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The Communication and Information Service (Diskominfo) has a strategic role in building a positive image of local government agencies. This literature review research aims to analyze the role and strategy of public relations of the Serang City Diskominfo in building an organizational image. The research method uses a descriptive qualitative approach with literature study techniques through the collection and analysis of scientific literature from journals, reference books, and relevant official documents. The study focuses on the concepts of public relations, image management, and communication of government organizations. The results of the study show that the role of public relations of the Serang City Diskominfo includes the functions of internal and external communication, information management, and the formation of public perception. The main strategies used include the development of communication media, periodic publication programs, and persuasive approaches to build public trust. The study concluded that the success of building the image of the agency

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.

In an effort to improve early nutrition, the Indonesian government has introduced the "Movement to Promote Fish Consumption" (GEMARIKAN) program, aimed at increasing fish consumption among the public. This program is expected to educate the community on the importance of consuming fish as a source of protein and to raise awareness of the health benefits associated with eating fish. This study aims to explore in depth the role of the East Jakarta government's public relations in campaigning for the GEMARIKAN program. The research employs a qualitative method with a library research approach. The reason for conducting this study is to understand the role of government public relations in promoting the GEMARIKAN program. As part of efforts to reduce stunting rates, the East Jakarta City Administration is actively promoting the GEMARIKAN 2024 campaign among elementary school children in East Jakarta public schools. And the results obtained were that the role of government public relations in the Gemarikan campaign in East Jakarta had gone quite well, even though the implementation was not optimal, through two approaches, namely a persuasive and educative approach and a collaborative approach.

This research aims to understand the functions and duties of the Secretariat of the Regional People's Representative Council (DPRD) in assisting council members in carrying out their duties. According to the Mayor Regulation Number 34 of 2019, the Secretariat of the DPRD of Palangkaraya City consists of the following divisions: Secretary, General Affairs, Legislation Affairs, Sessions, Public Relations, and Budgeting and Supervision Facilities. Based on Law No. 32 of 2004 and Government Regulation No. 41 of 2007, the Secretariat of the DPRD is considered a "regional apparatus" that provides "administrative services" to the DPRD. This includes managing the DPRD's financial administration, supporting the duties and functions of the DPRD, and providing and coordinating the necessary experts for the DPRD. As explained earlier, the Secretariat of the DPRD plays a crucial and vital role in determining the effectiveness of the DPRD's services. Based on the research objectives outlined, the research method suitable for understanding the functions and duties of the Secretariat of the DPRD in assisting council members is a descriptive method with a qualitative approach. This approach will allow the researcher to describe and analyze the empirical reality in-depth regarding the role of the Secretariat of the DPRD.

This research aims to analyze and determine the relationship between good public relations management and the formation of positive perceptions in the community. Public relations is very important to pay attention to because public relations plays a strategic role in producing a good impression of government policies and programs as well as informing the public and fostering beneficial relationships between the government and society. This research uses a qualitative research method with a descriptive approach, where the main data is obtained through literature studies carried out on previous studies and journals and then analyzed in depth to draw conclusions. The findings in this research are that there is a close relationship between public relations activities and the formation of positive perceptions in society. Through effective communication, good image management, and mutually beneficial interactions, public relations has the potential to influence public perceptions by providing accurate information, maintaining a good reputation, and building relationships of mutual trust.

The rise of hoaxes is currently increasingly undirected, along with the rapid growth of information and communication technology. In almost all aspects of life, hoaxes appear. The topic of health is not free from hoax news. Public officials are also often involved in reporting hoaxes related to health. Public Relations of RSA UGM as one of the pilot hospitals also took part in explaining the existence of health hoaxes. RSA UGM Public Relations took action to resolve this problem. This research analyzes how RSA UGM's public relations strategy responds to health hoaxes. The analysis was carried out using Ronald D. Smith's (2005) concept of public relations strategy which is divided into proactive strategies and reactive strategies. The results of the research show that in responding to health hoaxes, RSA UGM Public Relations recruits carried out preventive efforts well in advance in the form of proactive action and communication on their social media. When hoaxes emerged, RSA UGM Public Relations through its social media accounts provided education and adopted reactive strategies to respond to turmoil in society. In carrying out a strategy to respond to hoaxes, RSA UGM Public Relations relies more on social communication media than conventional communication media.

In response to the increasing competition within the telecommunications industry, PT. Telkom Indonesia Regional III faces the challenge of maintaining its competitive advantage and fostering customer loyalty. This study aims to analyze the application of Integrated Marketing Communication (IMC) by PT. Telkom Indonesia Regional III in enhancing the company’s competitiveness while simultaneously strengthening customer loyalty. The research employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. The findings reveal that PT. Telkom Indonesia Regional III has effectively implemented essential IMC elements, including advertising, sales promotions, digital marketing, personal selling, and public relations. These strategies have proven to be effective in increasing customer awareness of services, reinforcing long-term relationships, and supporting the company’s competitive positioning in the market.

This research aims to explore the role and strategy of community relations at SMA Antartica Sidoarjo in improving internal and external collaboration. Effective public relations can strengthen communication between schools, students, parents and communities, and create an environment that supports the teaching and learning process. The research method used is a qualitative approach with data collection techniques through interviews, observation and document analysis. The research results show that Antarctica High School has implemented various public relations strategies, such as organizing collaborative events, utilizing social media, and partnership programs with external institutions. It is hoped that these findings can become the basis for developing further strategies to strengthen collaboration and improve the quality of education at Sidoarjo Antarctic High School.

Effective communication between schools and the community is an essential element in supporting student learning success. This study aims to describe the role of effective communication between SMPN 12 Bandung and the community in facilitating student learning. A descriptive qualitative approach was employed, with data collected through interviews and observations. Data analysis followed three main stages: data reduction, data presentation, and conclusion drawing/verification. The study's subject was the vice principal in charge of public relations. The findings indicate that communication between SMPN 12 Bandung and the community is well-established, enabling the school to implement various programs and activities to support student learning. These findings underscore the importance of effective communication as a means to strengthen collaboration between schools and the community. Good communication not only ensures the successful implementation of educational programs but also fosters a conducive learning environment and encourages active student participation in learning. Thus, effective communication serves as a key pillar in building collaboration among schools, the community, and students to achieve educational goals.

This research aims to analyze the branding strategy through the Public Relations (PR) approach implemented by Janji Jiwa in increasing brand awareness in the local Indonesian coffee market. PR strategies have an important role in strengthening brand identity, creating emotional connections with audiences, and building customer loyalty. This research method uses a descriptive qualitative approach by collecting data through literature studies, interviews, and analysis of social media and the Janji Jiwa PR campaign. The research results show that Janji Jiwa utilizes consistent brand communication, strategic collaboration with influencers and communities, as well as creative campaigns based on authentic stories to create consumer engagement. Additionally, the integration of digital and offline activities, such as product launches, interactive content, and community events, successfully increases brand visibility and appeal. Continuous monitoring and evaluation of market trends and the effectiveness of PR campaigns is also key to the success of this branding strategy. This research provides practical insights for business people in developing PR strategies to build brand awareness in competitive industries.  

The management of public aspirations is a strategic task of the Public Relations (PR) department at the DPRD Secretariat to support information transparency and public participation. This study aims to examine the roles, challenges, and strategies of PR in managing public aspirations in Central Kalimantan Province. Using empirical and normative juridical approaches, primary and secondary data were qualitatively analyzed to evaluate the effectiveness of communication mechanisms implemented. The findings indicate that PR serves as a mediator between the public and the DPRD through hearings, discussion forums, and digital platforms. In addition to gathering public aspirations, PR also educates the public on mechanisms for submitting opinions and the importance of public participation. However, this study identifies several challenges, such as limited access to information for remote communities, insufficient public understanding of aspiration submission procedures, and slow responses to incoming inputs. To address these issues, innovations are required, including the implementation of an online-based management information system, capacity building through training, and periodic evaluations of aspiration management processes. These strategies are expected to enhance transparency, accountability, and the effectiveness of aspiration management, ensuring that public aspirations are optimally accommodated in legislative processes and regional development planning.

New influencers have emerged as part of the field of public relations as a result of technological advances. Communication with influencers on social media is the main focus for strategic communication. The development of Micro, Small and Medium Enterprises (MSMEs) is increasing day by day. Research data collection techniques using secondary data are information obtained or collected data by scientists from various existing sources such as obtained from important documents, websites, books research results in choosing micro-influencers as a marketing medium, it is recommended to consider micro-influencers with attractive attractive characteristics, micro- influencers with quality expertise characteristics, and micro-influencers with trustworthy trust characteristics. By considering these three characteristics in choosing micro-influencers as a marketing medium, it is hoped that in the future it will be able to increase the formation of consumer attitudes towards good brands which can simultaneously increase buyer interest. Micro-influencers as a Public Relations Strategy in MSMEs is a strategic marketing method because many entities have recognized social media influencers as relevant intermediaries, especially because they have the ability to connect with stakeholders that are difficult to reach, such as niche markets or teenage and adult consumers.    

This study discusses the impact of remote work on employee engagement and productivity in the post-pandemic era, focusing on public relations management and public service. The aim of the research is to analyze how the implementation of remote work affects employee performance and to identify managerial strategies that can enhance their engagement. The method used is literature research, collecting data from various relevant sources. The findings indicate that while remote work can enhance productivity, challenges such as burnout and communication difficulties persist. The implications of this research provide guidance for organizations to develop more effective remote work models that support employee well-being and encourage the adoption of appropriate technologies to enhance engagement in the workplace.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

This research was conducted to analyze the implementation of human relations at PT Federal International Finance. The approach in this study is qualitative with data collection techniques of interviews, observation and documentation. The purpose of this study was to determine the implementation of human relations at PT Federal International Finance and to find out the obstacles in developing the implementation of human relations at PT Federal International Finance. This research refers to Effendy's implementation theory (2020), which has five dimensions. The first is communication which aims to build cooperation within the company. The second is directives to tell the tasks that must be carried out by employees so that employees can find out what the instructions from the leadership are. The third is openness to build harmonization between leaders and employees for the sake of creating openness so that there is no social jealousy. The fourth is mutual respect with the aim that employees and leaders can respect each other. The fifth is loyalty, the important role of a company is having employees who are able to survive in any condition for the sake of building a company. The inhibiting factor for the implementation of human relations is the lack of smooth communication between leaders and employees. In addition, there are barriers to direction, openness, mutual respect, and loyalty which hamper the implementation of human relations.

This research aims to find out “Implementation of Waspada Online Media in Communicating Educational News (Case Study: Waspada Medan City Office)”. The method in this study uses qualitative methods with the form of dataresearch(field research). The results of this study are that 1. The role of alert online media in communicating educational news, it can be concluded that Waspada Daily uses marketing communications such as advertising, sales promotion, public relations, personal selling and direct marketing. 2. Waspada Daily prioritizes establishing good relations with consumers and the community in facing competition with online media. 3. Facing the development of journalism in the digital era like today. This issue is interesting considering that repeatedly world journalism experts predict the death of print mass media every time the onslaught of technological developments occurs from time to time. In the digital age, people who need certain information from all over the world can simply search for it on search engines connected to the internet network anytime and anywhere with sophisticated equipment that is currently growing rapidly.

This research aims to analyze the organizational culture at the Representative Office of the Audit Board of the Republic of Indonesia in Gorontalo Province. This research uses a qualitative research approach. The data collection techniques include observation, interviews, and documentation. The data analysis techniques involve data reduction, data presentation, and conchading. The results of the research indicate that the organizational culture at the Representative Office of the Audit Board of the Republic of Indonesia in Gorontalo Province is analyzed hased on the research focus and sub-focus, which involves seven principles of organizational culture, such as innovation, the team orientation, the result orientation, and the member orientation. Morcover, the principle of aggressiveness has been well-implemented, Furthermore, the principle of innovation is demonstrated by the existence of web pages for cach sub-division that the employees can access. The principle of meticulousness is shown in the public relations division, where employees must carefully draft letters, particularly in the letters' numbering system. Additionally, the principle of team orientation is observed, where employees are divided into groups tasked with conducting audits in the Gorontalo Province. These groups focus on both result orientation and member orientation. Result orientation includes work plans that most be achieved within five years, while member orientation includes the requirement for employees to participate in training to develop their capacities. The principle of aggressiveness is reflected in how all employees are expected to meet deadlines to achieve the set targets. However, the principle of courage is not yet fully optimized because some employees hesitate to try new things and are reluctant or fearful to express their opinions.

Telkomunikasi or what we usually know as Telkom is a company operating in the communications sector and is currently the largest telecommunications company in Indonesia, not only PT. Telkom is also the sixth largest company in the world. Public Relations is an important part of maintaining a company's image. This thesis discusses the strategy of PT. Telkom Indonesia Tbk in Jakarta in maintaining the company's image. There are 1 main problems contained in it, namely: what is the public relations strategy of PT. Telkom Indonesia Tbk in Jakarta in maintaining the company's image? This type of research is descriptive qualitative. With a communication research approach, using data collection techniques through interviews, observation and documentation. Meanwhile, data processing and analysis techniques are carried out in three stages, namely: data reduction, data presentation, and drawing conclusions. The research results can be concluded as follows: Public relations strategy at PT. Telkom Indonesia in maintaining its corporate image, namely: (1) arranging media relations/media partnership activities. (2) establishing good/harmonious relationships within the company both within the company environment (internal public) and with the environment outside the company (external public) Business carried out by PT. Telkom Indonesia, Tbk in maintaining the company's image, namely (1) maximizing good and excellent service to consumers, channeling concern through the help of corporate social responsibility (CSR). (2) strengthening employee duties, in order to achieve the company's vision and mission in maintaining the company's image as part of public relations duties. From the results of this research, strategies for activities carried out in a company must understand the importance of the techniques used as strategies, especially public relations strategies to help carry out company activities to achieve goals or vision and mission.

The success of government publications to the public cannot be separated from the role of public relations (public relations). Public relations or better known as PR (Public Relations) has a very large role and is very much needed by leaders. "Publication is very important, because then the public will know what the leaders or regional heads are doing. If there is no publication, it is as if the regional head is not working even though he has worked hard. This study aims to find out the role and function of Public Relations in Publication at the South Sulawesi Provincial Marine and Fisheries Office. This study uses a qualitative method with a qualitative descriptive approach, the data collection technique is through observation, interviews and documentation. while the data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study show that one of the roles of public relations at the South Sulawesi Provincial Marine and Fisheries Office is to make publications about the activities of the South Sulawesi Provincial Marine and Fisheries Office which have an impact on how to create a good image for OPD (Regional Apparatus Organizations). these publication activities are published through social media, print media or electronic media. The social media used include Facebook, Instagram, YouTube, but it is still in personal content, not on the official website of the South Sulawesi Provincial Marine and Fisheries Service. Later, after being thrown to the public, it will be entered into the official website of the South Sulawesi Provincial Marine and Fisheries Service. The function of public relations in the South Sulawesi Provincial Marine and Fisheries Service is how to provide information to the public or community, in other words, how to invite other Regional Apparatus Organizations to popularize news about the South Sulawesi Provincial Marine and Fisheries Service, especially the South Sulawesi Provincial Marine and Fisheries Service.

This research is titled “Corporate Social Responsibility (CSR) Strategies in Building Company Image at PT. Crown Worldwide Indonesia” (Qualitative Study of Public Relations in carrying out CSR in a company). Image and reputation play a crucial role in communication for organizations, companies, and government institutions. PT. Crown Worldwide has implemented a Corporate Social Responsibility program aimed at enhancing its corporate image. The purpose of this thesis is to understand how PT. Crown Worldwide Indonesia improves its image through the implementation of Corporate Social Responsibility (CSR) programs. Another objective of this study is to assess the effectiveness of CSR programs in enhancing the company’s reputation. The author employed a qualitative descriptive and using RACE (Research, Action, Communication, & Evaluation) research approach, emphasizing in-depth investigation and utilizing image theory to gain insights into the effectiveness of CSR practices in terms of perception, cognition, motivation, and branding image related to PT. Crown Worldwide Indonesia. In addition, this study also uses Triple Bottom Line analysis to analyze PT. Crown Worldwide. The research findings indicate that the CSR program successfully builds a positive company image and serves as a communication function, making the company well-known among relevant communities and adding value to the organization itself.