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Digital branding is the process of building and framing a business brand online, especially using social media such as Instagram, YouTube, TikTok, Facebook, and many more. By getting to know customers more closely, communication becomes easier than before, this is one of the keys to success for all businesses. The objectives of this service activity include knowing how to use social media in online-based business marketing and knowing how to apply social media as an online marketing medium in the era of globalization. The method used is assistance to business actors regarding the importance of applying social media as a means of promoting products among the public. The results of this mentoring activity support that business digitalization can increase the role of digital branding, through the use of social media access so that it can facilitate the reach of target markets in business development and also as a way to help increase revenue at Berdikari Kopi, and can compete globally, and contribute to the opening of jobs for the surrounding community.

: This study aims to determine: (1) To determine and analyze the quality of service of the Diario Shop Banjarmasin Branch (2) To determine and analyze what things need to be developed and improved at the Diario Shop Banjarmasin Branch so that customer satisfaction increases.This research employs a qualitative survey approach, collecting primary data through interviews, observations, and documentation. However, the implementation of activities so far has been deemed not fully aligned with the expected objectives. Therefore, to ensure the smooth progress of the work, improvements need to be made. The quality of service carried out by Toko Diario Banjarmasin Branch, in order to increase customer satisfaction and increase sales turnover which is still not stable, but has progressed from  month to month. The results of this study indicate: (1) Diario Shop Banjarmasin Branch meets customer satisfaction with timeliness, accuracy of service quality, courtesy, friendliness, and comfort. Diario Stores have carried out service quality in accordance with good service criteria.  (2) We recommend that Toko Diario needs to develop more facilities and make several upgrades to its sales in order to improve service quality by providing clear and detailed product information to increase customer satisfaction.

Ethical business conduct is increasingly considered important as a strategy to face competition professionally in the era of globalization and digitalization. Business ethics help companies build strong trust, reputation and loyalty among customers, employees and other stakeholders. This research explores various forms of ethical behavior in business, including transparency, social responsibility, and commitment to fair and sustainable practices. Through theoretical approaches and case studies, this research shows that companies that adopt ethical behavior not only improve their image in the eyes of the public but can also achieve a sustainable competitive advantage. The results show that companies that conduct business ethically tend to gain stronger customer loyalty, higher employee productivity, and mitigation of reputational risks. In addition, ethical business behavior also has a positive impact on the achievement of long-term goals and corporate sustainability. Therefore, ethical business behavior is not just a moral choice but also an effective business strategy in facing competition professionally

Consumer behaviour in modern businesses has been greatly altered by technological advancements, leading to the use of digital marketing strategies and social media. These strategies allow businesses to interact with customers, build personalised relationships, and conduct more effective product promotions. Digital marketing and celebrity endorsements are increasingly used in purchasing decisions in Indonesia, especially in the fashion industry. The purpose of this research is to study how celebrity endorsement and digital advertising influence the decision of Surakarta City consumers to buy Erigo products. For this study, quantitative methods were used, data were collected through questionnaires distributed to 150 consumers of Erigo products in Surakarta City. Structural Equation Modeling (SEM) data analysis with the Partial Least Square (PLS) approach was used. The results showed that celebrity endorsement and digital marketing have a significant positive effect on consumer decisions to buy Erigo products in Surakarta city. The limitation of this research is that it is quantitative in nature and does not thoroughly study how consumers perceive the influence of digital marketing and celebrity endorsements culturally and psychologically. This research can provide broader insights into consumer behavior.

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.

This research aims to determine the analysis of service quality on customer satisfaction at the Tingkir Type A Terminal, Salatiga City. In this research, the objects taken were service users at the Tingkir Terminal. Data sources include primary and secondary data. The sample in this study was 100 service user respondents at Tingkir Terminal. Data collection was carried out using observation methods, literature studies, interviews, documentation and questionnaires. The data analysis technique is a multiple linear regression technique which is first tested through a questionnaire test (validity and reliability) and classical assumption tests (autocorrelation, heteroscedasticity, multicollinearity, normality). The results of the analysis using the statistical tools of the SPSS V.26 program obtained a multiple linear regression equation: Y = 2,637 + 0,170.X1 + 0,203.X2 + 0,180.X3 + 0,179.X4 + 0,171.X5 + μ. The results of the multiple linear regression equation show that the Tangible Variable (X1) has a tcount of 0.170 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The Reability variable (X2) has a tcount of 0.203 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The Responsive Variable (X3) has a tcount of 0.180 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The variable Emphaty (X4) has a tcount of 0.179 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The Assurance variable (X5) has a tcount of 0.171 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. Based on the results of the study, conclusions can be drawn from multiple linear regression analysis and the distribution of respondents' answers regarding independent variables (Tangible, Reability, Responsive, Emphaty, Assurance) has an influence on the dependent variable (Customer Satisfaction).  

This study aims to evaluate the QRIS management program for new users of Bale by BTN Mobile at Bank BTN KCP Ketintang, especially in the distribution of Surabaya University student identification cards and customer service. The method applied is descriptive qualitative with data collection through interviews, in-depth observations, and documentation. There are four informant subjects related to this research, namely new customers, business people, customer service, and funding parties of Bank BTN KCP Ketintang, selected to obtain an in-depth understanding of the effectiveness of the program. The results showed an increase in the use of QRIS among new users of Bale by BTN. Through the cashback program, customers can use QRIS regularly. However, the use of technology and online systems in this program still faces challenges, especially related to technical problems that often arise in Bale by BTN mobile banking, which can hinder the smooth activation process.

ERP software has become an essential tool for managing and organizing vast amounts of data within institutions, especially with the rise of big data concepts. As a relatively new innovation, ERP falls under the umbrella of digital transformations shaping the modern world. These systems, along with their associated applications, offer capabilities that facilitate integration and coordination among departments and processes within organizations. This, in turn, supports better strategic decision-making. Additionally, ERP systems play a crucial role in enhancing production processes and improving customer interaction, provided that the technology and the data it generates are utilized effectively  

The analysis of the effectiveness of the passport service process at the Tanjungpinang Class I Immigration Office aims to assess the quality of service to passport applicants. This study identifies various factors that affect the effectiveness of the process, such as process speed, demand satisfaction, and the use of information technology. The method used in this study is a qualitative approach through data collection conducted through literature studies. From the results of the analysis, although the Tanjungpinang Class I Immigration Office has implemented an organized queuing system, there are still several things that hinder the passport making process such as the inadequate number of officers and limited facilities. In addition, the level of complaint satisfaction also varies because there are complaints complaining about long waiting times and lack of information about procedures, while on the other hand, they can access services through online registration and the ease of information technology in doing various things. This study recommends improving personnel services, training in improving customer service, and developing a more efficient information system to speed up the passport making process. Thus, the services of the Tanjungpinang Class I Immigration Office will be more effective according to public expectations.

The application of Islamic moral values ​​in entrepreneurship, especially the principles of justice, has a significant impact on the sustainability and blessing of the business. This research identifies various important aspects of implementing the principles of justice, including increasing customer loyalty, strengthening business relationships, and creating social harmony. Although there are challenges in implementation, such as market pressures and intense competition, business ethics education and regulatory support can help Muslim entrepreneurs to adhere to Islamic moral principles. The research results show that the application of Islamic morals not only provides economic benefits, but also creates positive social and spiritual impacts, thereby ensuring sustainability and blessings in the long term.

This trendy drink is very popular among young people. Competition between beverage shops can be seen from the emergence of various beverage shops that have distinctive characteristics. Direct observation of D'sruput MSME operations provides insight into production processes, inventory management, marketing strategies, and interactions with customers. Based on the results of interviews and field observations, several factors were found that trigger buying interest among young people, namely a comfortable place, friendly service, good taste and other factors. The many variations and unique restaurant names and menu names make it attractive to buy. Apart from that, the price is quite affordable and the packaging design is creative and attractive. Apart from that, research also finds that personal, social and psychological factors factor into young people's interest in buying trendy drinks. Therefore, it is hoped that this research will be useful for business people in the culinary and beverage industry as well as further research regarding business research in this field.

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.

This study focuses on the marketing strategy of the Murabahah bil Wakalah financing product at Bank Muamalat Indonesia KCU Denpasar, Badung Regency, Bali. Murabahah is a sales contract that states the acquisition price and the agreed profit margin, while wakalah is the delegation of purchasing goods on behalf of the first party. The study aims to examine the marketing strategy and customer interest in this financing product. The research method used is descriptive qualitative, with data collection techniques through interviews, observation, and triangulation, and data analysis techniques including data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy includes several elements: product (iB Hijrah Multiguna Consumer Financing and iB Muamalat KPR), price (transparent and mutually agreed upon), place (strategic office location), promotion (social media, website, email marketing), people (professional staff), process (focused on customer satisfaction), and physical evidence (supportive physical elements). Customer interest is influenced by internal factors, trust, and a sense of security. The study's implications can serve as a reference for Bank Muamalat to increase the attractiveness of financing products to customers.

The aim of this research is to determine the impact of the influence of price and quality of service on customer satisfaction (case study at Mixue Pasar Bersih branch, Jababeka). The research method used is quantitative using hypothesis testing to analyze the relationship between the variables studied. The population used as research objects are consumers who buy Mixue products at the Jababeka Clean Market. Data analysis was implemented in the form of a questionnaire using the SPSS application with the tests used being the Validity Test and Reliability Test. Total respondents were 113 people from 15 questions, considering the questionnaire answers which stated Strongly Agree 23%, Agree 46%, Normal 24%, Disagree 5%, Strongly Disagree 1%. The results of the research state that X1 has an effect on Y and is supported by variable X2 which also has an effect on Y.

The aim of this research is to determine the impact of the influence of price and quality of service on customer satisfaction (case study at Mixue Pasar Bersih branch, Jababeka). The research method used is quantitative using hypothesis testing to analyze the relationship between the variables studied. The population used as research objects are consumers who buy Mixue products at the Jababeka Clean Market. Data analysis was implemented in the form of a questionnaire using the SPSS application with the tests used being the Validity Test and Reliability Test. Total respondents were 113 people from 15 questions, considering the questionnaire answers which stated Strongly Agree 23%, Agree 46%, Normal 24%, Disagree 5%, Strongly Disagree 1%. The results of the research state that X1 has an effect on Y and is supported by variable X2 which also has an effect on Y.

This study aims to analyze the influence of social media marketing and brand ambassadors on the purchase interest of Glad2Glow products on MissGlam. The development of digital technology has influenced the way companies market their products, especially through social media platforms. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 100 respondents who are active social media users and MissGlam customers. Data analysis was carried out using multiple linear regression to test the influence of each independent variable on product purchase interest. The results of the study show that both social media marketing and brand ambassadors have a positive and significant influence on the purchase interest of Glad2Glow products. Social media marketing, with interesting content and promotion through digital platforms, has a strong impact on building awareness and purchase interest. In addition, the presence of brand ambassadors who have influence on the audience also plays an important role in increasing consumer purchasing decisions. These findings provide implications for companies to further maximize digital marketing strategies and choose the right brand ambassadors to increase product purchase interest in a competitive market.

Customer satisfaction is a crucial indicator in assessing the quality of a company's products, services and overall experience. This research aims to identify the level of customer satisfaction and optimize the available data for effective use in sentiment analysis. In this study, we analyzed 4,353 customer reviews collected over the past year, with 3,481 reviews used as training data and 871 reviews as testing data. The analysis process was conducted using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach and leveraged the Logistic Regression algorithm to build a predictive model. Model evaluation using the confusion matrix yielded an accuracy of 94.60%, a precision of 94.26%, and a recall of 94.60%. The analysis was conducted using Jupyter Notebook and the Python programming language. The results indicate that sentiment analysis is effective in identifying and predicting customer satisfaction levels, which in turn can help a company’s products improve its service strategies. The optimization of previously underutilized data now provides deeper insights into customer perceptions and expectations, enabling the company to make more targeted decisions and enhance overall customer satisfaction.

Education on the Concept of Waste Bank, Green Economy, and Circulating Money to the Community is carried out in order to understand how its application becomes a household income opportunity, for example by becoming a new source of income from saving household waste that has been applied so that it is able to read the economic and environmental problems that occur. How the impact of the Waste Bank on income from household waste. Which is related to improving household welfare through community knowledge / understanding related to Waste Bank, Green Economy, and Circulating Money. From this community service, the results show that with the existence of the Waste Bank, the application of the Green Economy concept can be seen from the collection of household waste easily collected at the Waste Bank, the community becomes a customer, has savings, withdraws money, then continues consumption shopping from the money, which means there is buying and selling activity in the market because there is money circulating in the community. This affects economic activity in the Medan Belawan sub-district.

Green Management has become an important strategy for companies to face environmental challenges while increasing competitiveness in the global market. This study aims to analyze the implementation of Green Management as a strategic approach in increasing the company's competitive advantage. The research method used is a literature review of various relevant previous studies, including the concept of Green Management, its impact on operational efficiency, product innovation, and corporate image. The results of the analysis show that the adoption of Green Management contributes significantly to reducing operational costs through energy efficiency and waste management. In addition, companies that implement sustainable practices succeed in creating added value for consumers, increasing customer loyalty, and strengthening market positions. This study also identifies several challenges, including initial implementation costs and organizational resistance, which can be overcome through government policy support and increasing environmental awareness among stakeholders. Thus, Green Management not only supports environmental sustainability goals but also provides strategic advantages for companies in the long term.

In alongside demonstrating how strategic cost management approaches can lower banking risks, the study sought to address the theoretical underpinnings of both banking risks and strategic cost management techniques. as well as identifying the most important measures through which banking risks to which economic units are exposed can be reduced to a minimum by helping to deal with situations in which the future cannot be predicted with certainty and that banking risks arise from the financing side. The study was applied in a sample of banks listed on the Iraq Stock Exchange, and the focus was on commercial banks because of the exposure of these banks to a range of banking risks, the most important of which are credit risks, liquidity, exchange rate and interest rate. These banks also suffer from problems related to operational decisions such as pricing decisions. Strategic cost management techniques are a set of tools and methods that are appropriate to the needs of the modern business environment, which is concerned with cost analysis in a broad framework through its ideal position in order to improve the cost structure and achieve competitive advantage. This was the most significant finding of the research. The research discovered that strategic cost management techniques can help reduce risks and rationalize operational decisions, through which they can respond quickly to customer requirements and provide sufficient flexibility for any Changes that may occur and the delivery of products to them as quickly as possible while adhering to the standards of the modern corporate environment.