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Salma Al-Farsi; Ahmed Al-Kindi

International Journal of Humanities and Social Sciences Reviews 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study examines the intersection of gender and leadership within public administration, focusing on the barriers faced by women aspiring to leadership roles in government institutions. The research evaluates gender bias, cultural perceptions, and institutional policies that shape women's career progression in public administration. Through case studies and comparative analysis, the study explores how these factors impact women's representation in leadership positions. Findings indicate that despite progress, persistent gender bias and structural limitations hinder women’s full participation in public administration leadership roles, necessitating systemic changes and supportive policies.

Hilyati Iftinan Lubis; Agus Priyatno

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

This research aims to determine the ability to organize compositions, process colors, adjust colors, and determine the level of suitability of shapes in the results of paintings using umbrella media at the Qalam Jihad Painting Studio Pematangsiantar. This research uses a qualitative descriptive method, by researching a topic in a systematic, factual and accurate manner obtained from data collection in the field and carried out based on existing facts and characteristics. This research is to review the composition, color and shape of paintings using umbrella media by studio students aged 13-15 years. The composition aspect gets the lowest score and the color aspect gets the highest score. This can be seen from the good coloring and color combinations with dark and light on the objects and colors that are seen clearly and appropriately by the studio students. Based on this, it produces a higher color aspect than other aspects. The classification of the results of reviewing the composition, color and shape of paintings using umbrella media at the Qalam Jihad Pematangsiantar painting studio is that 7 students are categorized as good with a score of 241.4 to 266 and an average score of 80.5 to 88.6. 8 students were quite good with scores of 211.2 to 234.9 with an average score of 70.4 to 78.3.  

Sinta Nugraheni

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the impact of organizational culture and motivation on employee performance in the work environment. Organizational culture includes the values, norms, and beliefs that shape the identity of an organization, while motivation refers to the internal and external drives that drive individuals to achieve their goals. This research uses a quantitative approach through surveys and statistical data analysis to determine the relationship between organizational culture, motivation and employee performance. The research results show that a strong and positive organizational culture can increase employee motivation, which in turn contributes to improving their performance. Factors such as leadership, organizational communication, and recognition of achievements also play a key role in influencing the relationship between organizational culture, motivation, and employee performance. The managerial implications of these findings include the importance of building an organizational culture that supports and motivates employees to achieve organizational goals.

Hadisty Chairani Rawa; Muhammad Kiki Wardana; Misla Geubrina

Jurnal Ilmuan Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to analyze the semiotic meanings and to find out the types of gestures in the BTS Blood, Sweat, and Tears In theory, Roland Barthes discusses three semiotic meanings: denotative, connotative, and myth. This study uses qualitative methods to examine the substance of the meaning of the phenomenon. Researcher used books, theses, journals, and visual images taken from the BTS Blood, Sweat, and Tears music video as data sources to support analysis. The results of this study: there are 10 data where each data has one to four scenes. From the 10 data, there are types of gestures which include 6 data belonging to the illustrator gesture type, 2 data including the embellishment gesture type, and 2 data belonging to the illustrator gesture type. Of all the semiotics presented, the meaning of this music video is the story of resistance, denial, and eventually acceptance. Once cannot stand in the museum of their life forever and look longingly at the mementos of the past. The world is a place of complex relationships between light and dark, good and evil, virtuosity and sin. As we all cross the threshold of puberty we are faced with the choices that shape our lives. No one person is immune to the temptations of such a life and seeing it, understanding it for what it is, and making those choices is all we can do. No one remains untouched by the darkness.

Evi Zulfiana; Nora Rahmanindar; Seventina Nurul Hidayah; Diana Safitri

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Breastfeeding is a natural process that is not easy to do. The coverage of exclusive breastfeeding cannot be separated from problems that occur in the breastfeeding process, including the wrong belief that little milk comes out or breast milk is not sufficient for the baby's needs. This situation is caused by several factors including food and drinks consumed by the mother, psychological or emotional conditions of the mother, abnormal breast shape. New methods introduced to prevent and overcome this problem include endorphine massage and lactation massage, massage techniques performed on the head or neck, back, spine, and breast areas that aim to stimulate the hormones prolactin and oxytocin. The purpose of this dedication is to improve the knowledge and skills of breastfeeding mothers in doing lactation massage. The method carried out is to provide training starting with the correct preparation of breastfeeding material. The results of the training that has been given to breastfeeding mothers who attend the posyandu already know and are skilled in practicing lactation massage.

Setya Prihatining Tyas; Nazlah Azzahra; Bernika Meilani Ifada; Noerma Kurnia Fajarwati

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

Social Media, as a growing persuasive communication environment, provides space for different types of persuasive communication that influence ideas, perception, and dissemination of information. Social Media, as an online platform with fast messaging speeds, is shaping a new communication landscape. In its development closely linked to communication technologies, social media provided a space for users to share ideas and information, creating virtual communities. Despite providing advantages such as marketing and global interaction, social media has also come under criticism for the spread of false information and negative social phenomena. This study used qualitative analysis method with primary data obtained from textbooks, journals, and documents, while secondary data were analyzed through content analysis. Social Media is becoming an important tool in the context of politics, by influencing digital literacy, political education, public opinion, raising support, and developing political communication skills. In terms of information dissemination, persuasive communication on social media can shape opinions through social campaigns and persuasive messages. social media has changed the way we communicate, shape opinions, and influence behavior. Persuasive communication plays a central role in shaping collective narratives, influencing ideas, and driving action. In the complexities of social media, managing persuasive communication ethically is key to achieving positive impact.

Ikhsan Huzali; Moh. Fathul Ikhsan

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Leaders are simply defined as someone who can move. This definition is increasingly complex in meaning when the leader is considered the top leader in higher education because one of the influences on the transformation of higher education is futuristic leadership, especially visionary leaders who have foresight for the development and improvement of campus quality to be competitive at the global level. This is where relationships, connections, and continuous improvement are needed, driven by higher education leaders who involve all stakeholders.The aims of this research are: 1) To describe the futuristic leadership of IAIDA Blokagung Banyuwangi; 2) Describe the transformation of IAIDA Blokagung Banyuwangi; 3) The influence of futuristic leaders on the transformation of IAIDA Blokagung Banyuwangi. This research approach is quantitative research with a descriptive research type. The data collection methods used in this study were interviews, questionnaires, observation, and documentation testing in research uses data validity tests using the product moment formula, fota reliability tests using the CornbaCronbach formula, for normality tests using the Kolmogorov-Smirnov formula. In data analysis using simple linear regression analysis. After conducting data analysis, it was found that: 1) the futuristic leadership implemented at IAIDA Blokagung was relatively good; 2) The institutional transformation of IAIDA Blokagung as a large pesantren-based campus in Banyuwangi district is also quite good by its efforts to periodically change its form; 3) The influence of futuristic leadership on the transformation of the IAIDA Blokagung Banyuwangi tertiary institution is 21%, while the other 79% is influenced by other factors outside of futuristic leadership. This shows that futuristic leadership is in a low category in influencing the transformation (change in shape) of IAIDA Blokagung Banyuwangi as a pesantren-based campus.

Hamdan Hamdan; Adnan Adnan; Abd. Muis B

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

Self Compacting Concrete (SCC) is an innovative concrete that can compact itself (without vibrators) and flow under its own weight to saturate the shape without segregation. The SCC material is not much different from ordinary concrete, namely coarse aggregate, fine aggregate, cement, water, only SCC has additional ingredients such as superplasticizer. This research uses quantitative methods. The aim of this research is to determine the workability, compressive strength, flexural strength of SCC concrete with the addition of 2% fiberglass to each sample with added material in the form of sika visconcrete with variations of 0%, 1%, 1.5%, and 2%, % of the cement weight. Slump flow testing was carried out which was obtained from several variations of SV `0%, 1%, 1.5%, 2%, the slump flow values were obtained for 80 mm fiber concrete and 550 mm, 575 mm, 600 mm SCC concrete with the time taken to reach 500 mm of 4.25 seconds, 3.57 seconds and 2.11 for SCC concrete. The compressive strength value of the cylinder size (15 x 30) in samples BFS0, BFS1, BFS2BFS3 aged 28 days obtained a compressive strength of 30.29 Mpa, 34.44 Mpa, 31.23 Mpa, while the flexural strength test of the beam was 15 x 15 x 60 d samples BFS0, BFS1, BFS2BFS3 obtained results of 3.11 Mpa, 4.35 Mpa, 3.64 Mpa and 3.29 Mpa, excessive use of visconcrete in the concrete mixture can reduce the strength of the samples.

Widyanani Widyanani

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The problem to be discussed in this research is to find out the training strategy for innovation of pandan weaving to increase the product standard community in overseas marketing as well as the marketing strategy for innovation of pandan weaving to increase the product standard community in international marketing. The research method used in this research is a qualitative method with a descriptive approach. . The research results that have been found in this research are: 1). Organizing Innovation Training on Pandan Woven to improve community product standards in international marketing is: a. Selection of Raw Materials b. Cutting, slicing, forming c. Weaving and forming innovation d. The final stage is the finishing process which is the final process from which the previous stages have been completed. The raw model of pandan that has become tanned can be seen in terms of shape, quality of workmanship as well as physical appearance or finishing. 2. Marketing Strategy Innovation of pandan woven to improve product standard communities in international marketing, namely: 1) Needs, Demands and Desires. 2) Satisfaction, value, products and costs, where the fulfillment of needs and desires must have a relationship with products and services. 3) Transactions, Relationships, and Exchanges. and 4) Marketers, marketing and markets, marketing via social media will influence external factors that influence consumer perceptions of a product, which will then influence consumer buying interest.    

Munaaya Fitriyya; Wijayanti Wijayanti

Jurnal Riset Ilmu Farmasi dan Kesehatan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

The importance of adolescent sexual health education in Islamic boarding schools goes beyond being a preventive measure for reproductive health issues. It also aims to shape a balanced understanding in accordance with religious values. In this context, Al Mukmin Islamic Boarding School in Sukoharjo strives to make a positive contribution to the development and understanding of female students regarding sexual health while reinforcing the moral and religious values instilled in the boarding school. Through leaflets and Q&A sessions, it is hoped that female students can gain better knowledge about adolescent sexual health, including some aspects such as reproduction, self-protection, relevant religious norms, and the importance of open communication with parents or guardians. The using of these media is expected to have a positive impact on changing the knowledge of female students, subsequently influencing their behaviors and decisions related to sexual health. This study is an experimental research with a one-group pre-post test method. To assess the impact of adolescent sexual health education is through leaflets and Q&A sessions then tested by Wilcoxon test. This test is utilized due to the non-normal distribution of the research data. Non-probability sampling (quota sampling method) is employed for sample selection. The population of this study consists of 56 female students from class X at Al Mukmin Islamic Boarding School in Sukoharjo.There is an increase in the knowledge scores of female students after receiving adolescent sexual health education through leaflets and Q&A sessions. The average knowledge score of female students before the education (pretest) was 13.30 ± 14.27 with a median of 14.00 and a score range of 8. After the education (posttest), the average knowledge score increased to 19.56 ± 19.83 with a median of 20.00 and a score range of 2. This indicates an improvement in the knowledge of class X female students at Al Mukmin Islamic Boarding School after receive information or education about adolescent sexual health. The adolescent sexual health education provided has a significant impact on improving knowledge, or it could be said that adolescent sexual health education can improve female students' thinking abilities.

Alfin Arif Rochim; Ari Zaqi Al Faritsy

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

CV Harico is a manufacturing company that produces briquetted charcoal final products. In this research, the company had problems with the quality of charcoal briquettes which did not meet standards, amounting to 12% of the production process, including slanted shapes, holes and cracks. In this research, problem solving is done by combining the Six Sigma and TRIZ methods to get suggestions for improvement. The Six Sigma method is an organized and systematic method, Six Sgma has 5 stages, which can be known as the DMAIC phase. Based on the calculation of the DPMO value and the calculation of the sigma value at the measurement stage, the average DPMO value for October 2023-November 2023 was 27219 with a sigma value of 3.43. Based on the identification results using the Fishbone Diagram method and the FMEA method, the largest defects were found in the slanted shape of the charcoal briquettes, these results were obtained from the factor with the highest RPN value that caused defects. Proposed improvements based on the TRIZ method analysis include providing training, carrying out periodic actions, making maintenance schedules, evaluating work processes, changing tools to reduce the occurrence of defects. The aim of this research is to analyze the problems that occur as well as efforts to control quality and reduce product defects in briquetted charcoal products.

Tasman Firdaus; Romi Yilhas

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The occurrence of a multi-dimensional crisis, the mentality of the nation's children is bad, the decline in dignity is one of the importance of religious character education. To internalize the values of religious character to students, it is necessary to optimize education, one of which is character building through tahfidzul qur'an. character according to the Qur'an. This study aims to describe the program, methods and characters born from the tahfidz program. This research was conducted with a qualitative approach, while the data collection techniques used were the results of observations, interviews and documentation. Several results were obtained related to several Tahfidz programs implemented, namely daily, weekly, mid-semester and semester programs.  Then the Qur'an Intensive (IQ) and at the end of the semester a Tasmi 'Akbar was held. Finally, the Mukhayyam Al-Qur'an program is held for two days after students return from school holidays with the aim of reviving children's memorization. To facilitate the memorization of the Qur'an, various methods were applied, namely: the Tiqrar, Talaqqi, Tasmi 'Tsuna'i, and Rabath methods. The religious characters that are implemented from tahfidzu that can be seen are honest, disciplined, patient, diligent, spontaneous without being asked, independent, and istiqomah in carrying out religious orders. The conclusion is that memorizing the Qur'an with a good and measurable program, then using the right method, will be able to shape the religious character of the students or the perpetrators.

Mohammad Rudiyanto

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Character education has become an increasingly relevant and important issue in the 21st century. Social change, technology, and globalization have affected social values and fabrics, underscoring the urgency of character education to address increasingly complex challenges. This article outlines the complexity and importance of character education development in the context of current educational curricula. This article aims to analyze the role and importance of character education in facing the challenges of the 21st century. We discuss the social and technological changes affecting character education and explore the challenges and opportunities associated with integrating character education into the educational curriculum. This research uses in-depth literature review methods and analyses of the relevant scientific literature. We searched and analyzed a variety of studies related to character education, social change, technology, and globalization. Data and findings from these sources were used to support the arguments and analyses of this study. The results of this study reveal key findings that provide important insights into character education in the 21st century. First, character education plays an increasingly important role in shaping the quality of individuals in the 21st century. Character education not only improves moral values, but also shapes an individual's ability to think critically, make wise decisions, and contribute positively to an increasingly complex society. Furthermore, social, technological, and globalization changes have affected the order of individual values, posing challenges in integrating character education that reflects universal and local values. The main challenge in developing character education is to integrate the existing educational curriculum. This requires the development of new learning methods and adjustments to existing curriculum structures. In addition, the roles of teachers and educators in this process are very important, requiring adequate training and support.

Tiara Wulandari; A. Heryanto; Nofroza Yelli

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The Muara EnimWelcom Dance is a traditional dance in Muara Enim Regency, the welcome dance is still developing today. The aim of this research is to describe the form of presentation of the welcome dance. To strengthen the research, the research interviewed 3 informants Dian PermanaJoeliusS.Pd, Elani DestiaristaS.Pd, Sri WulandariS.Pd, people who had received information about the welcome dance, from its presentation to how the welcome dance works displayed. The benefits of this research are to preserve existing arts, and it is hoped that it will be useful for: increasing the insiht of researchers and readers of this article, to know what the Muara Enim welcome dance is, for similar researchers so that it can be used as a reference. This research uses qualitative methods, data collection and retrieval techningques using observation, interviews and documentation techniques. The results of this researchis that the welcome dance is a form of presentation consisting of dancer are walking on tiptoe, hands stacked, opening right and left, praying up, picking right and left up. The music used in the welcoming dance includes drums, kromongan, simbal and gong. The make-up used by dancers for female dancers uses beautiful make-up while male dancers use handsome make-up. The costumes for the welcoming dance are clothes brackets, songketclosth, shawls, paksangko crowns, potpourri of flowers. The floor design is in the shape of the letter V and has straight horizontal and vertical lines. The property used by dancers of tanggai, betel taps, umbrellas and spears. The performance venue is like a performance stage in general.      

Prisko Yanuaris; Vinsensia Ledeng; ngadhi, Maria Kristina; Inda, Fransiska Kabrini; Moi, Maria Alfiana +1 more

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2024 LPPM Universitas 17 Agustus 1945 Semarang

Corruption is a crime committed either individually or in groups, taking what is not their right with the aim of improving their own prosperity. According to the Big Indonesian Dictionary (KBBI), corruption is the act of accepting bribes, taking advantage of one's position to gain illegal profits. Factors that cause corruption can occur due to encouragement from within oneself, such as greed and dishonesty as well as a lack of gratitude and external stimulation factors such as encouragement from friends, family, and a materialistic lifestyle. This article was created to introduce anti-corruption values ​​to readers. The method applied is a descriptive qualitative approach, namely a method that only describes the condition of the variable object under study without making comparisons and is independent. The research method used is library research. The aim of this literature research is to actually shape the attitudes, mentality and character of students who in their daily and campus life reflect an attitude of life that is in accordance with anti-corruption values, so as to be able to create the nation's next generation that is free from the culture of corruption that is destroying the nation's economic life. and country

Levi Al Kausar; Siti Muslimah; Ruliyani Ruliyani; Anwarsani Anwarsani; Siti Rahmawati +1 more

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

The comic "Lookism," is a narrative that follows the journey of Park Hyung Seok, a teenager who experiences bullying because of his appearance. His decision to change houses and schools brings about a drastic transformation when he wakes up with a perfect new body. Despite gaining a popular social life at a new school, Park Hyung Seok is still faced with the challenge of adapting to changes in his body and environment. The uniqueness of this story lies in the ability to return to one's original body, reminding that physical appearance is not everything. The main message of "Lookism" is the importance of self-acceptance and the realization that success in life does not only depend on appearance, but also on personality and abilities. This comic illustrates that every change brings new adventures. Life is a journey full of mysteries and challenges that shape a person's character. The comic "Lookism" teaches that true happiness and success in life lies in self-acceptance and the development of true personality and abilities.

Ratna Puspita Dewi; Peri Puarag

The Kacirebonan Palace in Cirebon City, known for its Javanese culture, houses a unique settlement surrounded by the Balutanti Fort. Baluarti Keraton Kacirebonan blends Chinese, Colonial, and Traditional-era buildings, preserving Javanese customs and procedures. However, challenges such as lack of authority, unclear preservation concepts, reliance on government subsidies, conflicts of interest, and low community participation hinder its preservation. This study uses Combined Strategies, combining Historical Research and Qualitative Research, to analyze objects from the past and examine their relationship with architectural design. Data sources include inscriptions, writings, and local experiences. Palaces often change over time, maintaining their architectural style by comparing new buildings with old ones. The roof shape, openings, and columns of new buildings often resemble those of the old building. The chessboard pattern, used for small towns with defense, agriculture, and trade functions, is also prevalent. Social factors and cultural influences significantly influence the spatial layout of a settlement. The Kacirebonan Palace complex, located southwest of Kasepuhan Palace and 500 meters south of Kanoman Palace, spans 46,500 square meters and features a Chinese-mixing style, Colonial, and Traditional era building. Baluarti settlement, part of the palace area, has a grid pattern with small, narrow roads, following the Palace's tradition. Baluarti, a Javanese settlement, is a residence for nobles, high-ranking priyayi, and courtiers of the Kacirebonan Palace. The settlement is characterized by a magersari system, where the king gives land for Abdidalem''s residence. The social status of the Baluarti community is derived from its family line, with most citizens having titles obtained from the king. Keraton Kacirebonan''s architecture blends Colonial, Chinese, and Javanese styles, while religious beliefs, social status, and the traditional magersari system influence the Baluarti settlement's layout.

Rofik Fauzan

Public Service And Governance Journal 2024 Universitas 17 Agustus 1945 Semarang

The purpose of writing this paper is to discuss efforts towards achieving international standard State Civil Service (ASN) status. The quality and capabilities of ASN are very important to achieve national development goals, because ASN is an important component in carrying out government functions and providing public services. In the era of globalization and global competition, increasing ASN competency is a demand that cannot be ignored. This research explores the challenges and opportunities faced in creating international standard ASN. One of the things that will be discussed is the importance of training and education to improve ASN capabilities; use of ICT to improve public administration performance; and the importance of ethics and integrity in ASN work. In addition, this paper will present several case studies from countries that have succeeded in achieving high achievements in developing international standard ASN. By comparing the various strategies and approaches that have been implemented, this paper will present recommendations and guidelines for other countries wishing to improve the quality and credibility of their ASN. This research uses qualitative descriptive analysis with literature analysis and case studies. Relevant data is collected from reliable sources, including scientific journals, government reports, and current academic publications. The research results show that achieving international ASN status requires synergy between various parties, including government, academics and the private sector. Changes are needed in the ASN education and training system, with an emphasis on developing competencies that are relevant to global demands. Apart from that, ASN's competitiveness in facing the digital era will be strengthened by the intelligent and sustainable application of information and communication technology. However, the process towards international standard ASN must also be accompanied by the application of high ethics and integrity at all levels of government organizations. An attitude of integrity and professionalism will shape public trust in ASN and strengthen its position as an important pillar in the implementation of transparent and accountable government, such as in the implementation of e-government. This paper increases understanding of the strategies and actions that can be taken to achieve international standard ASN. It is hoped that improving the quality of ASN will increase government effectiveness and increase public satisfaction with good public services.

Rahma Fanti; Ruslan Majid; Hartati Bahar

Jurnal ilmu Kesehatan Umum 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Word Health Organization (WHO) Early marriage is a marriage carried out by a couple or one of the partners is still categorized as a teenager under 19 years of age. The aim of this research is to describe the quality of life of women who marry at an early age in Sumampeno Village, North Wakorumba District, North Buton Regency. This research is qualitative research with a phenomenological approach. The informants in this research consisted of 2 main informants, namely women who married at an early age, 2 key informants, namely female family members who married at an early age, and 1 supporting informant, namely the Head of Sumampeno Village. The data collection technique is by in-depth interviews and then the data is analyzed using the content analysis method. The physical domain of all informants felt pain. The sleep quality of all informants had poor sleep quality. The psychology domain, namely negative feelings, all informants experienced negative feelings. Body image/appearance means that all informants do not like their current body shape because of changes in body shape.

Nazda Fatimah; Nasywa Syakira Naila; Mutia Aan Ariany

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research reveals that the use of Indonesian in Shopee advertising is a relevant strategy and has a positive impact. The accuracy of linguistic context is the main focus, reflecting wise policies in capturing linguistic diversity in Indonesia. Understanding dialects, phrases and linguistic norms in each region is the main key in creating appropriate and relevant messages. Shopee succeeded in tailoring messages well, in depth, and connecting with consumers from various walks of life, creating significant personal closeness. Language diversity in Indonesia is recognized as the key to success, ensuring that Shopee advertising is not only a marketing effort, but also an authentic communication that is close to consumers' daily lives. Linguistic creativity is an important factor in attracting consumer attention. Puns, local humor and creative expressions create marketing messages that are interesting, entertaining and different from competitors. This creativity is not only a sweetening element, but also an effective strategy in building a positive, attractive and educational brand image. Shopee has successfully utilized Indonesian creatively, not only as a shopping platform, but also as a provider of entertaining and attention-grabbing content. This relevance is not just a communication tool, but also the foundation for building deep and meaningful relationships with consumers in diverse markets. This research highlights that Indonesian is not just words, but a force that can shape feelings, win the hearts of consumers, and create a positive impact in the world of e-commerce.