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The national economy in Indonesia is currently increasing, especially in the Small, Micro and Medium Enterprises (MSME) sector. In the business process, obtaining a permit is considered very important. For micro business actors, having legality is a necessity and a necessity for the continuity of their business. There are approximately 10 MSMEs in Bulu Village, but these actors do not yet have an NIB (Business Identification Number). Apart from that, there are many business actors who have not branded their products with name labels. The implementation of service activities is divided into 4 stages, firstly conducting observations, secondly providing counseling about the importance of NIB and product rebranding, thirdly implementing activities, and finally evaluation. NIB's mentoring services and product rebranding for micro-entrepreneurs in Bulu Village provide positive benefits. Initially they thought that arranging a business permit was complicated, long and expensive, but after receiving assistance they understood that the procedure for obtaining an NIB permit is very easy through OSS and there are many benefits for business actors who have labeled their products so that they are more widely known by relevant consumers. quality, composition, brand, production code and legality

The company can be said to successfully run its business influenced by environmental factors to maintain its business until the future. The purpose of this study is to understand (1) factors that can influence the going concern audit opinion (2) strategies in handling the situation appropriately in receiving the going concern audit opinion assessment (3) the impact of the going concern opinion on the company's reputation. This research method is a literature review approach, a data collection technique from several previous studies that can then be concluded. The study’s results and analysis are (1) audit quality does not affect the going concern audit opinion because each auditor must be independent in carrying out their duties and the opinions given have the same standard procedures. However, another opinion states that audit quality affects the going concern audit opinion because large public accountants show the level of sustainability of the company more accurately than small public accountants. (2) Financial condition affects the going concern statement because if the financial condition is bad, the entity will find it difficult to maintain its business continuity. In addition, it was also found that financial condition did not affect the going concern statement due to poor financial condition due to the implementation of sustainable business operations through planning. (3) Profit management does not influence the going concern audit opinion because the auditor does not see the continuity of results but is oriented towards the situation of the entire company.

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.

The role of modern markets, especially Alfamart and Indomaret in Indonesia, is getting bigger and is expected to eventually replace grocery stores. The existence of modern markets also raises different perceptions from every circle of society. There are some groups of people who view the existence of modern markets positively. For example, for the upper middle class, the existence of modern markets is very beneficial because they can shop comfortably and freely in modern markets. The existence of this modern market can also affect the income of traditional market traders. One of the most important factors for Grocery Store entrepreneurs is the revenue generated from their profits to maintain business continuity. The purpose of this study is to determine the strategy for the existence of grocery stores in dealing with the development of modern markets in Tebo district. In this study the method used was qualitative method by checking the validity of the data using the triangulation technique and the method of collecting data was using observation and interviews. The informants in this study were five traders and five consumers. Based on the results of this study, it shows that the existence of Alfamart/Indomaret in Tebo Tengah District, Tebo Regency has an impact on income and the number of consumers of grocery store traders, but grocery store traders try to survive by adding side businesses so that their business continuity is maintained

This research aims to describe the effectiveness of mediation as an alternative to out-of-court business dispute resolution. This research was conducted using the literature study method. The results show that the use of mediation as an alternative to out-of-court dispute resolution has effectiveness because in the implementation of non-litigation mediation, the examination of the two parties is carried out behind closed doors (not open to the public). Thus, the positive impact is that the credibility and reputation of the parties to the dispute are maintained. In addition, compared to the litigation process, out-of-court mediation is relatively cheaper, less complicated, and does not take a long time. On the other hand, out-of-court mediation pays great attention to the continuity of the parties' relationship in the future. This is the reason why business people favor out-of-court mediation as an alternative to resolving their business disputes.

Business is an activity that includes economics carried out individually or in groups with the aim of making a profit. In a business that is created, the entrepreneur will definitely try to create ideas that are new and unique in each business. The aim of this research is to describe business behavior and management implementation in the novel Harga Teman by Debora Danisa. This type of research uses a qualitative approach. The data collection technique used is listening and data text collection. The listening method is a way to obtain data by listening to the story facts and economic problems that occur in the novel. The materials used to collect data come from novels that have been read. The results of the research explain that the content of the story that occurred is truly relevant in the real world, where building a business requires the implementation of the basics of management and an unyielding behavior. Uncertain economic conditions subtly require entrepreneurs to be able to survive under any conditions. In business, it turns out that these factors are very necessary for smooth business continuity.    

The purpose of this observation is to invite factors that are influenced by loyalty. Literature Survey Marketing management. The method of writing this research paper is quantitative method and the research sample is residents around Pujon District, Malang Regency.  Organizational culture affects management loyalty. Basically, this cooperative aims to improve the management of members and society as a whole. Although cooperatives do not prioritize profits, cooperative efforts can maintain their survival and increase their business continuity. The first goal of the establishment of cooperatives is to motivate the national economy to ensure the welfare of its members and has expanded the establishment of cooperatives to date. To help its members, cooperatives must improve their operations. This study also uses a questionnaire method that must be filled in at least 100 respondents of KUD members. The form must be filled in on the website that has been done by the cooperative on behalf of the village unit cooperative.

Digitalization of MSME Marketing is a change from conventional to digital systems as an effort to increase the effectiveness and efficiency of business processes and MSME operations and make MSME business actors change their business management, especially in the field of marketing from conventional to modern practices. MSME stands for Micro, Small and Medium Enterprises, which is one of the models in trading activities, usually carried out by individuals or individuals with business entities that are smaller in scope. Cikawung Village as one of the villages where some of the people, apart from farming, are also MSME players, feels the need for digital technology for business continuity and economic improvement of the village community.

Penelitian menggunakan data primer yang dikumpulkan lewat observasi dan wawancara. Teknik analisis dilakukan secara kualitatif (fild research), Hasil penelitian ini menunjukkan bahwa Berdasarkan hasil penelitian dan pembahasan mengenai analisi keberlanjutan usaha usaha tempe Mbah Sibo Desa Bunga Tanjung Nipah Panjang, maka dapat di tarik kesimpulan bahwa: Permodalana yang dilakukan oleh usaha tempe Mbah Sibo Modal yang digunakan oleh Mbah Sibo dalam menjalankan usahanya yaitu menggunakan modal sendiri, tanpa melibatkan instansi-instansi kepemerintahan baik desa ataupun kelurahan Jaringan bisnis yang dilakukan oleh usaha tempe Mbah Sibo. jaringan usaha tempe Mbah Sibo dibentuk mulai dari lingkungan rumah seperti, kumpulan arisan, kumpulan ibu-ibu PKK atau kumpulan pengajian, hal ini bisa di mulai dari perkumpulan orang tua, murid atau jaringan online dan lain sebagainya. Strategi Pemasaran yang dilakukan oleh Mbah Sibo. Bauran pemasaran terdapat seperangkat alat pemasaran yang terbagi menjadi: 1. Stratregi produk terdiri dari atribut produk, pemberian merek, pengemasan produk. 2. strategi harga. 3.  Saluran distribusi 4. strategi promosi. 5. strategi pemasaran tempe terdiri dari empat kelompok alternatif strategi yang akan dilakukan adalah terdiri dari kekuatan:  1). Mempertahankan mutu produk, agar konsumen tetap memilih produk 2). Mempertahankan pasar yang sudah ada dan mencari pasar yang baru. Kelemahan: 1). Jumlah produk yang terbatas menyebabkan masyarakat sekitar Ketika membeli tempe sering kehabisan. 2). Mencari alternatif saluran pemasaran 3). Meningkatkan kesempatan promosi yang ada. Ancaman: 1). Meningkatkan perluasan pasar untuk daerah yang belum terlayani. Peluang: 1). Melakukan penambahan modal agar dapat melakukan produksi lebih banyak lagi. 2). Memperluas jangkauan pemasaran.  

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.

Healthy financial conditions are key to reducing risks and ensuring business continuity. Company management must carry out wise management in making decisions and preparing budget policies carefully. This research aims to determine the comparison of financial performance through profitability, liquidity and solvency of PT. Telekomunikasi Indonesia and PT. Indosat 2018-2021. This type of research is quantitative descriptive with a population of all PT financial reports. Telkom and PT. Indosat published by the Indonesian Stock Exchange. The research results show that PT. Telekomunikasi Indonesia shows a superior position when compared to PT. Indosat. The trend graph illustrates that PT. Telekomunikasi Indonesia Tbk has better performance compared to PT. Indosat. (1) PT Telekomunikasi Indonesia Tbk's Profitability Ratio is superior to PT Indosat in generating profits. (2) PT Telekomunikasi Indonesia's Liquidity Ratio is far superior to PT. Indosat. (3) Solvency Ratio of PT. Indonesian Telecommunication is superior compared to PT. Indosat. Based on the research results, PT Indosat and PT. Telecommunication needs to make better strategy or policy changes to manage its assets, assets and debts so that it can provide better profits in the future.

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.  

Currently, the MSME financial reporting standard uses SAK EMKM (Standard for Financial Accounting for Micro, Small and Medium Entities). MSME accounting is expected to make and create more structured financial reports. The purpose of this research is to find out how SAK EMKM is applied in preparing financial reports for MSMEs, and to find out what are the obstacles encountered in preparing SAK EMKM-based financial reports. The design used is literature review, articles are collected using search engines such as Google Scholar and Garuda. Based on the research results collected and the author's analysis, it was found that there are still many MSMEs in Indonesia that do not make or use accounting information to run their business. Therefore, when asked about the amount of their assets, they could not provide any information. Small business owners lack accounting knowledge and many of them do not understand the importance of accounting for business continuity and business success.

In the increasingly more business cafe competition in the era of today, every businessman or businessman in the field of beverages and food must be able to maintain the continuity of the business they run. In order to survive and be successful in the field of food and beverages, an entrepreneur must be able to consider from what makes consumers interested in stopping by the café. This study aims to determine the effect of the quality of service, price and atmosphere of café on purchasing decisions (case studies at Nabs Café in Mojokerto City). This study uses a quantitative method with a sample of 100 respondents with the help of data processing IBM SPSS 26. The results of this study indicate that partially the variable service quality has a positive and significant effect on purchasing decisions, partially the price variable has a positive and significant effect on purchasing decisions, partially the atmospheric café variable has a positive and significant effect on purchasing decisions, simultaneously the effect of service quality, price and atmosphere of the café has a positive and significant effect on purchasing decisions (case studies in NABS Café in Mojokerto City).

This article examines the impact of Sufi practices on entrepreneurial success, with a specific focus on jeans entrepreneurs in Wonosobo Regency. This research employs a qualitative approach within the framework of ethical Sufism to understand how spiritual values influence business behavior. The study subjects include three entrepreneurs, with data collected through observation, in-depth interviews, and documentation. Descriptive analysis indicates that the continuity of worship practices, especially prayer, significantly contributes to the formation of resilient and integrity-driven entrepreneur characters. The findings confirm that entrepreneurs who are consistent in their worship practices tend to experience better business stability and growth. This study confirms that integrating Sufism into entrepreneurship not only enriches the personal dimension of entrepreneurs but also generates competitive advantages. These conclusions suggest the importance of considering spiritual factors in modern business development strategies.  

Indonesia's development and financing for its country comes from the income of MSMEs in Indonesia. MSMEs are the economic cycle in Indonesia and MSMEs have a very high influence on improving the economy in Indonesia. More entrepreneurs and MSMEs will increase the economic value of a country, namely Indonesia, because the economy will grow in proportion to the growth of MSMEs with MSMEs, people are required to become entrepreneurs and as a producer and is expected to be able to import its products abroad to increase income from abroad and domestically. The survival of MSMEs is very important for the continuity of MSME businesses, for this reason the government provides various kinds of stimuli so that MSMEs are able to survive under certain conditions, especially during the Covid-19 pandemic. MSMEs need to make improvements in terms of financial governance. This understanding starts from an early age, namely in the MSME environment to support government programs that intensify calls for Indonesian people to comply with reporting which plays a very important role in the country's development. The main problem obtained from observations of MSMEs in Api-api village, Wonokerto is that they do not understand financial governance for MSME entities for business sustainability, so it is necessary to hold a workshop regarding strengthening financial governance of MSMEs to improve business sustainability in Api-Api Village, Kec. Wonokerto Regency Pekalongan. Goals and targets of community service in Api-Api Village, Kec. Wonokerto Regency Pekalongan is so that the public understands good financial governance and how to prepare financial reports for community businesses in Api-Api Village, Kec. Wonokerto Regency Pekalongan. The number of participants was 30 MSME business actors. The implementation method is carried out by presenting workshop material directly (offline) in Api-Api Village, Kec. Wonokerto Regency Pekalongan. The output of this community service is in the form of scientific journal publications in the ITS NU Pekalongan Community Service Journal and cinematic videos of the implementation of community service.

The Textile sector is intimately associated with business continuity difficulties because of the impact of its operational activities. since a result, sustainability reports are crucial for textile companies since they provide a means of satisfying stakeholders' requirements and expectations. PT Sentra Textil, a gas company, hasn't released a stand-alone sustainability report or registered with Proper yet. Thus, the purpose of this research, as a single case study, is to examine PT Sentra Textil's stakeholder engagement design and identify relevant subjects that will serve as the foundation for the company's sustainability report. Data collection methods included documentary studies and interviews. More information about stakeholder involvement and its connection to important subjects is provided by this study. The study's findings are anticipated to help PT Sentra Textil management successfully manage stakeholder interaction, pinpoint the most crucial concerns, and create an independent sustainability report that satisfies the requirements and expectations of all PT Sentra Textil stakeholders. Because it hasn't been applied at every stage, the monitoring stage—one of the four stages of stakeholder engagement design—is still not carried out successfully. Aside from that, PT Sentra Textil has 14 material topics. Four of those themes are the most crucial since they affect PT Sentra Textil stakeholders the most.    

Financial reports are important for MSME actors because they allow them to know their business finances and understand whether their business is profitable or losing money. In addition, the problem with the Kiraha’s Grilled Fish Stalls shop is the lack of understanding in compiling financial reports. In this service, the methods are Surveys, Training and Assistance, and Outcomes. As a result of this dedication, the recording of the financial reports of Kiraha’s Grilled Fish Stalls is still manual and does not separate financial reporting between capital, income, expenses and personal interests, so that the financial reports of Kiraha’s Grilled Fish Stalls are still not optimal. every month, unknown profits and even losses obtained. Therefore the servant provides assistance in the form of training or direction on how to record financial reports correctly using Microsoft Excel to facilitate the recording of financial reports and ensure the continuity of the business of MSME actors Kiraha’s Grilled Fish Stalls.

This study aims to determine the role of business ethics in the continuity of a business enterprise. This research uses the library research method, where the study is based on the opinions of an expert on business ethics and corporate business continuity, by collecting secondary data or using data that has been recorded, both in the form of reports and the results of previous research. . This business ethics is implemented for various aspects. Maintaining mutual trust in cooperation will greatly affect the reputation of the company, both at the micro and macro levels. All of this does not provide immediate benefits, but this is a form of long-term investment for all elements of the business environment.

Business continuity, which is closely related to the long-term maintenance of the system in accordance with environmental, economic and social considerations, is an important point that needs to be considered by every MSME actor. The store business is one of the new MSMEs that is of concern so that it continues to carry out business continuity by being carried out based on currently related internal and external factors. Toreko created a unique business idea from brownies, innovating brownies into brownies cookies and using raw materials from mocaf flour. mocaf itself is a modified cassava flour product. The purpose of this article is to describe and analyze the sustainability position of the toreko business through a SWOT analysis, formulate alternative strategies that can be implemented by the toreko after knowing the position of the sustainability position of the business it has. The aggressive strategy is the main choice strategy obtained from the results of IFAS and EFAS. The SWOT matrix is used to determine and arrange the steps for implementing the strategy related to the choice of strategy. An aggressive strategy is carried out until the threat that the store has is smaller than the opportunities that exist. Improving sales promotions and maintaining satisfaction with customer loyalty is the key to realizing business continuity properly.