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Arman Arman; Andi Paida; Muhammad Dahlan

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

This research aims to discuss the greeting patterns of the Indonesian language used by junior high school students at Unismuh Makassar. The data in this study consists of the oral utterances of Unismuh Makassar junior high school students that contain greetings or various forms of greetings spoken by the speaker. The research method employed is descriptive qualitative. The primary data is information obtained directly through observation of student conversations and interviews related to the required data, consisting of 10 questions. Meanwhile, the secondary data is information obtained from other sources regarding the junior high school students of Unismuh Makassar. The observation method technique is used in this research. The results of this study are as follows: (1) At Unismuh Makassar Junior High School, students' multilingual verbal interactions reflect a combination of Makassar and Indonesian languages. Students use greetings such as "mauka," "kakak," "adik," "Ibu," and "Bapak," as well as informal greetings like "Cika," "Beb," "Eh," and "Weh." These greetings indicate a variety of contexts, from formal forms that show respect to informal ones that indicate closeness. (2) Unismuh Makassar junior high school students demonstrate the integration of Indonesian and Makassar languages in their greeting patterns. They combine both languages, such as using "mauko" when meeting friends. In formal situations, like interacting with teachers, students use the Makassar language as a form of respect. This reaffirms the role of both in students' daily communication.

Saiful Basri; Ashari Ashari

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Educational supervision is a very important thing to do to improve the quality of education. Teacher performance is a result of work achieved by a teacher in carrying out the tasks assigned to him based on skills, experience, and sincerity as well as time.The research method in this thesis is a descriptive qualitative approach, data collection can use primary data sources and secondary data sources, data collection techniques using observation, interviews, documentation.The results of the study show that the supervisory role of the school principal in improving teacher performance at Nurul Falah Islamic Middle School Mangaran Situbondo is to provide guidance to teachers related to theoretical and practical learning, involve teachers in training, provide opportunities for teachers to take part in various education and training at the cluster or sub-district level regularly, subject teacher deliberations (MGMP), supervising teacher deliberations (MGP), and teacher working groups (KKG), as well as seminar workshop discussions, and provision of learning resources. providing motivation to teachers, collaborating with foundations that oversee the Nurul Falah Islamic Middle School Mangaran Situbondo, school committees, and the community. The motivation of school principals in improving teacher performance at Nurul Falah Islamic Middle School Mangaran Situbondo through regulation of the physical environment, regulation of the work atmosphere, discipline, applying the principles of rewards and punishments.      

Noviandhi Sanggar Nirvandhi; Eny Setyariningsih; Toto Heru Dwihandoko

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In this era, all companies are competing to develop their respective businesses so they can compete. The most effective way of developing a business is by maximizing the management of existing resources, and the resource that has the most important role, namely human resources. Companies can maximize the management of their human resources so that they can produce a maximum performance. There are several things that can affect performance, namely the work environment, work discipline and work motivation. The purpose of this research is to determine the effect of the work environment and work discipline on employee performance with work motivation as an intervening variable at UD. Eko Plastik. This research was conducted by distributing questionnaires to UD. Eko Plastik employees. The population in this study are all employees of UD. Eko Plastik. The sample of this research was 250 people using saturated sample technique. The data analysis technique uses SEMPLS with the help of the SmartPLS program. The results of this reseacrh are that the work environment has a direct positive and significant effect on work motivation, work discipline has a direct positive and significant effect on work motivation, the work environment has a direct positive and significant effect on employee performance, work discipline has a direct positive and significant effect on employee performance, work motivation has a direct positive and significant effect on employee performance, the work environment has a positive and significant indirect effect on employee performance through work motivation, work discipline has an indirect positive and significant effect on employee performance through work motivation.    

Heltiana Heltiana; Jefry Jack Mamangkey; Anatje Lihiang; Anatje Lihiang

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

The world of education plays a significant role in the development of students. So, to facilitate the learning process for students is the main task of a teacher. For this reason, teachers are not only required to make the learning atmosphere comfortable and exciting. However, the teacher must also be able to improve maximum learning outcomes for students. This study aims to determine whether the application of interactive PowerPoint learning media in the classroom can help improve student's learning outcomes in class VIII on the material of the human movement system as well as research. In contrast, the object used in this research is the application of learning media using interactive PowerPoint media at Arrival Junior High School Kaima. The type of research used is classroom action research by applying two cycles of data collection obtained from observations of teacher activities and observations of student activities as well as tests before and after the action and documentation. The data analysis technique used in this study is a qualitative descriptive technique. Based on the study results, the class action that the researchers had carried out found that before the action was taken, the student's learning outcomes were 0%, or the number of students who had completed was absent. At the same time, there was an increase of 83.33% in the first cycle, and in the second cycle, again experienced an increase of 100%. This means that learning using interactive PowerPoint media is proven to help teachers improve learning outcomes in Kaima Adventist Junior High School class VIII students.

Ni Luh Putu Ening Permini; Cokorda Putra Indrayana; Cok Gde Agung Kusuma Putra; I Kadek Widi Nugraha; AA Anom Sawitri

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

The government is required to always adjust to what is needed by the community, one of which is the need for decent public services. Collaboration is a stage to give birth to a service innovation in the public sector, therefore collaboration in innovation seems endless to always be discussed by the government as well as organizations and other sectors. In the last ten years, the practice of collaboration and innovation in the administration of the government bureaucracy in Indonesia has been revealed in a number of literatures. One of them is in Penatih Dangin Puri Village, East Denpasar District. According to Government Regulation Number 17 of 2018 concerning sub-districts, it is stated that the task of the Perbekel is in the field of service in the working area. In accordance with the mandate of the government regulation, one form of service in Penatih Dangin Puri Village is business license services through Online Single Submission (OSS), land services, and non-licensing services. The purpose of this research is to find out the collaboration process in the implementation of business license services through the Online Single Submission (OSS) system in Penatih Dangin Puri Village, East Denpasar District and to determine the achievement of collaboration results in the implementation of business license services through the Online Single Submission (OSS) system. in Penatih Dangin Puri Village, East Denpasar District. The theory used by Penta Helix Collaborative according to Howkis (2009: 34) is, optimizing the role of academic, business, community, government and media (ABCGM), in developing goals because it relates to policies made by the government because this theory is a breakthrough and new strategy in In this millennial era, some regional heads have even made the Pentha Helix concept a new strategy to deal with several problems that occur in the region. This study uses a qualitative approach where the qualitative approach is an approach based on the philosophy of postpositivism, while for researching on natural objects, where the researcher is the key instrument, the data collection technique is done by triangulation (combined). Where data analysis is inductive/qualitative, and qualitative research results emphasize the meaning of generalization. Researchers have made direct observations to Penatih Dangin Puri Village. In addition, the authors also conducted observations and documentation studies on existing documents and policies, as well as in-depth interviews with all informants related to the implementation of the Online Single Submission (OSS) permit service.  

Ratih Novianty; Praesti Sedjo

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Teacher performance has the most important position in an effort to improve the quality of learning which will later affect the quality of graduates and will affect the achievement of national education goals. Some of the factors that can influence are self-efficacy and technostress. This study aims to determine the effect of partial and simultaneous technostress and self-efficacy on teacher performance.  The study used quantitative research. Data retrieval techniques with questionnaires. The study population of all teachers who teach at Tapos Sub-District State High School is 100 teachers. The number of samples was determined using the Slovin formula and a sample of 80 people was obtained. Instrument test data analysis techniques use validity and reliability tests, linear regression analysis, classical assumption tests, Determination Coefficient Tests, and Hypothesis Tests with t tests and F tests. These findings are consistent with previous research showing that technostress affects teacher performance and self-efficacy also plays a role in improving teacher performance. In the context of the Covid-19 pandemic and distance learning, these factors have an important role to play in overcoming challenges in improving the quality of learning.

Ahmad Taufik Murtadho; Hansen Rusliani; Sri Rahma

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Swiftlet's nest is one of the most famous foods in the world. Swiftlet's nest is believed to have very good benefits for the health of the human body. This swallow nest besides having a high price, can also be beneficial for the world of health. In order to get high-value swallow nests, it is necessary to know the types of swallows that can produce good quality nests. This study uses the theory of income in the book development economics by  Sukirno Sadono. The research aims to determine the role of the swallow business in increasing the income of the Sumber Agung community. This research includes field research, with the method of observation, interviews and documentation, while the data analysis used is qualitative data analysis. The results of the study show that the swallow's nest breeding business in Sumber Agung Village is a side business where the average community in Sumber Agung Village has a livelihood as oil palm farmers. The swallow's nest breeding entrepreneurs aim to improve the family's economy by looking at the high selling price of swallow's nests and export value. The risks faced can also be minimized so that there are no substantial losses.

Aquelis Alves Barreto

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2023 Pusat Riset dan Inovasi Nasional

Every company has an audit with the aim of checking whether the financial statements that have been made are presented in accordance with the reporting standards. The importance of the role of the auditor in the audit process requires the auditor to be able to work optimally. There are several factors that influence the auditor in conducting an audit, one of which is the auditor's experience and auditor ethics. The purposes of conducting this research are: 1) To find out whether Auditor Experience has a partial effect on Audit Quality, 2) To find out whether auditor ethics have a partial effect on Audit Quality, and 3 To find out whether Auditor Experience and auditor ethics have a simultaneous effect on Audit Quality. This research uses a quantitative approach. This research is also included in the causal quantitative research conducted at KAP in Surabaya. The population in this study were auditors who worked at the Arsono and Jimmy Public Accounting Firms, Teramihardja, Pradhono, Chandra and Danny Wibowo KAPs, with a total sample of 30 people. Data comes from primary data sources obtained from distributing questionnaires. Data analysis uses multiple linear regression analysis. The results show that: 1) Auditor experience influences Audit Quality, 2) Auditor Ethics influences Audit Quality, and 3) Auditor Experience and auditor ethics simultaneously influence Audit Quality. Therefore, it is hoped that the Public Accounting Firm (KAP) in Surabaya can improve Auditor Experience and Auditor Ethics to improve audit quality..

Hamzah Hamzah; Andi Sugiati; Sitti Fatimah

Journal Innovation in Education (INOVED) 2023 STIKes Ibnu Sina Ajibarang

The purpose of this study was to find out the role of the principal's managerial competence in improving teacher discipline. Factors and factors that hinder and support the principal's managerial competence in improving teacher discipline at SD Inpres Tompotana, Takalar Regency. This research was carried out in Takalar, where it was at SD Inpres Tompotana, Takalar Regency, which took place from May 27 2023 to July 27 2023. The method of collecting data in this study used interviews, documentation and observation. The subjects in this study were school principals and teachers. The results of research conducted by researchers, that the role of the principal in improving teacher discipline, as well as the supporting and inhibiting factors of the Principal's Managerial Competence in Improving Teacher Discipline at SD Inpres Tompotana, Takalar Regency. This is very important for teacher independence through various forms of training, namely with the guidance and motivation of the Principal towards the teacher and also from the awareness of the teacher himself in developing the mandate and responsibility as educators who should be an example, a role model for their students, self-discipline training so that Principals, fellow teachers and students can carry out their obligations wholeheartedly, namely arriving on time, being disciplined from various aspects of the school environment so as to create an effective and time-disciplined school. This research uses qualitative research methods.

Hardi Fardiansyah; Nanda Dwi Rizkia

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study is to ascertain how the Bandung municipal government interacts with homeless persons and to pinpoint the factors that support and impediment this interaction. This study employs a descriptive methodology and is qualitative in nature. The research subjects include the Mayor of Bandung, the Director of the Bandung City Social Service, and the sprawl of the City of Bandung. Based on the results of the data analysis, it is feasible to draw the following conclusion: The 2019 Bandung City Regional Regulation Concerning the Treatment of Vagabonds and the Homeless regulates how the municipal government is to handle gepeng. Social services aid in efforts to rehabilitate society. According to Article 16 of the 2019 Bandung City Regional Regulation, efforts to end homelessness are conducted in four different ways: prevention, repression, social rehabilitation, and reintegration activities. The central government's support, the 2019 Regional Regulation, the existence of non-governmental groups, and community support all contribute to the Bandung City Government's attempts to manage sprawl. Two barriers are the sluggish homeless culture and the cash-on-hand culture.

Octaline Putri Efma; Reo Yudhono; Arfie Armelia Erissonia; Ferry Setiawan

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

This study aims to know the cost of designing maintenance using the Reliability Centered Maintenance method. Engine and fuel control, is a fuel engine system and fuel control system; in charge of distributing and measuring fuel from the fuel storage tank, to the combustion chamber. Gas turbine or  component area (Combustor), functions as a distributor of fuel used in aircraft systems and plays a role in carrying out its operation (Boeing 737-400 Aircraft Maintenance Manual). Reliability is the possibility of a component or system to be able to operate and/or carry out its functions. The function has been assigned to certain operating conditions and in a certain environment for a predetermined period of time. Thus, reliability is the probability that it will not fail or be able to perform its function for a period of time (t) or more. In the analysis of preventive maintenance financing, which is carried out when the reliability value reaches 70%, 60% and 50%, respectively, it is obtained for each component.

Muhammad Sanusi; Ahmad Ridwan; Sodiah Sodiah; Zumratul Khairiyah

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Leaders of Islamic Boarding Schools are people who have great influence in a boarding school. As a manager the principal plays a role in managing the educational resources they have. The school principal must be able to bring change to the school he leads to become a quality school by utilizing resources, especially teachers. Teachers are required to master pedagogic, professional, social, and personality competencies, for this reason the real role of the school principal is needed to improve teacher competence. This study uses a qualitative approach. This study aims to identify and describe the role of the principal as a manager in implementing strategies through collaboration and communication at the Fathul Ulum Islamic Boarding School, Tebing Tinggi District, Tanjung Jabung Barat District in terms of Planning, Organizing, Actuating aspects. , Controlling (Supervision), as well as the efforts made by the principal in improving the competence of teachers at the Fathul Ulum Islamic Boarding School which includes; school principals' support for teacher competency improvement programs; and facilities provided in an effort to increase teacher competence. The results of this study are that the leadership of the Fathul Ulum Islamic Boarding School has carried out its role as a manager by carrying out management principles which include Planning, Organizing, Actuating, Controlling. Planning (Planning) is carried out by the principal by drafting a school program based on the foundation's policy. Organizing is done by dividing the tasks to each school personnel to jointly run the program that has been made. Actuating (Motivating) is the principal's activity to move each personnel to consciously support the program being run. While Controlling (Supervision) is an activity carried out by the principal to determine the success of the program that has been implemented. The leadership of the Fathul Ulum Islamic Boarding School has provided full support for the teacher competency improvement program by providing opportunities for teachers to continue their studies and involving teachers in various trainings, workshops, and also training. The school principal facilitates the needs of teachers in an effort to increase teacher competence by providing scholarships to teachers to carry out further studies, allowances and other educational facilities.

Muhammad Sanusi; Ahmad Ridwan; Sodiah Sodiah; Zumratul Khairiyah

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Leaders of Islamic Boarding Schools are people who have great influence in a boarding school. As a manager the principal plays a role in managing the educational resources they have. The school principal must be able to bring change to the school he leads to become a quality school by utilizing resources, especially teachers. Teachers are required to master pedagogic, professional, social, and personality competencies, for this reason the real role of the school principal is needed to improve teacher competence. This study uses a qualitative approach. This study aims to identify and describe the role of the principal as a manager in implementing strategies through collaboration and communication at the Fathul Ulum Islamic Boarding School, Tebing Tinggi District, Tanjung Jabung Barat District in terms of Planning, Organizing, Actuating aspects. , Controlling (Supervision), as well as the efforts made by the principal in improving the competence of teachers at the Fathul Ulum Islamic Boarding School which includes; school principals' support for teacher competency improvement programs; and facilities provided in an effort to increase teacher competence. The results of this study are that the leadership of the Fathul Ulum Islamic Boarding School has carried out its role as a manager by carrying out management principles which include Planning, Organizing, Actuating, Controlling. Planning (Planning) is carried out by the principal by drafting a school program based on the foundation's policy. Organizing is done by dividing the tasks to each school personnel to jointly run the program that has been made. Actuating (Motivating) is the principal's activity to move each personnel to consciously support the program being run. While Controlling (Supervision) is an activity carried out by the principal to determine the success of the program that has been implemented. The leadership of the Fathul Ulum Islamic Boarding School has provided full support for the teacher competency improvement program by providing opportunities for teachers to continue their studies and involving teachers in various trainings, workshops, and also training. The school principal facilitates the needs of teachers in an effort to increase teacher competence by providing scholarships to teachers to carry out further studies, allowances and other educational facilities.

Salsabila Maulidiya S.B; Adam Nurdin N; Fitriatul Rohmadani; Maria Yovita R. Pandin

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

The emergence of the era of society 5.0 is colored by the rapid world of digitalization which describes almost all areas of life including the accountant profession. This study aims to determine the development of digitalization towards society 5.0 and the efforts and challenges made by the accounting profession in facing that era. In this study using a qualitative approach method with interview techniques through online and offline to 2 Respondents of Public Accounting Firms and 2 Respondents of Tax Consultant Firms. The era of Society 5.0 requires accountants to understand technology and use it in their work. The reason is, accountants play an important role in the world of finance and business, which has a positive impact on efficiency and effectiveness. Therefore, accountant learning must be adapted to technological developments to prepare future accountants who can face the challenges of the digital era.

Cesi Frinamala Nazar; Darmawati Darmawati

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

The research aims to reveal and describe the Aesthetics of Hoyak Badarai Plate Dance Sarai Sarumpun Studio in Padang City. This type of research is qualitative research with descriptive methods of analysis. This research instrument is the researcher himself and is assisted by supporting instruments such as stationery and cameras. Data collection techniques are carried out by means of literature studies, observations, interviews and documentation. The steps of analyzing data are data collection, data reduction, data model and drawing conclusions. The results showed that the aesthetics of Piriang hoyak badarai Dance 6 principles, namely the principle of organic unity. Theme Principle, Theme Variation Principle, Balance principle, Development principle and Level Layout principle which are also associated with elements in dance, where dance elements are also divided into 2, namely the main elements such as movement and supporting elements in dance such as floor patterns, dancers, dance accompaniment music, makeup and clothing, property and performance venues. Appearance is one of the fundamental parts that all art objects or art events have.  For art performance, there are three elements that play a role, namely talent, skills, and facilities or media. This element was used to study it as the Aesthetics of Piriang Hoyak Badarai Dance at Sarai Sarumpun Studio in Padang City. Piriang Hoyak Badarai dance is a dance that illustrates the nature of community cooperation in working on rice fields starting from hoeing until rice returns to the granary. This is the background behind the creation of Hoyak Badarai Dance. And the source of the gerkana itself is taken from the Minangkabau Basic Motion.

Yulia Putri Fatmilarini; Shinta Wahyusari; Ainul Yaqin Salam

Jurnal Riset Rumpun Ilmu Kesehatan 2023 Pusat riset dan Inovasi Nasional

Clean and Healthy Living Behavior (PHBS) is a behavior that is practiced by every individual with their own awareness to improve their health and play an active role in creating a healthy environment. The purpose of this study is to identify the variabels that influence environmental cleanliness behavior.. This research method uses correlational analytic with cross sectional approach. The sampling technique used is stratified random sampling on the respondents with a total sample of 178 respondents. According to the study’s findings all the components werwrelated with a p value of 0,05, including knowledge, attitudes, facilities, and the role administrators, while the dominant factor related to the behavior of students in maintaining a clean environment with a p value of 0.001 0.05 and OR value = 5.269.  can be concluded that knowledge, attitudes, facilities, the role of the board can influence behavior but the most dominant factor in behavior is the role of the board, so that future researchers are expected to provide intervention to administrators and students regarding the importance of keeping the environment clean.  

Oei Tania Sabella; Izza Ulumuddin Ahmad Asshofi

This project was made considering the importance of the quality of an item and the importance of the role of the part in charge of carrying out the receiving of the hotel ordered goods. This final project aims to explain the role of the receiving section in ensuring that the quality of hotel orders during the pandemic remains good and according to applicable standards. The research method used is qualitative method and literature study and the data collection method used in this project uses the method of observation, interviews and documentation so that the data obtained is more accurate. The results of this study show the importance of the role of the receiving section in ensuring the quality of hotel ordered goods, especially during the COVID- 19 pandemic, this final project underscores the importance of the role of the receiving section in maintaining the quality of goods. Hotel orders during the waiting time until then received by the user who has ordered the item especially during COVID-19 pandemic through various means such as monitoring, health protocol discipline and receiving staff’s efficiency.

Atsal Rais Adani; Emik Rahayu

In a hotel, it requires various needs in the form of operational goods, food ingredients, beverage ingredients or assets and this is where the role of the Receiving Officer is needed in the procedure for receiving goods. The process of receiving goods documents that require time for the approval of the General Manager makes it difficult for the Receiving Clerk to receive goods because when receiving goods the Receiving Clerk does not bring Purchase Orders and Purchase Requisitions because they are still in the process of approval and the Receiving Clerk's limited understanding of the quality of goods also hinders the procedure for receiving goods. this can be detrimental to the hotel. Guided by the Receiving Job Description, if the Purchase Order and Purchase Requisition documents are still in process, this will also hinder the Receiving Clerk in checking the quality and quantity of incoming goods. By using the interview method with 3 informants, which was given to several employees at the Ministry of Finance, so that the author is more accurate, it is also guided by the Literature Study studied. The author manages these sources of information into a result of field facts, so that the writer can provide conclusions on the problems that arise and provide advice to management. The data collection method used in this study is a qualitative method with a descriptive type. Data collection techniques using observation techniques, interviews, and documentation, in order to obtain accurate data and documents. The people interviewed were Receiving Officer,Cost Control, Buyer, Purchasing Officer

Intan Oktaviani Agustina; Juliantika Juliantika; Selly Ade Saputri; Syahla Rizkia Putri N

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

The role of extracurricular activities in the guidance and development of students in elementary schools is very important in providing a holistic and in-depth learning experience outside the ordinary academic environment. The purpose of this study was to find out the role of extracurriculars in fostering and developing students at SD 186 Cipadung and SD Al-Ma'soem. This study uses a qualitative method that produces and processes descriptive data such as interview transcripts. The results of this study show that extracurricular roles instill character values ​​such as hard work, discipline, teamwork, leadership, and responsibility. In addition, extracurricular roles can develop students' potential interests and talents.

Parida Meida Fera; Erny Amriani Asmin; Rachmat Gunawan

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The purpose of this study wasto identify and analyze the role of product image to inform product quality and purchasing decisions for aqua 600ml mineral water in Sukabumi District. The survey wan conducted amon 97 respondents using purposive sampling technique based on the following criteria:1) consumers who purchased at least on aqua 600ml product and 2) product choice. Customers must be at least 17 years old andold enough tocompletethe survey. The questionnaire was tested with validity, realibilty andclassical acceptance tests.the analitysis method used in this research is descritivemethod and validation through quantitative method. Data analysis techniques were carriedout by path analysis and sobeltest using SPSS for windows.thus, product quality has a positive and significant effect on brand image, price has a positive and significant effet on brand image, product quality has no and insignificant effect on purchasing decisions and price has a positive effect and significant on purchasing decisions. Brand image affects product quality on purchasing decisions. Brand image can influence price in purchasing decisions.