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Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Virginia Mandasari

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Rahma Febriana; Riko Setya Wijaya; M. Taufiq

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Pangaribuan, Berliana Angel M.; Pangaribuan, Berliana Angel M.; Sandhy Fernandez

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Technology information (IT) has been widely adopted across sectors like healthcare, education, governance, and business, playing a crucial role in facilitating relationships between businesses and stakeholders. However, Val, a business that has incorporated technology, lacks an analysis of information technology governance. Consequently, Val faces challenges in effectively aligning their technology usage with their business objectives. This research aims to assess Val's information technology practices, recommend improvement measures, and achieve desired capability targets. Utilizing the COBIT 2019 framework and the design factor toolkit, two priority Governance and Management Objectives (GMOs) have been identified: APO04 (Managed Innovation) and DSS05 (Managed Security Services). APO04 currently operates at capability level 2, falling 2 levels short of the desired capability level, while DSS05 operates at capability level 1, with a gap of 3 levels.

Mala Nimas Astuti; Nadiyah Nadiyah; Yulia Wahyuni; Harna Harna; Mury Kuswari

Journal of Educational Innovation and Public Health 2023 Pusat Riset dan Inovasi Nasional

Cholesterol is a form of fat that has an important role for the body, but if the body has high cholesterol levels it will cause health problems in the form of fatty deposits which will be at risk of blockage of blood vessels. Based on the results of Basic Health Research, it shows that the prevalence in Indonesia with total cholesterol levels > 200 mg/dL is 39.8%, the high prevalence rate is one of the reasons for the increased mortality rate in Indonesia (RI Ministry of Health, 2018). Controlling cholesterol levels can be done by controlling diet such as intake of calcium, fruit, vegetables and fish. The research was conducted in Cengkareng Timur Village, from 19 October 2022 to 2 November 2022. The type of research is quantitative which is analytic using a cross sectional research design, the research sample is 84 respondents. Data analysis used the Spearman correlation test. Based on the research results, it was found that there was a relationship between calcium intake and cholesterol levels (p=0.000) with a value of r = -0.924, there was a relationship between vegetable and fruit consumption and cholesterol levels (p=0.002) with a value of r = -0.496, and there was a relationship between consumption fish with cholesterol levels (p=0.001) with a value of r = -0.351. Workers handling public facilities infrastructure in Cengkareng Timur Village are expected to be able to consume fruits and vegetables because workers' consumption of fruits and vegetables is less than 400 g/day accompanied by a healthy lifestyle.

Fuandri Fuandri; Syaifuddin Syaifuddin; Nagian Toni

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

Micro, Small and Medium Enterprises (MSMEs) have an important role in improving the regional economy and the economy of a country. Because the increase in MSMEs is considered to be a solution to overcome the economy. Data collection method in this study using Quantitative.Therefore, this study will examine the impact of economic improvement policies and industrial development on MSMEs in Aceh Province. The results of the study show that the policy of increasing the economy has a very large influence on the progress of UMKM in Aceh Province. Likewise, industrial development also has a very large influence on the development of MSMEs in Aceh Province. So it can be concluded that the existence of policies to increase the economy and industrial development have enormous influence and benefits on the economic progress of Aceh Province..

Kirana Aurelia Julianne Maharani; Naila Aisyah Putri; Yolanda Irfania; Mei Retno Adiwati

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

Sulthan Auliya’ Zhafran Fadhilah; Ika Sari Tondang

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

In the evolving era of digital marketing, the quality of product photos plays a vital role in attracting customers and boosting sales. This study aims to explore the influence of using a studio photo box as part of the digital marketing strategy for SMEs in Semolowaru Village. A studio photo box is a simple tool made from easily accessible materials and is affordable, enabling SMEs to produce high-quality product photos. The findings of this study demonstrate that the utilization of a studio photo box can enhance the product's appeal on digital marketing platforms, attract potential customers, and differentiate the product from competitors. By using a studio photo box, SMEs in Semolowaru Village can generate attractive and professional product photos, which can contribute to building a strong brand image and increasing conversion rates. The awareness among SMEs in Semolowaru Village regarding the importance of quality product photos in digital marketing has facilitated the adoption of studio photo boxes. With the right steps, such as selecting a suitable studio, ensuring proper lighting, careful product arrangement, accurate editing, and leveraging photos in online promotions, SMEs can fully harness the potential of studio photo boxes to achieve success in digital product marketing. Studio photo box, digital marketing, product photo quality, SMEs, Semolowaru Village

Nur Habibah Dwi Astuti; Novi Rahma Wati; Daisy Marthina Rosyanti; Sugeng Purwanto

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

Marianne Lukytha Tangdililing; Vip Pramarta

Jurnal Ilmu Kesehatan dan Gizi 2023 Pusat Riset dan Inovasi Nasional

aboratorium memainkan peran penting dalam dunia kesehatan dengan memberikan informasi diagnostik yang akurat dan tepat waktu. Mutu pelayanan laboratorium secara langsung mempengaruhi perawatan pasien dan keputusan pengobatan. Dalam beberapa tahun terakhir, implementasi Sistem Informasi Laboratorium (LIS) telah secara signifikan berkontribusi dalam meningkatkan efisiensi dan efektivitas operasional laboratorium. Penelitian ini bertujuan untuk mengeksplorasi peran LIS dalam meningkatkan mutu pelayanan laboratorium.Studi ini difokuskan pada tinjauan literatur yang terkait dengan dampak LIS pada operasional laboratorium dan pengaruhnya terhadap berbagai aspek mutu pelayanan. Temuan menunjukkan bahwa LIS memiliki peran penting dalam meningkatkan efisiensi proses laboratorium melalui otomatisasi, pengelolaan alur kerja yang terstruktur, dan pengelolaan sumber daya yang lebih baik. Sistem ini juga berkontribusi secara signifikan terhadap akurasi hasil pengujian melalui pencatatan data elektronik dan mekanisme validasi otomatis.   Selain itu, LIS memungkinkan pengelolaan data terintegrasi, memfasilitasi akses cepat ke informasi pasien, hasil pengujian, dan data terkait laboratorium lainnya, sehingga meningkatkan analisis data dan proses pengambilan keputusan.Selain itu, LIS memfasilitasi pengelolaan alur kerja yang efisien, mengurangi waktu respons, dan memastikan pengiriman hasil pengujian tepat waktu. Sistem ini juga meningkatkan praktik pengendalian kualitas dengan menyediakan alat untuk pemantauan kualitas rutin, analisis tren, dan identifikasi penyimpangan dari standar mutu secara tepat waktu. Implementasi LIS membutuhkan pelatihan dan dukungan yang tepat untuk memaksimalkan potensinya dalam meningkatkan mutu pelayanan laboratorium.Sebagai kesimpulan, integrasi Sistem Informasi Laboratorium dalam pengaturan laboratorium memiliki peran krusial dalam meningkatkan mutu pelayanan laboratorium. LIS meningkatkan efisiensi operasional, akurasi hasil pengujian, pengelolaan data, alur kerja, dan praktik pengendalian kualitas. Disarankan agar laboratorium mempertimbangkan adopsi dan optimalisasi LIS untuk memaksimalkan manfaatnya dan memberikan pelayanan laboratorium berkualitas tinggi.  

I Gusti Agung Ayu Pramita Indraswari; Ni Putu Budiadnyani; I G A N Alit Sumantri; Putu Pande R. Aprilyani Dewi

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

The role of mangrove ecosystems is to absorb waves and storm winds, protect the coast and prevent abrasion. The problem that is often faced is the large number of mangrove forests that have been damaged, both by natural factors and irresponsible human activities. Efforts that can be made to help preserve mangrove forests are to conserve mangrove forests by planting mangrove seeds in the area. Through mangrove forest conservation, it can help revitalize mangrove forests in the Kampoeng Kepiting area. Ecotourism is an alternative program that can be applied to improve the welfare of the local community. Utilization of mangrove forest areas as ecotourism is considered to be able to help the economy around the area. The existence of ecotourism in Kampoeng Kepiting can attract tourists, especially eco travelers to enjoy tourist attractions in the Kampoeng Kepiting area with a pleasant green natural atmosphere..

A A Musyaffa; Siti Asiah; Siti Ubaidah; Rapiko Rapiko; Umil Muhsinin

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Elementary school students need to get character education strengthening through education in everyday life so they are able to practice character values, namely nationalist, religious, mutual cooperation, independence, and integrity values. There are phenomena that arise related to character violations which are quite worrying, for example acts of violence, violations of human rights (HAM), free sex, indiscipline, anarchism, corruption, theft, dishonesty, and so on. For this reason, we need a solution, one of which is strengthening character education based on local wisdom culture which is carried out in stages through socialization where the students are. Character education with local wisdom has a role as a driving force that carries good rules and norms to be practiced in everyday life. This activity was carried out at SD Negeri 54/IV, Danau Teluk District for 2 days, namely 2-28 May 2022 and continued with activities, with participants totaling 40 students. The results of the socialization of this activity indicate an increase in insight and understanding of character education and recognition of one's own potential in instilling local wisdom and training the spirit of leadership. This can be seen from the activeness and high enthusiasm of the participants for two days with a usefulness level of 3.75 on average, in addition to positive support from the principal and teaching staff being an important element of this activity. As well as in the learning process there is an influence, namely in cycle 1 the average student score is 67 and after cycle 2 it increases to 78 with improvements to the methods and media used during the learning process in accordance with the school environment and local environment.

Ainan Salsabila; RA. Bulan Anugrah P; Tessa Mirella Dwivina; Sulthan Auliya Zhafran Fadhilah

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Erni Dwi Zulfarida Solihiyah; Ika Sari Tondang

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

Development in the current era of globalization is highly dependent on the economic sector. The role of communities in economic development lies in the advancement of Micro, Small, and Medium Enterprises (MSMEs). MSMEs can also absorb labor, thereby improving the welfare of the community. Medokan Semampir Subdistrict has an active MSMEs activity.but MSMEs in Medokan Semampir Subdistrict also face challenges in managing their businesses, especially regarding technological mastery and the lack of product branding implementation. In response to these issues, an intervention was implemented through educational sessions, training programs, and mentoring sessions focused on Digital Branding, specifically encompassing copywriting and product photography  

Femy Atha Fredella; Delta Diva Dinanty; Syahrani Nur Aullia Octivanti; Faridah Nur Azizah; Fairuzah Nafisah Adwitiya

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

Simbolon, Alfonsus; Azrino Gustalika, Muhamad; Setiya Rafika Nur, Yohani; Azrino Gustalika, Muhamad

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Websites have an important role in academic management and enhance the reputation of a company or institution. Website service quality is an important factor in education. On university web ranking sites such as webometrics, Indonesia's ranking is relatively low, including universities in Central Java which are ranked in the 1000's. Therefore, this study aims to find the causative factors and analyze the current quality of academic websites. The Webqual 4.0 method was used in this study to evaluate the quality of websites based on indicators of usability, reliability, novelty and user satisfaction. Importance-Performance Analysis (IPA) is also used to determine indicators that need to be repaired, updated, and maintained based on user perceptions and expectations. This research involved 144 respondents, namely students and staff at STIKOM Yos Sudarso. The results of the study show several indicators that need to be improved on the STIKOM Yos Sudarso website, especially in terms of appearance and quality of information such as novelty and clarity of content. Recommendations from this study include improving the appearance by developing designs and simplifying features. In addition, it is necessary to improve the quality of information by updating information in a timely, accurate and regular manner. Interaction with users also needs to be improved by adding a live chat feature and improving all indicators to build a good website reputation

Ity Sulawati; Dean Ascha Wijaya; William Gilbert Satyanegara

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

In 2013, 4.6 million babies died worldwide before their first birthday, with 50% dying on the first day and nearly 75% within the first week. Most stillbirths and premature newborn deaths are attributable to birth complications that are preventable. The maternal profile in neonatal mortality cases plays an important role in understanding the factors that contribute to this high mortality rate. This cross-sectional study aims to determine the maternal profile of neonatal death cases at Ciawi Hospital, which were selected according to the criteria by total sampling based on medical record data from January 1, 2020, to December 31, 2020. The variables utilized in this study include maternal factors such as gestational age, type of delivery, twin pregnancy, presentation of pregnancy, medical condition of the mother, and obstetric problems. The data is presented in a descriptive format. Among the 58 respondents, the average age was 30.26 years, with a higher prevalence of preterm births (55.2%). The most frequently encountered medical condition in the maternal profile of neonatal deaths at Ciawi General Hospital is chronic hypertension. Conversely, the most common obstetric problems are premature rupture of membranes and oligohydramnios. Efforts to address medical issues in mothers can contribute to the reduction of neonatal mortality cases.    

Satriaji Vinatra

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

In economic activities, welfare is the main thing for the community. This welfare can be seen by the ability of the community to fulfill their daily needs. Micro, Small and Medium Enterprises are productive businesses that are owned and managed by individuals or business entities that have met the criteria as micro-enterprises. With the existence of MSMEs, fulfilling these needs becomes more easily accessible to people throughout Indonesia. This study aims to analyze the role of Micro, Small and Medium Enterprises (MSMEs) in the economy. MSMEs have an important role in creating economic growth, employment, and reducing social inequality. In this journal, we present a comprehensive literature review on the contribution of MSMEs to the economy and the factors that influence the success of MSMEs. We also discuss policy initiatives that support the development of MSMEs and provide recommendations for increasing the role of MSMEs in the economy.   Keywords: The Role of MSMEs, State Economic Welfare, Community Welfare  

Lorin Eldania Putri; Zaenal Wafa

Jurnal Pengabdian Bersama Masyarakat Indonesia 2023 CV. Aksara Global Akademia

The purpose of recording financial statements for a business is to present fairly the financial position, financial performance and cash flows of the business/business entity. The presentation of business entity financial statements must be presented fairly, in the sense that the presentation is made in an honest manner on the effects of transactions,othereventsand conditions in accordance with the definitions and criteria for recognizing assets, liabilities, capital, income and expenses. therefore the presentation of SAK ETAP plays an important role in the financial management of UMKM in the Padukuhan Sendang village so that it is more organized

Louis, Stephanie Lexy; Mirania, Ayu Nina; Yuniarti, Evi; Manurung, Aprida

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

The low understanding of mothers regarding the use of the Maternal and Child Health Book (KIA Book) is one of the factors contributing to the failure in implementing the Sustainable Development Goals (SDGs) program aimed at reducing maternal and child mortality rates. The role of midwives working together with community health volunteers has a six-fold greater influence on the community in raising awareness about the use of the KIA Book, thus providing more health-related information. The objective of this activity is to enhance motivation and improve mothers' knowledge in optimizing the KIA Book. This community engagement activity took place in RT 10 RW 03, Sukarami Village, Palembang City. The method employed involved participants completing a questionnaire to assess their understanding before and after receiving education through counseling. The results showed that there was an increase of 15 people (88.23%) falling into the good category and 2 people (11.76%) falling into the satisfactory category, indicating that the activity was successfully received and understood by the participants.

Ina Magdalena; Gilang Ramadhan; Hasanah Dwi Wahyuni; Nabilah Dwi Safitri

Ta'rim: Jurnal Pendidikan dan Anak Usia Dini 2023 Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau

This article discusses the importance of the evaluation process in elementary school learning. Evaluation plays a crucial role in determining the effectiveness of learning and the achievement of educational goals. Evaluation helps teachers obtain valid data on students' abilities, identify their learning difficulties, and understand their position among their peers. Through evaluation, teachers can make professional decisions in developing their teaching methods. The article emphasizes the significance of understanding and skills in conducting effective evaluation. Evaluation should not only be carried out at the end of a lesson but throughout the entire learning process. By conducting accurate and comprehensive evaluations, educators can gather precise information about students' abilities, enabling them to make informed decisions in their teaching practices. Improving understanding and implementing effective evaluation processes contributes to enhancing the quality of elementary school education. Effective evaluation not only benefits teachers in decision-making but also helps improve self-quality and classroom management.