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The songkok industry in Lamongan has quite a large economic potential, but still faces various challenges in increasing competitiveness, especially in facing increasingly tight market competition. Some of the main obstacles found are lack of innovation, limited access to wider markets, and low utilization of technology in production and marketing. This study aims to explore strategies to increase the competitiveness of local songkok products through a creative economic empowerment program using the Chambers Theory perspective. The research method used is a qualitative approach with data collection techniques in the form of in-depth interviews, field observations, and literature studies. Data analysis was carried out descriptively qualitatively with three main stages, namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that the creative economic empowerment program plays a significant role in improving craftsmen's skills, encouraging innovation in design, and expanding the marketing reach of songkok products. By applying analysis based on Chambers Theory, this empowerment contributes to increasing power within (craftsmen's confidence and awareness), power to (individual capacity to innovate and develop businesses), power with (collaboration between craftsmen in the community), and power over (ability to face competition and external constraints). Based on these results, it can be concluded that empowering the creative economy is an effective strategy in increasing the competitiveness of Lamongan songkok products. Therefore, close cooperation is needed between the government, the artisan community, and the private sector in order to create a sustainable creative industry environment.    

Coffee wood products, natural pet chews, have emerged as one of the unique export commodities developed by Micro, Small and Medium Enterprises (MSMEs) PT Eco Choo in Indonesia. This article presents a case study on export dynamics in the coffee wood MSME sector, secondary data analysis comes from online news, company website, books and articles. The analysis includes the profile of MSMEs, product characteristics, global market penetration strategies, determinants of success and challenges faced. The findings show that the high global demand for eco-friendly pet products is a major driver. Success relies heavily on the ability to consistently maintain quality, product and service safety, manage raw material supply chains, utilize digital marketing, and comply with destination market regulations.. This case study of the coffee wood sector underlines the potential of a creative economy based on local natural resources, while highlighting the importance of quality standards and global market understanding for MSMEs looking to upgrade.

research discusses the transformation of Tumbilotohe culture in Gorontalo City as a response to the dynamics of the times and technological advancements. Tumbilotohe, which initially was a tradition of lighting oil lamps to mark the end of Ramadan, now experiencing significant changes in form, meaning, and implementation. This study uses qualitative approach with case study method, relying on in-depth interviews, observation, and documentation to explore the community's perceptions of the changes. The research results show that although the spiritual substance of Tumbilotohe remains maintained, its visual and technical aspects have been modernized through the use of electricity, digital ornaments, and decorative light shows. This transformation is influenced by technological developments, demands of the creative economy, and efforts to preserve culture in a more appealing form for the younger generation. This research emphasizes that culture dynamic and adaptive, as well as the importance of collaboration between society and the government in maintaining traditional values amidst the tide of modernization.

The study focuses on analyzing business strategies to enhance sales in 24-hour coffee shops (warkop24h) in Indonesia, considering their unique challenges and opportunities. Conducted through supportive activities in Karangasih Village, Bekasi, the research employs various methodologies including surveys, discussions, and practical tutorials aimed at providing comprehensive reviews and innovative strategies. Key findings indicate that these coffee shops need to improve promotional efforts and address supply chain issues, particularly with essential ingredients like ice, to bolster customer satisfaction. By developing unique menu offerings and leveraging digital marketing, these businesses can capture the attention of the younger demographic, particularly Gen Z, who view warkop as social and creative spaces. The study concludes that implementing strategic adaptations in response to market trends and customer preferences can significantly bolster the viability and growth of coffee shop businesses in competitive environments. This research highlights the critical role of micro, small, and medium enterprises (UMKM) in contributing to the broader economic framework of Indonesia.

Pasar Seni, also known as Central Market or Pasar Besar, is now one of the main tourist destinations in Kuala Lumpur and has made a significant contribution to Malaysia's creative economy sector. widely used as a reference in various countries. The purpose of this study was to determine the strategy for developing human resources. Data came from 38 traders and 2 managers of Pasar Seni. The research method used a qualitative approach with an exploratory case study design to understand the dynamics of Human Resource Development. The results of the study showed two main programs implemented: 1) a dynamic and integrated Training and Education Program, and 2) a Lifelong Learning Approach. The implementation of the learning approach faced several significant challenges, namely skepticism about the benefits of learning, low digital literacy among senior artists Based on the analysis of current conditions, the community service team proposed a comprehensive and integrative sustainable human resource development model "ARISE Model" as a framework for sustainable human resource development

Handicrafts are an important part of the creative economy sector in Indonesia. The creative economy itself is an activity based on the use of intellectual property to create creativity, which aims to increase skills and income. The formulation of this research is that this research aims to determine the impact of the decrease in selling price on the production interest of artisans in Beleka Village and the factors causing the price decrease. This study uses a qualitative approach with a type of field research, subjects are selected purposively, with data collection techniques through observation and interviews. The validity of the data was tested using source triangulation, while data analysis was carried out through the stages of collection, reduction, presentation, and drawing conclusions. The results of the study show, first, the decline in the price of handicrafts in Beleka Village has a great influence on the enthusiasm and interest of artisans to stop producing. This is due to low selling prices and imbalances with the increase in raw material costs, which ultimately reduces profits. Second, Second, the decline in the price of handicrafts in Beleka Village is caused by several main factors. One of them is competition with bulk products that are cheaper and easily accessible in the market. In addition, changes in consumer tastes who tend to choose modern and practical products also contribute to reducing interest in traditional crafts.

Technology always experiences changes along with the times, changes in technology have a dynamic nature so that new innovations can emerge to create a technology that facilitates human activities in various sectors of activity such as industry, agriculture, education, and no less the economic sector which feels the impact of existing technological developments. The manifestation of these technological developments in the economic sector, namely e- commerce applications in the form of Shopee, the application of these applications during the industrial revolution 4.0 is expected to have an impact on society and especially UMKM actors to further develop a more creative economy so that they can open up employment opportunities as a whole for all levels and community elements, besides that the presence of the Shopee application can provide a new idea for the community so that they can be more independent and not depend on the government. Nowadays, everything is digital, both in cities and villages, in this case the presence of the Shopee application can be a new step for village governments to be able to take advantage of this application to take advantage of developing the economy in villages by developing the existing UMKM sector by utilizing technology. The existing one is the Shoppe application. In this case Pakel Village together with the East Java KKNT 09 UPN Veterans group created an account on the Shopee application to integrate UMKM products in Pakel Village, Jombang Regency. more widely known by the community both outside Pakel Village and outside the City of Jombang, so that UMKM in Pakel Village are ready to compete and develop in the industrial era 4.0.

This study examines the digital transformation of the creative arts industry, focusing on how technologies such as Augmented Reality (AR), Virtual Reality (VR), and Non-Fungible Tokens (NFT) have altered the creation and marketing of artworks. Digital platforms have expanded market access for artists, opened new opportunities for more efficient business models with lower costs, and created greater possibilities for cross-disciplinary collaboration. In this context, digital technologies allow artists to reach a global audience and sell their works in more innovative and interactive formats, increasing audience participation in the creative process. However, these developments also face significant challenges, such as increasingly intense competition, rapidly shifting trends, and limitations in resources to optimally implement these technologies. Furthermore, while there are significant opportunities in the global market, some artists in Indonesia still face difficulties in accessing and utilizing the latest technologies. With the creative economy contributing 7.16% to Indonesia's GDP in 2018, this study aims to provide an overview of the dynamics of the arts industry in the digital era and explore potential strategies to support the development of a more adaptable creative ecosystem. These strategies include digital training, strengthening cross-sector collaboration, and enhancing digital infrastructure to facilitate the future growth of the creative arts industry.

Bouquets have evolved from mere flower arrangements into a work of art that combines elements of aesthetics, creativity, and innovation. This study aims to examine bouquets as an art form by highlighting aesthetic elements, arrangement techniques, and their role in the creative industry. The method used in this study is descriptive qualitative with a literature study approach from various relevant journal references and articles. The results of the study indicate that bouquets not only have aesthetic value but also reflect artistic expression through the selection of colors, shape compositions, and various arrangement techniques. Innovations in making bouquets, such as the use of flannel, snacks, and recycled materials, are expanding the scope of bouquet art in the creative industry. In addition, bouquet art also contributes to the development of the community's economy through increasing business opportunities. Although bouquet art faces challenges such as market competition and fluctuations in raw material prices, its prospects remain promising with the development of technology and product personalization trends. Therefore, continuous innovation is needed so that bouquet art remains relevant and can continue to develop as part of the wider creative industry.

The Punti Kayu Tourism Forest has great potential in maintaining environmental balance and improving the local economy. However, this potential has not been utilized optimally due to lack of public awareness and limited skills. This community service activity aims to increase public awareness about the economic and educational potential of the Punti Kayu Tourism Forest, provide training and assistance in utilizing the potential of the tourism forest, and encourage the development of creative economy products based on the tourism forest. The method used is counselling and socialization, which is carried out by the Prasetiya Mandiri Polytechnic Lecturer Team, PSDKU Palembang, on April 10, 2025. The results of the activity showed an increase in the number of visitors to the tourist forest, an increase in the income of local communities, and an increase in public awareness about the importance of conservation. The interpretation of the results shows that this community service activity has had a significant positive impact on the community and the environment. The conclusion of this activity is that community empowerment through education and training is the key to success in utilizing the potential of urban forests in a sustainable manner.

The 5.0 tourism awareness campaign is a program implemented by the Ministry of Tourism and Creative Economy. The campaign can run optimally if supported by the right communication strategy, one of which is cyber public relations. Cyber public relations plays an important role in disseminating campaign messages by involving the community and providing a positive image. This research aims to find out cyber public relations in the campaign by using a descriptive qualitative approach and cyber public relations theory proposed by Philps & Young (2009). The research data was obtained through primary data, namely interviews and secondary data, literature studies, observation. The results showed that the 5.0 tourism awareness campaign managed by Kemenparekraf emphasized the importance of transparency, the use of the internet, and quality content in delivering information to the public. By utilizing digital media, this campaign succeeded in raising awareness, changing attitudes, and encouraging positive public behavior towards tourism. The management of cyber public relations plays an important role in reaching a wide audience, including in remote areas, and ensuring the long-term sustainability and success of this campaign in supporting the development of sustainable tourism in Indonesia.

This community service program aims to assist Deppa Tori’ business actors in optimizing production and financial management in order to improve the quality, capacity, and sustainability of their business. The methods used in this program include training, direct assistance, and implementation of more efficient production strategies and more systematic financial records. In addition, this program also prioritizes branding and marketing aspects that are in line with local tourism potential, so that Deppa Tori’ can be better known as a typical souvenir that supports the tourism industry in the Toraja area. The expected results of this activity are increased production efficiency, better product quality standards, and a more organized financial system for Deppa Tori’ business actors. Thus, MSMEs can develop more professionally and contribute to strengthening the local creative economy and tourism sectors.

The development of the creative economy has become one of the main drivers in improving community welfare, especially in rural areas. Margajasa Village, located in South Lampung Regency, has significant potential for developing an environmentally friendly creative economy. However, a lack of understanding and skills in creating innovative products remains a major challenge. To address this issue, a community service team initiated an educational and training program on ecoprint product development for local residents, including PKK members and village officials. This program utilized the Participatory Action Research (PAR) method through socialization and hands-on training. The results indicate an increased understanding among participants regarding the ecoprint concept and its business potential. Additionally, participants were able to create simple ecoprint products with the potential to generate additional income. This initiative is expected to serve as an initial step toward realizing a sustainable, eco-friendly village through a creative economy.

The Hegong dance is one of the traditional dances that plays an important role in the welcoming procession in Umauta. However, in the midst of modernization, the sustainability of this dance faces challenges, especially in terms of dancer regeneration and community understanding of the cultural values contained therein. This study aims to identify strategies for preserving the Hegong dance and explore its potential for development in the tourism and creative economy sectors. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that preserving the Hegong dance requires synergy between the community, government, and cultural institutions through cultural education, arts training, and organizing cultural festivals. In addition, the use of digital media and the development of culture-based tourism can be effective strategies to expand the reach of promotion and increase the interest of the younger generation in this dance. In terms of economy, the production and marketing of art products related to the Hegong dance, such as costumes and souvenirs, have the potential to provide economic benefits to the local community. With a sustainable approach, it is hoped that the Hegong dance can continue to be preserved as part of the cultural identity of Umauta and become a tourist attraction that contributes to community welfare.

The establishment of a waste bank program in Sabatan Hamlet, Ringinanom Village, Magelang Regency, is one of the solutions to address the increasing household waste problem. This program was carried out through the Community Service Program (KKN) of Tidar University from January to February 2025, with the aim of raising public awareness about the importance of environmentally friendly waste management. This research used a descriptive qualitative method, with data collection techniques including open interviews, field surveys, and focus group discussions (FGD). The program implementation was conducted in four main stages: preparation, socialization, execution, and assistance. During the execution phase, the "UD Sregep" waste bank was successfully established, focusing on the management of paper, plastic bottles, and cans. Additionally, the program successfully integrated inorganic waste management with Black Soldier Fly (BSF) maggot cultivation for organic waste, creating a sustainable waste management system that holds economic value for the community. The program received positive support from various stakeholders, including the community, village government, and other parties, demonstrating its success in improving the welfare of the community through waste utilization.

Micro,Small,and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing more than 60% to the Gross Domestic Product (GDP) and absorbing nearly 97% of the workforce in the non-agricultural sector. However, MSMEs still face challenges in  marketing and business management, particularly in leveraging digital technology. The  Community Service Program (PKM) in Benda Baru Residential Area,South Tangerang,aims  to enhance the knowledge and skills of MSME actors in designing and implementing creative, digital-based marketing strategies. This program includes training on SWOT analysis, digital  marketing, and community-based marketing. The results of the program show an increase in the implementation of creative marketing strategies, such as the use of social media and  digital platforms, as well as collaboration among business actors. This program is expected  to have a positive impact on local economic development and streng then the digital business  foundation in the region.

This study aims to analyze the potential of local wisdom-based creative economy in Soaib Village, Kemtuk District, Jayapura Regency. Soaib Village has cultural wealth and abundant natural resources, including organic cocoa and orchids, which make it potential to be developed into a sustainable creative economy sector. This research used a descriptive qualitative approach with data collection through observation, interviews, and documentation. Data analysis was conducted using the SWOT method, explanatory analysis, and Geographic Information System (GIS) to map the potential of existing resources. The results showed that organic cocoa and orchids are leading sectors that can be the driving force of the local economy. However, there are significant challenges, such as limited infrastructure, lack of technical training, cocoa pests, and limited market access. Support from organizations such as WWF in providing training and mentoring has had a positive impact, especially in improving community skills related to forest product management and orchid cultivation. The SWOT analysis revealed several key factors: (1) strengths in the form of natural resources and active community participation; (2) weaknesses in the form of lack of infrastructure and capital; (3) opportunities in the form of global demand for organic products and government support; and (4) threats in the form of climate change and competition from other regions. With more structured and inclusive management, this potential can be maximized to support sustainable economic development. This research emphasizes the importance of local wisdom as a foundation in creative economic development, while maintaining environmental sustainability. The resulting strategic recommendations include improving infrastructure, strengthening technical training, strengthening local institutions, and promoting awareness about the importance of sustainability. With these steps, Soaib Village is expected to become an example of successful management of local wisdom-based creative economy that can be replicated in other areas.

Papaya is a fruit that is very popular with people because it contains many benefits. In Marga Bhakti Village there are quite a lot of papaya fruit trees, one of which is in the yard, but the residents of Marga Bhakti Village use papaya fruit only for consumption in the form of fresh fruit or cooked as a vegetable. The aim of this creative economic activity is to utilize papaya into high quality products. For this reason, candy is chosen which is very popular with the public. It is hoped that it can improve the economy in Marga Bhakti Village, Sinar Peninjauan District, Ogan Komering Ulu Regency.

Digital screen printing training is a strategic step to address the need for enhancing entrepreneurial skills in an increasingly competitive digital era. This program is conducted intensively, with a primary focus on providing knowledge and practical skills in digital screen printing techniques. The training is designed to include brief theoretical sessions, in-depth hands-on practice, and intensive mentoring to ensure participants can produce high-quality screen printing products ready for the market.The participants consist of 25 individuals from Gentala Hospitality School who aim to build or develop creative businesses in the field of digital screen printing. The results of the training show a significant improvement in mastering digital screen printing techniques, skills in using design software, and the ability to create marketable products. This training is expected to help participants start professional digital screen printing businesses and support the growth of the creative economy in Jambi.

Tourism development in Aceh Tengah Regency has great potential to become a leading tourist destination, especially with the natural beauty of Danau Laut Tawar and the richness of local culture. The Tourism Office of Aceh Tengah Regency has implemented various strategies, including the empowerment of local communities, infrastructure improvements, and tourism promotion. However, significant challenges remain in the development of this sector, such as the lack of land legality documents, limited supporting facilities, and low creativity in the creative economy products. Based on the research, development focusing on community empowerment through training, improvements in physical and social infrastructure, and strengthening collaboration between the government, private sector, and local communities can enhance tourism appeal and provide positive economic impacts. In the future, community-based and sustainable tourism development will be the key to creating an environmentally friendly and sustainable destination. Through more coordinated strategic efforts, it is expected that the tourism sector in Aceh Tengah can grow rapidly and contribute to regional development.