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The importance of implementing Community Service (PKM) in the Tri Dharma of Higher Education can make a positive contribution to society. The implementation of this PKM is entitled "Innovation in Making Gropak Made from Cassava in the Dasawisma Group in Central Sokaraja Village RT 2 RW 7 in an Effort to Pioneer Independent Business Opportunities." This Community Service will be carried out on Jalan Sidodadi RT 2 RW 7 Sokaraja Tengah Banyumas. The method used in implementing PKM is a participatory approach, lectures, and an FGD (Focus Group Discussion) approach containing counseling on how to find out how to create greater space for women who want to try to develop themselves through productive efforts. Other benefits of women's empowerment through a creative economy by utilizing natural resources as an effort to empower women in improving the economy of dasawisma groups and village communities. Apart from that, it is hoped that with community service, the existence of universities can contribute to the development of the application of science to society. It is hoped that the knowledge gained in this community service will provide further insight into the use of natural potential to optimize the role of women, especially in improving the family economy so that women can be independent, especially in Sokaraja Tengah Village, Sokaraja Banyumas District, Central Java.

This community service activity aims to increase the understanding and ability of business groups in Kassi Village, Rumbia District, Jeneponto Regency in making effective business projections. This program is expected to provide strategic provision for business actors in managing finances, planning business development, and facing market challenges. The technique of implementing this activity includes three stages starting from the preparation stage, the implementation stage and the activity evaluation stage. The results of the training showed that traditional business owners have difficulty in applying business forecasting techniques to their businesses because sales records are sometimes incomplete or non-existent. After conducting the simulation, participants were able to understand the basis of sales forecasting for future sales forecasts. In addition, business owners can know their business forecast with certainty. Knowledge of business forecasting is expected to improve business performance and competitiveness. The limitation of this training is that the implementation method does not use instructional techniques so that knowledge about business forecasting can be implemented in business activities.

  This study aims to analyze the role of business incubators in State Vocational High Schools (SMKN) in building student business start-ups in Mojokerto Regency. Business incubators in SMKN have great potential to encourage the development of students' entrepreneurial skills through training, mentoring, and access to business resources. The research approach used is qualitative with a case study method, involving the principal, incubator manager, entrepreneurship teacher, and students as research subjects. Data collection techniques were carried out through in-depth interviews, observation, and documentation. The results of the study indicate that business incubators in SMKN act as the main facilitators in improving students' skills and motivation to start a business. Supporting factors for the success of the program include school support, cooperation with the business world, and adequate facilities. However, several challenges were also identified, such as limited funds, human resources, and low student participation. However, the existence of business incubators has had a positive impact on students' readiness to establish start-ups, as seen from the success of several students in developing independent businesses. This study concludes that optimizing business incubator programs requires increased financial support, strengthening partnerships with the industrial world, and integrating practice-based entrepreneurship curriculum. The recommendations of this study are expected to be a reference for SMKN managers and other stakeholders to improve the effectiveness of business incubator programs in producing a competent generation of young entrepreneurs.    

In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for business growth and sustainability. A qualitative descriptive method was employed, involving interviews, observations, and SWOT analysis to evaluate TemplateKuy’s strategic positioning. The findings reveal that BMC helps TemplateKuy create tailored strategies that align with market demands, improve operational efficiency, and increase value for its users. However, challenges such as resource limitations and market competition persist. These results offer valuable insights for similar businesses aiming to leverage BMC for strategic planning. The study emphasizes the importance of continuous innovation and customer feedback to maintain relevance in the dynamic digital industry.

In the ever-evolving digital age, social media, especially Instagram, has become an important platform that not only serves as a communication tool, but also as an effective marketing tool. Instagram filters, as one of the main features, have evolved into an important creative and marketing tool for both individuals and businesses. Filtrize comes as a provider of Instagram filter creation services tailored to customer needs, with the aim of creating filters that are unique and in line with brand identity. However, in order to stay relevant and thrive amidst intense competition, Filtrize needs to adopt effective methods in its business development. One of the approaches used as a solution is the application of the Project Based Learning (PBL) method, which can integrate theory and practice in the development of this digital business. This research aims to explore how the application of the PBL method can be used to build and develop Filtrize's business. The methods used in this research include observation, literature study, and customer feedback to collect data on market trends, customer expectations, and product evaluation. The results of this research are expected to provide new insights into digital service business development in the creative field and produce a business model that is not only profitable, but also sustainable.

UMKM is an economic platform for the community which is a basic component in the development of economic pillars starting from the lowest level, small and medium enterprises (UKM/UMKM) are types of companies in Indonesia which are owned by individuals or business entities in accordance with the criteria set by Law No. 20 of 2008. UMKM is able to defined as business run by individuals, households, or small-sized business entities. The classification of UMKM is based on limits on annual revenue turnover, total assets, and number of employees. The development and quality improvement needs to get serious support for its further growth, this is not only in terms of capital and ease of doing business, but also needs to be done in terms of management up to the ability of the perpetrators, one of that the UMKM perpetrators must learn about management, especially in financial management, starting with simple things such as preparing a cash book. Most UMKM are run by individuals who do not have special skills. UMKM run as they are and do not have a good financial planning system and financial management system, this is one of the weaknesses of UMKM, so they cannot make plans for future business development. The cash book preparation training aims to increase the financial management capacity of Micro, Small and Medium Enterprises (UMKM). The training method is designed to provide a basic understanding of accounting principles, financial statement preparation techniques, and practical applications that are relevant to the needs of UMKM. This training program is expected to improve the quality and financial performance of UMKM, so that they can be more competitive and sustainable in the market.

This study aims to analyze the business development strategy implemented by the furniture industry community in Probolinggo using the balanced scorecard (BSC) method. The method used in this study is a qualitative descriptive analysis method by conducting interviews, observations, and data documentation in collecting the necessary data. Interviews were conducted on 12 informants consisting of 5 informants from business owners in Jorongan Village, Probolinggo, 3 informants from employees, and 4 from consumers. The results of the study based on the Balanced Scorecard through 4 measurement perspectives show that the financial perspective has decreased in ROI, current ratio , and operating ratio. The growth and learning perspective lacks training for employees and does not utilize technology in the form of social media in its marketing process. The company's readiness in implementing BSC must pay attention to the implementation of a BSC-based performance measurement system by first evaluating the suitability of the characteristics and readiness of the company in implementing BSC. Things that must be prepared are evaluating performance so that it can reflect activities in the company in accordance with the vision, mission, strategy, and objectives that have been set.

This paper examines the practices of financial reporting within corporations. Through meticulous preparation of records, bookkeeping, and detailed reporting of business activities, management can effectively oversee business developments. In this context, financial reports serve as a crucial tool for evaluating and monitoring a company’s financial performance over a specific period, particularly when employing a decision-usefulness approach. To fully grasp this concept, it is essential to explore other relevant economic and financial theories. For accountants, understanding how to enhance the utility of financial statements and the concept of "usefulness" is paramount. Moreover, providing a clear and comprehensive explanation of financial information is necessary. Theories related to decision-making and investment further support a deeper understanding of the principles underlying financial reporting practices.

This study aims to analyze the effectiveness of digital financial management training for Micro, Small, and Medium Enterprises (MSMEs) in Cibatu Village, South Cikarang. In the digital era, the ability to manage finances effectively is key for MSMEs to increase competitiveness in the global market. The method we used in this research is a quantitative approach with an experimental design, where participants were divided into a training group and a control group The results of the study showed a significant increase in digital financial management knowledge and skills after the training. In addition, participants also reported increased confidence in using technology for their business. The findings suggest that this training can be an effective strategy to empower MSMEs, encourage them to adapt to market changes, and expand their business reach at the global level. Recommendations for future research extend to the development of a more comprehensive training program as well as a long-term assessment of the impact of this training on MSME growth

The use of technology in economic transactions is increasing, one of which is the digital payment system known as the Quick Response Code Indonesian Standard (QRIS). MSME players are not affected by the development of the QRIS digital payment system. However, currently not all MSMEs, especially micro businesses, have knowledge about this. Considering this phenomenon, this service activity was carried out with the aim of providing knowledge about the benefits and working procedures of QRIS in encouraging the efficiency of payment transactions. One of the micro businesses in Ambon city that has not yet used QRIS is Es Kelapa NTB. This business has quite a lot of loyal consumers but has not utilized QRIS technology, which causes a lack of knowledge about QRIS. The method of this activity begins with target identification, socialization about QRIS and monitoring and evaluation. Activities were carried out smoothly, every question about QRIS was answered in detail so as to provide knowledge and understanding of the digital payment system. It is hoped that this activity can make business actors have confidence in the security and convenience that can be provided by the QRIS digital payment system.

Small and Medium Enterprises (SMEs) play a crucial role in economic growth but often face challenges in expanding their market reach. Utilizing social media as a marketing platform can be an effective and efficient solution to enhance the competitiveness of SMEs. This community service activity aims to optimize the use of social media for product marketing by SMEs in Mekarmukti Village through intensive training. The training covers an introduction to social media platforms, techniques for creating engaging content, digital marketing strategies, and performance analysis. The methods employed include participatory approaches, hands-on practice sessions, and group discussions. The results of the activity indicate an increase in participants' understanding and skills in using social media to promote products. Furthermore, participants are capable of creating creative content and designing more structured marketing strategies. Consequently, this training has a positive impact on the development of SME marketing in Mekarmukti Village and is expected to increase income and business sustainability for SME entrepreneurs..

With the development of digital technology, especially in the food delivery service sector, the GrabFood and GoFood platforms have become one of the solutions for MSMEs to reach a wider range of consumers without having to rely on traditional marketing methods. This research uses a qualitative method with interviews with the owners of Lumpia Beef MSMEs in West Cikarang who use both platforms. The results showed that the utilization of GrabFood and GoFood significantly helped increase sales, expand market share, and increase business visibility amidst fierce competition. However, there are challenges faced by MSMEs, such as high commission costs and competition with big brands on the same platform. This research recommends strategies to optimize the use of marketplaces, such as improving customer service, promotions, and managing operational costs, to improve the competitiveness and sustainability of MSMEs in the digital era.

Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values ​​for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible mushrooms, one of which is oyster mushrooms which are well known to the public and are a type that has high efficacy. "Warung Mushroom Mang Yayat" was chosen as the research object for several reasons, that this business has succeeded in surviving and developing amidst intense competition. The aim of this research is to analyze the SWOT strategy and analyze the development strategy of "Warung Mushroom Mang Yayat". SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a method for developing business strategies. The results of this research indicate that "Warung Mushroom Mang Yayat" can improve service and product quality using SWOT analysis. Despite several existing threats and weaknesses, "Warung Mushroom Mang Yayat" is able to continue to develop to this day.  

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

This research aims to examine in more depth the business journey, challenges and strategies for developing the local chips business in Sugiharjo Village, Batang Kuis District, Deli Serdang Regency. The local chips business is a popular economic choice because of the easy availability of raw materials and stable market demand. This research uses qualitative methods with a field observation approach and structured interviews. The research results show that despite facing various challenges such as limited capital and fluctuations in raw material prices, this chips business was able to develop thanks to innovation in the production process and digital marketing strategies. This research concludes that the success of a local chips business depends on technological adaptation, appropriate marketing strategies, and efficient resource management. It is hoped that these findings can contribute to local culinary MSMEs in facing challenges and developing their businesses.

The rapid development of information technology has significantly impacted the business world, including Micro, Small, and Medium Enterprises (MSMEs). However, business actors, particularly in the catfish farming sector, often face challenges in accessing broader markets and improving operational efficiency. This study aims to develop LeleQue, a web-based information system designed to efficiently support the management of catfish farming businesses. By implementing the SDLC (Software Development Life Cycle) method, this research outlines the system development process, from needs analysis to system evaluation The LeleQue application is equipped with key features such as financial bookkeeping, inventory management, debt tracking, financial reports, and discussion forums. The findings indicate that LeleQue provides an integrated platform to meet the operational management needs of catfish farming businesses. Additionally, the application facilitates collaboration among farmers through its community forum. This study contributes to supporting MSME digitalization, particularly in the catfish farming sector, to enhance efficiency, productivity, and business competitiveness.

Entrepreneurship plays a vital role in global economic progress and is the main path to financial independence and innovation. Amidst the rapid development of technology and rapid changes, new opportunities for entrepreneurs are wide open, but they also have to face various challenges that require wise management. This article reviews five important aspects for entrepreneurs in the digital era. First, the importance of recognizing business opportunities that arise from technological advances and digital market transformation. Second, the implementation of sustainable innovation strategies to remain competitive in the market. Third, managing risks and uncertainties in the digital business world. Fourth, utilizing technology to improve business operational efficiency. Fifth, the importance of creating a strong brand and building customer loyalty in a competitive market. By understanding and implementing these five aspects, entrepreneurs can maximize their potential and achieve sustainable success in the ever-evolving business world.

The aim of this research is to determine the role of financial literacy in improving the economic well-being of individuals and the community as a whole, with a specific emphasis on the residents of Jambur Padang Matinggi. The ability to understand and use various financial skills, such as budgeting, investing, and personal financial management, is referred to as financial literacy. This study emphasizes the relationship between better economic stability and higher financial literacy among community members. According to information gathered through surveys and interviews, individuals with greater financial knowledge are more capable of making sound financial decisions, which in turn leads to increased savings and investments in local businesses. Furthermore, the results indicate that financial literacy programs can have a significant impact on overall community growth by encouraging saving habits and borrowing money wisely. The study underscores the importance of integrating financial literacy programs into community development strategies, especially in rural areas where financial education resources are limited. Therefore, enhancing financial knowledge emerges as a crucial component in improving the prosperity of both individuals and communities.

The purpose of this study is to investigate how urgent it is for higher education institutions to adopt conflict management practices. Conflicts in the workplace are often caused by different perceptions, so it is very important to manage them effectively. In this study, participants from higher education organizations at a private university in Yogyakarta participated in interviews using descriptive qualitative methodology. The findings of the study indicate that conflict management can be beneficial for business in addition to being important for preventing losses. Effective problem solving is a sign of successful conflict management, where the ability of individuals to communicate effectively under the direction of a capable leader is essential to achieving common goals. Awareness of problems and conflict resolution skills can improve outcomes and strengthen companies in the face of adversity. This study confirms that the implementation of effective conflict management is essential for the development of higher education organizations.