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I Gede Rama Wirayuda; I Made Trisna Semara; Firman Sinaga

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

M Yoserizal Saragih

International Journal of Education and Social Sciences 2025 International Forum of Researchers and Lecturers

This study investigates how artificial intelligence (AI) is transforming Islamic journalism and digital da’wah by analyzing the ethical challenges posed by algorithmically mediated media. Employing a critical-interpretive approach, the research examines how algorithmic logic impacts the production, visibility, and ethical dimensions of Islamic content on platforms such as YouTube and TikTok. The findings reveal a growing tension between Islamic communication principles—sidq (truth), amanah (trust), and hikmah (wisdom)—and the operational values of AI systems that prioritize virality, personalization, and engagement metrics. This paper contributes to global discourse by proposing a hybrid ethical framework that bridges Islamic communication ethics with digital media accountability. It argues for an integrative model where spiritual integrity, transparency, and justice guide the development and use of AI in Islamic media contexts.  

Melda Agnes Manuhutu; Natasya Virginia Leuwol; Ferdinan Ferdinan; Salomo Salomo; Arjuna Arjuna +3 more

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

This technical guidance (bimtek) activity was held with the primary objective of improving the digital capacity of Micro, Small, and Medium Enterprises (MSMEs) members of the Papua Gallery in Sorong City. The approach used was quite unique because it combined information technology, specifically the e-commerce platform Odoo, with a sociological perspective of religion. This approach places the values of faith, community ethics, and local culture as the main foundation in the digital transformation process being carried out. This activity was carried out by a team of lecturers from Victory University Sorong from the Information Systems and Sociology of Religion Study Program, and involved students as part of community service. The implementation process included several stages: an assessment of MSMEs' digital needs, technical training on using Odoo, direct assistance in implementing the dare store, evaluation of results, and ongoing follow-up. The results of the activity showed a significant increase in digital literacy among MSMEs, success in creating and managing online stores independently, and a growing awareness that business digitization is not only an economic necessity, but also part of spiritual and social responsibility. In addition, this activity also helped strengthen the branding and presence of local Papuan culture through digital media. This faith- and cultural-based training model has proven effective and relevant for replication in other MSME communities in different regions, especially those with strong local cultural and religious potential.

Kayla Attya Ramadhani; Fikri Saputra; Muhammad Yordi Septian; Fadhlan Zaki Darmansyah; Humannisa Rubina Lestari

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

The rapid advancement of digital technology has transformed the landscape of language learning, particularly in the post-pandemic era where self-directed learning through mobile applications and online platforms is increasingly common. This study explores the effectiveness of two popular digital tools LuvLingua and YouTube in supporting independent Japanese language learning among Indonesian university students. LuvLingua offers a structured, gamified approach suitable for beginners, while YouTube provides authentic and contextual exposure through real-life content. Using a descriptive quantitative method, this research involved twelve students from non-language majors who actively use both platforms to study Japanese. The findings reveal that each platform has distinct advantages: LuvLingua excels in foundational vocabulary and pronunciation, whereas YouTube significantly enhances listening skills and cultural understanding. The combination of both platforms yields optimal learning outcomes, although success heavily depends on learners’ motivation, discipline, and time management. This study contributes to the growing body of research on technology-assisted language learning and provides practical recommendations for learners, educators, and content developers.

Adafi Imtiyaz Abiyyi; Rr Erlina; Ahmad Faisol

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

This study examines Topten Printing, a printing company based in Metro City that offers diverse printing services characterized by competitive pricing, high-quality output, and efficient service. The research addresses the challenge of sustaining competitiveness amid rising market competition and evolving customer preferences. The objective is to analyze the company’s existing competitive strategies and propose viable alternatives for future growth. Employing a qualitative approach through a case study method, the research utilizes SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM) to assess internal and external factors influencing the business. The results reveal that Topten Printing’s key strengths lie in its affordable pricing, reliable print quality, and prompt service delivery. However, the company also faces notable weaknesses, including a limited workforce and insufficient engagement on social media platforms. Opportunities exist in the growing demand for printed materials and government initiatives supporting micro, small, and medium enterprises (MSMEs), whereas significant threats stem from digital transformation trends and raw material price volatility. The synthesis of findings indicates that to enhance its market position, Topten Printing should implement a growth-oriented strategy focused on increasing production capacity by hiring freelance workers and intensifying social media marketing efforts. In conclusion, strengthening human resources and expanding digital marketing activities are essential steps for Topten Printing to maintain competitiveness and seize market opportunities in an increasingly dynamic business environment.  

Jagad Rahma Widanti; Arief Suryono

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

The phenomenon of buying and selling photocards is growing among music fans, with X social media widely chosen as a platform for buying and selling due to its ease of access and wide reach. However, this practice often raises legal issues, especially regarding the occurrence of fraud by the seller through the provision of false evidence of goods or the sale of non-original goods. This study aims to analyze the legal implications of photocard sale and purchase agreements that contain elements of fraud. This study uses a normative legal research method with a statutory approach and a conceptual approach. Based on the results of the research, it is known that the agreement containing elements of fraud does not fulfill the subjective aspects in the validity of the agreement as stipulated in the Civil Code (KUHPerdata), thus causing a defect of will. As a result, the agreement can be canceled through the mechanism of requesting cancellation in court.

Rahmat Hidayat; Rahmad Al-Rian; Pratama Benny Herlandy; Melly Novalia

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2025 LPPM Universitas 17 Agustus 1945 Semarang

This research develops CompuParts Game, a mobile-based educational game that serves as an interactive learning media to understand computer components. The game was designed using the Game Development Life Cycle (GDLC) method which consists of six main stages, namely concept design, pre-production, production, testing, launch, and post-production. By applying gamification principles, the game features levels, leaderboards, and immediate feedback to increase user engagement in the learning process. Evaluation was conducted on 20 students, with the results showing that the game is effective in improving the understanding of the function and assembly of computer components in a more interactive and fun way. In addition, the questionnaire results showed a user satisfaction level of 85.75%, which indicates that this game is well received as a mobile-based learning media. The use of CompuParts Game is expected to be an innovative solution in improving the accessibility and effectiveness of technology learning, especially in the growing digital education environment. With an interactive approach, this game provides a more interesting learning experience and motivates students to better understand technology concepts in depth.

Dera Nandia; Yuniarti Fihartini; Mutiasari Nur Wulan

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

The rapid advancement of the internet and social media has led to the emergence of social commerce, which integrates e-commerce with social media platforms. Reviews, as a form of electronic word-of-mouth (e-WOM), have become a key information source relied on by consumers in social commerce. However, the growing presence of buzzers and paid endorsements producing fake reviews has weakened the relevance and trustworthiness of e-WOM, including both online customer reviews and influencer reviews. This study aims to examine the impact of online customer reviews and influencer reviews on the purchase intention of Somethinc products on TikTok’s social commerce platform. The research adopts a quantitative approach with purposive sampling, involving 120 TikTok users in Bandar Lampung as respondents. Data were analyzed using multiple linear regression with SPSS 27 software. The findings reveal that both online customer reviews and influencer reviews significantly and positively influence purchase intention. These results suggest that exposure to online customer and influencer reviews can enhance consumers’ purchase intention toward Somethinc products on TikTok social commerce.

Laili Fadhila Banuwa; Dwi Nugroho; Tazkiyah Sakinah; Lidya Ayuni Putri

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study seeks to understand how students in Lampung Province are influenced by social media influencers, their level of investment knowledge, their capital, and their risk tolerance when it comes to investing. The research highlights the significant role of investment in the economic system, emphasizing its dual function as a funding source for companies and an opportunity for investors to gain returns. The increasing trend of investment in Indonesia, particularly among the youth, indicates a growing interest in capital markets. Utilizing a quantitative approach, data was collected from 136 active students through online questionnaires. The study used multiple regression methods to look at how investment interest was correlated with the independent variables (knowledge of investing, capital, risk tolerance, and social media influencers). The findings reveal that investment knowledge and the percentage of income allocated for investment positively and significantly affect students' investment interest. Conversely, the influence of social media and risk tolerance did not show a direct impact. Notably, income as a moderating variable demonstrated a complex role, weakening the direct effects of knowledge and investment percentage while strengthening the influence of risk tolerance. The study suggests enhancing financial literacy programs and encouraging early financial management education to foster investment interest among students.

Deni Sunaryo; Mukdad Ibrahim; Ahmad Firdaus

International Journal of Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The rise of authoritarian leadership in higher education institutions has become a pressing global issue, affecting academic freedom, institutional autonomy, and the wellbeing of faculty and students. This phenomenon, observed not only in traditionally authoritarian countries but also in democratic contexts, manifests through centralized power, top-down decision-making, and suppression of critical voices. Despite its growing prevalence, empirical research on authoritarian leadership in academia remains limited, with significant gaps in understanding its contextual dynamics, direct impacts on academic communities, and cross-cultural variations. Recent studies have introduced novel theoretical frameworks tailored to academic settings and employed innovative mixed-method approaches to explore mediating factors such as emotional exhaustion and moderating personality traits. These advances have highlighted the complex and contextual nature of authoritarian leadership’s effects, which generally undermine innovation, morale, and performance, although it may increase compliance in specific situations. The negative consequences of authoritarian leadership are evident in reduced creativity and critical thinking, which are fundamental to the academic mission. Faculty members and students may experience heightened stress, diminished job satisfaction, and a decline in engagement. However, some studies suggest that in certain environments, authoritarian leadership can impose order and enhance efficiency in situations requiring immediate decisions. This paper underscores the urgent need for further research and practical interventions to promote adaptive, collaborative, and wellbeing-oriented leadership models in higher education. Such leadership approaches are essential to foster institutional resilience, democratic governance, and inclusive educational practices in an era of global uncertainty and disruption. By shifting towards more participatory leadership styles, higher education institutions can better address the evolving needs of faculty and students, ensuring a thriving academic environment that supports innovation, diversity of thought, and overall wellbeing.

Sukina Sukina; Aditya Rahman Yani; Alfian Candra Ayuswantana

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

The growing number of elderly in Indonesia demands more attention from families and communities towards their welfare. The many cases of elderly neglect show a lack of empathy and education regarding the role of families and communities in caring for the elderly. This study designed a social campaign entitled "Senja Kasih" which utilizes Instagram social media as a medium for delivering messages to the public. This campaign uses an emotional appeal approach to arouse audience emotions and empathy towards elderly issues. The research method used is mixed methods through interviews, observations, questionnaires, and literature studies. The design results include a campaign logo, visual concepts to increase the effectiveness of message delivery. This campaign collaborates with the Panti Lansia Yayasan Buddhayana Panditarama as a stakeholder. It is hoped that the "Senja Kasih" campaign can increase public awareness, build empathy, and encourage participation in supporting and caring for the elderly.  

Lala Nabilah Chandra; Yunia Rahmiati; Faiz Abdurrahman; Abiyyu Haidar Mutawakkil; M. Faruq Al-Barqi

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

The da'wah strategy carried out by Ust. Hanan Attaki on Instagram includes several important aspects, such as content form, communication style, and audience engagement. The da'wah content delivered is not only normative and rigid, but rather more on the storytelling approach that inspires many people. The communication style used is straightforward, relaxed, and close to the everyday language of urban teenagers. Consistency and frequency in delivering da'wah messages are very important in maintaining audience engagement. Ust. Hanan Attaki actively uploads content at least 3-5 times a week, which has built an important presence in maintaining audience engagement. Interactivity is also the main advantage of social media compared to conventional media. Ust. Hanan Attaki utilizes the comments, live, and Q&A features on his Instagram to interact directly with his followers. Overall, Ust. Hanan Attaki's da'wah strategy has shown an effort to harmonize Islamic religious values ​​and the growing digital culture. The content delivered is not only theological, but also touches on the psychological and social aspects of teenagers.

Annisa Kusumawati; Arief Nurrahman; R. Andro Zylio Nugraha; Caesar Rosyad Achmadi; Agatha Saputri +1 more

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the digital era, the ability to utilize social networks and digital platforms to gain financial education and make financial decisions in accordance with sharia principles is increasingly essential. This study aims to analyze the influence of social capital and digital literacy on Islamic financial literacy among Generation Z. A quantitative approach was employed, with primary data collected from 209 respondents through purposive sampling, consisting of Generation Z individuals residing in Yogyakarta. Data analysis was conducted using path analysis with the Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS), utilizing the SmartPLS 3.0 software. Construct reliability testing, discriminant validity, and hypothesis testing were carried out to evaluate the relationships between variables. The results indicate that social capital and digital literacy have a positive and significant effect on Islamic financial literacy. Digital literacy enhances individuals’ access to Islamic financial information through digital media, while social capital strengthens knowledge sharing and trust within communities. These findings highlight the importance of leveraging digital technology and reinforcing community-based approaches to improve Islamic financial literacy. This study contributes to the growing body of literature on the interaction between social capital, digital literacy, and Islamic financial literacy in the digital age and offers strategic insights for educational institutions and financial service providers to promote sharia-based financial literacy.

Ban Abdul-Kadhm Abdulaali; Alyaa Hussein Mohmmed Ali Alesaa; Hala AbdulAmeer Dhahir

International Journal of Economics, Management and Accounting 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The research aims to identify the factors affecting human resources accounting and their impact on profitability and performance improvement, as there is still limited evidence regarding the factors that play a role in determining the level of disclosure of information related to human resources in the financial reports of these banks, as well as providing an indicator to measure the level of disclosure of human resources, which enables bank departments to assess the level of this disclosure in their reports mechanism. The research was applied in your State Company for Engineering Industries, a public company affiliated with the Iraqi Ministry of Industry, and the research was applied for the period (2021-2024). The study came to a number of conclusions, chief among them that business organizations' financial reports do not disclose human resources, which means that these reports do not contain a significant portion of the information that would aid the various groups of users in making informed decisions about these organizations.  Given the growing significance of innovation, creativity, and the intensity of competition in today's world, modern organizations are depending more and more on human resources to accomplish their objectives and obtain a competitive edge. This calls for the provision of pertinent information.

Yuwanda Efrianti

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

The 2024 Indonesian General Election is not only a reflection of democratic dynamics but also highlights the increasing political polarization among party supporters. This study aims to analyze how online media coverage shapes and reinforces political polarization, particularly in the forms of affective and identity polarization. This research employs a qualitative descriptive method with a Miles and Huberman approach, utilizing data collected from online news articles during the 2024 election period. The findings reveal that affective polarization manifests through the spread of hate narratives and emotions that deepen social divisions, while identity polarization intensifies through the use of religious, ethnic, and ideological factors to build group loyalty. These two forms of polarization contribute to growing societal fragmentation and impact the quality of democracy in Indonesia. Therefore, efforts to enhance digital and political literacy are crucial to mitigating the negative effects of media-driven political polarization.

Citra Ratih Prameswari; Imsakul Rahma Fitri

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The rapid advancement of technology is evidenced by numerous innovations that simplify human tasks, particularly in the agricultural sector. Various farming methods are offered to produce fruits and vegetables without using chemical pesticides. Hydroponic techniques have been implemented to maximize crop yields without the use of chemicals in the plant care process. The community in Barean Village, Ploso, Pacitan Regency still relies on conventional farming methods. Conventional farming methods, apart from requiring large areas, also have adverse environmental and health impacts due to the use of chemical pesticides. Farmer have to spend quite a lot of capital to provide large amounts of fertiliser to treat the plants in their fields. The results obtained from conventional farming methods are not worth the capital spent. Hydroponic farming metode is an agricultural method that uses water as a growing medium. This method is recognised as an environmentally friendly method, as it uses water and nutrient solutions as a substitute for nutrients found in soil. Autor introduces hydroponic cultivation methods to the public through a digital platform. People from all walks of life can learn farming techniques using the hydroponic method, as it is more visually appealing, and can be operated interactively. Hydroponic techniques can be effectively learned through this 2D interactive media, which provides comprehensive knowledge about the hydroponic method, equipment, materials, and proper cultivation methods. The final section of this interactive media features a simple quiz to assess knowledge for novice farmers. The design of 2D Interactive Based Hydroponic Farming Learning Media is expected to be an attraction for the community in the field of agriculture. The development of this 2D Interactive Hydroponic Farming Educational Media is intended to serve as a solution for hydroponic cultivation education, thereby maximizing agricultural productivity.

Muhammad Rizki Al Hasan; Bima Arya Pamungkas; Bintang Anggraini; Esthu Haryo Angandarto; Nicko Saputra Dwinar +6 more

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The advancement of digital technology media has had a significant impact on various aspects of life, including in the economic cycle of the community and the preservation of local culture. One of them is in the utilization of digital technology in the economic sector which is growing rapidly and becoming an effective strategy in increasing village productivity. This study aims to analyze the results of the implementation of the Jangrana Village Festival work program related to how the integration of digital technology can contribute to the empowerment of local communities in the context of developing MSMEs and preserving traditional culture. The method used in this study is a qualitative approach with data collection techniques in the form of interviews, observations, and literature studies. The results of the study show that the application of digital technology, such as the use of Canva in creating MSME promotional instruments, village social media, and the digitalization of traditional cultural content, can strengthen the economic cycle and local cultural identity. In addition, the participation of local communities to be active as MSME activists also encourages economic and social sustainability. Therefore, a collaborative strategy between the government, levels of society, and digital industry players is needed to ensure the success of this program. Through these programs, it is hoped that it can be a learning experience for the present and also the future regularly and sustainably so that it can be useful for the people of Jangrana Village, Kesugihan.

Yohana Shinta Theresia; Siti Normi; Jeudi Agustina T. P. Sianturi

International Journal of Management and Digital Sciences 2025 International Forum of Researchers and Lecturers

TikTok Shop is a social e-commerce feature that allows users and creators to promote and sell products while shopping. By selling through TikTok Shop, users and creators can earn money from the platform, especially with the growing number of TikTok users. The presence of the shopping feature on this app makes TikTok increasingly popular because, in addition to entertainment, users do not need to switch to other shopping apps to make transactions. This study aims to examine and analyze the influence of content marketing and brand image mediated by electronic word of mouth (eWOM) on product purchase interest in TikTok Shop. This research uses an associative method with a quantitative approach. The population in this study consists of TikTok Shop consumers in the Dumai area, with an unknown number, categorized as an infinite population. The Lemeshow formula was used for sampling, resulting in 97 respondents. Data analysis was performed using WarpPLS version 8.0 software. Based on the test results, it can be concluded that content marketing has a positive and significant effect on product purchase interest, as well as a positive effect on eWOM. Furthermore, eWOM was found to mediate the effect of content marketing on product purchase interest. Brand image also has a positive and significant effect on product purchase interest and eWOM, and eWOM can mediate the effect of brand image on product purchase interest.

Ajiteru, S.A.R; Sulaiman, T.H; Abalaka, J.N

International Journal of Law and Civil Affairs 2025 International Forum of Researchers and Lecturers

President Goodluck Jonathan established the Presidential Committee on Rationalization and Restructuring of Federal Government Parastatals, Commissions, and Agencies in August 2011 in an effort to reduce the growing cost of government. The committee, led by Stephen Orosanye, the former Head of the Civil Service of the Federation, produced a report that included various recommendations, some of which have caused uncertainty and anxiety among government workers. The committee reviewed existing legislation and noted in the report that "Nigeria's average cost of governance is considered to be among the highest in the world." All branches of government must work diligently to reduce operating costs if the cost of governance is to be lowered. The report suggested reducing the 263 agencies to 161, with additional recommendations: 38 agencies should be abolished, 52 merged, and 14 transferred back to departments within relevant ministries. It is estimated that around 30,000 people work in these agencies and parastatals, though the exact figures vary. However, it is still unclear how the National Assembly will accept these proposals, given that most of these institutions were established by legislation. Orosanye’s Report has attracted more criticism than support, based on public opinion reflected in the media. The aim of this research is to investigate the impact of high governance costs on Nigeria's socioeconomic sectors.

Titan Aurora Anjini

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Verbal bullying involves hurtful words, such as insults and degrading nicknames, and remains a growing issue in Indonesia, with 87 cases reported as of August 2023. Health counseling is an approach to addressing this problem, and audiovisual media like short films can enhance adolescents' understanding of such counseling. This study examines the effectiveness of short films as a health education medium on verbal bullying among early adolescents at MTs Munir Ismail Gondanglegi. Using a quantitative pre-experimental pretest-posttest one-group design with simple random sampling, 60 students were selected from a population of 150. A questionnaire measured respondents' knowledge before and after receiving health education through a short film. Wilcoxon signed ranks test analysis showed a significant increase in knowledge, with a mean difference of 3.93 and a p-value of 0.000. These results confirm that short films are an effective medium for improving adolescents' understanding of verbal bullying, making audiovisual approaches valuable in health education.