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This research aims to determine the influence of brand image variables, product variety and price fairness on purchasing decisions at Kopi Kenangan. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes the analysis on numbers processed using statistical methods. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test.  The results of the brand image t test (X1) have a partially significant effect on purchasing decisions. Product innovation (X2) has a partially significant effect on purchasing decisions. Price Fairness (X3) has a partially significant effect on Purchasing Decisions. Promotion (X4) has a partially significant effect on Purchasing Decisions. The results of the F test can be concluded that brand image, product innovation and price fairness simultaneously and significantly influence purchasing decisions at Kopi Kenangan.    

The aim of this research is to determine the influence of packaging, product quality and price on purchasing decisions for Mina Sari freshwater fish chips in Wonogiri. The type of research used was quantitative research, where the population taken was 50 buyers of Mina Sari freshwater fish chips, with a research sample of 25 people. The sampling method is probability sampling and data collection is using a questionnaire. Data analysis by means of research instrument tests includes validity tests, reliability tests, classic assumption tests including normality tests, multicollinearity tests, and heteroscedasticity tests, hypothesis tests include T tests, F tests, and R tests. The resulting research is the significant influence of packaging on decisions Purchase of Mina Sari Wonogiri freshwater fish chips. The significant influence of product quality on purchasing decisions for Mina Sari Wonogiri freshwater fish chips. The significant influence of price on the decision to purchase Mina Sari Wonogiri freshwater fish chips. Packaging, product quality and price simultaneously influence the decision to purchase Mina Sari freshwater fish chips in Wonogiri.

The quality of health services is very important to measure how far the Community Health Center is in providing services to patients by looking at the number of BPJS patient visits at the Bukit Lawang Community Health Center, Langkat Regency, which only reached 82.00% in 2020, 77.9% in 2022 and 76.9% in 2023 compared to the target of 95%. Data from the Bukit Lawang Community Health Center, Langkat Regency for the period 2021-2023 showed fluctuations in the number of BPJS patient visits every month. The purpose of this study was to analyze the effect of the quality of public health services on patient satisfaction at the Bukit Lawang Health Center, Langkat Regency in 2023. The research design used a quantitative method with a cross-sectional study approach. The population in this study were all patients who visited the Bukit Lawang Health Center, Langkat Regency in 2023 with an average number of visits of 292 patients per month, the number of samples of 75 people was obtained using a purposive sampling technique. Data analysis used univariate, bivariate and multivariate analysis with logistic regression tests. The results of the study using the chi-square test showed that the variables reliability, assurance, tangible, empathy and responsiveness had a p-value <0.05. The results of the study using the logistic regression test showed that the variables reliability, empathy and responsiveness had a sig. <0.05 and the variables assurance and tangible had a sig.> 0.05. The conclusion of the study is that the variables that significantly affect patient satisfaction are the variables reliability, empathy and responsiveness and the variable that most significantly affects patient satisfaction is the variable reliability.

The quality of health services is one of the important factors in the utilization of health services. Assessment of the quality of good health services is not limited to physical healing of the disease, but also to the attitude, knowledge and skills of officers in providing services, communication, information, courtesy, punctuality, responsiveness and the availability of facilities and physical environment. The research design used in this study was qualitative with in-depth interview techniques to key informants who were used as research objects totaling 1 (one) person, main informants 2 (two) people and supporters in this study totaling 3 (three) people with the characteristics as mentioned above, the total informants were 6 people. The results of the study all patients were satisfied with the physical evidence service (Tangible) about the cleanliness of the room in preventing and controlling infections. Some patients were satisfied with the responsiveness service regarding the collaboration of doctors, nurses and pharmacists in responding quickly to patient complaints. Some patients were satisfied with the reliability service regarding patient admission procedures, examination services, treatment and care. The conclusion is that there is an influence between service quality (Reliability, Responsiveness, Assurance, Empathy, Physical Evidence) on patient satisfaction at the inpatient installation of the Imelda Buruh Indonesia Hospital, Medan.

The Influence of the Quality of Decorative Coral (Coral) Products in Increasing Sales at CV Bali Samudra Anugrah. Supervised by Ratnawati and Mauli Kasmi.A very important factor for a company in carrying out purchasing and sales transactions is quality. Quality is one of the attractions or desires of consumers. In developing products, companies have a greater opportunity to gain new customers, of course if the products sold meet expectations. The purpose of this research is to determine the influence, relationship or correlation, magnitude of perception, and significance of the quality of decorative coral (Coral) products on increasing sales at CV Bali Samudra Anugrah. The data collection technique used is a questionnaire. The data analysis technique is quantitative using validity tests, reliability tests, classical assumption tests, simple linear regression analysis and hypothesis testing.      

This research aims to analyze advertising and brand image on purchasing decisions for wild bee honey products. This type of research is research with a quantitative approach. The population in this research is all Wild Bee Honey customers. Determining the sample in the study used probability sampling using the Slovin formula so that the number of samples in this study was 97 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Advertising variables influence purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 2. The Brand Image variable has a significant effect on purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 3. Simultaneous test results show that the advertising and brand image variables influence the decision to purchase wild bee honey. This can be proven by the Fcount result of 113.280 or a significance value of 0.000 < 0.05.

The phenomenon of using celebrity endorsers as a marketing strategy has been rife in Indonesia, with many companies or brands using famous celebrities to promote their products and services. Celebrities have a huge influence on society, especially for their fans. Their lifestyle, image and opinions often become references for their fans in making decisions, especially purchasing decisions. To determine the effect of celebrity endoser and price on purchasing decisions for Scarlett Skincare products in Jakarta. The data collection method in preparing the thesis is the distribution of questionnaires and literature studies. The analysis method uses statistical quantitative analysis, using the SPSS version 26 application involving validity, reliability, classical assumption tests, hypothesis testing and the coefficient of determination. The results of the t test on X1 were obtained at 4.563> 1.984 had a positive effect on Y. There are also the results of the t test on X2 obtained at 6.676> 1.984 had a positive effect on Y. Then the results of the Anova F test of 104.536> F table 3.090 there is a partial influence between celebrity endorsers and prices on purchasing decisions.    

Fluctuations in the number of hotel guests which tend to decrease encourage managers to further improve management performance so that things that influence the decline can be identified and then implemented as appropriate strategies to overcome them. Consumers or guests in this case are a heterogeneous community who come from various backgrounds, characteristics, habits, regions, cultures and economic levels. Based on several theories, previous research and the phenomenon of this problem, research was conducted to analyze the influence of service quality on consumers' decisions to stay at the Surabaya Youth Hostel. In research that wants to see the influence of tangible, reliability, responsiveness, assurance, empathy on the decision to stay at the Surabaya Youth Hostel. By using tabulated data from the results of a population survey with a sample of 40 respondents, visitors staying at the Surabaya Youth Hostel were analyzed. using multiple linear regression analysis tools, it can be seen. The R value of 0.951 means that the relationship between the independent variables tangible, reliability, responsiveness, assurance, empathy on consumer decisions to stay overnight is close and strong. This is indicated by an R value above 50%, namely 95.1%. The simultaneous determination value (R square) is 0.904, meaning that variations in tangible, reliability, responsiveness, assurance, empathy regarding consumer decisions to stay overnight change by 90.4% while the remaining 9.6% is influenced by other variables not studied. In this research, it can be seen that the variables tangible, reliability, responsiveness, assurance, empathy influence simultaneously (simultaneously) on the decision to stay by producing an Fcount value of 64,219 and a Ftable of 2.4 with a df in the numerator of 5 and the denominator of 34. By using the test t can be seen that all independent variables, including tangible, reliability, responsiveness, assurance, empathy, have a partial influence on the decision to stay, where reliability with a calculated t coefficient value of 4,877 is the variable that has the most influence on the decision to stay.

The research for this thesis is entitled: "Customer Satisfaction Analysis of PT Service Quality. Federal International Finance East Surabaya Branch Using the Servqual Method.” The purpose of this research is to determine the quality of services provided at PT. Federal International Finance East Surabaya Branch towards all customers seen from the 5 dimensions of service and to find out the efforts made to improve service quality at PT. Federal International Finance East Surabaya Branch to retain customers. The analytical tool used in this research uses the Servqual method. From the research results, it is known that the gap for the Physical Evidence dimension has a gap value in the third item of -0.08, namely that employees look neat & professional. The reliability dimension has a gap value in the first, fourth and fifth items, namely if an employee promises to do something within a certain time period, then they actually carry it out at -0.06, employees provide services according to the promised time at -0.46 , and FIFGROUP keeps its data error-free by -0.40. The responsiveness dimension has a gap value in the first and third items, namely that employees will tell customers exactly when service will be provided at -0.04, and employees are always willing to help customers who come at -0.12. The guarantee dimension has a gap value in the second item, namely that customers will feel safe when making transactions of -0.04.    

This study aims to identify the success factors of building projects. The method used was data collection through questionnaires filled out by 30 respondents, including project owners, survey consultants, contractors, supervisors, and foremen. The results of validity and reliability tests showed that the variables of cost (X1), time (X2), quality (X3), and safety (K3L) were valid as they had an r-value greater than the r-table value of 0.361. The data analysis results indicated that the dominant factors influencing the success of building projects in the hypothesis testing were the t-values: Cost (X1) at 3.514, Time (X2) at 3.64, Quality (X3) at 4.66, and Safety (K3L) at 3.342. It can be concluded that the variables of Cost and Safety (K3L) are more significant or dominant compared to Quality and Time.  

This research aims to determine and analyze the influence of compensation, work discipline and work motivation on employee performance at PT. Eka Silver Gold And Jewelry. This type of research is research with a quantitative approach. The population in this study were all employees of PT. Eka Silver Gold And Jewelry. Determination of the sample in the study used non-probability sampling through saturated samples so that the total sample in this study was 50 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Compensation Variable with a sig value. 0.000 < 0.05, then the compensation variable influences employee performance (2) Work Discipline variable with a sig value. 0.000 < 0.05, then the work discipline variable influences employee performance (3) The work motivation variable with a sig. 0.000 < 0.05, then the motivation variable influences employee performance (4). From the results of these calculations, an Fcount of 25.680 is obtained, which means an Fcount of 25.680 and a sig value. 0.000 < 0.05 so Ho is rejected and H4 is accepted. So the independent variables Compensation, Work Discipline and Work Motivation together have an influence on employee performance at PT. Eka Silver Gold and Jewelry.

This research aims to: 1) Know the level of cooperation character of basketball athletes in the Special Region of Yogyakarta; 2) Identify the achievement of cooperation character measurement items that are not optimal.  This type of research is descriptive quantitative. The subjects in this study were basketball athletes in the Special Region of Yogyakarta obtained by Convenience Sampling or Accidental Sampling method totaling 80 people. Data collection uses a cooperation character scale with 69 valid items and has an Alpha Cronbach reliability index of 0.95. The data collection technique uses a Likert scale based on aspects: (1) Working together, (2) Conveying positive expectations, (3) Appreciating input, (4) Providing encouragement, (5) Building group spirit.The results showed that most basketball athletes had a very high cooperation character (63%) and high (30%) which indicated they were able to work together. The results of the analysis on the achievement of item scores show that as many as 47 (68%) items of cooperation character in the very high category, 19 (28%) items of cooperation character in the high category and 3 (4%) items in the medium category.

The purpose of this study was to examine product differentiation on product purchasing decisions (Case Study at the Padang Center Batik Palace), to test pricing for product purchasing decisions (Case Study at the Padang Center Batik Palace), to test product quality on product purchasing decisions (Case Study at the Palace of Batik Center Padang). Type of Research This type of research is in the form of quantitative research. Sampling method using the lemeshow formula as many as 100 respondents. Data analysis techniques used were validity, reliability, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t test. The results of the study show that differentiation has a positive and significant effect on product purchasing decisions (Case Study at the Batik Center Palace in Padang). Pricing has a positive and significant effect on product purchasing decisions (Case Study at the Palace of Batik Center Padang). And product quality has a positive and significant effect on product purchasing decisions (Case Study at the Padang Center Batik Palace).

This study examines the influence of the school environment on students' speaking ethics at SMA Negeri 1 Gedeg Mojokerto, considering the importance of character education in schools as a place where students spend much of their time. Using a correlational method and quantitative research type, the researcher involved 193 eleventh-grade students from a population of 425 as respondents. Data collection was carried out through a questionnaire with 38 statements that had been tested for validity and reliability. Data analysis included descriptive analysis, normality test, linearity test, as well as correlation coefficient analysis, determination coefficient analysis, and simple regression analysis for hypothesis testing. The results showed that the school environment and students' speaking ethics were in the moderate category, with average scores of 65 and 73, respectively. There is a significant influence of the school environment on students' speaking ethics, as evidenced by the t-test result (8.364) being greater than the t-table (1.97), leading to the acceptance of Ha and the rejection of Ho. Simple linear regression analysis showed a regression coefficient of 29.881, with an R square of 0.268, indicating that the school environment positively affects speaking ethics by 26.8%, while 73.2% is influenced by other factors. This study supports the theory that the school environment influences students' speaking ethics.

This study aims to determine the effect of discipline, work motivation and work ability on the performance of employees of PT BIJAK Bogor Learning Center Unit either simultaneously or partially. Questionnaires were distributed to 101 respondents. The results of the validity and reliability tests indicated that all questions were stated to be valid and reliable. The results of multiple correlation analysis stated that there were very strong relationships between discipline, work motivation and work ability on the performance of employees of PT BIJAK, the result of the coefficient of determination can be explained by 70.8%. The multiple regression analysis F test (simultaneous) states that there is a positive and significant effect simultaneously between discipline, work motivation and work ability on the performance of employees of PT WISE. The results of the t (partial) test state that discipline has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and work ability has a positive and significant effect on employee performance at PT. BIJAK Bogor Learning Center Unit.

PT. Synergy Informatics Innovation faces general problems in managing the guidance of apprentices which is currently still done manually. The communication process between interns and their supervisors tends to be less efficient, resulting in disruption to the focus of supervisors and other employees. As a solution to this problem, the author plans to build a web-based information system for managing interns' guidance. This system will be created using the PHP programming language, with the Laravel framework to ensure reliability and efficiency. Choosing Tailwind CSS as a display framework aims to create an attractive and responsive interface. This system aims to facilitate communication between interns and supervisors, as well as minimize disruption to employees.

This research aims to (1) determine the level of stress coping in final year male students of the Guidance and Counseling Study Program at Sanata Dharma University, Yogyakarta. (2) Knowing the level of stress coping in final year female students of the Guidance and Counseling Study Program at Sanata Dharma University, Yogyakarta. (3) Knowing the differences in levels of coping with academic stress between male and female students in the final year of the Guidance and Counseling Study Program at Sanata Dharma University, Yogyakarta. This type of research is comparative quantitative. The subjects in this research were final year students of the Guidance and Counseling study program at Sanata Dharma University, Yogyakarta, totaling 60 students from a total population of 77 students. The questionnaire was prepared based on aspects of coping stress according to Lazarus and Folkman (1984). The instrument's Alpha Chronbach reliability coefficient value is 0.947 with 51 valid items. The results of this study show that there is no difference in the level of academic stress coping in final year students of the Guidance and Counseling study program at Sanata Dharma University, Yogyakarta, seen from the significance value of 0.058 > α = 0.05. Students and female students have a high level of academic stress coping. The frequency of students' academic stress coping level was 23 (76.7%), while female students were 17 (56.7%).

This study aims to analyze the service quality of PDAM Tirta Danau Tempe in Wajo Regency using the Quality Function Deployment (QFD) method with the House of Quality (HoQ) approach. The research methods used include qualitative data collection through interviews and observations, and quantitative data through questionnaires filled out by 30 respondents from 650 PDAM customers. Validity and reliability tests were conducted to ensure data consistency, while HoQ analysis was used to link customer desires with the quality of service provided. The results show that the most important service attributes for customers are the PDAM's good reputation, timely office operation time, and effective communication by staff. However, some aspects such as the company's compliance with service promises and the availability of a comfortable waiting room need to be improved. The conclusion of this study is that there is a need to improve service quality through a thorough evaluation of these attributes to increase customer satisfaction and strengthen their loyalty. Technical recommendations include improving employee work ethics, handling customer complaints, and more appropriate employee placement to improve PDAM service performance.

This research aims to test and determine the influence of religiosity and knowledge about sharia banking products on the decision of the people of Palembang to save at Indonesian sharia banks. Research Method This thesis is a type of quantitative research. This research uses one independent variable and one dependent variable. The independent variables in this research are religiosity and product knowledge, while the dependent variable in this research is people's decision to save in Islamic banks. The data collection technique in this research was in the form of a questionnaire distributed to 100 respondents and the data was analyzed using the PLS (Partial Least Square) analysis technique. In analyzing the data, researchers used data analysis with several steps, namely validity test, reliability test, outer model test, inner model test and hypothesis test. The results of the hypothesis test carried out show the significance value of the influence of religiosity (X1) and knowledge about sharia banking products (X2) on the decision of the people of Palembang to save at Indonesian sharia banks (Y). The results of the research show that the religiosity variable obtained a t-statistic value of 7,540 > 1.96 with a p-value of 0.000 < less than the significance level of 0.05, so it can be explained that religiosity has a positive effect on the decision of the people of Palembang city to save at Indonesian sharia banks and the variable knowledge about products Islamic banking obtained a t-statistic value of 4,091 > 1.96 with a p-value of 0.000 < less than the significance level of 0.05, so it can be explained that knowledge about sharia banking products has a positive effect on the decision of the people of Palembang city to save at Indonesian sharia banks. The conclusion of this research is that religiosity and knowledge of sharia banking products influence the decision of the people of Palembang to save at Indonesian sharia banks.

This research aims to determine the influence of product availability, price and location on the decision to purchase a HONDA motorbike at the PT Astra Motor dealer. The sample that will be used in this research is determined using the Ferninand formula (2014), namely sample = number of indicators x 5 to 10 because in this study there are 17 indicators, the number of samples used is a minimum sample of 17 x 5 = 85 respondents. Data analysis techniques use validity tests, reliability tests, classical assumption tests, multiple linear regression T tests and f tests. The results of this research state that: (1) Product availability has a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (2) Price has a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (3) Location does not have a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (4) Product Availability, Price and Location have a significant simultaneous influence on the Decision to Purchase a Honda Motorbike at the PT Dealer. Astra Motor Bima City.