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This research aims to analyze the influence of using social media as a promotional strategy on increasing sales at PT. Destini Marine Safety. Along with the development of digital technology, social media has become an effective promotional tool for companies in expanding market reach and increasing interaction with consumers. The research method used is a quantitative method with a descriptive approach. Data was collected through interviews and observations of the company's promotional activities on social media. The research results show that the use of social media as a promotional strategy has a significant effect on increasing sales. Platforms like Instagram help companies disseminate product information, build relationships with customers, and increase customer loyalty. With increased interaction and exposure through social media, PT. Destini Marine Safety experienced positive sales growth. This research recommends optimizing the use of creative and interactive content to increase the effectiveness of promotions on social media.

The purpose of this community service is to provide training on Service Excellence to Widyatama Kindergarten Teachers in order to improve their understanding of the challenges, skills and competencies needed to succeed in the service process. Customer service requires speed and awareness of comfortable and satisfying service in today's competitive era. Good service improves the school's reputation. This training will discuss how to improve teacher skills for reliable, comfortable and satisfying customer service. Initial observations showed that Widyatama Kindergarten Teachers provided mediocre service to students and parents due to limited circumstances. This made the owner of Widyatama Kindergarten concerned because of the lack of understanding of excellent service that could increase the number of students at Widyatama Kindergarten. The lack of knowledge about providing excellent service to students and parents made the team want to help find a solution about understanding excellent service to Widyatama Kindergarten teachers through Service Excellent Training. The process is to gather these teachers in the classroom and provide material on understanding and practicing Service Excellent in the form of lectures, stories and games as well as group discussions. The service team's hope for TK.Widyatama teachers is to be able to understand the results of the training, with an increased understanding of Service Excellent, it can improve the ability of these teachers to be even better in serving students and their parents, so that it can increase the number of students entering TK.Widyatama.

This research aims to optimize the introduction of the MDIN application as one of the sharia banking services offered by Bank Muamalat Indonesia to its customers in Parepare. The MDIN application is designed to provide convenience in digital banking transactions while maintaining sharia principles. The service methods used include outreach, training and assistance to customers. The results of the service show that the introduction of this application increases customers' understanding of digital sharia banking features and increases their interest in using the MDIN application in daily transactions.

The Consumer Protection Law (UU 22/2020) has provided a legal basis for consumer protection in the banking industry.  The implementation of this law is important in the Islamic banking industry due to its consistency with sharia values which place justice and balance as the main principles.  The purpose of this study is to analyze the implementation of the Consumer Protection Act in the Islamic banking industry and evaluate the effectiveness of its implementation.  This research uses a qualitative approach with a literature study.  Data was collected through analysis of book literature and analysis of documents related to the implementation of the Consumer Protection Act.  The results of the study show how actual implementation of the Consumer Protection Law is in its operational procedures.  However, there are several challenges in implementation, such as the lack of awareness and understanding of customers about their rights, as well as a lack of adequate human resources and information technology to meet the requirements of the law.  This study recommends that Islamic banks increase consumer empowerment campaigns and invest in adequate human resources and information technology to increase the effectiveness of the implementation of the Consumer Protection Act.  This is expected to increase customer confidence in the sharia banking industry and support sustainable industry growth.   

The cosmetics industry in Indonesia continues to experience rapid development, especially with increasing consumer preferences for local products. Hanasui, as a local cosmetic brand, offers quality facial serum at affordable prices which is available on various e-commerce platforms. This research aims to analyze the factors that influence consumer behavior in purchasing Hanasui serum, including product quality, price, online reviews and social recommendations. Referring to previous research, factors such as social class, reference groups, product knowledge, and online customer reviews are known to play an important role in cosmetic product purchasing decisions. The findings of this research are expected to provide in-depth insight for manufacturers and marketers to formulate more effective marketing strategies, increase customer loyalty, and strengthen Hanasui's position in the local cosmetics market.  

The application of the Know Your Customer (KYC) principles in the Indonesian banking sector plays a crucial role in preventing money laundering activities. KYC, which includes data collection, identity verification, transaction monitoring, and risk management, helps detect illegal activities as well as ensuring compliance with applicable regulations. This study aims to analyze the implementation of KYC as a measure for preventing money laundering in Indonesia and to evaluate the effectiveness of procedures applied by financial institutions. The research method used is a qualitative approach with a descriptive design through a literature review, which gathers and analyzes various written sources related to KYC and money laundering prevention. The findings of the study indicate that the implementation of KYC in Indonesia's banking sector is highly effective in detecting illegal activities and preventing money laundering. The money laundering case involving Rafael Alun Trisambodo illustrates how KYC procedures, such as transaction monitoring and careful data analysis, successfully uncovered money laundering practices and led to the prosecution of the perpetrators. With consistent and strict implementation of KYC, the banking sector can maintain the integrity of the financial system and prevent harmful abuses.

Purpose: With time, competition in business is getting fiercer. Failure and loss have become common risks. By studying business feasibility, one aspect of which is marketing, losses can be minimized. This title was chosen because it is important for business people to develop a marketing strategy that is suitable for the intended market so that business sustainability is maintained. Marketing is crucial in business, because without effective marketing, potential customers will not know about our business, so they cannot become our customers. This research aims to study general consumer preferences and relevant marketing strategies. Methods: Using a descriptive qualitative method the author conducted in-depth interviews with open-ended questions, conducted with 10 respondents. Implication: A cozy atmosphere, innovative menu, and competitive prices are the main elements that consumers look for in a cafe. Marketing strategies through social media with creative content and attractive promotions will be very effective to increase the appeal of iTangi.

This article discusses operational risk analysis at PT. Bank Sumut Sharia Business Unit in the context of the growth of the sharia banking industry in Indonesia. With the increasing need for banking services that comply with sharia principles, it is important for banks to understand and manage operational risks that can disrupt the performance and sustainability of their operations. This research aims to identify and evaluate operational risks and provide mitigation recommendations to increase the effectiveness of risk management. It is hoped that with in-depth analysis, PT. Bank Sumut can strengthen its position in the sharia banking industry and provide better services to customers.

This study aims to analyze the marketing strategy of  Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.  

The purpose of this study was to analyse the effect of brand image and price on customer loyalty of Mie Gacoan in Lippo. The method used was a questionnaire distributed to 100 respondents. The results of the analysis show that brand image is good for price and customer loyalty. This research recommends Mie Gacoan to maintain its brand image and consider an attractive pricing strategy.

This literature study examines the influence of trust on Tokopedia customer loyalty. Tokopedia is one of the market places that is widely used by customers in Indonesia. The factor that Tokopedia uses is the level of consumer trust in Tokopedia. This study applies a qualitative research method with a literature study approach from various relevant scientific sources. The results of the study revealed that trust has a significant effect on customer loyalty. This confirms that trust has a very significant effect on Tokopedia customer loyalty, which means the importance of building customer trust to increase loyalty, which in turn can increase customer retention and sales. This finding provides implications for Tokopedia's marketing strategy to build stronger relationships with customers and improve their shopping experience.

Baitul Maal Wat Tamwil (BMT) is a sharia-based microfinance institution that plays a role in providing financing to the community, particularly micro-entrepreneurs, to help them avoid reliance on loan sharks. This study focuses on the implementation of the murabahah contract at BMT As'adiyah Sengkang, using a descriptive qualitative approach through interviews, observations, and document analysis. The findings indicate that the murabahah contract is implemented based on the principles of Islamic justice, involving transparency in pricing and profit margins while ensuring that transactions are conducted voluntarily. The financing mechanism includes customer eligibility surveys, financial capacity analysis, and the determination of fair profit margins. This murabahah contract significantly benefits the local economy by facilitating access to interest-free financing without late payment penalties. In conclusion, the implementation of the murabahah contract at BMT As'adiyah Sengkang aligns with sharia values, supports the economic empowerment of the Muslim community, and contributes to the growth of sharia-based financial inclusion at the local level.

This study is about price trends in two traditional Indonesian food stalls between Warung Nasi Padang and Warteg. Based on a survey of 51 customers, they found that price differences can be caused by basic factors; operational costs, raw material prices and consumer preferences. The result of this study is that the characteristics of Nasi Padang can be seen in stable prices and competitive strategies, while the characteristics of Warteg are more affordable and flexible. This difference affects the management strategy, which provides suggestions to improve productivity and competitive pricing.  

This research aims to develop strategies for SI/TI Cafe Ungu to improve operational efficiency and competitiveness. Cafe Ungu is still struggling to integrate technology, so some business processes are still done manually and are less efficient. The method used to analyze the internal and external conditions of the company, as well as the SI/TI conditions, is Ward and Peppard with a qualitative approach through interviews and observations. SWOT Analysis, Value Chain, PEST, and McFarlan Strategic Grid are components of the method used to determine the appropriate application for Cafe Ungu. The analysis results show that automated bookkeeping, web-based inventory management, and centralized POS systems can improve data accuracy and operational efficiency. Additionally, it is recommended that the customer experience be improved with a digital queue system and modern payment methods. By implementing this strategy, Cafe Ungu is expected to adapt to market changes and enhance its competitiveness. Thus, the SI/IT strategy based on the Ward and Peppard method successfully supports Cafe Ungu's long-term goals.

This study aims to analyze the effectiveness of marketing strategies and services at Sahid Raya Hotel Yogyakarta in improving customer satisfaction and competitiveness in the hospitality industry. The research employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. The findings indicate that digital marketing, such as social media and promotions on online platforms, significantly contributed to a 20% increase in occupancy rates within one year. Additionally, high service quality, including responsive service and staff friendliness, directly impacts customer loyalty. The main challenges identified include maintaining service quality amidst rising occupancy and intense competition. The study concludes that a combination of digital marketing strategies and effective service management is key to the hotel's success. Recommendations include strengthening customer loyalty programs, staff training, and continuous innovation to meet the demands of a dynamic market.

Meter management and maintenance play a critical role in ensuring billing accuracy and operational efficiency at PLN, particularly in the Kisaran Branch Office. The manual system currently employed often encounters challenges such as inconsistent data recording, delays in maintenance, and a lack of information transparency. To address these issues, a Meter Maintenance Information System has been designed as an efficient solution for managing measuring instruments.This system is designed to support meter data recording, maintenance schedule monitoring, maintenance history logging, and real- time reporting of meter conditions. Utilizing web-based technology and a centralized database, the system integrates meter data from various locations, facilitating decision- making for technical staff. Implementation results indicate that the Meter Maintenance Information System can improve management efficiency by up to 40%, reduce recording errors, and accelerate the identification process of meter damage. Furthermore, the system supports operational cost efficiency by optimizing maintenance schedules. Thus, this system is expected to serve as a strategic step for PLN to enhance service quality for its customers.  

The fitness supplement industry in Indonesia is experiencing rapid growth due to increasing public interest in healthy lifestyles. In this competitive market, the Evolene brand faces the challenge of maintaining customer loyalty. This study aims to analyze the effect of price, product quality, and promotion on customer loyalty to the Evolene brand. The research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). Data was collected through a questionnaire distributed to 100 respondents who had purchased Evolene products. The results showed that the three variables price, product quality, and promotion had a significant effect on customer loyalty. Promotion has the greatest influence compared to other variables, followed by product quality and price. In addition, the validity and reliability of the measurement instruments have been tested using outer model analysis, which shows valid and reliable results. Limitations of the study include sampling limited to Evolene customers as well as external factors such as market trends that cannot be fully controlled. This study recommends companies to integrate competitive pricing strategies, maintain product quality, and optimize digital promotions to strengthen customer loyalty.  

Digital technology has created new opportunities in marketing, including live streaming, which enables real-time interaction between businesses and consumers. The research employs a descriptive method with a qualitative approach through in-depth interviews with the owner and manager of Hi.Prima. The findings indicate that live streaming effectively expands market reach, enhances consumer engagement, and drives purchasing decisions. Direct interaction during live streaming sessions allows consumers to obtain detailed product information, contributing to a 25-30% increase in sales. Additionally, consistency in execution and creativity in content presentation are critical factors in the success of this strategy. These findings reveal that live streaming is not only a promotional tool but also a strategy to build long-term relationships with customers. This study provides insights for business practitioners to leverage live streaming as an efficient and effective digital marketing strategy in an increasingly competitive market..

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.

This study aims to analyze the impact of visual merchandising strategies and store layout at Lawson, Manggarai Station, on customer experience across the five stages of the customer journey: Awareness, Interest, Decision, Retention, and Advocacy. Using a qualitative method with in-depth interviews involving 10 respondents, the research highlights the significant role of visual elements such as window displays, efficient product layouts, and promotional signage in attracting attention and fostering customer loyalty. The findings indicate that strategic location, attractive promotions, and loyalty programs effectively drive customer retention and advocacy. Recommendations include developing social media strategies, improving store layouts, and optimizing loyalty programs to enhance modern shopping experiences.