Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam

Heni Anjelica Silalahi ; Juliana Br Sagala ; Septiana Lumbangaol ; Toman Sony Tambunan
Jurnal Manajemen Bisnis Era Digital 📅 2025 Vol 2, No 1 🔗 DOI: 10.61132/jumabedi.v2i1.417
Abstract
This study aims to analyze the influence of social media marketing and brand ambassadors on the purchase interest of Glad2Glow products on MissGlam. The development of digital technology has influenced the way companies market their products, especially through social media platforms. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 100 respondents who are active social media users and MissGlam customers. Data analysis was carried out using multiple linear regression to test the influence of each independent variable on product purchase interest. The results of the study show that both social media marketing and brand ambassadors have a positive and significant influence on the purchase interest of Glad2Glow products. Social media marketing, with interesting content and promotion through digital platforms, has a strong impact on building awareness and purchase interest. In addition, the presence of brand ambassadors who have influence on the audience also plays an important role in increasing consumer purchasing decisions. These findings provide implications for companies to further maximize digital marketing strategies and choose the right brand ambassadors to increase product purchase interest in a competitive market.
Keywords
Sosial media marketing; Brand ambasador; Interest in buying
How to Cite

Heni Anjelica Silalahi, et al. (2025). Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam. Jurnal Manajemen Bisnis Era Digital, 2(1). https://doi.org/10.61132/jumabedi.v2i1.417

Heni Anjelica Silalahi; Juliana Br Sagala; Septiana Lumbangaol; Toman Sony Tambunan, "Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam," Jurnal Manajemen Bisnis Era Digital, vol. 2, no. 1, 2025.

Heni Anjelica Silalahi; Juliana Br Sagala; Septiana Lumbangaol; Toman Sony Tambunan. "Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam." Jurnal Manajemen Bisnis Era Digital, vol. 2, no. 1, 2025.

Heni Anjelica Silalahi; Juliana Br Sagala; Septiana Lumbangaol; Toman Sony Tambunan. "Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam." Jurnal Manajemen Bisnis Era Digital 2, no. 1 (2025).

Heni Anjelica Silalahi, et al. (2025) 'Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam', Jurnal Manajemen Bisnis Era Digital, 2(1). doi: 10.61132/jumabedi.v2i1.417.

Heni Anjelica Silalahi; Juliana Br Sagala; Septiana Lumbangaol; Toman Sony Tambunan. Pengaruh Social Media dan Brand Ambasador Terhadap Minta Beli Produk Glad2glow Pada Missglam. Jurnal Manajemen Bisnis Era Digital. 2025;2(1).

Artikel Terkait

Pengaruh Online Review dan Product Rating terhadap Keputusan Pembelian pada Produk Elektronik di Tokopedia

Vivi Vivi; Steven Steven; Desma Erica Maryati Manik

Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Konsumen di Perusahaan CV Kiral

Shinta Nurjanah; Erna Pujihartanti

Analisis Etika dalam Transaksi E-Commerce pada Platform Shopee di Indonesia

Dinda Naurah Aidil Nafilah; Evy Nurmiati

Pengaruh Implementasi AI terhadap Kepemimpinan Transformasional di Perusahaan Digital

Raissa Rachma Firjatul Finani; Kudusiah Safriani Rumodar; Nurul Ananda; Mochammad Isa Anshori

Peran QRIS dalam Digitalisasi Sistem Pembayaran UMKM: Analisis Manfaat dan Hambatan

Atanasius Basilika Chrisna Dellon; Aisyah Lovayudina Retang; Anna Triwijayati; Catharina Aprilia Hellyani

Strategi Pemasaran Program Pasar Amal Baitulmaal Munzalan Indonesia Cabang Pontianak

Oktavia, Nova; Firayanti, Yuni; Mahardika, Tubagus
Tren Sitasi Jurnal