Year 2023/ 2024. Data analysis using the t test obtained a tcount value = 2.414 while the ttable value for error was 5% and n1 + n2 – 2 = 62, namely 1.998. So the ratio obtained is tcount > ttable, namely 2.414 > 1.998. Thus H0 is rejected, because H0 is rejected then H1 is accepted.

Elisabeth Syalom Hutauruk; Johari Manik; Oktober Tua Aritonang

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to find out whether there is a positive and significant influence of the Two Stay Two Stray (TSTS) learning model on the learning motivation of class VIII students at SMP Negeri 3 Lintong Nihuta, Humbang Hasundutan district for the 2023/2024 academic year. The method used in this research is a quantitative research method with a pre-experimental design research type in the form of "One Shot Case Study". The population was 177 students from class VIII of SMP Negeri 3 Lintong Nihuta for the 2023/2024 academic year and a sample of 32 people was determined using a purposive sampling technique. Data was collected using an observation sheet with 19 items for variable SMP Negeri 3 Lintong Nihuta, Humbang Hasundutan district, 2023/2024 academic year: 1) Test analysis requirements: a) Test a positive relationship, the value of rxy = 0.595 > rtable(=0.05,n=32) = 0.349. b) Testing a significant relationship obtained a value of tcount= 4.050 > ttable(=0.05,dk=n-2=30)= 2.042. 2) Influence test: a) Regression equation test, obtained the regression equation Y ̂="7.36"+0.29X. b) Regression coefficient of determination test (r2) = 35.4%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=8, dk denominator=n-2=32-2=30) namely 16.36 > 2.27. Thus Ha is accepted and H0 is rejected.

Adriansyah Hidayat; Muhammad Yafiz

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

Investment is a benchmark for whether a country can be said to have a good or low level of economic growth. The rate of investment affects the level of state welfare because investment encourages the state to create production to fulfill state affairs and the nation's welfare. Investment policy also has a positive role in reducing poverty and unemployment, because economic growth depends on high savings and investment. If savings and investment are low then the economic growth of society and the country will also be low. To achieve the goal of realizing the vision and mission or objectives of the One Stop Integrated Investment and Services Agency (DPMPTSP) itself, an appropriate promotional strategic work plan is needed to be considered by the regional government, so that investment in North Sumatra increases. Various activities have not had a significant impact in increasing investment, the increase in promotional activities carried out is not in line with the increase in investment value. The research technique used in this research can be a subjective expressive qualitative strategy, in the form of specific information in terms of words that match the characteristics subjective approach. Qualitative is collecting important and additional information through perception, interviews and documentation. The results of this research show that the North Sumatra Provincial Government has implemented an investment strategy, improved the quality and skills of the community through training, and carried out comprehensive investment promotion activities (such as holding seminars and investment forum meetings) at home and abroad. Accelerate infrastructure development and support regional investment development. Distribution of Capital Investment; Focus on Food, Infrastructure and Energy Development; Environmentally sound investment (green investment) Empowerment of Micro, Small and Medium Enterprises and Cooperatives (UMKMK); Providing facilities, convenience and investment incentives; and Investment Promotion. A conducive and competitive investment climate.    

Simona C.H. Litaay; Hermien L. Soselisa; Elsina Titaley; Syane Matatula; Christwyn Ruusniel Alfons +3 more

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

This community outreach initiative is driven by the limited awareness among the community regarding the abundant breadfruit potential thriving in the city of Ambon, which serves as an attractive resource for supporting tourism and providing a positive economic impact on the local population. Breadfruit trees are widespread along the streets and in residents' yards, possessing significant historical value for the people of Ambon. Breadfruit has long been an integral part of Ambonese culture and traditions. Consequently, empowering the community through socialization and holistic training methods is of utmost importance. This project was conducted in the village of Latuhalat, Nusaniwe District, Ambon City, Maluku Province, and was attended by local government officials, community leaders, community groups who own breadfruit trees, as well as entrepreneurs/producers and sellers of breadfruit-based products. The project progressed smoothly and effectively, resulting in increased participant understanding and knowledge, fostering awareness about the promotion and marketing of breadfruit products, and further enhancing the community's ability to manage the local breadfruit potential in support of sustainable tourism development.

Rizki Andini; Supriadi Supriadi; Fauzan Fauzan; Hamdi Abdul Karim

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research is motivated by the low activeness of student learning caused by learning that is still teacher-centered so that students do not actively participate in the learning process such as when the teacher asks questions no one raises their hand to answer the question, students also do not take the initiative to ask when the teacher does not understand what has been conveyed by the teacher, this is also caused by the use of monotonous learning strategies so that students feel bored and bored when learning takes place. The purpose of this research is to find out how much influence the use of Small Group Discussion learning strategies has on activeness study class VIII students at SMPN 1 Palupuh. This research is a Quasi-Experimental Design or quasi-experimental design. The design used is the Nonequivalent Control Group Design using quantitative data trends. The population in this study amounted to 60 people consisting of two classes. The sample for this study was class VIII 1 as the experimental class and class VIII 2 as the control class. The experimental class was given treatment using the Small Group Discussion strategy while the control class was not given treatment. The data analysis technique used was the t test which had previously passed the prerequisite analysis test by carrying out the normality and homogeneity tests. The results showed that there was an effect of using the Small Group Discussion strategy on student learning activity significantly with a significant value of Sig <0.05 (0.000 < 0.05) and t count > t table (7120> 2.001), it can be concluded that  is rejected and   is accepted.

Perawati Siregar; Adiani Hulu; Oloria Malau; Eben H. Telaumbanua; Andrianus Nababan

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of the Group Investigation Type Cooperative Learning Model on the active learning of Christian Religious Education of class IX students of SMP Negeri 4 Tarutung, North Tapanuli Regency for the 2023/2024 academic year. The research method used is a descriptive quantitative research method, with inferential statistical data analysis. The population is all class IX students at SMP Negeri 4 Tarutung, North Tapanuli Regency for the 2023/2024 Academic Year who are Christians totaling 103 people and a sample of 52 people was determined, namely 50% of the total population using random sampling techniques. Data was collected using a positive closed questionnaire with 44 items, namely 28 items for variable X and 16 items for variable Y which were compiled by the author based on variable indicators according to expert theory. The results of data analysis show that there is a positive and significant influence of the Cooperative Learning Model of the Group Investigation type on the active learning of Christian Religious Education of Class IX students of SMP Negeri 4 Tarutung, North Tapanuli Regency for the 2023/2024 academic year: 1) Test the analysis requirements: a) test a positive relationship The value obtained is rxy = 0.552 > rtable(a=0.05,n=52) = 0.297, thus there is a positive relationship between variable .05,dk=n-2=50)= 2,000, thus there is a significant relationship between variable .35X. b) Regression coefficient of determination test (r2) = 30.4%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=24, dk denominator=n-2=52-2=50) namely 21.72 > 1.39. Thus Ha is accepted and H0 is rejected.

Eneng Martini; Moh Fadli Alfikri

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2023 Universitas Palan

The problems found in civics learning indicate a decrease in student learning motivation with a decrease in the level of children's participation in doing tasks given by teachers, besides that this is caused by changes in education policies during the transition period of the Covid-19 pandemic so that this changes the learning paradigm. This study aims to determine the level of effectiveness of using KUBUSPKn on student learning motivation in PPKn subjects at SMK PGRI 1 Cimahi. The research method in this study uses the correlation method to determine the relationship of variables. The sampling technique in this study used random sampling. The results of this study were shown from the results of the t-test analysis of t count 7.168> t table 1.662 which indicated a significant influence between independent variables and dependent variables, obtained results from F-count 51.386 > F table 3.953) so that based on the results of the study the use of CubePkn has a significant value that affects student learning motivation.

Nikmir Rohmiati; Arlina Nurbaiti Lubis; Beby Karina Fawzeea Sembiring

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

This research aims to determine the effect of service quality and customer satisfaction on customer loyalty and also aims to increase customer loyalty. This research used customers of Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City as respondents in filling out the questionnaire as many as 170 customers. The tests used in this research are data quality tests, classical assumption tests, influence tests and hypothesis tests. From the results of this research, it was found that the influence of service quality on customer loyalty is a significant influence where the significance value is 0.001 < 0.05 and tcount is greater than ttable (3.245 > 1.653), the influence of customer satisfaction on customer loyalty also has a significant influence where the significance value is 0.000 < 0.05 and tcount is greater than the table (3.742 > 1.653) and simultaneously service quality and customer satisfaction have a significant effect on customer loyalty where the significance value is 0.000 < 0.05 and fcount is greater than ftable (23.982 > 3.05). Meanwhile, the R2 value of 22.3% of this research is influenced by service quality and customer satisfaction variables, while the remaining 77.7% is influenced by service quality and customer satisfaction variables. influenced by other variables not examined in this study.

Fajar Adi Saputro; Ahmad Jauhari; Nur Hidayati

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Human resource management is one of the important factors in an agency. In order to achieve its goals, it requires quality human resources who are competent and qualified and consistent in every job. This research aims to determine the influence of work ethic and work enthusiasm on the work effectiveness of employees at the Regional Revenue, Financial and Asset Management Agency (BPPKAD) of Kediri city. The sample in this study was 70 respondents consisting of civil servants and honorary employees. The tool for testing this research is using SPSS 25. Using proportionate stratified random sampling technique. By using multiple linear regression analysis, t test and F test, the results of this research are that work ethic has a significant effect on work effectiveness with a sig value of 0.000 < 0.05, work enthusiasm has a significant effect on work effectiveness with a sig value of 0.043 < 0.05. Work ethic and work spirit have a joint and significant effect on work effectiveness with a sig value of 0.000 < 0.05.

Gabrila Febyolla Pajeko; Anak Agung Aris Diartama; I Made Purwa Darmita

Journal of Educational Innovation and Public Health 2023 Pusat Riset dan Inovasi Nasional

Background: One of the modalities used to diagnose chronic rhinosinusitis is MSCT Scan. In MSCT Scan, there are several scanning parameters used, namely slice thickness and reconstruction increment. This study aims to determine the effect of variations in slice thickness reconstruction and increment reconstruction on the anatomical image information of MSCT scans of coronal paranasal sinuses in cases of chronic rhinosinusitis. Method: This type of research is quantitative research with an experimental approach carried out at the radiology installation of Prof. RSUP. Dr. I.G.N.G Ngoerah in June-July 2023. This study used 10 samples and each radiograph was reconstructed with 6 variations of slice thickness reconstruction and increment reconstruction. Results: Based on the results of the overall anatomical Friedman test, a p value of 0.000 was obtained (p value <0.05), which can be interpreted as Ho being rejected and Ha being accepted so that there is a difference in overall anatomical image information on the MSCT scan of the coronal paranasal sinuses with 6 variations of slice thickness and reconstruction. increment reconstruction in cases of chronic rhinosinusitis. Based on the Wilcoxon test, it also shows that each variation has a p value <0.05, which means there are differences in anatomical image information for each variation. Conclusion: Based on this research, it shows that there are differences in the anatomical image information of MSCT scans of paranasal sinus coronal sections with variations in slice thickness reconstruction and increment reconstruction in cases of chronic rhinosinusitis, and variation 2 produces the most optimal anatomical image information. Based on the Wilcoxon test, it also shows that each variation has different anatomical image information.

Renta Romiama Panjaitan; Nurelni Limbong; Goklas J Manalu

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The purpose of this research is to find out how much influence Christian Religious Education Teachers as Mentors have on the Character Formation of Class IV and V Parlondut Students for the 2023/2024 academic year. The research method used is a quantitative research method. The population is all students in class IV and V of Parlondut for the 2023/2024 academic year, namely 28 people and this research is a population study. Data was collected using a positive closed questionnaire with 40 items, namely 20 items for variable 0.05,n=28) = 0.374. b) Testing a significant relationship obtained a value of tcount= 3.364 > ttable(=0.05,dk=n-2=26)= 2.056. 2) Influence test: a) Regression equation test, obtained the regression equation Y ̂="41.01"+0.38X. b) Regression coefficient of determination test (r2) = 30.3%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=16, dk denominator=n-2=28-2=26) namely 11.31 > 1.71. So it can be concluded that there is a positive and significant influence of Christian Religious Education Teachers as Guides on the Character Formation of Class IV and Parlondut Students, Samosir Regency. 2023/2024 Academic Year.

Sonita Jola Angleny Simatupang; Betty A.S Pakpahan; Robert K.A Simangunsong; Adiani Hulu; Baginda Sitompul

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of Active, Innovative, Creative, Effective and Fun Learning (PAIKEM) by Christian Religious Education teachers on the Learning Interest of Class VIII Students at SMP Negeri 3 Lintongnihuta for the 2023/2024 Academic Year. The research method used is a descriptive quantitative method. The population is all students in class VIII of SMP Negeri 3 Lintongnihuta, Humbang Hasundutan Regency for the 2023/2024 academic year who are Protestant Christians, totaling 177 students and a sample of 43 people was determined using the Random Sampling technique. Data was collected using a closed questionnaire with 35 items, namely 17 items for variable Learning Interests of Class VIII Students at SMP Negeri 3 Lintongnihuta for the 2023/2024 Academic Year. 1) The results of data analysis show: a) a positive relationship test obtained a value of rxy = 0.612 > rtable(=0.05,n=43) = 0.375. b) Testing a significant relationship obtained tcount= 4.961 > ttable(=0.05, dk=n-2=41)= 2.021. 2) Test the effect: a) Test the regression equation, obtained the regression equation Y ̂="10.29"+0.84X. b) Regression coefficient of determination test (r2) = 37.5%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=21, dk denominator=n-2=43-2=41) namely 24.61 > 1.51. Thus Ha is accepted and H0 is rejected.

Ayu Iyan Maike Bakara; Limmarten Simatupang; Grecetinovitria M. Butarbutar

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of PAK Teacher behavior on the character of students at SMP Negeri 1 Sitiotio for the 2023/2024 Academic Year. The method used in this research is a quantitative method with inferential statistical data analysis. The population was all 121 students in class VIII for the 2023/2024 academic year at SMP Negeri 1 Sitiotio and a sample of 36 people was determined, namely 30% of the total population using the Proportional Random Sampling technique. Data was collected using 40 positive closed items. The results of data analysis show that there is a positive and significant influence on the behavior of Religious Education Teachers on the character of students at SMP Negeri 1 Sitiotio for the 2023/2024 Academic Year: 1) Test the analysis requirements: a) test the positive influence obtained by the value rxy = 0.594 > rtable(= 0.05,n=36) = 0.329, thus it is known that there is a positive influence between variable =34)= 2.042, thus there is a significant relationship between variable X and variable Y. c) Regression coefficient of determination test (r2) = 35.3%. 2) Influence test: Regression equation test, obtained the regression equation Y ̂="39.26"+0.97X. Thus Ha is accepted and H0 is rejected.

Lestari Gloria Marbun; Dame Taruli Simamora; Helena Turnip; Robinhot Robinhot; Rida Gultom

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This research aims to determine the positive and significant relationship between the Based Learning Model and the Learning Activeness of PAK class XI students at SMK Negeri 1 Siborongborong for the 2023/2024 academic year. The method used in this research is a descriptive quantitative research method. The population is all students of class The instrument for this research is a closed questionnaire. The instrument for this research is a closed questionnaire. From the results of the calculation of the positive relationship test, it is obtained that the rcount value is rcount=0.566> rtable=0.344, thus it is known that there is a positive relationship between variable which is significant between variable

Reno Ba'i Kurniawan; Herudini Subariyanti

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

PT Jaya Kencana is a company engaged in the field of mechanical and electrical contractors. One of the divisions at PT Jaya Kencana is engaged in the elevator escalator service division. This division is a division that offers elevator and escalator maintenance services. Where in this division the level of customer satisfaction is needed for the progress of the company. The independent variables in this study are marketing relationships and technician performance. The dependent variable in this study is customer satisfaction. The research uses statistical quantitative methods by determining the minimum number of samples using the slovin formula. The sample in this study was 101 respondents. Marketing relationship has a t count > t table (3.932 > 1.9844) with a significant value of 0.00 <0.05, which means that marketing relationships have an effect on customer satisfaction. Technician performance has a t count > t table (5.530 > 1.9844) with a significant value of 0.00 <0.05, which means that technician performance has an effect on customer satisfaction. Marketing relationship and technician performance have a significant value of 000 <0.05 and F count > F table (160.776 > 3.94), which means that marketing relationship and technician performance have a significant simultaneous effect on customer satisfaction. The results of this study can be used as input for related companies and can be used as an evaluation to increase company customer satisfaction.

Cindy Wahyu Valentine; Edi Murdiyanto; Zaenul Muttaqien

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study discusses the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri city. This study aims to determine and explain the results of the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on  OPPO smartphones at the  MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence  of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.