Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia

Feri Dwi Mulyanto ; Didit Darmawan
Jurnal Manajemen Riset Inovasi 📅 2025 Vol 3, No 1 🔗 DOI: 10.55606/mri.v3i1.3482
Abstract
This literature study examines the influence of trust on Tokopedia customer loyalty. Tokopedia is one of the market places that is widely used by customers in Indonesia. The factor that Tokopedia uses is the level of consumer trust in Tokopedia. This study applies a qualitative research method with a literature study approach from various relevant scientific sources. The results of the study revealed that trust has a significant effect on customer loyalty. This confirms that trust has a very significant effect on Tokopedia customer loyalty, which means the importance of building customer trust to increase loyalty, which in turn can increase customer retention and sales. This finding provides implications for Tokopedia's marketing strategy to build stronger relationships with customers and improve their shopping experience.
Keywords
Trust; Customer Loyalty; Tokopedia
How to Cite

Feri Dwi Mulyanto & Didit Darmawan (2025). Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia. Jurnal Manajemen Riset Inovasi, 3(1). https://doi.org/10.55606/mri.v3i1.3482

Feri Dwi Mulyanto; Didit Darmawan, "Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia," Jurnal Manajemen Riset Inovasi, vol. 3, no. 1, 2025.

Feri Dwi Mulyanto; Didit Darmawan. "Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia." Jurnal Manajemen Riset Inovasi, vol. 3, no. 1, 2025.

Feri Dwi Mulyanto; Didit Darmawan. "Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia." Jurnal Manajemen Riset Inovasi 3, no. 1 (2025).

Feri Dwi Mulyanto & Didit Darmawan (2025) 'Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia', Jurnal Manajemen Riset Inovasi, 3(1). doi: 10.55606/mri.v3i1.3482.

Feri Dwi Mulyanto; Didit Darmawan. Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia. Jurnal Manajemen Riset Inovasi. 2025;3(1).

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