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This study aims to examine how much influence brand trust and brand image have on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. This type of research is quantitative research. The data analysis used in this study is PLS (Partial Least Square). The population in this study were all consumers who had purchased a motorcycle at PT. Tunas Dwipa Matra. The sample of this research is 100 respondents calculated using the slovin formula. The sampling technique uses a non-probability sampling technique, namely purposive sampling. The results of this study show that brand trust has a significant positive effect on purchasing decisions for Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. Brand image has a significant positive effect on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari.  

Abstract. This study aims to determine and analyze the influence of lifestyle and advertising on purchasing decisions for Somethink products. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have shopped at Shopee whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that lifestyle and advertising simultaneously influence the purchase decision of Something's product

In the current era of globalization, many trading activities are carried out with the help of technology. With the emergence of internet echnology, people's lives have become easier, one of which is online shopping. The practical advantage of online shopping is that with the help of internet technology it can be done anywhere, anytime and without limits. Thus, online shopping applications can always see the products available there. Product quality, price and promotion are one of several factors that influence consumer considerations in purchasing decisions. Quality products at affordable prices and lots of promotions will attract people's interest. The purpose of this research is to find out and analyze The effect of product quality, price and promotions on purchasing decisions in the shopee marketplace. The research method used is descriptive quantitative. The samples taken were 100 respondents Using proportionate stratified random sampling technique. This study used the SPSS calculator version 22. The results showed that product quality, price and promotion had a positive and significant effect on purchasing decisions at the Shopee marketplace. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions of this study, the distribution is normal, there is no heteroscedasticity and multicollinearity.

Improving product quality is the first effort faced by companies, when faced with efforts to become a leader. Products will be judged by quality and that is what adds value to consumers as well as one of the reasons for choosing to buy. Other factors that influence the decision to purchase Java Bakery bread products are location and quality of service. Therefore, businesses that want to stay ahead of their competitors need to take a number of actions related to improving product quality, improving location and service quality. This research is a descriptive quantitative research that aims to produce a discovery obtained through statistical procedures. The sample in this study used accidental sampling with a total of 97 respondents. The data in this study were obtained through interviews and questionnaires. From the results of the analysis that has been done. The results of the study show that product quality, location and service quality influence purchasing decisions. This is evidenced by the results of the R Square value of 0.563 or 56.3% while the remaining 29.5% is influenced by other variables.

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.

The purpose of this study is to determine the impact of the Korean Wave and Brand Ambassadors on Purchase Decisions at Bukalapak via Brand Image. The population in this study consists of all consumers aged 16 to >35 years who are aware that Son Jong Ki is a brand ambassador and that Son Jong Ki carries the influence of brand ambassadors and who have purchased at Bukalapak with a minimum of two purchases in the last four months. A sample of 160 people was obtained using the non-probability sampling technique with purposive sampling. Path Analysis is the statistical tool used. Statistical software is used to process data. According to the findings of this study, the Korean Wave has a positive effect on brand image, which is consistent with Brand Ambassador having a positive effect on brand image. Then, Brand Image has a positive effect on purchasing decisions, whereas Korean Wave and Brand Ambassador have no effect. For Korean Wave and Brand Ambassador, Brand Image becomes an intervening variable.

The purpose of this study was to determine the effect of simultaneous and partial as well as the dominant variable of the marketing mix consisting of product (X1), price (X2), promotion (X3) and place variable (X4) on purchasing decisions (Y) in Deta Stores in the Village Senaken District of Tanah Grogot. The sample for this study were consumers or people who made purchases at Deta Stores from May 2022 to June 2022. Using an incidental sampling technique, the number of samples obtained was 50 people. Consumers who were the sample in this study were given a questionnaire consisting of 31 statements. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the SPSS application. The results of testing the research instrument, namely the questionnaire, showed that 31 statement items were declared valid because r count > r table. In addition, all statements are reliable because the cronbach`s alpha value is 0.940 > 060. The regression equation obtained Y = -0.045+0.582X1+0.023X-0.167X3+0.562X4. The correlation coefficient value of 0.896 shows a very strong relationship between the marketing mix which consists of product (X1), price (X2), promotion (X3) and place (X4) and purchasing decisions (Y) at Deta Shop in Senaken Village, Tanah District Grogot. The coefficient of determination (R2) is 0.785, which means that the marketing mix which consists of product (X1), price (X2), promotion (X3) and place variable (X4) can explain the purchase decision at Shop Deta in Senaken Village, Tanah Grogot District of 78 .5%, while the remaining 21.5% is influenced by other factors not included in this study. Simultaneous testing shows that the value of F count > F table or 45.828 > 2.5787 so that it can be concluded that there is at least one of the sub-variables of the marketing mix (X) consisting of product (X1), price (X2), promotion (X3) and place (X4) has an effect on purchasing decisions (Y) at Store Deta in Senaken Village, Tanah Grogot District. Furthermore, testing was carried out with the calculated t value of each marketing mix sub-variable consisting of product (X1), price (X2), promotion (X3) and place (X4) each of 3.157; 0.237; 1.531 and 3.844 which when compared with the t table is 2.0141, the product (X1) and place (X4) have a significant effect on purchasing decisions (Y) in Deta Shop in Senaken Village, Tanah Grogot District because the value of t count > t table. Meanwhile, price (X2) and promotion (X3) have no significant effect on purchasing decisions (Y) in Deta Stores in Senaken Village, Tanah Grogot District, because t count < t table. The dominant variable that influences purchasing decisions (Y) in Shop Deta in Senaken Village, Tanah Grogot District is place (X4) because the t value is the highest.  

This study seeks to ascertain how Shopee's online purchase choice is influenced by trust, convenience, brand image, and quality of information. The research results were evaluated using a quantitative research methodology based on respondents' responses on a Likert scale. The population of this study is every resident of Sukoharjo City, the number of samples is 100 respondents, and the Cochran formula and purposeful sampling are used to select the sample. Instrument Test, Classical Assumption Test, and Multiple Regression Test are used as data analysis techniques in this study. Secondary data is collected from online sources, old research publications, and books that show consumer choices. The findings show that Trust, Convenience, Brand Image and Information Quality all have a large impact on purchasing decisions together (F test). Trust, Convenience, Brand Image, and Information Quality all have a significant effect on purchasing decisions, at least partially (t test). Trust, convenience, brand image, and information quality influence purchasing decisions by 64.3% and 35.7%, respectively, according to the results of data processing showing that the coefficient of determination (Adjusted R Square) is 0.643. This means that other variables not seen in this study determine 35.7% of the variance of the results

This study aims to analyze the effect of Price Perception and Location on Consumer Purchase Decisions in Steak Moen Moen Lampung. This research was done with quantitative analysis through questionnaires. The population of this study was consumers of Steak Moen Moen Lampung who did a transaction at Steak Moen Moen Lampung in 2022. The sample in this study was 100 respondents using the purposive sampling technique. The data was analyzed using SPSS Vers 25.  The results of the study stated that price perception and location have an influence of 41.5% on consumer purchase decisions. Based on the results of the T-test showed that price perception and location have a positive and significant effect on purchase decisions partially. The F-test results showed that price perception and location have a positive and significant effect on purchase decisions simultaneously. Based on the results of this study, suggestions for Steak Moen Moen Lampung are to maintain affordability, maintain competitive prices, keep the location accessible, and continue to update payment methods to keep up with the times.

The term Micro, Small and Medium Enterprises is called MSMEs. In its simplest form, MSMEs refer to all types of businesses, including those carried out by households, small business entities, organizations, and individuals. In order to improve the ability to create community independence, especially in the economic sector, Indonesia as a developing country makes MSMEs the main base of the community's economic sector. Purchasing decisions are steps by consumers to make judgments about whether or not to buy a product when making a purchase. This indicator explains what factors influence purchasing decisions, namely (1) buying stability after knowing consumer product information. (2) decide to buy because of the preferred brand (3) buy because of wants and needs (4) buy because of recommendations from others (5) buy because of price and quality.  Quantitative research with a questionnaire which translates the diagram of the results of the questionnaire into the form of analysis with a sample of students with a sample of 30 respondents and is supported by secondary data in the form of competent previous research literature and related to the title discussed.  Based on the results of the study, it can be concluded that the most influential factor in the decision to buy MSME products made by students is the purchase factor because it is in accordance with their wishes and needs.

This study aims to identify the influence of digital marketing BigHit Entertainment, a kpop agency in the digital era, especially in Indonesia. Research on digital marketing strategies and album sales of the current K-pop group, namely BTS, as well as before and the purchasing power of fans. Quantitative research uses data in the form of articles, videos, and questionnaire data. The strategy carried out by BigHit is in line with the marketing steps of the 4.0 era which began with an understanding of consumer behavior, human-oriented marketing for brand appeal, content marketing for brand recognition. In the process of this strategy, fans mostly consist of young people and women, teenagers play a major role as good promoters and distributors.  

Many teenagers in today's modern era think that conventional shopping has become a traditional buying and selling process that takes a lot of time and effort. So many millennial teenagers think shopping media applications can be a new facility for shopping. Therefore, it is necessary to know whether there is an effect of the e-marketing mix on purchasing decisions by millennial consumers through interest in Muslim fashion products on the Indonesian e-commerce platform. Collecting data in this study using quantitative methods. The results of the study show that e-marketing has a very large influence on millennial shopping decisions. With so many media showing advertisements about new items, teenagers are increasingly tempted to have them in order to fulfill their appearance. So it can be concluded that e-marketing has an influence on purchasing decisions by millennial consumers for Muslim fashion.  

Financial reporting is one of the activities carried out by companies that have gone public, financial reporting can assist users in making decisions or policies to develop activities. Segment and interim financial statements are one of the reports that need to be disclosed in the company's financial statements. The purpose of segment and interim financial reports is to provide information about the different types of business activities and the economic environment in which the company operates. Fulfillment of this objective will help users of financial statements to better understand the company's performance and assess future cash flow prospects, as well as be able to make more informed judgments about the company as a whole. The purpose of this study is to analyze the determination of reporting segments using the ten percent test on revenue and profit and loss in the financial statements of PT.Indofood Sukses Makmur Tbk for 2018-2022 in accordance with PSAK number 5. The research method used is a qualitative research method, the sample used is a purposive sampling technique, which is a sampling technique with certain considerations. The sample taken comes from the Financial Statements of PT.Indofood Sukses Makmur Tbk segment which consists of 4 segments namely Branded Consumer Products, Bogasari, Agribusiness and Distribution. The research results show that the distribution segment does not need to be reported because it does not pass the 10% test on income for 5 years (2018-2022), the agribusiness segment and the distribution segment do not pass the 10% test on profit and loss in 2018 and 2019 but in 2020, 2021 ,2022 the agribusiness segment passed the 10% test on profit and loss, and the 10% test on distribution segment assets did not pass the test for 5 years (2018–2022). And the bogasari segment only in 2020 did not pass the 10% test on assets.

The goal of the study is to ascertain how investing decisions are impacted by financial literacy. The investment activity of investing produces revenue both now and in the future. Investors should research and comprehend the greatest investments before making a decision. To avoid being duped, most consumers lack basic investment knowledge. As a result, those who are financially literate may prevent mistakes and comprehend the dangers involved. The research method uses inferential statistics in a quantitative way. Instrument tests, such as the traditional assumption test and the basic linear regression test with partial test (t-test), were used to conduct data analytic procedures. The investigation' findings demonstrate that financial literacy significantly and favorably affects investing choices, This demonstrates that a person can invest more easily and understandably the more financially literate they are.    

In the hospitality industry, the choices made by consumers when making purchases are of utmost importance for the survival of a company, particularly for Hotel Maven Fatmawati Jakarta, as they directly impact its profitability. This study aims to investigate the impact of brand image (X1), price perception (X2), and service quality (X3) as predictor variables on the decisions made regarding accommodations (Y) at Hotel Maven Fatmawati Jakarta. The research design utilized for this study is quantitative and based on surveys, employing an accidental sampling method with a sample size of 100 individuals who have previously made purchases at Hotel Maven Fatmawati Jakarta. The collected data was analyzed using multiple regression analysis, and primary data was directly obtained from the respondents. The research findings indicate that the independent variables collectively influence decisions regarding accommodations at Hotel Maven Fatmawati Jakarta. However, when examined individually, brand image and price perception do not significantly impact these decisions. On the other hand, service quality has a significant influence on accommodation decisions at Hotel Maven Fatmawati Jakarta.

The purpose of this study was to determine how consumers' perceptions of advertising and sales promotions carried out by the company, the influence of advertising on purchasing decisions and to determine the influence of sales promotions on purchasing decisions.  Research by the author is at PT.  Alfamart with customer population in Lampung province.  Selection of respondents as research objects related to customers of PT.  Alfamart in Lampung using the Slovin method, this study got 43 respondents.  Questionnaire data collection method.  Data processing techniques are used to assist SmartPLS data processing software.  The results showed that the values ​​obtained from the coefficient table path, X1 (AD) to Y (purchase decisions) were 0.856. This indicates that advertising has a positive effect, and the p value of 0.000 means that the advertising variable is significant. In the path coefficient table, X2 (sales promotion) to Y (purchase decision) from -0.021.  This shows that sales promotion has a negative effect and the p value is 0.846, it is greater than 0.05, so the sales promotion variable is negative and not significan.

Mentoring has become one of the important factors in improving the quality of knowledge and marketing for swallow farmers. The research aims to explore the assistance of swallow farmers through the application of Brand and Communication Marketing by the Swallow Headquarters in increasing the knowledge and marketing of swallow farmers. In the context of sales, brand assistance and communication marketing help swallow farmers in increasing sales of their swallow products. With the right communication strategy, they can communicate the benefits, value, and uniqueness of swallow products to potential consumers, which in turn drives consumer interest and influences purchasing decisions. In addition, this assistance also expands the market reach of swallow farmers and helps them in building stronger relationships with consumers through relevant communication channels.

The high interest in packaged food products in Indonesia, as a country with a predominantly Muslim population, requires halal packaged food products in accordance with Islamic law to use its products. Therefore, even though every product has a halal logo for consumer safety, the presence of a halal label on packaged food can influence consumer buying interest in purchasing packaged food products. The purpose of this research is to find out how Muslim consumers buy interest in packaged food products that do not have halal certification. The method used is descriptive analysis method and the results obtained are analyzed qualitatively. Data acquisition resulted from questionnaires distributed randomly to people who are Muslim. The results of the study show that the public's understanding of halal label certification is quite good. Halal label certification is a very important element in a packaged food product. Every food product must include a halal label. The issuance of halal label certification is sufficient to influence people's decisions in buying packaged food products, with the existence of halal label certification it gives a sense of security and confidence to the public in buying packaged food.

The database or what is commonly referred to as a database is a collection of data that is stored neatly, structured on a computer and is very important in an information system. The database functions as a provider of information for its consumers. The database has many benefits, some of which are facilitating data management, data accuracy, increasing productivity, cost savings, as a material for making better decisions and helping to maintain data security. The purpose of thisresearch is to understand what are thebenefits of databases and how to implement databases for organizations or companies. By knowing the benefits of a database, an organization or company can make good decisions or policies in managing andutilizing their data. The method in this study uses a qualitative method by conducting a survey to find out the benefits of the database at the UIN North Sumatra Library and what facilities are obtained by implementing the database in managingits information system. The results obtained from this study are that the North Sumatra Uin Library utilizes databases in improving services by carrying out several developments such as an online library, an application called OPAC, an application that makes it easy to check library collections and a web called repository which is a collection application. the work of students. Libraries that previously only used the recording method but have switched to using online by utilizing databases.

The database or what is commonly referred to as a database is a collection of data that is stored neatly, structured on a computer and is very important in an information system. The database functions as a provider of information for its consumers. The database has many benefits, some of which are facilitating data management, data accuracy, increasing productivity, cost savings, as a material for making better decisions and helping to maintain data security. The purpose of thisresearch is to understand what are thebenefits of databases and how to implement databases for organizations or companies. By knowing the benefits of a database, an organization or company can make good decisions or policies in managing andutilizing their data. The method in this study uses a qualitative method by conducting a survey to find out the benefits of the database at the UIN North Sumatra Library and what facilities are obtained by implementing the database in managingits information system. The results obtained from this study are that the North Sumatra Uin Library utilizes databases in improving services by carrying out several developments such as an online library, an application called OPAC, an application that makes it easy to check library collections and a web called repository which is a collection application. the work of students. Libraries that previously only used the recording method but have switched to using online by utilizing databases.