Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor

Ade Fitratul Akbar ; Muhajirin Muhajirin ; Juwani Juwani
Journal Economic Excellence Ibnu Sina 📅 2024 Vol 2, No 3 🔗 DOI: 10.59841/excellence.v2i3.1713
Abstract
This research aims to determine the influence of product availability, price and location on the decision to purchase a HONDA motorbike at the PT Astra Motor dealer. The sample that will be used in this research is determined using the Ferninand formula (2014), namely sample = number of indicators x 5 to 10 because in this study there are 17 indicators, the number of samples used is a minimum sample of 17 x 5 = 85 respondents. Data analysis techniques use validity tests, reliability tests, classical assumption tests, multiple linear regression T tests and f tests. The results of this research state that: (1) Product availability has a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (2) Price has a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (3) Location does not have a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (4) Product Availability, Price and Location have a significant simultaneous influence on the Decision to Purchase a Honda Motorbike at the PT Dealer. Astra Motor Bima City.
Keywords
Product Availability; Price; Location
How to Cite

Ade Fitratul Akbar, et al. (2024). Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor. Journal Economic Excellence Ibnu Sina, 2(3). https://doi.org/10.59841/excellence.v2i3.1713

Ade Fitratul Akbar; Muhajirin Muhajirin; Juwani Juwani, "Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor," Journal Economic Excellence Ibnu Sina, vol. 2, no. 3, 2024.

Ade Fitratul Akbar; Muhajirin Muhajirin; Juwani Juwani. "Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor." Journal Economic Excellence Ibnu Sina, vol. 2, no. 3, 2024.

Ade Fitratul Akbar; Muhajirin Muhajirin; Juwani Juwani. "Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor." Journal Economic Excellence Ibnu Sina 2, no. 3 (2024).

Ade Fitratul Akbar, et al. (2024) 'Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor', Journal Economic Excellence Ibnu Sina, 2(3). doi: 10.59841/excellence.v2i3.1713.

Ade Fitratul Akbar; Muhajirin Muhajirin; Juwani Juwani. Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor. Journal Economic Excellence Ibnu Sina. 2024;2(3).

Artikel Terkait

Pengaruh Indepedensi, Pengalaman Audit, dan Keahlian Profesional Auditor terhadap Kualitas Audit

Dita Dwi Ariyanti; Reni Farwitawati

Pengaruh Gini Ratio dan Indeks Pembangunan Manusia terhadap Kemiskinan

Okta Aking Dwi Padmono

Analisis Pengaruh Rate dari Penetapan Harga Lelang Objek Jaminan Gadai di PT Pegadaian Syariah Banda Aceh terhadap Kepuasan Nasabah Debitur

Havna Havna; Syamira Balqis; Muhammad Fitrah Insani

Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di Balai Penjaminan Mutu Pendidikan DKI Jakarta

Andri Prana Joni; Syahrial Addin; Yulia Mujiaty

Pengaruh Profitabilitas, Likuiditas, Leverage, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan

Shela Nurhaliza; Desy Mariani

Peran Board of Director pada Praktik Earnings Manajemen di Perbankan Syariah

Rahmat Fajar Ramdani
Tren Sitasi Jurnal