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This study examines the relationship between the level of digital literacy of the community and the effectiveness of public participation in the digital governance process. Using a quantitative approach through a structured survey of 450 respondents in three major cities in Indonesia, this study analyzes how digital literacy skills affect community involvement in digital government platforms, public policy making, and e-participation mechanisms. The results of the study show a significant positive correlation (r=0.742, p<0.001) between digital literacy and the level of participation in digital governance. Communities with high digital literacy showed 3.2 times more active participation in online public consultations, provided better quality policy feedback, and used e-government services more optimally. These findings provide theoretical contributions to the understanding of digital citizenship and provide practical recommendations for the development of inclusive digital governance strategies.

This study aims to examine public preferences for online shopping platforms and the relationship between these preferences and patriotism. This is based on the fact that online shopping activities, particularly in Indonesia, are predominantly carried out by young people. Preferences for online shopping platforms are often influenced by factors such as price, shipping speed, and discounts. However, non-economic factors, such as patriotism or love for the country, also play an important role in choosing an online shopping platform. This research uses a descriptive quantitative approach with a Likert scale-based questionnaire instrument to measure two main variables: consumer patriotism and preference for online shopping platforms. The results of data analysis using binary logistic regression show that patriotism has a significant influence on the selection of online shopping platforms. Although more people prefer Shopee, the presence of Tokopedia, as a symbolic representation of economic nationalism, remains prominent. This suggests that patriotism can influence consumer behavior, even in a digital context that is often assumed to be neutral to national values.

This study explores the politeness strategies used in netizens’ comments on the policy of disbursing regional ASN teacher allowances across three social media platforms: Facebook, TikTok, and Instagram. The research is grounded in the growing phenomenon of public opinion expression in digital spaces, which often reflects varying levels of language politeness. The purpose of this study is to identify the types of politeness strategies used, examine the differences between platforms, and uncover the influencing factors. Employing a descriptive qualitative approach, the study applies Brown and Levinson’s politeness theory. Data were collected from user comments on a speech by President Prabowo Subianto regarding ASN teacher allowance distribution. The findings indicate that negative politeness and impoliteness strategies dominate across all platforms, with varying patterns. Facebook and TikTok featured more direct and sarcastic comments, while Instagram tended to display more indirect and polite expressions. Influencing factors include platform characteristics, the content of the speech, and the personal experiences of users. These findings contribute to digital pragmatics studies and offer practical insights for promoting ethical communication on social media.

This study aims to analyze the role of the Surabaya Smart City Program in supporting environmental governance in Kampung Sehati, Surabaya City. The Smart City initiative implemented by the Surabaya City Government is part of an urban governance innovation based on integrated information technology and community participation. Kampung Sehati, as one of the pilot areas, serves as a case study to examine how technological approaches, regulations, and citizen engagement shape participatory, adaptive, and sustainable environmental governance. This research uses a qualitative descriptive method through in-depth interviews, field observations, and document studies. The results show that the Surabaya Smart City Program facilitates environmental management through digital platforms such as e-lingkungan, citizen reporting applications, and active community involvement in data-based decision-making. However, challenges remain regarding citizens' digital literacy, unequal participation, and the sustainability of programs after intervention ends. It can be concluded that this program significantly contributes to environmental governance in Kampung Sehati, especially in fostering collaboration between the government, community, and technology, although further efforts are needed to overcome the existing obstacles.

Web-Based Augmented Reality (AR) is an emerging interactive technology that is increasingly adopted in the fields of visual communication design and digital education. This study aims to analyze trends in the use of Web-Based AR within interactive design contexts and to identify user preferences regarding its features. The research employs a literature review and secondary data analysis, drawing from academic publications, industry reports, and online surveys conducted between 2019 and 2024. The findings reveal a significant increase in the adoption of Web-Based AR both globally and in Indonesia. Key factors driving adoption include interactivity without installation, cross-device compatibility, and rapid browser-based access. Trend diagrams, comparative tables of AR platforms (such as 8thWall, ZapWorks, and WebXR API), and user preference visualizations are presented to support the analysis. The study discusses technological challenges, adoption gaps, and design implications, particularly in education and marketing. Limitations include reliance on secondary data and limited geographic scope. The study’s outcomes are expected to serve as a reference for interactive content developers, educators, and researchers in designing inclusive and adaptive AR-based user experiences.

This study discusses social media-based English learning strategies in a case study on @glishbygiovana Instagram account. The background of the study is based on the increasing use of social media as a flexible alternative learning tool, especially among the younger generation. The main objective of this study is to analyze the type of content, presentation format, audience interaction, and the impact of reporting English skills on increasing followers. The study utilized a descriptive qualitative method in a case study approach. The results showed that short videos such as stories and comments, educational signatures, and interactive characteristics successfully attracted users' attention and increased active participation in the learning process. The interaction formed between accounting assistants and followers creates a supportive and dynamic learning community. These results suggest that social media, particularly Instagram, can be an effective and enjoyable learning tool when consistently relevant. The effectiveness of this study demonstrates the potential of social media as an adaptive educational platform for modern learning needs and can be used as a model for formal non-classroom English teaching strategies.

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.

This study aims to examine how university students perceive freedom of expression in Indonesia within the context of democracy and the digital age. A descriptive quantitative method was employed by distributing questionnaires to students from various universities. The findings reveal that most students view freedom of expression as a fundamental right in a democratic society. However, concerns were raised regarding potential restrictions through ambiguous regulations and the threat of legal sanctions. Social media platforms serve as the primary medium for expressing opinions, although risks such as digital harassment and criminalization persist. In conclusion, while students generally have a positive view of freedom of expression, they remain cautious about its possible repercussions. These findings suggest the need for stronger legal protections and improved digital literacy to ensure that freedom of expression remains safeguarded in a democratic system.

The increasing demand for sustainable agricultural practices has led to the adoption of hydroponics, a method of growing plants in nutrient-rich solutions without soil. This method is particularly effective in controlled environments where resource efficiency is paramount. However, the success of hydroponic systems depends heavily on precise nutrient management, especially for micro-nutrients, which are crucial for plant health and productivity. Traditional methods of nutrient monitoring are often labor-intensive and lack the real-time responsiveness needed for optimal nutrient control. This study addresses the challenge of real-time nutrient management in hydroponic systems by developing a miniature sensor system integrated with Internet of Things (IoT) technology. The proposed system is designed to detect micro-nutrient concentrations accurately and transmit data in real-time to a cloud platform for continuous monitoring and automated control. Advanced algorithms are employed for data processing and calibration, ensuring high accuracy in detecting micro-nutrient levels. The system was tested in a controlled hydroponic environment, where it demonstrated high accuracy with minimal error margins, validated by a consistently low Mean Absolute Error (MAE). The integration of IoT allowed for seamless data transmission and real-time analysis, enabling immediate adjustments to nutrient levels as needed. This research contributes to the advancement of precision agriculture by providing an effective solution for real-time nutrient management in hydroponic systems, potentially improving crop yields and resource efficiency.

TikTok has transformed into an effective digital marketing platform, not only for introducing products but also for shaping impulsive shopping behavior. This study aims to analyze the impulsive shopping behavior of Generation Z on TikTok Shop. The research was conducted using a qualitative descriptive approach, with data obtained from digital searches and observations. The findings indicate that Generation Z has a strong interest in utilizing the TikTok Shop feature within the TikTok application, making it one of their preferred alternatives for online shopping transactions. TikTok significantly influences Generation Z’s shopping behavior, as they tend to purchase products after seeing them on the platform. Businesses leverage TikTok as an efficient marketing tool, particularly through creative content, short videos, and influencer recommendations. By utilizing an algorithm that tailors content to users’ preferences, TikTok Shop creates offers that appear attractive to consumers. Generation Z is often influenced to buy items they do not actually need. Sudden purchases driven by emotions—such as low prices or limited-time offers—often lead them to overlook product quality. As a generation living in the digital era, Gen Z needs to better regulate their impulsive consumer behavior. Wisely utilizing technology and understanding the marketing strategies used by platforms like TikTok Shop can help them avoid excessive impulsive spending. By prioritizing needs over wants and carefully considering the value and benefits of a product before purchasing, Gen Z can become smarter and more responsible consumers.

This study observes how influencers sell sharia products through live selling on the TikTok platform and analyzes it from the perspective of muamalah fiqh and how it impacts the Islamic economy. This study shows that sharia-based direct selling can increase market access, expand the reach of sharia MSMEs, and encourage the development of a sharia-based digital economy. This can be seen from the transaction process and the sharia principles that must be adhered to. This study also emphasizes the importance of openness, honesty, and acceptance of contracts to ensure that the transactions carried out are halal and valid according to fiqh. Using a qualitative descriptive analysis methodology supported by literature and direct observation data, it was revealed that direct buying and selling practices can teach people the concept of Islamic economics and encourage ethical or sharia-compliant buying and selling behavior. However, violations of sharia principles such as marketing of illicit goods and fraudulent practices require ongoing supervision and training. This study shows that sharia live selling on TikTok can be an effective way to empower the people's economy and develop a sharia-based and ethical digital economic ecosystem.

This study aims to understand the influence of human resource management (SDI) and sales digitalization on improving the performance of MSMEs, especially in the donut business in the Tuasan area. According to the results of interviews and direct observations, Donat Tuasan MSMEs face major obstacles in the use of digital technology, such as low digital literacy and lack of understanding of digital payment systems such as QRIS and food delivery service platforms such as GoFood and GrabFood. In an effort to improve business performance, human resource empowerment is very necessary, including education on the use of digital technology and the development of business actors' competencies in managing businesses in a modern manner. The implementation of a cashless payment system and the use of digital platforms are expected to be able to expand market reach, increase transaction efficiency, and improve the competitiveness of MSMEs in the digital era. This study emphasizes that the success of MSME digital transformation is highly dependent on effective SDI management and continuous support from various related parties.

This study aims to explore consumer perceptions regarding transaction security on digital marketplaces and to evaluate the impact of community-based educational interventions. A descriptive qualitative method was employed, involving in-depth interviews with ten active marketplace users in Tasikmalaya City. The findings revealed that consumers’ sense of security is shaped by personal experience, understanding of platform security features, and digital literacy. Prior to the intervention, most participants expressed high concern over data breaches and fraud, often opting for cash-on-delivery (COD) as a form of protection. Following a series of community education sessions—comprised of discussions and safe transaction simulations—significant changes were observed in consumer attitudes and behavior. Participants became more aware of the importance of verifying sellers, reading reviews, and using secure payment methods. The study concludes that localized community education effectively enhances awareness and trust among consumers, especially in areas where digital literacy remains limited.

This paper explores the potential of integrating Sharia-compliant financial technology (fintech) innovations with sukuk issuance to drive sustainable infrastructure development in emerging economies. With the rise of digital transformation and the increasing focus on sustainable development, the Islamic financial system provides a unique opportunity to reconcile financial innovation with ethical principles. The study highlights how Sharia fintech platforms, such as crowdfunding and blockchain, can enhance the efficiency, transparency, and accessibility of sukuk as a financial instrument. At the same time, sukuk addresses the significant financing gap in infrastructure development while adhering to Islamic principles, such as avoiding riba (interest), gharar (uncertainty), and maysir (speculation). Through a comprehensive literature review and empirical analysis, this research identifies the gaps in existing approaches to financing sustainable infrastructure in emerging economies and proposes a novel integration framework. Findings suggest that the convergence of Sharia fintech and sukuk can facilitate financial inclusion, attract a broader investor base, and accelerate infrastructure financing. Furthermore, this integration supports the achievement of the Sustainable Development Goals (SDGs) by ensuring that financial tools align with social justice and environmental stewardship. This study contributes to the growing body of knowledge on Islamic finance by providing actionable insights for policymakers, financial institutions, and fintech developers. It emphasizes the importance of regulatory frameworks and cross-sector collaboration to unlock the full potential of Sharia-complian

This study explores the potential of animation as a visual medium for reconstructing local myths and preserving cultural heritage in contemporary society. Amid rapid globalization and digitalization, many local myths are at risk of fading from public consciousness. The objective of this research is to analyze how animation can serve as an effective storytelling tool to revitalize and transmit traditional narratives to younger generations. Using a qualitative method with a case study approach, the study examines selected animated works that reinterpret local myths from various regions in Indonesia. The findings indicate that animation provides a dynamic platform to reintroduce mythological elements through engaging visuals and narratives while maintaining cultural authenticity. Moreover, the integration of modern visual techniques helps bridge the generational gap, making traditional stories more relatable and accessible. This study highlights the role of visual communication in cultural sustainability and encourages further interdisciplinary collaboration in the fields of design, folklore, and education.

The rapid advancement of digital technology has not been followed by equal digital literacy among elementary school students, especially in areas with limited access. This community service activity focused on increasing students' literacy skills through digital literacy understanding at SD Satu Atap Kelurahan Layana Indah, Mantikulore Sub-District. The objective was to enhance students' ability to access, analyze, and utilize digital information responsibly. The strategy used was participatory learning through socialization, workshops, and direct practice involving both students and teachers. This activity was carried out through classroom action and mentoring. The results show that students gained a better understanding of how to use digital platforms for learning purposes, and teachers improved their ability to integrate technology into their teaching. This program successfully increased students’ enthusiasm and skills in digital learning environments.

The rapid growth of the beauty industry, particularly in Indonesia, has created a potential market for entrepreneurs while simultaneously intensifying business competition. Aligned with the development of the internet and information technology, companies are encouraged to leverage these advances through advertising on social media, including platforms such as TikTok. One local cosmetic brand that utilizes TikTok for product promotion is Dear Me Beauty. This phenomenon has led to a study that examines the mediating role of brand awareness in the relationship between advertising appeal and purchase intention. The purpose of this research is to analyze the influence of advertising appeal and brand awareness on the purchase intention of Dear Me Beauty’s cosmetic products, and to investigate the mediating role of brand awareness in that relationship. This study was conducted in Denpasar City with a sample size of 100 respondents using a non-probability sampling method and purposive sampling technique. The analysis techniques employed include descriptive analysis and inferential analysis, specifically path analysis and the Sobel test. The results show that advertising appeal has a positive and significant effect on purchase intention; advertising appeal has a positive and significant effect on brand awareness; brand awareness positively and significantly influences purchase intention; and brand awareness mediates the effect of advertising appeal on purchase intention for Dear Me Beauty products.

This community engagement article aims to enhance the legal awareness and digital literacy of students at SMA Negeri 1 Wangon in addressing the growing phenomenon of sexual violence in digital spaces, particularly in the era of artificial intelligence. The primary issue faced by Generation Z today is a lack of legal understanding and weak digital ethics, which makes them vulnerable to becoming both victims and perpetrators of online sexual violence. The program employed a participatory approach using methods such as observation, group discussions, case simulations, and evaluation through pre- and post-tests. The results indicate that the legal and digital literacy education program significantly improved participants’ understanding of legal frameworks, including the Law on Sexual Violence Crimes (UU TPKS) and the Electronic Information and Transactions Law (UU ITE). The program also fostered awareness of digital ethics and the importance of personal data security. The implementation process revealed high levels of enthusiasm among students, particularly during the creation of anti-sexual violence digital campaigns, which were later published on the school's social media platforms. This program had a positive impact on students’ ability to recognize, prevent, and respond to digital sexual violence, while also encouraging the formation of a legally conscious student community that can serve as a driving force for digital cultural transformation within the school environment.

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

Social media has become a significant element in shaping youth political identity in the digital age. This research aims to explore how symbolic interactions within online spaces influence the construction of political identity among young people. A case study approach was applied, utilizing documentation of academic literature published within the last decade. The analysis employed critical discourse analysis to understand the dynamics of power, symbols, and political representation on social media platforms. The findings reveal that young individuals actively construct their political identity through various digital content forms, such as memes, informative threads, and visual campaigns. Moreover, platform algorithms and online communities play a substantial role in directing political preferences and reinforcing ideological affiliations. The implications highlight the importance of digital literacy and inclusive participation spaces for youth, while also encouraging policy development based on evidence to support the democratization of digital arenas.