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The advancement of technology has made social media a strategic platform for companies, including PLN Icon Plus, to build corporate image and reputation through public interaction and the promotion of Corporate Social and Environmental Responsibility (TJSL) programs. This study aims to identify and analyze effective social media management strategies and measure their effectiveness in improving the company's image. Employing a qualitative approach, data was collected through in-depth interviews, observation, and content analysis on the PLN Icon Plus platform, conducted from August 19 to December 20, 2025. The findings indicate that the implemented strategies, which include rapid interaction, the use of engaging visuals (especially reels focusing on TJSL), collaboration with national news media, and publication of achievements, are proven effective. Instagram insights analysis showed a significant increase in content views, reach, and interaction from August to November 2025. The study concludes that proper social media management is essential for building a positive image, with implications for the need for continuous content innovation, active audience interaction, and routine evaluation to achieve future business goals.

The 2025 UINSU Community Service Program research in Sempajaya Village was carried out through training in making ecoprint tote bags as an effort to develop creativity while strengthening the economic literacy of elementary school children. This activity utilized natural materials such as leaves and flowers commonly found in the village environment, so that children could learn to recognize the potential of their natural surroundings as a source of creative works with practical and economic value. The training was conducted in three main stages: preparation, implementation, and reflection. During the implementation stage, children were introduced to the concept of ecoprinting, pounding techniques, and the steps involved in making ecoprinted tote bags through lectures, question and answer sessions, and hands-on practice. The results of the activity showed an increase in the participants' creativity, as evident in their ability to arrange motifs, select natural materials, and produce tote bags with attractive patterns. In addition, this activity also fostered a basic understanding of the economic value of creative products, thereby supporting the formation of independence and an entrepreneurial spirit from an early age. The reflection stage showed that the children were able to identify the process, benefits, and challenges they faced. Thus, ecoprint tote bags proved to be an effective educational tool in integrating creativity, economic literacy, and love for the environment for the children of Sempajaya Village.

This study is motivated by the increasing dynamics of criminal activity within the jurisdiction of the East Nusa Tenggara Regional Police (Polda NTT), characterized by regional variations and complex causal factors. Conventional crimes such as assault, theft, and mob violence dominate the crime landscape and significantly affect social stability. The purpose of this research is to analyze the patterns, causes, and crime control strategies implemented by Polda NTT in maintaining public security and order. The study employs an empirical legal approach using a mixed-methods design, combining quantitative analysis of crime statistics with qualitative interviews involving police officers. Data were obtained from the Directorate of General Criminal Investigation (Ditreskrimum) of Polda NTT and cover all police jurisdictions, including one city police department and twenty-one district police offices. Findings reveal that crime rates in NTT are strongly influenced by social, economic, cultural, and geographical factors. The most prevalent crimes include assault, ordinary theft, traffic accidents, and mob violence. Major contributing factors consist of a local culture of violence, alcohol consumption, economic hardship, and low legal literacy. Polda NTT’s strategies involve preventive measures (routine patrols and public legal education), repressive actions (law enforcement and offender guidance), and humanistic approaches such as the Jumat Curhat program, which facilitates direct dialogue with the community.

Ibnu Sina Yarsi Islamic Hospital Padang Panjang plays a crucial role in providing medical services to the community. However, challenges such as inadequate facilities, limited service space, and insufficient healthcare personnel have led to long queue times and schedule mismatches, adversely affecting patient satisfaction. This study analyzes strategies to improve service quality at the hospital using a qualitative descriptive approach with data collected through observation, interviews, and documentation involving management, medical staff, and patients. Data validity was ensured by triangulation, and analysis followed the Miles and Huberman interactive model. The findings reveal that strategies focusing on human resource development programs, performance-based budget management, and consistent application of standard operating procedures (SOP) have been implemented effectively. Despite this, limitations in human resources, budget, and physical infrastructure hinder optimal results. Strengthening internal capacity and resource optimization are necessary to achieve sustainable improvements in service quality.

Land registration is a crucial mechanism in realizing legal certainty over land rights, particularly land with ownership status (hak milik). The Basic Agrarian Law (Undang-Undang Pokok Agraria/UUPA) Number 5 of 1960 explicitly regulates land registration as an effort to provide legal protection and certainty of rights for landowners. The purpose of this study is to understand the procedures of land registration for ownership rights to ensure legal certainty for landholders, as well as to identify the obstacles encountered in the registration process that hinder the achievement of such certainty. This study employs a normative legal research method by examining primary and secondary legal materials. The research focuses on analyzing regulations related to land registration to provide legal certainty, in accordance with the provisions of the Basic Agrarian Law (UUPA) No. 5 of 1960 and its implementing regulations, such as Government Regulation No. 24 of 1997 concerning Land Registration. The findings of this study indicate that the procedures for land registration both sporadic and systematic (through the Complete Systematic Land Registration Program or PTSL) function to ensure legal certainty and protect ownership rights. However, several challenges arise in its implementation, including low public awareness, land disputes or overlapping ownership claims, limited resources at land offices, and financial and time constraints. Therefore, to achieve the intended objectives, improvements in the administrative system of the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN) are required, along with increased public awareness regarding the importance of land certification.

This study aims to examine the relationship between occupational nutrition and employee productivity through a systematic literature review. The background of this research lies in the increasing attention to workplace health and the growing evidence that nutritional status can influence physical performance, cognitive function, and work outcomes. A total of 74 articles were initially identified from databases such as PubMed, ScienceDirect, Google Scholar, and Garuda, of which 12 met the inclusion criteria and were analyzed further. The findings indicate that adequate intake of macronutrients and micronutrients—particularly iron, protein, and B vitamins—correlates positively with productivity levels. Interventions such as nutritional education, iron supplementation, and structured meal programs at the workplace showed measurable effects in reducing absenteeism and fatigue while improving concentration and efficiency. The study concludes that occupational nutrition plays a vital role in supporting workforce performance and suggests its integration into workplace health policies. Theoretical and practical implications are discussed, along with recommendations for future research

This study aims to analyze the effectiveness of a hydroponic training program implemented by the Class II Purwokerto Correctional Center (Bapas) in improving the skills and independence of correctional clients. The research used a descriptive qualitative approach with data collected through interviews with vocational guidance officers and participating clients. The results indicate that hydroponic training had a positive impact on clients, both in technical skills and in their social readiness to reintegrate into society. Clients reported increased self-confidence, new hopes, and potential for independent entrepreneurship after completing the program. However, the training still faces challenges such as limited funding and program sustainability. Despite these obstacles, the training is considered effective as a form of career advocacy and independence development, aligned with the goals of social rehabilitation in the correctional system.

According to Sigmund Freud's psychoanalytic theory, mental disorders occur due to conflicts between the id, ego, and superego that give rise to anxiety and abnormal behavior. At the Pamardi Raharjo Banjarnegara Social Service House, this conflict is diverted through a skills guidance program that aims to improve the independence and quality of life of Beneficiaries (PM). The program includes training in doormat crafts, salted egg making, paving blocks, and flannel crafts, each of which is guided by a dedicated mentor and followed by a stabilized PM. The activity of making mats aims to train motor skills and social interaction and produce products with selling value. The making of salted eggs not only teaches production skills, but also fosters confidence and economic independence. Paving block activities are more focused on motor training and cooperation between PMs even though they are not yet worth selling. Meanwhile, flannel handicrafts guided by Mbak Retno became a new activity that provided space for expression and creativity. All of these activities are designed to distract PM's passive behavior and equip them with useful practical skills after leaving the orphanage. Thus, skills-based approaches have proven to be effective in supporting the overall rehabilitation and empowerment process of PM.

The high number of inmates in narcotics cases in Indonesia demands comprehensive coaching to support social reintegration. This study aims to describe the implementation of the job guidance program at the Class IIB Narcotics Prison in Purwokerto and its impact on the skill development of the inmates. Using an observational descriptive method, data was obtained through field observation, in-depth interviews, and literature studies for ± 40 days. The results of the study show that job guidance activities such as catfish cultivation, handicrafts, agriculture, ecoprint, and gastronomy make a significant contribution to improving practical skills, confidence, and work readiness of the inmates. These programs not only equip the inmates with technical skills, but also foster an entrepreneurial spirit and minimize the risk of recidivism. With a structured training approach, job guidance activities at the Class IIB Narcotics Prison in Purwokerto have proven to be an effective strategy in the process of rehabilitation and empowerment of inmates.

The Lamongan Regency Communication and Informatics Office plays a strategic role in supporting regional government decision-making through the implementation of the Megilan Innovation and Technology Program. The role of the Lamongan Regency Communication and Informatics Office in this program is realized as the main manager of digital information and archive systems that serve as the basis for providing data and information for regional leaders. Through the Megilan Innovation and Technology Program, the Communication and Informatics Office is responsible for everything from formulating archive digitization policies, implementing technology-based incoming mail management techniques, to providing fast, accurate, and integrated information to support the decision-making process. This study uses a descriptive qualitative method with interview and observation techniques carried out in the context of internship activities at the Lamongan Regency Communication and Informatics Office. Data analysis was carried out using the Miles and Huberman model which includes data collection, data condensation, data presentation, and drawing conclusions. The results of the study indicate that archive digitization through the Megilan Innovation and Technology Program can accelerate information access, improve the accuracy of letter disposition, and strengthen transparency and accountability of regional government. However, obstacles are still found in the form of limited human resources, technological infrastructure, and synchronization of physical and digital archives. Therefore, strengthening organizational capacity and supporting policies is necessary to ensure the Communication and Informatics Agency's role in decision-making can be optimal and sustainable

This study aims to evaluate the effectiveness of the Artificial Intelligence-Based Learning Media Development Program (P3MP-AI) in enhancing teachers’ technological and pedagogical competencies at SMK Muhammadiyah 2 Malang. The program employed a descriptive approach using both quantitative and qualitative methods, including pre-test and post-test assessments, as well as direct observation of the training process. A total of 30 teachers from various disciplines actively participated in the program conducted on August 12, 2025. The evaluation results revealed an increase in the participants’ average scores from 100 to 130 out of a maximum of 150, indicating a significant improvement in their understanding of AI concepts and applications in education. Beyond competency enhancement, the training also fostered teachers’ confidence, creativity, and ability to integrate AI-based tools into interactive learning media. However, several challenges were identified, such as limited technological resources and time constraints in classroom implementation. Overall, this program has made a tangible contribution to strengthening teachers’ digital literacy and can serve as a replicable professional development model for other vocational schools seeking to advance AI-based educational transformation.

This community service program was carried out to enhance the technological literacy of residents in Telang Sari Village through the introduction of an automated street lighting system based on sensor technology. The system presented to the community utilizes an Arduino microcontroller integrated with an LDR sensor to detect light intensity and an ultrasonic sensor to identify the presence of nearby objects. With this configuration, the street lights operate automatically: they turn on when the environment becomes dark and an object is detected, and turn off when the surroundings are bright or no activity is detected in the sensing area. The program activities included device installation, technical explanation, and a live demonstration to ensure that residents comprehended its functions and benefits. Additionally, the use of solar panels was introduced as an alternative power source to support sustainable operation without relying on grid electricity. The results of the program showed a positive response from the community, as the system was considered effective in improving nighttime safety, reducing energy consumption, and requiring minimal maintenance. Overall, this activity successfully increased public understanding of automation technology and renewable energy applications suitable for rural community development.

This community service program was carried out to enhance the technological literacy of residents in Telang Sari Village through the introduction of an automated street lighting system based on sensor technology. The system presented to the community utilizes an Arduino microcontroller integrated with an LDR sensor to detect light intensity and an ultrasonic sensor to identify the presence of nearby objects. With this configuration, the street lights operate automatically: they turn on when the environment becomes dark and an object is detected, and turn off when the surroundings are bright or no activity is detected in the sensing area. The program activities included device installation, technical explanation, and a live demonstration to ensure that residents comprehended its functions and benefits. Additionally, the use of solar panels was introduced as an alternative power source to support sustainable operation without relying on grid electricity. The results of the program showed a positive response from the community, as the system was considered effective in improving nighttime safety, reducing energy consumption, and requiring minimal maintenance. Overall, this activity successfully increased public understanding of automation technology and renewable energy applications suitable for rural community development.

This research aims to formulate a strategy to enhance the competitiveness and sustainability of SMEs in East Java, supporting their independence. Using a descriptive qualitative method, data collection involved observation, interviews, and documentation. Key informants included SME actors, relevant agency officials, representatives from SME Banks in East Java, and academics. The analysis revealed that the strategy for enhancing competitiveness focuses on adopting digital marketing, product and process innovation, and strengthening partnerships with government, financial institutions, and large companies to expand market access and resources. Sustainability is supported by effective financial management, compliance with legal requirements, and potential circular economy practices for resource efficiency. The strategy for independence emphasizes entrepreneurship training, mentoring, easier access to capital, and facilitating business matching and exhibitions for market expansion. The government and supporting institutions play a vital role in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence is synergistic: increasing competitiveness enhances sustainability, which in turn stabilizes the business environment. Independence allows SMEs to be proactive in achieving both competitiveness and sustainability. With sustained support, East Java's SMEs have significant growth potential, contributing to the economy, but policies, empowerment programs, and resource access facilitation will be crucial to realizing their full potential.

This community service article aims to improve the marketing capacity of UMKM Tri.Crochet Situgede through the implementation of an integrated digital marketing strategy. The method used is qualitative with a Participatory Action Research (PAR) approach, involving collaboration between the implementation team and the UMKM owners. The program includes need assessment, branding improvement, promotional content creation, product photography, and optimization of Instagram and TikTok as the primary marketing platforms. Training and technical assistance were provided to enable UMKM to independently create content, manage posting schedules, and expand promotional reach. The results show a significant improvement in visual content quality, audience engagement, account reach, and product visibility. This directly impacted the increase in product sales. The findings indicate that an effective digital marketing strategy can enhance the competitiveness and market penetration of creative UMKM. Ongoing mentoring also proved crucial in ensuring the sustainability of marketing practices applied to handmade craft UMKM, allowing them to continue growing in an increasingly competitive market.

This study aims to analyze the influence of relationship marketing and e-servicescape on customer loyalty of Tokopedia users in Medan City. The rapid development of digital technology encourages Tokopedia to build long-term relationships with customers while creating a convenient and secure online shopping experience. This research employed a quantitative method with an associative approach, using data collected through questionnaires distributed to 100 Tokopedia users in Medan City and analyzed using multiple linear regression. The results show that relationship marketing has a positive and significant effect on customer loyalty, where effective communication, responsive services, and loyalty programs such as Tokopedia Points increase customer trust and emotional attachment. In addition, e-servicescape also has a positive and significant effect on customer loyalty through an attractive interface, easy navigation, and reliable transaction security. Simultaneously, both variables make a substantial contribution to building customer loyalty toward Tokopedia. Thus, effective relationship marketing strategies and high-quality digital environments are crucial factors in maintaining customer loyalty and enhancing Tokopedia’s competitiveness in the increasingly intense e-commerce industry.

This study aims to understand the impact of income distribution from the “Khas Matab–Agro Eco Edu Tourism” Program on the economic growth of communities in the area of the Al Hidayah Social Foundation (YSA), Bedugul, Bali. Unlike quantitative studies that measure impacts numerically, this research employs a descriptive qualitative approach to explore the perceptions, experiences, and socio-economic changes perceived by program beneficiaries. Data were collected through in-depth interviews, focus group discussions (FGDs), observation, and documentation. Thematic analysis was used to identify key themes related to changes in household income, consumption patterns, micro-enterprise empowerment, and perceptions of fairness in program distribution. The findings indicate that the “Khas Matab–Agro Eco Edu Tourism–Farming” Program not only enhances community economic access but also strengthens economic and social capital in education, fosters a sense of self-reliance, and promotes the sustainability of micro-enterprises. Nevertheless, challenges remain in ensuring equitable income distribution and improving community business management capacity. This study emphasizes the importance of an empowerment-based income distribution approach grounded in social capital theory (Putnam, 2000) and community empowerment theory (Chambers, 1997) for local economic development.

This community service program aims to enhance public awareness and skills in managing household waste through an innovative recycling-based approach. The main problems identified in the target community include limited understanding of waste segregation, lack of knowledge regarding the economic potential of household waste, and insufficient skills to transform waste materials into useful products. To address these issues, the program was implemented through several stages, including an initial survey to identify community needs, environmental education and awareness sessions, hands-on training on producing recycled products, and continuous mentoring to ensure the sustainability of the activities.The results show a significant increase in participants’ knowledge of proper waste management and recycling concepts. Moreover, the community successfully produced various creative and functional recycled items such as plant pots, household crafts, and other aesthetically valuable products with economic potential. The program also facilitated the establishment of a resident group committed to continuing the initiative independently. Overall, this community service activity demonstrates that practical environmental education can effectively foster ecological awareness, strengthen community participation, and create opportunities for local economic empowerment through the utilization of household waste.

This community engagement program aims to strengthen the halal value chain of micro, small, and medium enterprises (MSMEs) in Hagu Selatan Village, Banda Sakti District, Lhokseumawe City through knowledge transfer based on the Indonesian halal value chain model. MSMEs play a vital role in regional economic development, yet many still face challenges in understanding halal–thayyiban principles, fulfilling certification requirements, managing production processes, and accessing Islamic financing. Limited adoption of digitalization also reduces their competitiveness in the rapidly growing halal industry. The program applies a participatory approach by involving universities, village authorities, and MSMEs. Key activities include needs assessment, training on halal value chain concepts, technical assistance for halal certification documents, workshops on digital business practices, and business clinics on Islamic financing. A Halal Value Chain Learning Circle is also established to support continuous collaboration and knowledge sharing. The program is expected to enhance MSME capacity, improve product quality, expand market access, and contribute to a sustainable halal ecosystem in Aceh.

Current advances in information technology have encouraged universities to utilize student academic data as a basis for decision-making, one of which is predicting academic achievement. This study aims to apply the C4.5 algorithm to develop a system for predicting student academic success in the Islamic Religious Education Study Program. This method was chosen because it produces a decision tree model that is easy to understand and has a high level of accuracy. The data used comes from student achievement indexes from semesters 1 to 5. The research results showed that the prediction system achieved 99.62% accuracy and achieved high recall precision across each class category. This demonstrates the effectiveness of the C4.5 algorithm in predicting student academic achievement and has the potential to serve as a valuable tool for decision-makers in higher education.